National Tide 1980

Indeed, Ning Weimin is right. There is a lot of room for cooperation between the two sides.

After listening to Ning Weimin's words, even Mr. Shimizu of MAGAZINE HOUSE Publishing Group felt that it was a pity that Ning Weimin, with such rich news resources, did not work in the media industry.

You know, the company Ning Weimin works for and the business he is responsible for naturally need to publish GG.

And the GG of these industries is particularly suitable for publishing in fashion magazines.

In particular, Ning Weimin's extensive connections in the international fashion field make it extremely convenient for him to obtain exclusive news and arrange interviews.

All of this not only guarantees the survival and development needs of "Ordinary PANCH" itself after Ning Weimin takes over the magazine.

Even the magazines under the entire MAGAZINE HOUSE Publishing Group may benefit from it.

After all, for those big French fashion companies, Japan has now become their fastest growing market for profits, and the GG publishing volume of a single magazine will definitely not meet their needs.

That is to say, Ning Weimin is a rice boss for any Japanese magazine publisher, whether in terms of GG placement or providing news materials.

That's not all. The most important thing is that Ning Weimin's Huiwentang Bookstore is too small, and he has no relevant experience in the industry.

Even if he starts to get involved in the magazine publishing industry, it is impossible to form a competitive relationship with MAGAZINE HOUSE Publishing Group in the publishing business.

Moreover, the business strategy expressed by Ning Weimin is also reassuring.

In the operation of the magazine, he will not give random orders, is willing to maintain the original operating system, has no unrealistic hopes, and almost completely relies on the existing magazine structure.

To put it bluntly, he just values ​​the circulation of the magazine here and the experience of the original editorial department, and wants to take a bite of the ready-made one.

And all his demands are just to own this magazine in terms of capital, to ensure financial security, and to maintain the interests and power of most of the original people while meeting his own public opinion and propaganda needs.

There is no doubt that such mergers and cooperation are the most popular.

Then what is Shimizu Tatsuo worried about?

How can he refuse?

To be honest, at this time, Tatsuo Shimizu even felt lucky that Ning Weimin had approached him through Sumitomo Bank to discuss cooperation from the beginning.

Otherwise, if Ning Weimin cooperated with Shueisha and Kodansha, it would definitely help their competitors to grow effectively in the future and impact their own magazines.

So his mentality at this time also changed 180 degrees, fearing that his response was not positive and enthusiastic enough, and would push Ning Weimin to his competitors.

It is even more impossible to have the mentality of hoarding rare goods and offer an outrageous price.

So with such a foundation of mutual trust and mutual need, the next things will be much easier.

As the two sides began formal negotiations, after several joint meetings and discussions, the details of the cooperation were determined one by one. This transaction, which was originally impossible at the beginning, was actually successful.

On May 2, 1988, the two sides formally signed the transaction contract for "Ordinary PANCH" under the witness of Sumitomo Bank.

Ning Weimin, in the name of the president of Huiwentang Bookstore, borrowed 5.5 billion from Sumitomo Bank and bought the magazine "Plain PANCH" for 3 billion yen, and injected 2.5 billion yen to provide financial guarantee for the subsequent development of the magazine.

In terms of business, Ning Weimin not only changed the name of the magazine to "Mist PANCH", but also proposed a 3R strategy.

It preserves tradition, quality and talent.

He even said that his original intention of getting involved in the media industry was not for the purpose of pure profit-seeking, and he would not do so in the future. He hoped that the magazine could explore its own unique cultural style.

And he guaranteed that the scale of the magazine would not be reduced, but would only be expanded.

Such a "literary youth" boss made such a rich and powerful statement.

It was deeply favored by those editors, and most people felt that the constraints on creation were reduced, which made these old employees overjoyed.

MAGAZINE HOUSE Publishing Group was also very powerful. With their strong cooperation, it privately lobbied the important backbones of the magazine.

In the end, of the original 93 employees of "Ordinary PANCH", except for the former president and deputy editor-in-chief, and two employees who had reached retirement age, all others decided to stay.

In this way, Ning Weimin really retained experienced talents and almost completely took over the magazine.

This is his original intention and it is worth the money.

Otherwise, if all the talents leave, the magazine will be just an empty shell. What use is he?

So Ning Weimin also generously raised the salary of those who stayed.

The increase is higher than the 5% standard of Japan's "Haruto", an increase of 10%.

In particular, he also announced that a branch will be set up in France in the future, and employees who are willing to work abroad will be sent to France in rotation to collect news and dynamics in the French fashion and film and television industries all year round.

And the first stop of the first batch of people in May this year is the Cannes Film Festival in France.

