National Tide 1980

It is true that food is the first necessity of the people, and the stomach is the center.

But Ning Weimin is not only concerned with his appetite, and he is calculating his business in the catering industry in various ways.

He has also not given up on the construction of spiritual civilization.

This time he came back from France. Although he did not bring back any national treasures, he bought the film libraries of two film studios and has the copyrights of thousands of European films, TV series, documentaries and cartoons.

It just meets the needs of the domestic audience who are short of spiritual food.

So taking advantage of the fact that Matsumoto Keiko's "Li Xianglan" will be released in the mainland on June 14, Ning Weimin, relying on his wife's face, also took a ride to meet with the leaders of the Film Bureau and the leaders of China Film Distribution Company again.

And he put forward in person the direction of his cooperation with some relevant units in the domestic film industry.

According to Ning Weimin's idea, in addition to hoping that the Film Bureau and China Film Corporation can issue a "special pass" to the foreign films in his hands, he also hopes that the leaders of the two units can help him and their subordinate units cooperate and introduce and match.

Specifically, he wants to pick out some of the European films he bought, which have good box office performance and have proven commercial value, or those directed by famous directors and starred by big stars, and bring them to China first, and let the dubbing studio translate them into Chinese.

Then, the films that meet the national conditions and can pass the review will be released in mainland theaters.

As for the distribution and release mode of these films, he is willing to follow the current domestic policies on domestic films.

He only makes money from selling copies and distributing audio-visual products, and gives up the right to share the box office share.

As for those films that are restricted by policies and cannot pass the review, they will not be wasted.

He wants to give copies to major film and drama academies in China for free as internal reference films and internal materials.

This helps students in the domestic film industry improve their professional level, and also provides a way for the domestic film industry to understand the development trend of European films.

To be honest, although Ning Weimin's suggestions were made with full consideration of the need for mutual benefit, and were completely based on the perspective of benefiting the domestic film sector, and he respected the interests of China Film Distribution Company and took the initiative to give up the biggest box office pie, he really didn't have much hope that he could get things done.

After all, he still understands the many limitations and operating characteristics of the domestic system.

For such a big thing, it is estimated that it will be difficult to accomplish without someone as important as Director Huo to guarantee and endorse him.

So his suggestion is just a test of the water, and his original intention is just to test the leaders' tone.

If the other party does not object and shows a willingness to cooperate, he will make real efforts and find ways to implement it.

If the other party does not have this intention, he will not force it for the time being, and he will do as much as he can and to what extent he can.

He has plenty of patience and does not mind waiting until the domestic film industry reforms and the time is ripe.

After all, the Japanese market can still support him at present.

But unexpectedly, he was just lucky. As soon as these suggestions were put forward, they received positive responses and affirmations from several leaders on the spot.

The feedback from several leaders was quite enthusiastic, and even a little impatient. They immediately asked him about the specific implementation plan, time arrangement and the funds to be invested. They were completely pragmatic and hoped to implement these things as soon as possible and were eager to start relevant cooperation.

This was completely beyond Ning Weimin's expectation. When did the efficiency in China become so high?

This unreasonable situation simply made him confused.

But he was a smart man after all. It didn't take long for him to figure out what was going on from the conversations between the two sides.

It turned out that it was not for anything else, but because the domestic film market has declined sharply in recent years, and many domestic film-related institutions have almost reached the point where they can't make a living.

Although they are all in decline, the situation in China is much worse than that in Japan.

In fact, since 1984, with the popularization of televisions, the number of domestic moviegoers has begun to decrease.

Subsequently, the introduction of VCRs and the lack of excellent films further led to a large loss of moviegoers.

From 1986 to 1987 alone, the number of moviegoers nationwide decreased by 3.1 billion.

Almost all of a sudden, the domestic film market went from profitable to unprofitable.

Cinemas across the country were caught in an unsustainable situation, which caught China Film, which was responsible for the distribution of domestic films, off guard and completely stunned.

How to raise money so that these cinemas can pay wages on time has become the most troublesome problem for the Film Bureau and China Film Exhibition and Distribution Company.

And as the saying goes, no egg can be left unbroken when the nest is overturned.

The downturn in cinemas has also indirectly transmitted its impact to the film production department.

The worst of them was the dubbing studio responsible for dubbing foreign films.

Although the mid-1980s was still the heyday of dubbing studios.

Whether in terms of actor composition or factory system, it was almost perfect.

Take "Shanghai Film Translation" as an example, the first generation of dubbing actors were in their prime and had first-class skills.

After ten years of training, the second generation of voice actors have become the backbone.

At this time, no matter which country's movies they dubbed, they could not only translate, but also recreate appropriately based on the original cultural background, making the aesthetic closer to the domestic audience.

But the golden age came to an abrupt end due to the deterioration of the market environment.

As a large number of Hong Kong and Taiwan movies were sent to China through videotapes, the tastes of domestic audiences changed all of a sudden.

