My wife is a big star

Chapter 607 Reasonable Marketing

Chen Ran was a little surprised.

Good voices on earth are popular all over the world, and he knows this.

But in this world, China’s cultural output capabilities are only average, and The Voice is only in its first season. Why are foreign companies coming?

"Which country?"

"From the State of Yu."

Chen Ran suddenly realized.

Yu Guo is rather unique. Not only variety shows, but also TV series and novels are all the same. Those that are popular in China will also be deeply loved there.

"They move very fast." Chen Ran smiled, the first season has not even finished yet.

Li Jingxian said: "Their opponents are faster. I heard that they have already imitated our programs and started preparing. Their TV station wants to compete with the other party for the market, so they plan to come over and buy the copyright first, and then sue directly in the name of the copyright owner when the other party is ready. "

Chen Ran was slightly startled. His speed was really good. The show was famous in China, but it had only been around for a long time and people were already planning to plagiarize it.

Probably knowing Chen Ran's thoughts, Li Jingxian explained the news she had learned.

It turns out that people in Yu State have been carrying variety shows from Huaxia TV. Compared with those from other continents, this country belongs to the same cultural circle and is more receptive, with less barriers.

The Voice was a big hit in China, and it was just as good as the one in Yu State. When the TV station saw the opportunity, they immediately started working on it.

Moreover, the stall is small and what they want is a gimmick, so the preparation speed is not slow.

Many people in Yu State are looking forward to the release of their local good voice. The popularity on the Internet has been high. This TV station couldn't sit still, so it asked its affiliated companies to contact them immediately and buy the copyright first.

As for why I didn’t do “I Am a Singer”…

It's just that the entertainment environment there is average. Singers don't change from generation to generation like in China, so there aren't that many of them.

"Boss, do you want to meet someone?" Li Jingxian asked.

The copyright fee is definitely not much. Now Chen Ran is busy and worried about disturbing him.

Chen Ran thought for a while and said: "Yes, why not? They come from afar, and we Chinese people are hospitable by nature."

Li Jingxian remained silent, feeling that the following words were a bit false.

Chen Ran said: "Although the program is broadcast on Rainbow TV, the copyright belongs to us. If someone plagiarizes it, you have to check it out, right? If you don't care about this, then if other countries really want to keep up, they still think we are easy to bully. .”

The licensing fee from Yu State is definitely not that much. The key is not the licensing fee, but someone plagiarizing.

If you come here to discuss copyright in advance, you don't care how much money you have, but if you do it secretly without saying hello, what's the difference between it and Zhaonan Satellite TV?

And maybe we can take this opportunity to speculate.

The kind of hype that Chen Ran rejects is the kind of hype that deliberately sets up conflicts in the show to attract attention. If this kind of thing really needs to be dealt with, that is a good thing, and it is not a bad thing to publicize it.

It would also be a good thing for them if they could take the opportunity to gain some international fame.

Zhang Fanzhi wrinkled his nose when he saw Chen Ran explaining to him why they couldn't have dinner together later.

Originally, the two of them had activities, but they had to be postponed.

She said expressionlessly: "Do you think I'm being unreasonable?"

Chen Ran shook his head hastily, "That's impossible. Sister Zhizhi has always been generous, and the prime minister can support a boat!"

Zhang Fanzhi raised his eyebrows, what a weird metaphor.

He looked Chen Ran up and down, and then at himself, a little suspicious that Chen Ran was implying that he was fat.

Recently, I have been busy recording an album, so I haven't had much time to exercise. I seem to have gained a pound or two.

As soon as Chen Ran saw her expression, he immediately knew that she was overthinking it. They were an old couple and no one knew who they were. He hurriedly explained: "I don't mean anything by this. Don't even look at it. They are all so thin." .”

Zhang Fanzhi frowned, "I haven't said anything yet."

Isn't this a self-inflicted crime?

Chen Ran's expression paused, and he seemed to have reacted a little too quickly.

"I'm telling the truth. My parents also asked me to take you to eat more delicious food. It hurts to see you so thin."

After hearing about Chen Ran's parents, Zhang Fanzhi immediately said: "Not thin, just a standard weight."

Chen Ran took a look and saw that the body shape was quite standard. He had an aesthetically pleasing figure. He could clearly see how convex and curvy it was, but it was still a bit skinny.

"I'll go first and come back tomorrow to take you to eat delicious food." He said and squeezed Zhang Fanzhi's hand.

