National Tide 1980

New Year's Eve, January 28, 1987.

In the newly built National Television Color TV Center, the annual Spring Festival Gala was held live for the first time in a studio covering thousands of square meters. The chief director was changed from Huang Yihe to female director Deng Zaijun.

Complementing the new stage scenery, Deng Zaijun’s Spring Festival Gala style is completely different from Huang Yihe’s.

She doesn't like to use famous actors, and she never uses ready-made programs.

What she likes is discovering new people everywhere, because developing new faces gives her a sense of accomplishment.

This makes this Spring Festival Gala the one with a large number of newcomers, a lot of good songs, and the most effective programs.

In the language program category, although Chen Peisi is not involved, it is still exciting.

When Jiang Kun fell into the tiger's cave, he was still wondering, "Is this girl interested in me?" When competing with Ma Ji, the "five sense organs" took turns threatening him, "I've seen (heard, kissed...) all the things you did when you were dating someone." .

There are also the post-modern nonsense "Sun Erniang Opens a Shop" and Guo Da's most underestimated sketch "In Front of the Delivery Room"...

The string lyrics are basically jokes, and four and a half hours were connected into a big party with constant laughter.

The song program is even more exciting.

In addition to outstanding singers and performers from mainland China, they have performed on stage, such as Wang Jing's "Stars Rising Before Your Eyes" praising obstetricians and gynecologists, Jiang Dawei's new work "Three Gorges Family" for the Three Gorges Project, and Yu Junjian's song "I Am In addition to "Spring Breeze Is Love", Hong Kong singer Ye Liyi also made a special trip to sing for audiences across the country.

But it has to be said that the biggest winner at this year's Spring Festival Gala, which had the biggest shock to the national audience and became famous in one fell swoop, was the Chinese-American mixed-race singer Fei Xiang.

On the stage, Fei Xiang, who is of Chinese descent, performed perfectly.

Handsome and handsome, he is gentle and elegant yet dynamic and energetic, bringing a brand new atmosphere to this Spring Festival Gala.

His performance of "Clouds of My Hometown" was beautiful, politically and emotionally correct, and successfully aroused the common emotions of the audience.

"A Fire in Winter" has a dynamic rhythm, and Fei Xiang conquered the mainland audience with his free and straight body and beautiful and charming dance.

There is no doubt that this "fire" lit up Feixiang's future in one fell swoop.

Even though he was not well-known in mainland China last year, no one paid attention to his recorded music albums.

But after the Spring Festival Gala, people all over the mainland got to know him, and their mixed-race image was deeply remembered by both men and women, young and old.

This not only made Feixiang the dream lover of countless girls, but his clothes and hairstyle were also regarded as new fashion trends by countless young men and they tried their best to imitate them.

Of course, as a speculator who signed his three-year agency contract in advance, Ning Weimin made even more money.

To be honest, Ning Weimin really didn't put much effort into Fei Xiang's appearance in the Spring Festival Gala.

He just predicted it in advance and enjoyed the success. Feixiang's instant success was entirely due to his own luck.

After careful planning, Ning Weimin's attendance at the Spring Festival Gala for Fei Xiang was just two trivial things.

First, after learning the news, Ning Weimin used an international long-distance call in Japan to specially remind Fei Xiang and explain to him the influence of the Spring Festival Gala.

He was told to take advantage of it, rehearse carefully, and never miss the opportunity.

Secondly, Ning Weimin also ordered Zhang Shihui to entertain several important figures from the Spring Festival Gala crew to have a meal at the Tan Palace on his behalf, and then sponsored 30,000 yuan to the Spring Festival Gala crew for miscellaneous expenses.

This is to support Fei Xiang in the scene, and at the same time to express his gratitude to the director who selected Fei Xiang to participate.

Besides, he had no other practical measures.

Unexpectedly, I was so lucky!

Even though none of Ningwei's people showed up in the capital, he just relied on Zhang Shihui's presence to socialize.

But just because he invited guests and donated money, he unexpectedly got an extra opportunity to advertise for Tan Gong Restaurant.

There is a program segment in this Spring Festival Gala that is specially designed to praise the Jingcheng Hotel that won the award in the 5th International Culinary Competition.

In order to publicize this honor, the Spring Festival Gala crew will invite chefs from the Beijing Hotel to perform noodles noodles live at the Spring Festival Gala.

As a result, when these people from the Spring Festival Gala crew were invited to Tan Gong Restaurant, under Zhang Shihui's warm hospitality, they ate with mouth watering and fully experienced the uniqueness and excitement of the dishes here.

Out of the mentality of being short-tongued and short-handed when taking advantage of others, someone made a suggestion to the director.

It is said that this restaurant is very good, and it is worthy of being considered as a royal restaurant.

Take pasta as an example. Whether it’s steamed buns, shaomai or dumplings, they can be made into various shapes of animals and plants.

This idea is so good and so vivid.

I have eaten in all the restaurants, but I have never encountered such unique and exquisite noodles. No wonder they are so famous as a rising star.

I think it would be better to let them perform on the Spring Festival Gala stage with the people from the Beijing Hotel.

