National Tide 1980

The day when the crew of "Dream of Red Mansions" left Japan in triumph was August 15.

Coincidentally, this day is not only Japan's Armistice Day, but also Japan's Bon Festival.

Matsumoto Keiko's parents rushed back to Japan from Harbin in northeast China a few days ago just for the Bon Festival.

To be honest, the old couple has not really had enough fun in China.

If it weren't for the Bon Festival being an important day for Japanese people to worship their ancestors, during this period, many workers would take their families away from the city and return to their hometowns to worship their ancestors and reunite with their relatives.

They wouldn't have come back so early, and they wanted to go to the south of China to take a good look.

But there is no way, Japan is a society that emphasizes righteousness and human feelings, and as a company boss, you can't help but give convenience to your subordinates.

And since Han Yingming knew that his trading company was destined to be short of manpower during this period, then as the boss of the company, it would be better for him to come back to guard the company.

In order to prevent the company from having any problems and troubles due to lack of manpower,

As for after returning, Han Yingming and his wife were not as relaxed as they were in China.

Both of them were busy with the gift giving and socializing for the Obon Festival. In addition, Han Yingming had to take care of the company's affairs, and Han Changzi had to clean up the house after leaving for a long time.

Of course, this trip to China also made Han Yingming have strong trust and confidence in Ning Weimin.

He did not forget to follow his son-in-law's advice. When he came back, he carefully dealt with his stock account and sold 70% of his positions in the stock market.

Including the 20 shares under his name that began to fall again, and the price has returned to 2.5 million yen NTT.

So at this point, Ning Weimin finally breathed a sigh of relief and no longer had to worry about whether his father-in-law's stocks would suffer major losses.

As for himself, the burden of work on his shoulders was of course getting heavier and heavier, and he was much busier than Han Yingming.

All the businesses under his name are booming. Although they are all managed by dedicated people, he still needs to ask about them from time to time and take care of them.

Besides, now even the Tan Palace Restaurant has opened three stores in Japan, and he has to travel for several days to visit each store.

Just for this, it would be strange if he could relax.

In addition, he also promised to help his wife plan a music album to see if he could help Matsumoto Keiko realize her dream of being on the list, which also requires his energy and time.

In addition, the first TV series "Black Leather Notebook" invested by the Mist Studio has also started filming, and Ning Weimin has to visit his wife from time to time to show his concern.

All day long, he is running around and has no time to rest.

Logically speaking, since he is so busy and has so many things to do, he should have assigned himself an assistant or secretary long ago, so that he can focus on the big things and let go of the small things, free himself from trivial matters, and save a lot of effort.

But the problem is that this is Japan.

It is really not easy to find someone who can speak both Chinese and Japanese, who can understand his business philosophy, who has enough ability and experience to handle all aspects of affairs, and who can make him feel more at ease.

So there is no way, this matter cannot be done for the time being.

Ning Weimin would rather be tired and troubled than find someone to touch his core business interests.

For the time being, he can only rely on the employees of Dadao Trading Company to help with some paperwork and ticket booking, hotel booking and other work to reduce the workload.

But the good thing is that Dadao Trading Company is not busy, and most of the employees are disabled.

They are not mobile but work seriously, have patience, know how to be grateful, and never make Ning Weimin anxious in paperwork and ticket booking. It is really worth it.

And then again, getting busier and busier undoubtedly proves that Ning Weimin's personal career is still in a rapid growth period, and has not yet touched the ceiling. This is of course a good thing.

Now his road is getting wider and wider, and he has a goal to work. Even if there are pain points, he is still happy.

Let's talk about the cultural exchange activity of "Dream of Red Mansions" visiting Japan, which he planned.

Although the crew has left now, the impact of this move is significant, which surprised him.

Because this small trial has helped him find a way to export Chinese culture overseas.

He has gained a lot of benefits from it and also seen an extremely bright future.

This is not an exaggeration. In fact, as long as you calculate the simple income and expenditure, you will know how well he has done this.

In terms of cost, the part Ning Weimin spent on receiving the crew of "Dream of Red Mansions", including visa application, event organization, venue layout, booth construction costs, temporary employment, and all expenses including the crew's food, drink, defecation, travel expenses, pocket money, GG remuneration, etc., totaled only 20 million yen.

According to the domestic private exchange rate, it is equivalent to 1.2 million to 1.3 million RMB.

However, how much did he earn from it?

That's a lot.

First of all, it is a large part of the income from holding events and catering.

Even the chefs at the Dan Palace have tried their best to lower their prices.

But these snacks, which are known for being affordable in China, are actually quite expensive in Japan.