Ren Xiaoxuan, who had been following her all the time, always felt that Sister Xiyun was different in front of Teacher Chen than in the company.

But think about it, when she is usually in the company, she is the boss, who dares to talk to her like this.

Even Sister Lin is not so affectionate.

Zhang Fanzhi hummed, "If you're too busy, don't come back tomorrow. I also have to record new songs."

Speaking of this, Chen Ran was curious, "How many songs have you recorded?"

"Two songs left."

"That's coming soon. I just have time when I get back, so we can record the song together. Then you can teach me." Chen Ran smiled.

"Let's talk about it when you have time." Zhang Fanzhi nodded.

She is not in a hurry for her new album. It doesn't have to be sold in its entirety. It can be released one by one, as long as the company can bear it.

"Then I'll leave first."

After Chen Ran finished speaking, he gave Zhang Fanzhi a peck on the mouth.

Seeing this scene, Ren Xiaoxuan hurriedly turned her head, thinking that she was a bit blind. She should have gone out a long time ago, so why was she so full now.

I wonder if Yu Qin was also panicked at the beginning.

But if you think about it carefully, Yu Qin has had a boyfriend for a long time and is now getting married. What can she do?

Zhang Fanzhi was now much thicker-skinned. He was kissed by Chen Ran and didn't care if there was anyone next to him. He squeezed out a hum from his nose and said, "Be careful on the road."

After Chen Ran left, Ren Xiaoxuan turned around and saw Zhang Fanzhi pouting.

She wondered if kissing was sweet, otherwise she would still have such an aftertaste?

Chen Ran met with people from Yu Guolai.

Four or five people came and were waiting for a long time.

"I'm really sorry to keep you waiting for so long."

Chen Ran was smiling all over his face.

After all, we are international friends, so we must pay attention to etiquette.

Chen Ran had actually arrived a long time ago, but he had to get some information.

Li Jingxian gave him the compiled information and pondered for a while before coming up with it.

It's not that I'm trying to show off, but I can't talk nonsense.

He was indeed sincere. When he saw Chen Ran, he was shocked by the boss's youth and good looks and lost consciousness for a moment, but after he came to his senses, he shook hands with Chen Ran.

Praise again and again.

From age, talent to appearance, he praised me all at once.

During the conversation, they didn't hide much about the current situation and made it clear.

Their opponents are infringing rights, and because of the structure of Yu State, it will be very difficult for Chen Ran to defend his rights. There may even be a situation where the program is finished and the lawsuit has not yet been taken.

Chen Ran had read a lot of information just now and knew the situation in Yu State. This was a conspiracy, that is, it was the truth.

And to be honest, even if you win the lawsuit, you can only lose money, and that little money is really not enough to spend this time.

It would be different if Chen Ran authorized them. When the time comes, they would file a lawsuit and ensure that the other party was dealt with properly and Chen Ran and his company would not suffer any losses.

This person was speaking openly, but Chen Ran didn't say much.

He really didn't understand these things, so he brought someone with him when he came. After discussing for a while, he agreed to authorize the other party, but the copyright needs to be renewed every year.

In other words, you sign once a year.

The other party's originally dark brows were so frowning that they looked ugly. Chen Ran looked at them and thought about the slightly raised brows on Sister Zhizhi's fair face. Even if she was obviously unhappy, she felt that people's anger was pleasing to the eye. But the rough guy in front of him was not that good. He had dark skin and thick eyebrows, which made people feel uncomfortable.

No wonder there are always people on the Internet who follow facial features as long as they have good looks. Who is not a beauty control these days?

In fact, the people of Yu State did not hesitate much.

Time really waits for no one.

There are only three TV stations in Yuguo. One of them is the one that prepares good sound, and the other one is the official TV station. The biggest competitor is the one that is ready to plagiarize the good sound.

If Moji here really can't get the authorization for a while, and someone else starts broadcasting it, it will be troublesome for them.

Just like what they said, it is very troublesome for outsiders to defend their rights over there. It is impossible to expect Chen Ran and others to punish the other party. The national conditions are like this. If they can get the authorization and take action personally, they can not only destroy the other party's ambition, but also improve their own side. Wei Feng, all the preparations they made in the early stage were to make wedding clothes for them.

The licensing fee was actually quite a lot, about one million yuan converted into Chinese currency, which was a sky-high price even in the Yu State, but even though they felt it was painful, they felt it was worth the money.

After they left, someone asked Chen Ran: "Boss, wouldn't it be more cost-effective to sign a one-time contract for three years?"

