National GGG

Chapter 388 Talking about advertising

These are two men in suits and leather shoes, with leather coats in their hands. One is about forty to fifty years old, wearing dark gray suits and trousers, and the other is less than thirty years old. It was a young man, taller and very energetic, wearing a black suit and trousers.

The two came to Wang Hao's house again and were very happy to see the world boxing champion at home.

Wang Hao won the world professional boxing champion twice in the past year, and has become a household name in China. He has a high reputation in Asia and even the world. As one of the best advertising companies in China, Guangsha Media has two A big client specifically named them, hoping that Wang Hao could endorse their products, and discussing advertising matters with Wang Hao was the purpose of their visit this time.

"Hello, Mr. Wang Hao!" The man in his forties, wearing a dark gray suit, was the vice president of Guangsha Media. He clasped his hands tightly with Wang Hao, and then took out his business card, "My name is Xiong Dingjun. One of the founders of Guangsha Media and the executive vice president!"

"Hello, Mr. Wang Hao!" The young man standing behind Xiong Dingjun smiled and said respectfully, "I have known you for a long time, it's a pleasure to meet you! I'm Mr. Xiong's secretary, you can call me Xiaochang!"

In fact, this little Chang, although not very old, was still older than Wang Hao. The reason why Wang Hao called him Xiao Chang was naturally out of respect for Wang Hao, and the ability was the best.

"Come in!" Wang Hao also shook hands with the two with a smile, and then invited them into the room.

Xiong Dingjun and Xiao Chang sat down in the living room of Wang Hao's house, exchanged greetings, expressed their admiration for Wang Hao, and then straight to the point explained the purpose of their visit.

"Mr. Wang Hao! You must be busy when you come back to your hometown, so I won't go around the bush. I just want to invite you to shoot two commercials this time! That is, to endorse the products of two brands, both of which are more than 10 million yuan. Shanzi!" Xiong Dingjun said.

Knowing that the other party was from a media company mainly engaged in advertising business, Wang Hao roughly guessed what would happen when the other party came to him.

Although Wang Hao is very busy, it probably won't take long to shoot a commercial. As long as the treatment is suitable and the products he endorses are of reliable quality, Wang Hao is completely acceptable.

And Xiong Dingjun said that the endorsement fee is more than 10 million. Naturally, he is talking about RMB, which is equivalent to more than one million US dollars. It is roughly equivalent to Wang Hao’s appearance fee for a game. As far as the endorsement fee is concerned, it is definitely not low.

Wang Hao would be very happy if he could get more income equivalent to the appearance fee of one game without spending a lot of effort. After all, according to the normal situation, Wang Hao only played three or four games a year.

Wang Hao nodded,

Said: "If the endorsement products and manufacturers are of high quality and have a good reputation, it is not impossible to consider!"

Hearing Wang Hao's reply, Xiong Dingjun and his secretary were very happy. Wang Hao's answer was equivalent to half of today's work. The rest is to see whether the treatment and products offered by the manufacturer can attract Wang Hao. Both are negotiable.

"The first! It is an important dairy product manufacturer from the north. The company is a large-scale enterprise group integrating dairy breeding, dairy product processing, and scientific research and development. It is one of the top 100 enterprises in China's food industry. It has a market share in northern my country Very high!" Xiong Dingjun said, "They really want to invite you to be the spokesperson of their products. Drinking dairy products often can make people strong, and as the world's professional boxing champion and China's top athlete, you are also the representative of strong Chinese people. The best representative, so they specially arranged for our company to negotiate with you, expecting you to endorse their products."

"What's the name of this company?" Wang Hao asked.

"This company is called Sanlu Dairy!" Xiong Dingjun replied.

"Don't do it!" Hearing this name, Wang Hao suddenly became angry and said, "I won't be the spokesperson of their products, go back and tell their boss, XXX is a good person!"

Sanlu Dairy is the company that produced Sanlu poisonous milk powder in later generations, which has harmed many infants and young children. It is a black-hearted company that completely ignores human life in order to make money.

Naturally, Wang Hao would not speak for such a company. Wang Hao was secretly glad that he knew what would happen ten years later. Otherwise, if he really accepted the company's advertisement, wouldn't it be equivalent to helping the evildoer.

