My wife is a big star

As soon as the call was connected and Chen Ran hadn't spoken, Ye Yuanhua said: "Teacher Chen, you just called me. Didn't you say you don't need to use that photo for publicity? Why did you still use it? We should discuss it. There is one The preparation effect will be better. However, Teacher Zhang’s popularity is really not overshadowed, and it has directly become the first hot search."

Ye Yuanhua's tone was very happy. Zhang Fanzhi was the first to be searched. This marketing effect is not overshadowed. The program's fame was instantly achieved.

Not hype, but better than hype.

Only Chen Ran was a little confused. He originally wanted to ask Director Ye what was going on, but Ye Yuanhua didn't know what it meant. He chatted with Director Ye for a few words, and after hanging up the phone, he was stunned for a while.

He hadn't even shown the photo to Zhang Fanzhi. He planned to cut it himself when preparing to promote the show, and then asked Zhang Fanzhi for his opinion to use it as a poster for promotion.

If Ye hadn't guided them, where did the photos of Zhizhi come from?

Chen Ran was a little confused, and had no intention of asking anyone else. Even Ye Yuanhua didn't know, and probably no one else knew, so it would be more appropriate to ask Zhizhi directly.

Zhang Fanzhi answered the phone over there, and when he heard Chen Ran's inquiry, he immediately said, "I saw the photo before. I saw it on Xiaoqin's phone before, so I asked her for it."

Chen Ran was slightly startled, and then he remembered that Director Ye had posted the photo in the group to ask for everyone's opinions. Lin Fan might have saved it and let Xiaoqin know about it, and then Xiaoqin showed it to Zhang Fanzhi.

"Why haven't I heard you mention it?" Chen Ran wondered.

"Huh? What's the point of mentioning a photo?" Zhang Fanzhi asked.

Chen Ran choked, that's what he said, and it was the two of them in the photo. Can Zhang Fanzhi's temper be shown to Chen Ran? Even with this face, I can’t do it.

"Why did you think of posting the photo on Weibo?"

"What's wrong?"

"I just want to ask, you don't usually post on Weibo."

Zhang Fanzhi paused for a moment, then said with an ooh, "I think the photo is quite nice."

Chen Ran thought to herself that this photo was indeed very good. It was difficult to find a photo that satisfied Zhang Fanzhi. At least when the two of them took the photo together, she spent most of the time because she disliked how bad she looked, so she kept the photo in her phone and did not post it on Weibo. superior.

Although she was stunningly beautiful no matter from which angle she looked, she was not satisfied with it.

It's just that she took the photo for a long time and thought it looked good, but she chose to send it out at this moment. It wasn't just because it looked good.

Chen Ran thought that when she talked about working overtime before, she talked about the program being broadcast in advance. She asked if the promotion could keep up. She probably had an idea at that time.

He sniffed slightly and said into the phone: "I just don't want to wrong you."

Zhang Fanzhi pretended not to understand and asked, "What grievance is it?"

Chen Ran knew her temper and didn't insist on asking.

But she knew in her heart that she was worried about the poor performance of her program, so she took the initiative to help promote it in this way.

Zhang Fanzhi is not a person who likes hype. From her debut to now, she has never done any hype. She would rather have a cold war with the company. She just wants to be a pure singer.

But now for Chen Ran, she did something she didn't like. Even if she didn't admit it, she had actually done it.

Chen Ran is very confident in the program. Even if the results fail to meet expectations, he will definitely not lose money. Less publicity in the early stage will have some impact, but it is not fatal. It is at most a small flaw, but this flaw was eliminated by Zhang Fanzhi. Made up for it.

Now with her Weibo on the Internet, the program is well known to everyone, and promotional advertisements are directly placed.

Chen Ran doesn't like this kind of hype, because it is a harm not only to the guests, but also to the audience, but the effect of this method cannot be denied.

Simple, crude, eye-catching, and able to quickly draw the audience's attention to their program.

"The program will definitely not disappoint you." Chen Ran said solemnly.

Zhang Fanzhi paused for a while, and then gave a clear hum.

…

Because we have to rush to broadcast the show, there are a lot of things that need to be prepared this week.

The sponsors of the show have been in talks before, and the dust has settled at this time.

Knowing that the show would be aired in advance, many brands backed off because there was now a roadblock: "The Power of Dreams."

Even though they have confidence in Chen Ran, they don't really believe that two hits can be released in a period of time, and one of them comes from behind, which makes it even more difficult.

However, the brand that just won the title of "The King of Comedy" some time ago took it without much hesitation. They are very heroic. The King of Comedy and others missed it before, so they spent money on advertising and signed the contract normally. , you can’t lose much, and even if you lose, you can’t lose as much as a comedy king can make.

Tang Ming didn't think about this when he made the decision, and now he felt a little stressed.

He felt a little regretful. If he didn't go to Chen Ran, the show wouldn't be advanced. If the show didn't perform well, he felt that he would take most of the responsibility.

