National Tide 1980

At this point, Pierre Cardon has basically explained the whole story.

Ning Weimin did not interrupt or interrupt at all. He listened with great interest and did not find it boring at all.

For no other reason, it was because the LVMH group was so awesome.

In Ning Weimin's previous life, he still remembered very clearly that decades later, LVMH had already ranked first among the world's three largest luxury groups.

With a market value of 500 billion US dollars, it can earn 80 billion euros in profit every year, which is equivalent to more than ten times the profit of Kweichow Moutai Company.

After the three major luxury groups, Richemont Group ranked second and Kering Group ranked third. Even if the two groups were added together, their market value was not as large as it.

LVMH is the largest listed company in Europe.

No matter from which aspect, its comprehensive strength is well-deserved.

Why is it so awesome and profitable?

Because it owns more than 70 well-known luxury brands and has stores all over the world, almost all the rich people in the world are giving money to this group company day and night.

Even Ning Weimin himself is not immune to vanity, in order to maintain his appearance and make people look up to him.

He has used his hard-earned money to buy LV, Bulgari, Hennessy, Zenith...

I don't know how much profit he has contributed to this group.

But even so, LVMH's brands often raise product prices, engage in hunger marketing, and deliberately create a grand scene of queuing at the door, using this method to deliberately select firm and loyal fans.

In the end, a new LV super-large Speedy was obtained, which could be sold at a sky-high price of one million US dollars when it was launched.

It really grasps the weaknesses of human nature firmly, and it is completely a rhythm of killing people.

Moreover, LVMH Group continues to spend money to buy enterprises, brands, and companies whenever it has the opportunity.

It was as if they had endless money and had to buy all the luxury brands and fashion brands in the world and put them into the company's pocket.

How could he not envy such a company?

It was like sleeping on a gold mountain, a company that was chased by countless loyal fans and fed.

It was too profitable! It was too easy to make money!

But no matter how envious he was, he never knew how this company grew and became so big.

How did so many luxury brands get together?

How did this company accumulate so much?

It was incredible that accumulating famous brands was like collecting stamps.

These were questions that puzzled him for a long time.

Moreover, Bernard Arnault, the boss of LVMH Group, was also a very mysterious person.

There was little information about him on the Internet.

It was well known that he had five outstanding children, each one more successful than the other.

And his personal background was well hidden.

Most people only knew that he was originally engaged in real estate. Before the age of 35, his career had almost nothing to do with the fashion industry and the luxury industry.

He is neither a descendant of any luxury family nor has any relevant work experience.

He has no idea how he became a fashion tycoon after the age of 40.

He actually firmly holds the golden nugget of LVMH in his hands.

He was also given an infamous nickname by the public media, and people called him "the wolf in cashmere".

If you think carefully about the process in between, you will know that there must be a lot of stories hidden.

But if you want to know the specifics, it's really impossible.

Ning Weimin, out of curiosity and admiration for successful people, has searched on the Internet several times, hoping to find the secret of Bernard Arnault's success, learn from him, and see how much wolf nature this man has.

But the problem is that all his efforts were in vain, and all he could find was a few words of summary, all official jargon.

In the end, he had to give up, and he had to admire that the public relations were really good, and it was leak-proof.

Unexpectedly, today, he would actually hear the master explain the establishment of this company to him in person, and he could actually learn some secrets about the internal structure of this company from the master's mouth in detail.

Now, Ning Weimin was suddenly enlightened and his confusion was solved.

Combining the information he had, it was not difficult for him to guess the trajectory of the incident from beginning to end, the final result of this business war, and to figure out what Bernard Arnault did in it.

Bernard Arnault was a sinister villain who was only interested in profit and had no moral bottom line. He had no loyalty at all.

Whoever cooperated with him would be unlucky, because he could betray everyone for the sake of profit.

But unfortunately, this despicable guy should have won.

Both the fourth generation of LV and the former president of MH were too stupid.

As the saying goes, flies don't bite seamless eggs. It was their own quarrels that created opportunities for others to take advantage of the situation.