It also saves the chefs from several Beijing hotels from all making noodles. The camera on the TV is too monotonous.

Needless to say, it can not only enhance the effect of the program, but also repay the debt.

The director naturally followed suit and had no reason not to agree.

In this way, Ning Weimin received a completely unexpected New Year's gift package out of thin air - the chefs from his Tan Gong Restaurant Headquarters actually appeared on stage at this Spring Festival Gala!

According to the arrangement of the Spring Festival Gala crew, there are three chefs in the pastry team of Tan Gong Restaurant Head Office.

They performed on the same stage with three pastry chefs from the Capital Hotel, jointly demonstrating the pastry skills in our country's food culture.

This is incredible!

Is that equivalent to using the Spring Festival Gala stage to launch a nationwide advertisement for Tan Gong Restaurant?

Don't look at the introduction, which only has a few lines of Zhao Zhongxiang's narration, and only a few minutes of performance time.

But the advertising effect is absolutely amazing, there is no doubt about it!

I'm afraid that thirty years from now, even if all the anchors of Douyin and Kuaishou are tied together, he will not be able to achieve such a publicity effect.

Why do you say that?

This is because the concept of product placement does not exist in China these days, and the ratings of the Spring Festival Gala are unattainable, ranging from 90% to 80%.

Think about it, on the same night, there are a billion viewers watching this program at the same time who are not wary of advertising.

How much is this kind of traffic worth?

Apart from anything else, you only need to look at the Compass clock to know what the effect is.

This watch factory in Jinan has a real example because they started sponsoring the Spring Festival Gala in 1984.

The advertising slogan "Kangbas, telling you the time" has sounded at midnight during the Spring Festival Gala every year.

Therefore, their Kangbasi brand has spread all over the country through TV signals.

Now it has developed from a second-rate small factory to a large factory with thousands of people.

Obviously, the product has no special features, nor is it a serious famous brand, nor does it have any honors such as "provincial excellence, ministry excellence, and national excellence".

But because of the Spring Festival Gala, the quartz watches produced by their factory have become famous brand products that everyone is familiar with.

It can still be sold at a high price, two million yuan a year, and demand exceeds supply.

This is the power of product placement in the Spring Festival Gala!

Then you say that Ning Weimin unexpectedly received such a generous reward. Is it suitable for him? Is he happy?

In fact, let alone him, his investors are even more beautiful.

When this program was broadcast, Ning Weimin's pager, which was turned on again, was almost exploding with calls.

He waited on the phone to reply one by one and found out that the call was from Qiao Wanlin and the director and deputy director of Tiantan.

Although they had received news from Zhang Shihui in advance, they were still so happy when they saw the program at home that they didn't know what to do.

Thinking that since Ning Weimin has returned to Beijing to celebrate the New Year, he must be in the capital.

They all wanted to talk to Ning Weimin about their feelings and share their excitement and joy.

Ning Weimin also knew how to seize the opportunity and revealed a little bit to them.

It is said that the restaurant is making money and the employees are benefiting from it.

But if the leader cannot share the fruits of his labor, he will feel bad.

So after the New Year, he plans to arrange for several leaders to go abroad for a ten-day inspection, and also ask them to visit the Tokyo branch to provide guidance and guidance.

As for the membership quota, it is not so rigid. If the family members are willing, they can also ask for leave from the unit to arrange time. He welcomes family members to accompany him.

Needless to say, this invitation was more flattering than any New Year greetings.

Several people on the phone praised Ning Weimin so much that they couldn't bear to put down the phone.

This directly caused Ning Weimin to miss several programs while on the phone, and was unable to witness with his own eyes. After two programs, Fei Xiang appeared on the stage and performed brilliantly on the TV.

What's even more unexpected is that he still can't put down his pager and phone.

Because he hadn't finished dealing with the service bureau and the partners of the Temple of Heaven Park, Lu Changqing, the Beijing branch manager of Pacific Records, started calling his number again.

If nothing else, Lu Changqing almost went crazy with joy when he saw Fei Xiang perform on stage.

He thought that all this was arranged by Ning Weimin and was the result of Ning Weimin, the man behind the scenes.

He knew even more clearly that after this night, Fei Xiang's unsold "Songs Across the Four Seas" was destined to become the favorite of Luoyang Zhigui.

The one hundred and ten useless tapes that I originally dropped into my hands will definitely be sold out after the holiday.

According to conservative calculations, their company and Ning Weimin could each make 1.5 million.

So after Lu Changqing saw the business opportunity, he certainly didn't want to be content with just selling out the inventory.

He couldn't wait to contact Ning Weimin, in addition to giving Ning Weimin an early New Year greeting and expressing his admiration.

Lu Changqing also wanted to discuss with Ning Weimin about seizing the opportunity to issue additional tapes.

He planned to strike while the iron was hot and release at least two million more tapes.

At the same time, in order to repay the favor, he could decide to distribute this batch of goods to Ning Weimin in another 500,000 plates.

Even if it means thanking him for such a smart business operation, everyone can make money together.

However, Lu Changqing did not expect that although Ning Weimin also agreed that the circulation must be increased immediately, he told him that his estimate was a bit conservative.