Although it is two million in three years, this is the money obtained.

"This is called taking a long shot to catch the big fish." Chen Ran smiled.

The Voice is definitely very popular in Yu State, and the ratings for the show are definitely not bad. And since the other party has competitors, it doesn't matter if the price is lower this year. When the other party renews the contract next year, the price will naturally increase.

If the other party had no rivals, it would be a good deal for two or three years at a time. After all, as they were told, Chen Ran could not file a lawsuit if he went to Yu State, and there was nothing he could do if someone really wanted to infringe the rights.

But it's different when there are competitors. They are allowed to come to Chen Ran to buy a license, but competitors are not allowed to come?

Others also wanted to understand this, thinking that the boss seemed like a nice person, but in fact he seemed to be quite dark at heart.

In fact, Chen Ran's considerations went beyond that. If people from Yu State came over, there might be people from other countries.

If the IP of The Voice becomes famous internationally, there will be a lot of money. Although he is not a capitalist, he does not want to be regarded as a fool.

"I didn't expect that one day someone would introduce the program we made."

Ye Yuanhua sighed.

China's cultural output has always been inferior to others. Most of the time, they are the only ones who import programs from other countries, and other countries introduce relatively few.

This may not be obvious to people from other TV stations, but Ye Yuanhua has worked at Zhaonan TV for so many years and has a somewhat deep understanding of it.

Zhaonan Satellite TV has been scolded for "introducing" foreign programs in the past. Sometimes Ye Yuanhua feels a little aggrieved. Really, who doesn't want the program he came up with to become popular, and who would think about making a program specifically for infringement?

Now some people are coming to introduce their programs.

Although he was just Yu Guo, he felt like he was standing up proudly.

Somewhat comfortable.

Chen Ran was a little embarrassed on the sidelines. To be honest, this program is as foreign as the one on Earth.

But he didn't say it out loud. After all, this was no longer the Earth. He was the one who created the program, so it was normal for it to be labeled.

He added: "Santo and the others want us to hold a press conference to make the media fair."

"I've signed this authorization. I'm afraid we might regret it." Ye Yuanhua didn't understand.

"That's not for us to see, but for the people in their country." Chen Ran smiled. Many people in the Yu State were paying attention to the news about Good Voice. If news suddenly spread, Santo and his company would After signing for The Voice, the scene was probably quite interesting, "Besides, this is also a good thing for us."

Seeing that Ye Yuanhua was confused, Chen Ran said again: "When you first heard the news, Director Ye, were you happy?"

"That's natural. Even though it's just Yu Guo, someone is buying our show."

"That's it. Director Ye is very happy, and other people naturally want to see similar news."

When Ye Yuanhua heard this, he immediately became thoughtful.

Chen Ran grinned and said, "Director Ye, didn't you want to hype things up before? Now you have the opportunity."

Ye Yuanhua's eyes lit up when he heard this. No, this incident can eliminate the impact of the previous 'shady' incident.

But he had to correct Chen Ran, "This is not hype, but reasonable marketing!"

Indeed, marketing and hype are two different things. Just from the sound of it, hype makes people feel a little physically uncomfortable, but marketing is better.

Chen Ran didn't argue with Director Ye, he just wanted to be happy.

During this period of time, the program was relatively quiet except for some marginal hype from Southern TV.

"I Am a Singer" is in the recording finals and I plan to go all out.

At this time, many media released the news.

"Good Voice will sign a licensing agreement with a subsidiary of Yuguo Sunflower TV to grant the other party the right to use the Good Voice brand..."

"Surprise, The Voice actually signed a licensing agreement with a sky-high price!"

"..."

The titles are exciting enough, and each one is eye-catching.

No one knows what the sky-high price is. Chen Ran and the others have not announced the price, but it is enough to attract people to click on the news.

When this news was released, many people were surprised.

People from other countries also like Good Voice, so they want to buy the license and plan to make their own?

I have always heard that Yu Guo likes good voices very much and even wants to imitate one. Now it seems true?

"Awesome. Isn't this popular abroad?"

"Do you know it now? It's not just Yu Country. I'm in Chess Country. There are also news about Good Voice everywhere on the Internet. People here like Good Voice very much. Many people have heard that Good Voice is not exclusive and foreigners can also I plan to participate in the show next year as well.”

"..."

Originally, this matter could not be spread. After all, signing an authorization has nothing to do with netizens.

But I can’t stand the program team buying hot searches!

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