National Tide 1980

"News! News! Big news!"

“The four largest murals in our country have been completed in the Beijing subway!”

"The Beijing City Government has decided to expand the travel area for foreigners in Beijing from April 1!"

"Pierre Cardon Clothing Company is in contact with international movie star Alain Delon and sincerely invites Zoro to shoot a TV commercial!"

It's approaching five o'clock in the afternoon, when the rush hour is approaching.

At a newsstand on the street, two large stacks of 200 copies of the "Beijing Evening News" had just arrived.

The stall owner took the time to place the newspapers, and followed his usual habit of reading the titles of the newspapers while shouting at the people on the street.

Not to mention, there are no national events that are as effective as the name "Alain Delon" and the brand name "Zolo".

Although the passers-by were completely indifferent to the first few sentences, as soon as the last sentence was uttered, there was a different movement in front of the bookstall.

For example, it was as if the stall owner had learned Sun Wukong's immobilization technique and immediately immobilized several people passing by the newsstand.

Two people walking together turned back immediately, and a cyclist also braked and stopped on the side of the road, then kicked his legs and fell back.

"What? What did you shout just now? Alain Delon?"

"That's right, it's Alain Delon!"

"The one who plays Zoro?"

"Who else could it be? In addition to Zorro, they also performed "Black Tulip", which is showing in the cinema now. It's hard to get a ticket!"

"Then...then, give me one. Hey...where is it? Why isn't it?"

"Yes, don't look at the front page. Look in the upper right corner of the third page..."

"Yo! That's all there is to it..."

"Hey, look at what you said, this is not "Popular Cinema", it's the Evening News. I'd better give you the latest news. Are you planning to see how "Black Tulip" and "Zolo" were filmed?"

"Hey, you're right. I won't choose. Give me one."

"I want it too, I want it too, have a piece!"

Next, there was no need for the stall owner to shout anything, the crowds of people crowding the newsstand were enough to attract a steady stream of customers from behind.

As a result, a report of 200 to 300 words caused the "Beijing Evening News" of that day to be sold out half an hour in advance across the city.

Even this phenomenon has become local social news in the capital, and it has also led to a huge increase in the number of people who go to the post office to pay the annual fee to subscribe for newspapers.

You know, many people who are accustomed to reading newspapers on this day spent money to sell newspapers. As a result, many people who had a long-term newspaper buying habit did not buy the evening newspaper that day.

A similar situation only occurred a few years ago when Mrs. Thatcher fell in front of the Great Hall of the People.

This shows Alain Delon's appeal and influence on the general public.

The subsequent impact was beyond the expectations of those who concocted the news.

Because neither Pierre Cardin, Song Huagui, nor even Ning Weimin himself expected that a piece of news that was just a test of the water would be so hot that it could boil the water.

The next day, Pierre Cardon's phone number became a hotline.

Many film and television-related newspapers and magazines called to inquire about the news and extended interview invitations.

For example, "Popular Cinema" and "TV Weekly", as well as national television, Beijing TV...

Such authoritative media all expressed concern about this incident.

Even the Ministry of Textiles, the Ministry of Light Industry, and the Ministry of Culture specially called people to verify whether the situation was true.

Ever since, the whole Pilkington company was in chaos.

At the end of the day, almost everyone's voice sounded hoarse when they answered the phone.

Forget about the front desk, that's my job, no matter how busy or messy I am, I can't complain. At most, I just hold the phone and don't let go.

However, there are also constant calls from various other departments, which undoubtedly seriously affects the normal operation of the company.

Because many customers who have business dealings with the company, as well as acquaintances of employees in various departments or relatives and friends, also call to inquire about relevant information out of curiosity.

For example, Song Huagui came to work at 9 a.m., and almost everyone he saw along the way into the company was talking on the phone.

"No, no, no, I don't know either. I really don't know. I'm in charge of customs declaration procedures. Do you need to inform me about who the company invites to shoot advertisements? I only found out about this news after reading the newspaper. What can I say? What? I don’t know anything..."

"There is no follow-up progress in our company. It is not certain whether Alain Delon will come to the Republic or not? If he comes, I will definitely tell you as soon as possible. Okay? I have a lot of things today. I'm sorry, I really have to hang up. Hey, Don’t worry, it’s no problem. If I really come, I will definitely get your signature..."

"No, no, I have no comment. Our company has confidentiality requirements and cannot disclose it. There is nothing I can do. No, no, it's not unreasonable. Our foreign-funded enterprises are not iron rice bowls. We can open it when we say it, and we punish it when we say it. Yes. If you don't resign, come to our company to ensure that you have first-hand information..."

"Yes, we are indeed negotiating. Your Beijing advertising company responded quickly enough. Of course, the production fee will definitely be indispensable. At least hundreds of thousands, maybe millions. But if the negotiation is successful, the filming will most likely be in Overseas. Although domestic advertising requires a qualified advertising company like yours. But do you have this level of production? Do you have the strength to shoot advertisements abroad? Okay, I understand, you are Japan Dentsu Advertising Company alliance partners, I will explain this to our company..."

