NBA: Kings of Los Angeles

Because of Yang Fan’s rapid fame, Tencent Sports broadcast a game of the Lakers live, and an advertising slot with the best assist in the game was raised to a high price of one million! ! !

Even so, there are still many companies that have settled in and hope to get this advertising space.

Now, according to the number of live viewers when the Lakers broadcast the game live, it has exceeded 20 million.

That is to say, to some extent, every advertisement inserted by Tencent Sports will have 20 million followers, and if the conversion rate of these 20 million followers is three thousandths, it is 30,000.

The effective conversion rate of 30,000 fans is six million according to the price of a single product of two hundred yuan.

Six million one-time revenue, one million investment, think about it is the enterprise earned! ! !

And the conversion rate of three thousandths is still a conservative statistic.

If the company’s products and sports-related, the product conversion rate will be higher, just like the conversion rate of the extraordinary generation of sneakers in the last game was as high as one percent, and at the end of a game, 200,000 sneakers were pre-sold in the whole game, directly breaking the pre-sale record of domestic sneakers.

Therefore, Tencent Sports with such a data to bid, is bound to attract more powerful enterprises.

This is the powerful celebrity effect.

One person becomes stronger, and everyone follows suit!!

“The manager is already the tenth company to come to me today to make a quote, but at the moment our live broadcast competition, only ten advertising slots have been launched, and now there are three left, what should I do?”

The staff of Tencent Sports said to the marketing manager of Tencent Sports.

The marketing manager pondered slightly, and his fingers buttoned the desktop: “Ten companies came at once?” ”

“yes!”

“And their offer?”

“All exceeded expectations and low prices, I can’t call the shot!!”

The manager thought for a while: “This is good to say, open bidding, give the top three winning bids with the highest price!” ”

“Bid?” The staff laughed: “This has never been done in the history of our Tencent Sports, right?” ”

The manager also followed the fun: “We didn’t have a choice before, but now we have, we are naturally the party that takes the initiative, but what cannot be denied is that we are stained with Yang Fan’s light, at least in the history of country Z, Yang Fan is the strongest, there is no one, otherwise, our Tencent Sports investment promotion cannot be carried out so smoothly!” ”

“Haha, manager, everyone in our company knows this, without Yang Fan, there would be no such good performance as our company!!”

“Hey… Yang Fan is our big treasure now…”

“Hey, hey, hey!!”

After a happy chatter with each other, the manager quickly looked at each other and said: “Okay, just do as I said, arrange it!” ”

“Yes.”

Seeing the employee leave, the manager was happy again, and he said to himself: “This year’s bonus is at least three times that of last year!!” ”

“……”

The day before the Christmas War, the first batch of “Extraordinary Generation” produced has been distributed to the homes of various pre-sale users.

Since the first promotion on Tencent, the sales of Extraordinary Generation have exceeded 500,000 pairs in just three days.

So, the sales exceeded 200 million in a few days!!

The profit alone is more than 30 million!!

If calculated according to Yang Fan’s 20% dry stock.

Yang Fan’s share of the reward is six million!!

Earn six million in a few days, which is definitely something everyone dreams of!

“Stepping up production is, after the Christmas game is an all-star vote, we have to design the extraordinary second-generation sneakers in advance before the All-Star main game!!”

The speaker was Chen Ping, CEO of Bufan Sports Brand Co., Ltd., who was recruited by Anta and Li Ning from the largest headhunting company in Beijing with an annual salary of 3 million.

He once served as a vice president in Kuang in country M, and can be familiar with and master the entire development process of a brand, so he must speed up the production of sneakers before Yang Fan is so popular to meet domestic, not white, Asian or global demand.

That’s right, it’s global, Yang Fan is not just popular in China.

In M, his performance has surpassed Jordan at the same time, and the sales of an extraordinary generation of sneakers in country M will not be bad.

“Got it, Mr. Chen!!”

The manager of the production department nodded.

“Well, in addition, the marketing department has stepped up the promotion of sneakers, and Tencent Sports has to spare no effort to launch advertisements, which is the platform with the highest conversion rate!”

“Received.” The marketing manager said.

“Hmm…” Chen Ping thought for a while, and finally looked at the head of the publicity department of the conference room.

The manager of the publicity department saw the president’s eyes, stunned for a moment, and then immediately became serious, knowing that the other party was going to arrange a task for himself.

“Propaganda Department, recently you hurried to contact the person in charge of the film and television company to discuss cooperation!”

“Cooperation? Film and television companies? ”

The manager of the propaganda department was a little difficult to understand and looked at Chen Ping.

Chen Ping nodded: “That’s right, I want to shoot a promotional video about the extraordinary generation of sneakers before the all-star game, the core of the video is to reflect the sneakers and corporate culture, of course, the core key is Yang Fan, in short, the trinity, no one can be less, can it be done?” ”

Chen Ping’s expression was very serious, and he was not allowed to refuse at all.

The manager of the propaganda department gritted his teeth and said firmly: “It must be done!!” ”

“Well, we’ll see your results in a month.”

Chen Ping said some things scatteredly, and ended this middle-level meeting of the enterprise.

And on the other side of the country.

As the leader of the basketball association, Yao Ming also discussed Yang Fan’s related matters with his superiors before the Huyong battle.

“Next year will be the basketball World Cup, this time the World Cup is held in China, which plays a vital role in our country’s basketball cause, we must pay attention to it!!”

The superior leader said to Yao Mingyu seriously.

Yao Ming nodded and responded in a rough voice: “I understand what you mean, the performance of the basketball World Cup directly determines whether the national team can enter the qualification for the 2020 Jingdong Olympic Games, and for the sake of the country’s basketball career, the performance of our national team is very important.” ”

“So, do you have any good solutions now?”

Yao Ming thought for a while and said: “In fact, the only way is to strengthen, the players of our national team are young and yellow, the old is old, the new generation is difficult to take on a big task, the performance in international competitions is average, and now the only one who can support the façade of the national team is the Arab League!” ”

“Well, you’re absolutely right, then you mean to learn the national football team and naturalize players??”

Yao Ming was stunned for a moment, and then said with a smile: “No, no, no, I didn’t mean that, we don’t need to plan players.” ”

“No need? So how to make up for it? ”

“Hmm…” Yao Ming smiled: “Our country already has a very strong player!!” “_

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