Bernard Arnault became the fisherman who benefited in the end.

It is probably because of this battle that Bernard Arnault got what he wanted, succeeded in his villainy, and successfully usurped the control of LVMH.

Not only was he able to turn this group company with profound background and unlimited value into his own possession.

Moreover, in the future, I am afraid that the LV family heirs, the former president of MH and Guinness will all be kicked out of the board of directors.

Even combined with his understanding of LVMH's future operating characteristics in his previous life, Ning Weimin can easily infer the long-term profit-making tricks and money-making model that Bernard Arnault has maintained after taking control of the company.

To put it bluntly, his three axes are making money, acquisitions, making up stories, raising prices, and hunger marketing...

Then he increases the brand value of his company day after day, stimulates consumers to pursue it out of vanity, encourages consumerism, and repeats it in an infinite cycle. It's too easy.

In short, this guy is rotten both in his heart and in his bones. He is just a super bad guy.

In fact, if you think about it carefully, you can see that the LVMH he manages is fundamentally different from the tradition of family businesses.

For example, he never considers the quality and practicality of the products, and has no craftsmanship.

All the tricks he plays are aimed at human nature. He only uses scrap copper and shoddy manufacturing to cheat money, and even deliberately fuels the flames. Regardless of whether he is rich or poor, he fights for money. He has always been actively selling class anxiety and sucking blood regardless of class.

He is especially good at using women's sensibility to kidnap men's wallets.

Even from the perspective of business philosophy, it has reached the point where there is no morality and the heart is despicable.

In the words of Teacher Zhao Lirong - black! That is really black!

But to be honest, when you understand all this, you can infer the most possible objective facts.

Although Ning Weimin feels satisfied mentally because of eating melons and feels the enjoyment of being a melon eater.

But if you ask him to get involved, it's really a bit overwhelming, and it's really a bit timid.

Not for anything else, just because his business philosophy is to value harmony and make money in harmony, and he is naturally in conflict with people who want to eat alone.

What he pursues in making money is a safe mode that is neither hot nor cold, not noticed, and can flow slowly.

He doesn't want to make enemies for himself at all, and he doesn't want to take the initiative to stand up for other people's affairs and conflict with such people who will do anything for the sake of profit.

And the parties involved in this matter are not the master himself, but just his friends.

Especially when Ning Weimin asked the master about the current situation of the confrontation between the two armies, how much funding gap the fourth generation of LV that the master wanted to help had, and how much chance of winning.

Unexpectedly, the master told him frankly that the situation was not optimistic, and Ning Weimin lacked motivation to participate.

It turned out that according to the information provided by the master, Bernard Arnault had already driven up the LVMH Group's stock by 55% because of his huge investment in buying stocks one after another. Now it is equivalent to buying stocks at a high price, which is bound to consume huge funds.

Don't look at Bernard Arnault's acquisition of 13.5% of the equity for 600 million US dollars.

But if they want to buy as many chips as their opponents in the short term and regain control of the company for LV, God knows how high the stock price will rise. I am afraid that they will spend at least twice as much money as Bernard Arnault.

Second, because Bernard Arnault's backer is Lazard Investment Bank.

His like-minded partner is also a long-established family business with extensive connections and many relationships in the French financial sector, just like Goldman Sachs in France.

Moreover, their main business is to design corporate mergers and acquisitions plans. They are even known as "corporate snipers" and do not even like to work as underwriters for IPOs, as they think the profits are too low.

So the targets they target rarely fail, and Lazard is also very powerful, and can make most French banks give them face.

For example, this time they made a move, seeing the weakness of family businesses in the fashion industry that they do not like to borrow money and rarely deal with banks, and they contacted major French banks in advance, almost blocking the financing channels of those LV reinforcements in the financial field.

Whether it is the master or Chanel's loan requests to the bank, they were all rejected, and they were told that due to the tightening of money supply, loan services could not be provided until at least next year.