He even revealed that "Crazy Rich Asians" by Fog Studios will participate in the competition of this film festival.

Therefore, during this film festival, not only the "Crazy Rich Asians" crew will cooperate with them for interviews.

All Japanese and mainland filmmakers who participated in the film industry, as well as some well-known directors and actors in the European film industry, will also accept their interviews.

They can use this as the breaking news of the first issue.

Such news will make the magazine staff feel more at ease and boost morale.

For the magazine staff, going abroad to collect materials, a large budget, attending media screenings, interviewing stars, staying in the best hotels, and going to the most high-end restaurants are all the most desirable lives for young Japanese people during the economic takeoff period, not to mention going to France, which everyone yearns for.

Such a destination and such treatment alone are enough for them to yearn for.

Especially with such interview privileges, it is really a full-fledged style, enough to look down on their peers.

Everyone will naturally re-examine their future, and their expectations and enthusiasm for this job will all be increased, and they will also respect Ning Weimin, the boss who actually does not understand the specific operation of the magazine.

And for MAGAZINE HOUSE Publishing Group, Ning Weimin certainly gave something back.

In order to thank the other party for helping him retain talents, and to rely more on the other party's strength in the future development of the magazine.

He formally signed a supplementary cooperation contract with them.

It was decided that in the future, they would exchange resources and cooperate with MAGAZINE HOUSE Publishing Group in magazine operations, GG placement business and news resources.

And for other publishing groups, the two parties also stipulated exclusive binding clauses.

This is tantamount to the establishment of a strategic alliance.

So far, the two parties are tied together in a real way.

In short, this deal is beneficial to both of them, and everyone is happy.

For MAGAZINE HOUSE Publishing Group, at the cost of a magazine that is about to be outdated and more than 90 employees, it has recovered 3 billion yen in cash, and also obtained a stable exclusive news source and high-quality GG customers, which is naturally a big profit.

It will surely allow them to continue to dominate the throne of the first place in the Japanese magazine publishing industry, and open up a larger gap with the second place in the industry.

However, for Ning Weimin and Matsumoto Keiko, there are actually more benefits.

In other words, this magazine has made up for the most important shortcoming in their careers for the couple all at once.

From then on, not only did Ning Weimin have a better paper media platform to promote his career, but for Matsumoto Keiko, the exposure and topicality of her works and artists to the public were guaranteed, making it much easier to promote newcomers.

They even had more bargaining chips to exchange interests with other companies and peers.

For example, the fantasy movie "Summer with Ghosts" that Shochiku is currently shooting was selected by them as the film and television version of the content reported in the first issue, in return for the other party's help in the selection of this year's Academy Awards.

Moreover, if there are entertainment magazines and sports tabloids that dare to smear and attack Matsumoto Keiko and her artists in the future, they are not afraid, because they have their own weapons in their hands.

Instead, it will be the other party's turn to worry, because the other party will definitely be surprised to find that they will be counterattacked by the magazines under the "Mist PANCH" and MAGAZINE HOUSE Publishing Group.

From this point alone, the strength of Ning Weimin and Matsumoto Keiko exceeds that of the Burning System under the rule of Suho Ikuo.

After all, the Burning Group only used threats to force some small and medium-sized newspapers and magazines to serve them.

Seeing that they can get a hundred responses, no one dares to provoke them, but the real big newspapers and well-known magazines are not what they can control.

And Ning Weimin has made the first group in the Japanese magazine publishing industry his helper through the interest binding.

The two models are very different in structure, and the effects are also very different.

Such allies with common interests are truly of one mind and difficult to betray.

In addition, Ning Weimin can even solve the domestic demand problem.

The domestic market in the future is a large enough blue ocean.

With this Japanese fashion magazine, Ning Weimin will enter the domestic market in the future, occupy the high point of the industry in the domestic market, and lead the fashion trend in minutes.

Moreover, Ning Weimin has long suggested to Pierre Cardon Huaxia Company that the company should have its own fashion magazine.

Song Huagui and Zou Guodong also accepted it, and it is currently in preparation.

So now it is just a matter of wanting to sleep and getting a pillow.

Ning Weimin sent a fax to China, and communicated with Song Huagui and Zou Guodong about the purchase of the Japanese magazine in time, and also sent a few copies of "Ordinary PANCH" magazine.

If they think the magazine style is fine and are willing to directly apply the ready-made template, then the relevant technical issues will not be a headache.

And perhaps "Wu PANCH" will not only be published in Japan, but will soon have a Chinese version.

Putting aside the issue of share structure, there is no obstacle for this magazine to become a multinational magazine published by China and Japan.