It was in such a lively atmosphere that Song Huagui had to temporarily rent six more suites from Chongwenmen Hotel.

It is temporarily used by people from various departments of the company who need to make phone calls to contact business, so as to maintain normal office work.

Even she herself took the information from the office and hid out.

But it wasn't over yet. Another day passed, and letters from movie fans in Beijing began to pour in like a tide.

It's like Alain Delon hiding in Pierre Cardon.

The front desk of the company saw the postman bringing two large packages containing thousands of letters, all signed by Alain Delon.

I was immediately dumbfounded and had no idea how to deal with it.

What makes it even more difficult for them is that official letters are also hidden in these emails every day. This project is too big, how to choose?

But then again, the more unbearable the situation is, the more it proves Ning Weimin's wisdom and unique vision.

After learning that the major franchise stores in Beijing once again experienced a sudden surge in performance due to this news.

Both Pierre Cardon and Song Huagui no longer hesitated about this matter.

They even called Ning Weimin and held a new meeting to discuss whether planning and organizing Alain Delon's visit to China would bring greater benefits to the company.

Subsequently, the three reached a new consensus on this matter.

Immediately afterwards, Pelcarton took the initiative to spare half a day and make an overseas phone call to communicate directly with Alain Delon himself.

Use your friend's relationship to bypass the agent and send him a formal invitation.

Later, after receiving Alain Delon's positive attitude, Pierre Cardon was worried that things would change later, and began to urge the French head office to quickly issue a contract and sign a contract with the other party's agent.

At the same time, subordinates in France were also asked to send people to contact Catherine Deneuve herself about shooting advertisements.

In this way, another ten days passed, and the French headquarters finally used a fax machine to send the good news that the dust had basically settled.

Alain Delon has officially signed a contract to take over Pierre Cardon's advertising at a price of three million and a half million francs, and is expected to cooperate with Pierre Cardin's arrangements for a visit to China one year later.

Catherine Deneuve also expressed her willingness to accept advertising invitations.

It's just that Ice Beauty herself is filming a movie, and the time schedule is difficult to control. As for the specific details and final price, her agent can only further negotiate with Pierre Cardin.

So on April 3, news about Alain Delon appeared in the newspapers again.

Only this time, it wasn't just the "Beijing Evening News" that published it.

The nationwide "Guangming Daily" and the new issue of "Popular Films" also published this news.

In addition to a recent photo of Alain Delon, the article also introduces Alain Delon's film works and life in recent years, as well as tidbits about advertising and brand endorsements during his glorious career.

Now, it really became a cultural event that caused a nationwide sensation.

The Chinese people who are unfamiliar with the behavior of celebrities filming commercials are happy to have the possibility of having their true appearance.

Only then did we realize that the price of a foreign movie star's commercial was almost equal to the annual production value of a factory.

This naturally sparked widespread discussion.

Some questioning of celebrity advertising practices in a capitalist world is inevitable.

For this reason, Liu Xiaoqin and Chen Ye even started advertising for Tan Palace in the first few years.

But the good thing is that Ning Weimin secretly paid Liu Xiaoqin and Chen Ye, and in name Li Hanxiang authorized Tan Palace to use movie scenes as advertisements.

The two domestic celebrities have little responsibility and can only come forward to clarify.

The contract between Alain Delon and Pierre Cardon is about France's Zhou Yu beating France's Huang Gai.

The Chinese people are not willing to interfere too much.

Therefore, the tolerance shown by public opinion is much milder than in history when Li Moran filmed the "Sanjiu Weitai" advertisement in 1989.

More importantly, he was happy to have close contact with Alain Delon, and to be happy that his country could attract such a high-profile international figure.

I have to say that Pilkington Company has really benefited immeasurably from this matter.

Even though Alain Delon, who is far away on the coast of Nice, France, just nodded, he can hunt cattle from across the mountains while lying on a yacht. In the ancient Eastern country, such a tornado can blow up, and the national sales of Pierre Cardin will be boosted. It's 20% higher.

This is more effective than most companies spending real money on advertising every day.

The good reputation of actively promoting cultural exchanges between the two countries has once again fallen on the head of Pierre Cardon, giving the upcoming model competition a sacred and pure light of international friendship.

On the same day as the news about Alain Delon, the news that Wham Band was about to perform in China was completely drowned out, and almost no one paid attention to it.

It cannot but be said that the Wham Band was so deceived that they were deceived.

But after this matter is implemented, how to judge merits and reward them has undoubtedly become a matter that deeply embarrasses Pierre Cardon and Song Huagui again.

Who has seen such a subordinate?

Make some noise at every turn to boost the company's business.

He is like a good-lucky boy, much more effective than the lucky cat offered by the Japanese.

So after private communication, an unexpected big pie finally landed on Ning Weimin's head.

Pierre Carton, who holds 80% of the shares in Huaxia Company, and Song Huagui, who holds 20% of the shares, both intend to make him a partner of the company. They agreed to jointly transfer 5% of the shares to Ning Weimin in proportion to the price of one million.