Foreign movies do not have martial arts movements, nor do they have gun battles like fried beans.

The appeal to young audiences has rapidly decreased.

The rise of the television industry, especially the broadcast of excellent domestic TV series this year, such as "Dream of Red Mansions", "Journey to the West", and "Four Generations Under One Roof", has also kicked the dubbing studios and snatched the attention of those middle-aged and elderly audiences.

The film authorities have reduced the introduction of imported movies due to economic difficulties.

In addition, learning English is becoming more and more popular in China, and digital technology is developing faster and faster. It has become easy to add subtitles to movies using computer software, which has triggered more and more people to advocate watching the original soundtrack through subtitles.

This has further led to a sudden drop in the workload and financial support of dubbing studios.

That's just having all kinds of skills, but they are useless. How embarrassing!

Moreover, the times are also accelerating. The meticulous work model of the past has become outdated.

Nowadays, it is difficult to give the dubbing team a month to fully understand the cultural background of the movie and figure out the psychology of the movie characters when translating a movie.

In short, many young people who originally entered the industry with admiration but have not been trained have quit because of these reasons.

There are already many good seedlings trying to transfer jobs.

Some people even say that "dubbed films are dead" and if you want to survive, you have to think of another way out quickly.

It may be hard for outsiders to believe that "Shanghai Film Translation", which was still glorious a few years ago, is now almost without work, and the panic state is not much better than those state-owned enterprises that have been losing money year after year.

To be honest, it is thanks to the fact that there have been many large-scale films shot by foreigners in China in the past two years, whether it is "Dunhuang" being shot in Gansu, "The Last Emperor" which has just been completed in the Forbidden City, or Ning Weimin's matchmaking of the Japanese side and the three major domestic film studios to jointly shoot this "Li Xianglan".

The money they spent in China has greatly alleviated the economic difficulties of several major domestic film studios. Otherwise, the country is now in a state of complete collapse and there are holes for money everywhere.

So now Ning Weimin has taken the initiative to propose cooperation, and the way of cooperation can still create profits immediately and solve the actual problems of the domestic film industry immediately. You can imagine how happy the leaders of the Film Bureau and China Film Corporation are?

Can they not regard Ning Weimin as a timely rain!

Ning Weimin is the firefighter of the domestic film industry!

So for this matter, the leaders of China Film Corporation patted their chests on the spot and promised Ning Weimin a target of ten imported films in the second half of the year alone. The only hope is that he can get the funds in place as soon as possible and start work.

And the leaders of the Film Bureau are also unambiguous and promised to be as lenient as possible in the approval process.

After returning, he contacted Shanghai Film Translation Studio and asked Chen Xuyi, the then director, to send someone to Beijing to discuss cooperation with Ning Weimin as soon as possible, and asked him to cooperate as much as possible to finalize the matter as soon as possible.

Look, how wonderful this is!

Ning Weimin really didn't expect that it would be easy to get it.

He, who holds the copyrights of thousands of movies, actually knocked on the door of the domestic film market so easily.

Now it's good. With official welcome and support, he became the only person in China who has the right to import movies, and the industry status of this movie tycoon is solid.

This not only makes it easier for him to recover the cost of purchasing these film libraries, but also prompts him to have more expectations and ideas about the domestic film industry and market.

And that's not all.

Unlike movies, TV series bring Ning Weimin more diversified and more short-term benefits.

In 1987, after the TV series "Dream of Red Mansions" was well received in the mainland, it also caused quite a stir when it was broadcast overseas.

Whether it is Japan or Hong Kong, the broadcast results make the TV series production center very satisfied.

Feng Qiyong, honorary president of the Dream of Red Mansions Society, said that this was the greatest popularity in history.

Zhou Ruchang, a Redologist, said that the first achievement was to have a dragon from beginning to end.

The person in charge of the TV drama production center therefore informed Ning Weimin through Director Huo and expressed his desire to continue to cooperate with him.

He planned to trade the copyrights of "Journey to the West", "Nurhachi", or more TV dramas to him so that he could broadcast them overseas.

The "Grand View Garden" in Nancaiyuan, Beijing, which was converted from a park in the past, was used as the filming location of Dream of Red Mansions. It was opened to the public at the same time as the TV drama was broadcast last year, and it was the biggest benefit.

Now it has become the most popular tourist destination in Beijing and a money-making rake for Xuanwu District.

This district, which is relatively backward in economic development among the eight districts of Beijing, has a treasure pot that continuously creates wealth.

The main actors of the TV drama "Dream of Red Mansions" also became a hit and became the most watched local stars in China today. Major variety shows would invite them to the stage. For the first time, they overshadowed singers, movie stars and comedians as TV actors.

And Ning Weimin, who has advanced consciousness, fully understands the value of IP, and knows the correct way to play, naturally wants to strike while the iron is hot to take advantage of this trend.

In fact, when he returned to China this time, he planned to discuss how to develop related products with the art colleges and industrial art manufacturers that he worked closely with.