Xiong Dingjun and his secretary looked at each other, not knowing why Wang Hao suddenly became so angry, and even uttered swear words.

After thinking that there was nothing wrong with his words, Xiong Dingjun tentatively continued: "This company is very generous, and the endorsement fee is 30 million a year!"

Thirty million a year is the upper limit that Sanlu Dairy gave Xiong Dingjun, let Xiong Dingjun talk to Wang Hao, but it definitely shouldn't be discussed like this at the beginning.

Xiong Dingjun originally wanted to quote 15 million first, to see Wang Hao's attitude, and then talk upwards, but unexpectedly, Wang Hao suddenly became furious, and Xiong Dingjun was so scared that he immediately stated the upper limit of the quotation given by Sanlu Dairy.

When he told the highest price offered by the client, Xiong Dingjun also wondered in his heart whether Wang Hao is a veteran negotiator, playing tricks, but the real purpose is to negotiate a good price.

But Wang Hao's next words let Xiong Dingjun know that he was wrong.

Thinking of this unscrupulous company that sells poisoned milk powder, Wang Hao felt resentful in his heart. Still angry, he pointed to the table and said, "Sanlu Dairy will not accept even ten billion yuan!"

Xiong Dingjun and his secretary looked at each other again, and now they could see that Sanlu Dairy should have had a feud with Wang Hao. Although they didn't know why Sanlu Dairy offended Wang Hao, it was obviously offended deeply. The endorsement of Lu Dairy is obviously impossible, and Xiong Dingjun began to talk about the next endorsement company.

"The second company is a clothing company! Nine wolves men's clothing! A domestic clothing company specializing in high-quality men's clothing!" Xiong Dingjun said, "Look, the suits and leather clothes that Xiao Chang and I are wearing now are all The products of Nine Wolf Men's Clothing are of very good quality and very high-end!"

"The owner of this men's clothing brand likes boxing very much! He also sponsored the boxing championship on CCTV! There is their advertisement on it. Although there is an advertising platform, they don't have a suitable spokesperson. You are in the world of professional boxing this year. After winning the title of professional boxing champion, the boss of Nine Wolves was very excited and found us, and told us to ask you to endorse their products no matter what!" Xiong Dingjun continued.

Wang Hao nodded when he heard what Xiong Dingjun said. Wang Hao still knows about this Nine Wolf men's clothing brand. It is a good men's clothing brand, and it is indeed sponsoring the World Boxing Championship program. Wang Hao has seen their advertisements.

Wang Hao felt that being a spokesperson for this company could still be discussed.

When he mentioned the second company, Xiong Dingjun was still a little worried, whether Wang Hao would be like Sanlu Dairy just mentioned, and suddenly started to go crazy. Not for nothing today, I decided to tell Wang Hao the highest treatment that Nine Wolf Men's Clothing received.

Xiong Dingjun said: "The one-year endorsement fee from Nine Wolf Men's Clothing is slightly lower than that of Sanlu Dairy, but it's not much different! 24 million yuan a year!"

When talking, Xiong Dingjun also looked at Wang Hao's expression nervously, for fear that Wang Hao would suddenly say that he didn't think about it at all. Seeing that Wang Hao didn't respond immediately, Xiong Dingjun continued to add, "If you are not satisfied with the treatment, we can go back Talk to the company again! The company is very sincere in inviting you to be its spokesperson!"

"That's it! I can agree to be their endorsement, but I will only sign for one year. After one year, if the two parties cooperate happily, they can continue to renew the contract!" Wang Hao thought for a while and replied.

Twenty-four million yuan a year, equivalent to three million U.S. dollars, is much higher than Wang Hao's estimate of more than one million yuan at the beginning, and is almost equivalent to Wang Hao's entire income from a game. Wang Hao I think this treatment is quite satisfactory.

Wang Hao agreed, which made Xiong Dingjun very happy. Although today he got the lowest endorsement contract with the highest treatment given by the client, at least he didn't get nothing, because when he first saw Wang Hao's reaction when he heard about Sanlu Dairy, Xiong Dingjun once thought that today's It may be necessary to talk about Huang, but fortunately, the Nine Wolves have finished the negotiation.

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