So in view of this situation, Chanel, which originally wanted to lend a helping hand, became hesitant and withdrew from the support operation.

Now only the master is still insisting, because he can't bear to see the fourth generation of LV bow to the evil, and is making the last effort for his friend.

As for the only feasible plan at present, that is, to buy 4% of the shares in the open market, which can get the same veto power.

But the position of the largest shareholder and the dominance of the group company are out of the question. There is absolutely no hope.

Even so, the amount of funds required is still not a small number.

Although based on the current stock price, LVMH's market value is about 6.8 billion US dollars, buying 1% of the shares is about 68 million US dollars.

But as long as they buy, there is no doubt that on the basis of Bernard Arnault's already high stock price, it will stimulate LVMH's stock price to continue to rise rapidly in the short term.

Even if their opponents do not make trouble, it is expected that buying enough will require at least 300 million US dollars.

But everyone knows that Bernard Arnault, this ruthless man, will not do nothing.

In order to win the final victory and completely control LVMH, he will definitely continue to buy stocks and snatch limited chips from them in the open market at all costs.

So this matter is a bit difficult to say. I am afraid that if it goes wrong, it will cost at least 500 million US dollars to get a veto.

As for the source of funds needed by the LV camp, LV's fourth generation Henri Lacamier said that he could personally raise 120 million US dollars.

Master Pierre Cardin has been busy with this matter recently. He has done his best and can probably withdraw 260 million US dollars from Pierre Cardin.

So the money that Ning Weimin currently has in his account at Credit Agricole has become the last hope and reliance of the two old men, the master and the fourth generation of LV.

To be honest, as a businessman, you can do any business, but it is not easy to do a business that you know will lose money.

Although LVMH's future market value is as high as 500 billion, that is the future after all. The quality of this company is obviously 4 billion US dollars.

Others bought shares at an average cost of 45 million US dollars, but Ning Weimin had to spend more than 100 million US dollars to buy them. Isn't this just a sucker who helps others carry the sedan chair?

How could he be happy?

Moreover, to put it bluntly, the great prospect of LVMH's market value of 500 billion was also realized after Bernard Arnault achieved his goal.

If from the perspective of pure interests, Ning Weimin should be happy to see this happen if he wants to benefit from it.

Then buy on dips, and you can eat meat and drink soup.

Otherwise, history has changed its course. God knows whether LVMH can develop to this point without this greedy boss?

Moreover, Ning Weimin also traded stocks in his previous life. He was deeply hurt by the repeated experience of chasing ups and downs.

Even if he knew that he would make money sooner or later if he bought LVMH with his eyes closed, and there was a fifty-fold increase, the feeling was another matter.

It was too against human nature!

So it must be said that the action plan told by the master from the standpoint of LV was a completely bad idea.

Ning Weimin thought that it was completely passive and helpless to be led by others. If he really did it, he would have lost.

In addition, he knew that Bernard Arnault was backed by a powerful Lazard investment bank with rich experience in mergers and acquisitions, and he was even more worried and resisted from the bottom of his heart.

As the saying goes, good shoes don't step on stinky dog ​​shit. People like him don't have too many opportunities to make money.

This is different from Bernard Arnault, who is now like a crazy gambler and has bet everything on this battle.

When two armies meet, the brave one wins. Those people are barefoot and not afraid of the villains wearing shoes. He doesn't have the courage to draw his sword face to face!

But... facing the master's hopeful eyes, thinking about how loud he had boasted just now, he really couldn't say anything to regret.

After all, he is also a kind person in his bones. He worships heroes and yearns for light.

He is also a young man with ideals, morality, culture, affection and righteousness.

Emotionally speaking, he really admires the master's righteous act.

Besides, he himself has a good life today because of the master's kindness and tolerance.

He has really received a lot of favors from the master.

Now this kind old man finally spoke to him, can he bear to refuse? Is he embarrassed to refuse?

Just like what Alain Delon said, everything can be controlled, but when it comes to emotions, the problem becomes complicated.

So what should we do?

It’s such a difficult choice!