In his eyes, with the current backward business vision and application methods in China, the craze caused by TV dramas is a complete waste. It is obvious that they can earn a hundred yuan, but they only see one yuan. .

Ning Weimin was really not talking nonsense. He took Matsumoto Keiko to take some time to go to the Grand View Garden.

I found that there were so many people there that there was literally no place to stay. Even tourists from out of town came here because of its reputation, treating it as a tourist destination comparable to the Forbidden City.

However, the tourist souvenirs in the entire scenic area are mediocre and there is nothing to praise.

In addition to bread, soda, popsicles, film, and kangle fruit, the most popular items sold in shops in the scenic spot are some stills, postcards of characters in the Red Mansion, bookmarks, desk calendars, wall calendars, playing cards, and comic strips.

Moreover, on such a hot day, the souvenir shop actually didn’t even have a paper umbrella to protect the sun, or a round fan suitable for ancient costumes or taking photos. What they sold were the recently popular sandalwood folding fans and traditional paper folding fans. Just say there are. Be so stubborn.

The kind of pendant with commemorative words that can be hung around the neck is an imitation jade pendant, and it sells very well.

But it's just resin and plastic that's sold on the market, and there's no original idea.

The remaining products that have been neglected are basically just to fill the counter and make the products appear richer.

For example, some glass snuff bottles, small cloisonné objects, porcelain vases, and the four treasures of the study.

It really doesn’t have any special features. It basically duplicates most of the scenic spots in Beijing, and has almost no connection with the IP of “Dream of Red Mansions”.

But Ning Weimin is different. He has a vicious vision and is willing to play tricks.

After two days of meeting and discussion, the decision was made.

He asked the Sculpture Department of the Academy of Arts and Crafts to come up with a design draft, and then the Silk Man Workshop of the Brocade Box Factory and the Silk Man Group of the Meishi Street Sewing Society joined forces to produce twelve golden hairpins, twelve pairs of hairpins, and twelve pairs of hairpins according to the drawings. There are five thousand sets of silk figures each.

In almost the same way, he also asked the Ceramic Department of the Academy of Arts and Crafts to be responsible for the drawings, and the Jingcheng Handicraft Factory produced two thousand sets of blue and white porcelain tableware and pastel porcelain tableware with twelve golden hairpins.

He also placed orders with badge factories and palace lantern factories.

The badge factory is required to design and produce Baoyu's psychic gem, Baochai's gold lock, Shi Xiangyun's golden unicorn, and Daiyu's white hairpin, each of 20,000 pieces according to the TV series.

As well as 40,000 small mirrors with the four characters "Feng Yue Bao Jian" engraved on the back.

The Palace Lantern Factory is required to produce 6,000 glazed lanterns from "A Dream of Red Mansions", the kind that can be lit with small light bulbs and AA batteries.

In addition, Ning Weimin also asked the Jingcheng Embroidery Factory to produce two thousand sets of round fans, incense fans and paper umbrellas with figures of the Twelve Golden Hairpins and Red Mansions.

A purse of twenty thousand.

Ask the Meishi Street Sewing Club to make another 2,000 pieces of velvet flowers, pom-poms, and velvet birds.

The street factory in Donghua City has already begun to produce small flower accessories.

But to a certain extent, the original master craftsmen were hired and the project of restoring traditional silk flowers was started.

It can be said that Ning Weimin's plan has basically covered various distinctive products in "Dream of Red Mansions".

He even communicated with the polar bear who can make concentrated juice and ordered 10,000 bottles of rose water, which is about the size of two taels of white wine packaging.

But in the end, it was the order he placed at the gold wire inlay factory that was the largest, the most exaggerated, and the most surprising.

Even the leadership team of the gold wire inlay factory was surprised by this.

Because he actually asked the factory to create a set with a cost of 3 million yuan and a total weight of about 36 kilograms based on the design draft provided by the sculpture department professor of the Academy of Arts and Crafts, with the theme of "Tai Xu Fantasy". set of gold sculptures.

This is a shocking move. Since the founding of the People's Republic of China, no one has done anything like this with such expensive materials.

What's more, the price of gold jewelry in China this year was only 80 yuan per gram.

This means that if the job is done well, the manufacturer should have a profit margin of hundreds of thousands.

As manufacturers, how can they not be shocked or excited?

Just to be honest, this job is sweet and sweet, but the factory dare not agree without permission, and must report it to the superiors.

However, the co-branded gold lighters by Pierre Cardin and Goldlion were commissioned from this factory, and the two parties have already had large transactions.

Moreover, Ning Weimin from the Light Industry Bureau and the Cultural Relics Bureau had support, and the matter was finally approved.

And this means that Ning Weimin will soon have a set of treasures that are golden and shiny enough to blind the eyes of ordinary people.

This is enough to make him comparable to the gambling king family in Macau who likes to play this game to shock gamblers.