A steamed bun with old dough costs 200 yen, which is equivalent to 12 yuan.

A meat bun or meat pie costs 300 yen, which is equivalent to 18 yuan.

These are all 100 times the price in China.

But the fermented taste brought by the old yeast from Fengzeyuan can make the Japanese absolutely willing to open their wallets.

In addition, a bowl of eight-treasure porridge costs 400 yen, equivalent to 24 yuan, which is 150 times the price in China.

The simple sesame sauce cold noodles and fried noodles can also be sold for 500 yen, equivalent to 30 yuan.

Although it is just a common meal for Beijing people every day in summer, the exotic style from China conceals the outrageous profiteering.

A serving of pancakes, the traditional method is 600 yen, because there is no bipo, only sesame seeds can be sprinkled instead.

There is also an upgraded version of pancakes with a little iron sauce meat or smoked chicken shreds, which can be sold for 900 yen.

Although these things will definitely be regarded as "heretics who betray their teachers and ancestors" in the eyes of Tianjin people.

But the Japanese are very satisfied after eating them, and they say "vomiting joy" directly, indicating that they like it very much.

In addition, although milk is cheap and shaved ice is common in Japan, a cup of palace cheese or bayberry shaved ice can make Japanese people taste the taste of high-end desserts, so it is not surprising that it is sold for 600 yen.

As for special foods such as sour plum soup, pea yellow, and grilled lamb skewers, they provide a taste enjoyment that Japanese people rarely experience.

Therefore, the unit price of 800 yen to 1,000 yen cannot completely stop the enthusiasm of Japanese customers to hunt for novelties.

In fact, the queues in front of these stalls often remain more than 20 meters long.

And things like steamed bun gift boxes, pastry gift boxes, and tea gift boxes, because each event attracts about 20,000 people, even if the price is as high as 2,000 to 3,000 yen, they are still in short supply and sold out every day.

To be honest, every time Ning Weimin holds an event, he can make up to 7 or 8 million yen from catering services.

He held it for a total of six days, and the total catering profit was about 44 million yen.

This item alone has achieved a return on investment and doubled the profit.

Moreover, this is only part of the profit. The retail of handicrafts is also very profitable.

You know, Japanese people pay attention to details by nature. From an aesthetic point of view, they like this kind of pure handmade craftsmanship.

In particular, Japan has been advocating the culture of craftsmen since the Meiji era, and established the "National Treasure" certification system in 1955.

The Japanese government protects those master artists and craftsmen after strict selection and confirmation, and invests a lot of money to prevent the loss of craftsmanship.

So in the eyes of the Japanese, pure handmade products have always been considered to represent high-end and are worth a high price.

But the handicrafts that Ning Weimin transported from China, because the domestic labor cost is really low, even if the shipping fee is included, the cost is incredibly low.

Even a straw insect and an embroidered purse can be sold for 600 yen.

A lacquerware makeup box or a small comb costs 1,800 yen.

A chrysanthemum brooch is 3,600 yen.

Embroidered round fans, scented fans, and palace lanterns are 4,800 yen.

Baoyu's spiritual jade, Baochai's golden locket, Shi Xiangyun's golden unicorn, and Daiyu's white hairpin are all 5,500 yen.

The small mirror of Fengyue Baojian is 4,000 yen each, and the octagonal glass palace lantern is 6,000 yen each.

A silk doll is 18,000 yen each, and a set of twelve golden hairpins is 180,000 yen.

There are also matching sets, such as the dolls of Jia Baoyu and Jia Lian for 20,000 yen each, and Jia Mu and Liu Lao Lao for 12,000 yen.

The most luxurious bonsai is 35,000 yen each, and a pair is 60,000 yen.

Think about it, isn't this equivalent to making as much profit as you sell?

Therefore, for each event, Ning Weimin can easily earn more than 6 million yen from the sale of handicrafts, and after six days, he can make a profit of 30 million yen.

This is because the quantity of goods is limited. In fact, there is no more goods in the last two days of the sale, otherwise he can make more money.

However, this is not all, because the real profit is from books and audio-visual products after the market is fully opened.

After all, it is a cultural exchange event with the theme of the big IP of "Dream of Red Mansions".

The happier the people who come to participate in the event eat and play here, the more they will be amazed by Chinese handicrafts, and the theme of "Dream of Red Mansions" will be more deeply rooted in people's hearts.

When they are full and amazed enough, many passers-by who know the Chinese story of "Dream of Red Mansions" for the first time are interested in learning more.

In addition, TBS TV has only broadcast 20 episodes so far, and many people who have been fans of the TV series want to know the story behind and relive the previous plot.