Chen Ran has good confidence. He also knows that Chen Ran is good at creating miracles. When he was the King of Comedy, he firmly believed that the show would not lose money. However, "Our Good Time" was different. There was insufficient publicity at the beginning, and it also ran into "The Power of Dreams" , which really worried him.

But now there is nothing to worry about, except to increase investment in publicity. The TV station's resources are giving way to "Our Good Times" and trying to make up for the publicity.

When Zhao Huanxiang and Li Yunzhi knew that the show was going to be canceled, they were a little stunned.

They thought that at most they would have to replace someone, but they never expected that the director would be so decisive.

Moreover, they directly brought over Chen Ran’s company’s new program.

The station attaches great importance to Chen Ran and pays equal attention to the program prepared by Natural Impression. This is a program that the station has high expectations for, so why is it being broadcast now?

Zhao Huanxiang thought for a while and sighed: "There are no programs prepared by the station now. We can't tune in the programs from local channels. Those programs are not as good as ours. The station doesn't want the popularity brought by the King of Comedy to be lost too much. Take a desperate risk and let Chen Ran’s new show take over.”

"But the risk is too great."

"Then what else can we do?" Zhao Huanxiang said: "Our program will not improve if we change people. Continuing to broadcast will do too much harm to the image of the TV station. This should be a helpless move."

"It's really embarrassing for the director." Li Yunzhi was silent for a long time, then sighed and said, "Huanxiang, I kind of want to quit this business."

Zhao Huanxiang was stunned for a moment, patted him and said, "What nonsense are you talking about? It's normal for a program to fail."

Li Yunzhi shook his head and said: "Not only this program, but over the years I feel more and more that I am incompetent and my abilities are too low. I have no hope in this industry. Instead, I keep causing trouble to the director. Instead of staying and embarrassing everyone, it is better to leave as soon as possible." good."

When Zhao Huanxiang heard this, he stopped trying to persuade him. He remained silent, thinking of himself. Wasn't he just like Li Yunzhi?

But there were too many mediocre people like them. Sometimes when he thought about people like Chen Ran, he felt that God was quite partial. He also had the idea of ​​​​Li Yunzhi, but he had to continue doing it because of family responsibilities.

This is quite difficult. Making a show is a passion, but as time goes by and when you want to quit but have to take care of your family, your love becomes torture.

…

For a week of promotion, we must work hard to get the ads out.

Just these two days have already made the audience aware of the existence of this show.

"I still don't understand what the show is about. Is it ordinary life, just daily life? What's so interesting about this?"

"This team's record is quite strong. They have done "Talent Show", "I Am a Singer" and "The King of Comedy". The new show should be no different."

"The name of the show is a bit confusing. If it makes sense for a TV series, why is this variety show so long?"

"Not to mention anything else, with Zhang Xiyun and Gu Wanwan, this show is worth watching."

"..."

The promotion in the first two days was a warm-up promotion. It only mentioned the guests and program types, but there was very little content.

Many netizens were still a little confused after watching it and did not understand what the show meant.

It was not until today that the official promotional video of the show was released and it became a hot search topic again that everyone understood the content of the show.

The program is different from what I imagined. Several scenes are interesting clips, including catching fish in the water, working in the fields, climbing vegetables and bamboo shoots in the mountains, and having dinner together at night. They all seem to be ordinary scenes, but through There is a special kind of fun in the dialogue and interaction between the guests.

Variety shows are about relaxation. In addition to the characters, the core of this slow-paced variety show is also fun and interesting. Chen Ran and his team are aiming at this. Even an ordinary dinner will be clearly arranged for you. Fang Bo The existence of the show is to talk about life mottos, talk about life insights, be funny and touching, this is the basic configuration of the program.

"Judging from the promotional video, this show is a bit interesting."

"If I read it correctly, Xiyun went to cook just now? Xiyun is a fairy and can also cook?"

"The prince fish is too cute. He and Fang Bo look like a father and daughter."

"And Tang Han looks very similar to brother and sister."

"You want to say that my Hanhan is Fang Bo's son? Fang Bo's fame is not worthy of him?!"

"..."

"..."

Except for a few people whose focus is skewed, most people are very satisfied with the promotional video.

After the promotional video came out, Rainbow TV immediately increased investment in publicity.

On the other hand, the promotion of "The Power of Dreams" by Zhaonan Satellite TV is also not weak, and it even outshines "Good Times" by a lot.

After all, it is a show that aims to become a hit. "Our Good Time" is indeed a little far behind the popularity of a new show compared to others.

Time passed little by little with the publicity.

For a week, Chen Ran and the people from the program team worked overtime to catch up.

As Friday approached, he breathed a sigh of relief.

Everything is ready.

…

…

ps: Second update.

No more tonight, three updates tomorrow.

Asking for a monthly ticket.