NBA: Full Jordan

“Eighty million dollars in ten years?”

On the morning of the second day, in New York, in a hotel conference room, Nike and David Falcao’s agent team sat together to discuss Yang Ming’s endorsement. Falcao looked at the latest offer from Nike and frowned.

It seems that Nike has laid down the blood and stared at Yang Ming.

The offer was four times higher than the week before, before Yang Ming cut 55 points in a single game.

however

And did not satisfy Falcao.

Looking at the smile on his face, Nike vice president Mark Parker, who also had a wistful smile, asked: “If there is any dissatisfaction, we can stand it.” ”

He was ready for the other lion’s mentality to open his mouth, and he didn’t show much nervousness.

Since Nike signed Jordan, prompting the entire company and brand to take off, Nike has gradually replaced Converse, Reebok and other sneaker brands to become the most popular sneaker manufacturer in the NBA league. Every day, every month, every year, a large number of banknotes will enter Nike’s wallet with sales data.

So far, their total annual sales have reached $9 billion.

That is to say, Jordan made Nike, and it can also be said that they achieved each other. Jordan is a profit share at this time, and he can get a huge income of more than 30 million from Nike.

At this time, in the NBA league, Nike is a giant-like existence, and even Adidas, who dominates European football, cannot be matched, let alone Puma, Converse, who has been eliminated. The once prosperous Rebt is also struggling under Nike’s iron ride.

But even so, Nike is facing the phenomenon of not receiving endorsement stars.

Their façade is Jordan, which is getting older and older, and it seems that after only two or three more years, he will retire completely. He let Nike take off, but he couldn’t stay with them all the time, wearing their sneakers and continuing to gallop on the battlefield.

Other players under his name are not as influential and popular, let alone talented, as Jordan.

At this time, Yang Ming’s appearance brought them hope that they could succeed Jordan and continue to take off.

Nike has Jordan’s sub-brand AJ series, four or five production lines, and every day the machines are rumbling, but his façade is facing retirement.

Then finding their owners becomes a top priority.

In recent years, they are looking for such a new star, signing into the AJ series, with little success, and can only rely on the influence of the façade to continue to sell.

Of course, Yang Ming will not be willing to become a member of AJ, which Parker knows.

An ambitious person will never be willing to be subordinate.

But Parker had the idea of launching the Yang Ming brand series and wanted to make another AJ series.

In particular, they all know that there is a vast market behind each other waiting to be developed, with a population of eight or nine billion.

Yang Ming is still very young, under the age of nineteen, and has already achieved good achievements.

55+ per game!

72 points per game!

Lead your team to eight straight wins!

He is also in a megalopolis like New York, and he is still in a championship team like the Knicks, and it seems that he is not far from success.

Moreover, Yang Ming’s talent looks so coveted, it seems to be the top level of the league, even Jordan is slightly inferior.

What’s more frightening is that his powerful scoring ability is not much weaker than Jordan’s.

Just a year or two of growth, definitely another Jordan.

Such a Yang Ming.

Once signed, it is extremely tempting to build a separate brand, even if it is not to join the AJ series.

A Jordan has already let them take off and become a Big Mac, so what about Yang Ming taking over?

Will they become trust-like existences?

It’s so tempting.

So after Yang Ming cut 72 points in a single game last night, they couldn’t wait to prepare a new offer and strive to sign Yang Ming in one fell swoop. And can take advantage of the other party’s popularity period, quickly launch brand sneakers.

Of course, the earliest will be after the All-Star Weekend.

But who can guarantee that Yang Ming will not break out again at some point?

Rookie season, is the rookie blockbuster world knows, began to take off, do not take advantage of this period to sign, make a wave of money, really sorry for them who almost dominate the NBA league sneaker market at this time.

Especially when Yang Ming became famous so quickly and exploded so quickly, the more he went on, the higher his value would be.

This offer, already the result of their overnight discussions, is an offer that can be used for tentative contact.

Finding that Falcao was not satisfied, Parker was not surprised, and the old god sat still, waiting for a response.

“The age and price are not satisfactory.”

Falcao sneered, “Why don’t you just give Yang a lifetime contract of 50 million?” ”

“Haha, you have a point.”

Parker stood up and said with a smile: “If you are not satisfied, you can continue to talk, we can all have a discussion.” ”

Falcao raised his eyebrows, and his eyes suddenly drifted out the window, “Adidas…”

“Stop!”

Parker knew Falcao’s negotiation skills and immediately stopped the other party from moving out of other brands.

“We’ve learned that they can’t even give us the amount of this offer. Unless they break the can and break it, for Yang, they will not hesitate to cut the meat, otherwise they want to enter the NBA with Yang in one fell swoop, which is simply delusional. ”

“No, no, no.”

Falcao suddenly shook his head and looked at him with a smile, “They really want to pay for blood, because as you said, they want to compete with you for the NBA cake.” ”

“Eight years and eighty million, independent sub-brands, five production lines, and will make every effort to lay the Celestial Empire market, quickly…”

Falcao’s words had already made Parker tremble.

If there is anything else Adidas can make them worry, such as the Celestial Empire market, the motherland behind Yang Ming.

It is still a piece of women’s land, whether it is Nike or Adi, but in the past two years, just entered the Celestial Empire, but it has never been able to open the situation, completely limited to the influence of individual stars.

Not only because of the low per capita living standard there, but also because there has not yet been a figure like Jordan who has a huge influence on the Celestial Empire.

Once the other party signs Yang Ming, it will definitely be easier to open the market there than Jordan.

Once it is quickly opened, Nike will lag behind step by step, and it will lose the big market of the Celestial Empire. Even if he doesn’t lose it, he will look up to people and pick up scraps of cold rice to fill his stomach.

Nike can’t afford such a loss, and it doesn’t want to suffer such a blow.

“Eight years and eighty million?”

Parker already had a calculation in his heart, and said with a smile: “This is not such an amazing price, we can also sell it.” ”

“No, no, no.”

Falcao shook his head again, “You misunderstood me. ”

“I want to say that even if they offered that price, I didn’t accept it.”

Falcao began to use his distinctive negotiating pressure technique to break his fingers.

“Eight years, too long, we don’t know what kind of star Yang will become. Not only are you taking huge risks, but we are also in danger of being trapped. ”

“Ten million a year, em… Less! ”

“You don’t have anything that you can do too well at the moment, let alone a super rookie like Yang with an innate advantage, and you don’t have an outside player who can score 72 points in a single game.”

Here, Falcao vaguely said the phenomenon that big men don’t sell shoes, and directly pointed out how valuable Yang Ming can take over Jordan’s super outside line.

This clearly hit Parker in the soft underbelly again.

I don’t want to lose Yang Ming, I don’t want to lose the big market there, I don’t want the stars in my camp to be green and yellow, then…

“You make a price, let’s consider it!”