Ning Weimin meant that at least another five million would be issued, with each party taking half, which would be interesting.

If Pacific Records is worried about losing too much money, it doesn't matter. Then he can eat a little more and ask for three million.

He could even ask Lu Changqing to ship the goods first, and he would be responsible for taking care of the unsold goods.

Ning Weimin is now an omnipotent god to Lu Changqing. As long as he likes any singer or tape, there will be a big hit.

Now that he has said it all, what else can Lu Changqing not be bold about?

They discussed and discussed, and finally decided to issue an additional five million tapes according to Ning Weimin's quota.

Each family is responsible for paying half of the production costs, sharing half of the benefits, and working side by side.

But it's not over yet. Lu Changqing's talk is almost over. It's time to perform the national chorus in the Spring Festival Gala.

Ning Weimin's pager received another wave of bombardment. This wave of people were all senior executives of Pierre Cardon Company.

It's okay to see Fei Xiang's performance now.

No one can say anymore that he, Ning Weimin, made a loss-making business.

It has to be said that Ning Weimin spent most of his time on the phone after nine o'clock that night.

Even to drink water, I have to hold the pager in one hand and the phone in the other hand, all relying on Keiko Matsumoto to feed her thoughtfully.

Moreover, he has different attitudes towards different people on the phone. His acting skills are so explosive that even Matsumoto Keiko was confused when he looked at it.

In fact, in Japan, she had never had the opportunity to see Ning Weimin's changeable face.

"Who?... It's Manager Sha. I'm Wei Min. Yes, I just came back today. Hey, it's pretty good. We haven't told each other, who of us is following whom? Of course I have to give you face. That's right, right? , find time to have dinner together later, don’t worry, we can talk slowly if anything happens. Stamps, okay, okay, but you have to wait until I have time, you know. I will be very busy when I come back, over at the head office You will have to cause me a lot of trouble. Haha, Mr. Zou has nothing to say this time. I have already said that Feixiang, the spokesperson, will be extremely popular. But he doesn’t believe my vision..."

I put down the phone and dialed a new number.

"Hey, I heard you, Lao Qi? I'm Ning Weimin. Hey, I'm back. Happy New Year. Happy New Year. Looking for me? What's the matter? Congratulations to me. Haha, what can I congratulate? Fei Xiang, I saw it on TV. Hey, it’s not inevitable for him to be famous. I think you were more optimistic about him than I was at the beginning. To be honest, you still have a poisonous eye. I was a little hesitant at first, but Because I believe in your unique vision, I decided to sign him for the company. Without your support, I would never have been able to persist with Mr. Zou. Now, both of us can be considered avenged and completely vindicated. Yes, This can only show that in our company, we are the only ones who understand. Yes, who can have the vision of our brothers and see things clearly? Especially you, brother, you are the company's white jade pillar, the best in the sea. Zijinliang, our company can do without anyone, but without you, we can’t survive for a day..."

Put it down and make another call.

"Hey, Mr. Zou, I am Ning Weimin. Hey, don't be so polite. I have a unique vision. I am just ignorant. Yes, if you praise me again, I should blush. You are not afraid of me. Are you raising your tail? No, no, I should wish you a happy New Year. Oh, you shouldn't have said this. You are the leader and I am the deputy. We have been working together for so long, and we still don't know each other. I'm sorry. Capital City It’s not all up to you to take care of things here. Hey, I also have a gift for you. If it’s necessary, we must drink some together..."

Listening to him calling like this, the most awkward thing was Kang Shude.

Why?

The second most important thing was that it influenced the old man to watch TV in the back room. The most important thing was that Kang Shude felt that he, as an apprentice, was out of tune.

The more I listen to him on the phone, the more I feel like he's a liar.

How embarrassing this is in front of Jiang Nianyun and Shen Cun!

But he was too embarrassed to scold her, so he could only rely on self-deprecation and ridicule to cover up his embarrassment and embarrassment in front of the mother and son.

"Listen, what's this called? He's telling lies without even stuttering. Why did he think of these words..."

"Humorous? It's very humorous. I blush for him because of his humor..."

"Hey, I was a master for nothing. I didn't teach him a good and well-educated apprentice. You just listen to his boast. When does he boast?"

"Hey, look at what he can do. It seems like there are so many people rushing to give him New Year greetings. The rat went to the Jinluan Palace and was so big." "I actually paid for this phone call. I'm really stupid. …”

However, just when the old man stood up helplessly and shook his head frequently, Ning Weimin came over on his own.

And when he entered the house, he went straight to Shen Cun, grabbing a handful of melon seeds and cracking them.

"What about that, Brother Shen, I remember hearing you say today that you always listen to Teresa Teng's songs in the United States, right?"

Shen Cun was stunned, "Ah, yes, yes. What's wrong?"

Ning Weimin said calmly, "It's nothing. She's just calling to say New Year greetings and is talking to Qingzi. Do you want to come over and chat with her? Don't be embarrassed. Teresa and I They are friends, ferromagnetic, there is nothing to say..."

Now Miss Jiang Si was happy and looked at Kang Shude with a joking look... (End of this chapter)