So it is inevitable that books and comics will sell well.

Ning Weimin printed 15,000 copies of the Japanese version of Dream of the Red Chamber, a pure text version, and 20,000 sets of the comic book version. He was originally worried that it would not sell well, but he did not expect that after the activities in the past few days, 70% and 80% of them were sold.

The sales data of 126 million yen, the profit is nearly 90 million yen, if the sales of various tapes are added, the final profit is 150 million yen.

Now Ning Weimin is no longer worried about how to sell the remaining books, but whether to print them again.

Especially when this series of activities continues to stimulate the ratings of Dream of the Red Chamber and attract continuous media attention, it is even more impossible to describe all the benefits and advantages that come from it.

From Ning Weimin's point of view, there are still a few benefits that are worth looking forward to.

First, TBS TV station was very satisfied with this cooperation, which means that the next step of introducing Chinese TV series will not be a problem.

Second, TBS also informed Ning Weimin that in view of the good ratings, there are already many TV fans.

It is suggested that he can make money by releasing the videotapes of the first 20 episodes of "Dream of Red Mansions" that have been broadcast.

Based on the professional experience of Director Kaga, it is estimated that if it is sold and rented, there should be at least 10,000 sets of sales.

Calculated at a price of 7,000 yen per videotape, there will be at least 1.4 billion yen in sales and 500 million yen in profits.

That is, the final harvest of 4 million US dollars.

Although this money will not be obtained immediately, it may take one or two years to get it completely.

But if there is such a big profit, then Ning Weimin can get back the 400,000 US dollars he spent on the copyright tenfold.

This is selling and renting videotapes.

Selling fans is not so profitable.

Third, because of the remarkable results of this broadcast and promotion, several local Japanese TV stations have taken the initiative to find TBS's Director Kaga, hoping to contact Ning Weimin through him.

These local stations all hope that after TBS TV broadcasts "Dream of Red Mansions", Ning Weimin can take this TV series to their place for broadcast.

Of course, this cooperation is different from the 1 million yen per episode first broadcast contract signed by Ning Weimin and TBS.

The TV series will only be popular in the current season, and the effect of future broadcasts will be greatly reduced.

These local TV stations have limited strength and cannot afford to pay a lot of money, so they can only give him a little money.

Generally, the broadcast rights will be 50,000 to 100,000 yen per episode.

But according to Director Kaga, a good drama like "Dream of Red Mansions" that has already achieved a high ratings in the morning drama time slot and has attracted a certain amount of social attention has been verified in practice, and it is normal to sell 200,000 or 300,000 yen per episode.

In other words, at 200,000 yen per episode, "Dream of Red Mansions" will cost 7 million yen per episode.

If 30 or 40 local TV stations in Japan can broadcast it, it will be a huge profit.

Think about it, how can Ning Weimin, who is now almost the only overseas agent of TV series in the Republic, not be excited? Not excited?

Although he has long known that the overseas copyright of domestic TV series is a big gold mine worth digging, he did not expect that the gold content of this gold mine would reach this level.

Now it seems that the 400,000 US dollars he spent without considering the gains and losses at the beginning seems to be "black-hearted".

If you look at it in the long run, there are still three other works in the four great classics waiting for him to operate.

Then there is no doubt that the road he is taking now will be full of scenery in the future.

How can he not have expectations for the future and look forward to using our cultural IP to make a lot of money from the Japanese?

So, Ning Weimin is really high-spirited and full of ambition now.

What he is thinking about has been planned for more than ten years in the future.

It is no longer limited to specific operations, but all strategic layouts.

He not only wants to make money from the Japanese through food, clothing and clothing, but also wants to fool the citizens of this country in terms of ideology, aesthetics, culture and entertainment.

It doesn't make sense that if Americans can give the Japanese a feminine education, we can't try to enslave them with culture, what if it works.

However, just when Ning Weimin was happily planning for "My future is not a dream".

When he thought he had the ability to control everything in the future.

Maybe God saw that he was too happy and couldn't hold it anymore, and was afraid that he would start to swell, so he wanted to give him a taste of color.

Maybe it's because things will turn around, and happiness will turn into sadness. People can't always get what they want and everything will go smoothly.

Anyway, the sudden misfortune gave Ning Weimin a hard slap in the face, and suddenly woke him up from his dream of omnipotence.

The crew of "Crazy Rich Asians" encountered inexplicable troubles during the filming in Singapore.

And almost at the same time, Matsumoto Keiko's "Black Leather Notebook", which had just started filming, also fell into an incredible dilemma.