In the future, there may be a French version, or even an English version.

That's not all. Once the Internet age comes, it will be a real big opportunity. Who says Ning Weimin's magazine can't become the headline of new media?

At least in terms of technology, there is no problem for the magazine to become an electronic website and APP.

This is the future outlook that Ning Weimin has never told anyone.

Historical trajectories have proven that the so-called decline of traditional industries is actually just a missed opportunity due to conservatism and lack of ambition.

Think about it from another perspective. If newspapers take the lead in becoming online media platforms, if large supermarkets take the lead in becoming shopping platforms and fresh food, if taxi companies take the lead in providing online car-hailing services, if catering companies take the lead in providing takeout, and if bicycle manufacturers take the lead in providing shared bicycles, where will the opportunities for those Internet upstarts be?

To put it bluntly, the "Ordinary PANCH" that Ning Weimin bought from the MAGAZINE HOUSE Publishing Group is a small seedling full of infinite possibilities in the future.

How strong and thriving a towering tree it will grow into in the future is definitely not something anyone except him dares to imagine.

To be honest, Ning Weimin's guarantee for the MAGAZINE HOUSE Publishing Group can definitely be described as playing the pig to eat the tiger.

Because he is not after the circulation of this Japanese fashion magazine with hundreds of thousands of copies, or even the entire Japanese magazine market.

He actually regarded this magazine as a profitable foundation, as a technical reserve and shell resource for his future involvement in online media platforms.

So perhaps in less than 20 years, MAGAZINE HOUSE Publishing Group will regret today's deal.

I'm afraid that only then will they truly understand what it means to "invite the wolf into the house" and what it means to "dance with the wolf".

Of course, since Ning Weimin has such high hopes for this magazine, in addition to paying so much attention, making so many compromises, and paying such a high price, it is impossible for him not to insert his own people.

It was also a coincidence that during the Spring Festival this year, Rinko Kagawa just submitted her resignation to Pierre Cardon Japan Co., Ltd., and decided to leave this company where she was destined not to be promoted, and concentrate on managing Huiwentang Bookstore for Ning Weimin.

So taking this opportunity, Ning Weimin simply added another burden to Rinko Kagawa, asking her to serve as the manager of Huiwentang Bookstore and the supervisor of the magazine at the same time.

In fact, she didn't need to make any specific achievements. Ning Weimin meant that she would stay at the magazine for two days a week, get familiar with the work process of the magazine, help him pay attention to the work of the magazine, and exert some pressure and influence on the magazine.

Don't let the current staff of the magazine really think that they can do whatever they want and be lawless, and control the capital in turn.

But for Rinko Kagawa, this is nothing short of a pleasant surprise and a favor of knowing someone.

Rinko Kagawa originally left Pierre Cardin because she was disappointed with her job, but she didn't expect Ning Weimin to fulfill her career dream so quickly.

She didn't expect Ning Weimin's career to develop so unreasonably. The small Huiwentang Bookstore actually started to get involved in magazine publishing business, and directly bought a big-name magazine with a glorious history and countless professional talents.

For her, leaving the original company was a wise move, and she got an opportunity to apply what she learned.

Let herself finally get in touch with the real fashion industry and do some important work she had always dreamed of.

This magical career turn is like a person who wants to be a designer being fired by a second-tier clothing brand, but suddenly becomes a decision-maker for a big fashion magazine. Even TV dramas dare not shoot this way.

So how can Rinko Kagawa be unhappy?

She really wants to bow down to Ning Weimin and offer her knees.

As for overtime, it is completely voluntary for Rinko Kagawa.

She puts her store time at night, and goes to work at the magazine almost every day during the day. She has no regrets and enjoys working 996 every day.

What else can Ning Weimin say?

Zhou Yu beats Huang Gai. If she is not allowed to do anything, she will be blamed. She can only let it go.

So-called workplace bullying and gender discrimination, of course, will not exist.

After all, Ning Weimin has only planted such a private person, and Rinko Kagawa's attitude is very humble. Moreover, the current president of the magazine is the former vice president, and she is grateful to Ning Weimin for giving her the opportunity to be the top leader.

No matter how blind he is, he can't go against Ning Weimin's only representative.

Even though he was originally a male chauvinist, he didn't dare to show it to Rinko Kagawa.

In fact, he didn't dare to offend Rinko Kagawa, a beautiful Japanese girl who had a special relationship with Ning Weimin, and tried his best to take care of her.

At least he had to maintain his face.

So, Rinko Kagawa was really happy. For the first time, she felt that her work ability was valued.