At the end of his trip to New York, Ye Tiangang returned to Los Angeles.

I received a call from my agent, Bill Duffy:

"Ye, Anta, the sports brand of Dragon Kingdom, gave their final plan,"

"And their CEO, Mr. Ding Shizhong, has flown to Los Angeles and wants to meet you in person!"

Previously, Ye Tian had been giving domestic brands a chance to update their final offers.

Anta was the brand with the fastest response, and the CEO flew directly to Los Angeles.

Like Nike, Adi, etc., they still maintain the arrogance of their big brands.

All that was sent was the head of North America to consult with his own broker.

And Anta's side, not to mention their strength.

At least the sincerity aspect is full.

"Oh, when did they arrive?"

"I came early yesterday night and was waiting for you at the hotel, and they told me to visit you in person when it was convenient for you. "

"Okay, then let them come over in the afternoon. "

Ye Tian wanted to know what kind of offer Anta finally gave.

This period of ANTA is a period of rapid development.

In terms of sports brands, the market capitalization has come to the third place in the world.

Second only to Nike and Adi.

However, due to Anta's late start, it only has one star under its umbrella, Thompson.

Therefore, in the field of basketball shoes, there has been no high-end product line of its own, and it still takes cost performance as the main direction.

Compare Adi and Nike, which are in the first echelon.

Anta, which is still at the starting line, is just a baby waiting to be fed.

What choices will they ultimately make?

After all, the CEO has come forward in person.

Don't let yourself down and waste the opportunity you've given him.

2:30 p.m.

Ding Zhong took his team on time and came to Ye Tian's home in Los Angeles.

On the way here, they were still very nervous.

Afraid that he would move slowly, Ye Tian had already agreed to sign a contract with other companies.

"Welcome to Los Angeles, Mr. Ding!" Bill Duffy greeted each other warmly as he opened the door.

The two of them are also old acquaintances, and when they were Yao Ming's agent before, Bill Duffy had some cooperation with Anta.

So both sides are no strangers.

"I'm sorry, we should have come earlier, thank you Ye Tian for giving us this opportunity to interview. "

After shaking hands with Bill Duffy amicably, Ding Zhong immediately warmly greeted Ye Tian, "Mr. Ye, my arrival today has brought Anta's sincerity, and I believe that in the end, you will not regret this meeting." "

"Of course, that's what I'm hoping for. "

After Ye Tian and Ding Zhong shook hands, there was not too much nonsense between the two sides.

Get straight to the point.

"First of all, in terms of endorsement fees, we already know that Nike and Adi are offering you a contract of about $200 million for eight years. "

"We'll match the offer, and $200 million will be paid in one lump sum on the day it's signed!"

"Second, we're going to create a brand new company and create a new independent brand for you!"

"Just like AJ is to Nike, the brand will feature the most premium product line in the company, and we plan to invest a total of $1 billion over the next two years to build the new brand!"

In terms of amount, there is not much difference with Adinaike, both of which are 200 million in 8 years.

The difference is that Anta is willing to pay a one-time speech fee.

The second point is that similar to Adidas's conditions, Anta has also put forward a plan to set up an independent brand.

But unlike Adi, the independent brand is operating as a new company, with Anta controlling and investing.

This reflects ANTA's determination to reinvent its high-end product line.

Not only that, Anta also said that in this new company, Ye Tian will account for 10% of the shares in the form of endorsement.

Without a doubt, this is definitely the best business plan received by an active NBA star at the moment!

Even superstars such as James and Curry have not enjoyed the share incentive business plan of independent brands.

ANTA's goal is to create a new brand similar to "AJ" and enter the high-end sneaker market!

And the beginning of this brand is to borrow Ye Tian's unparalleled popularity in the basketball world today!

You know, when Nike launched the AJ series, it promised to give Jordan a 5% share of sales.

That gives Jordan more than $100 million a year in revenue sharing.

Anta, on the other hand, was even more sincere and directly gave away 10% of the company's shares.

If calculated according to their plan of investing in a new company of one billion dollars, it is equivalent to giving Ye Tian 100 million yuan of equity as an incentive.

In the future, if this new brand can become an existence similar to "AJ", then his annual dividends will be endless.

This kind of operation is undoubtedly a big gamble made by ANTA.

They are confident that with Ye Tian's popularity and strong strength, he will be able to become a Jordan-like existence sooner or later.

And when the time comes, this new brand will become the world's top sneaker brand!

Listening to Ding Zhong's introduction, Ye Tian nodded.

The conditions were better than he had imagined.

At the same time, building a new independent brand is also very much in line with his idea.

After all, at present, Anta's brand image is not high-end enough.

If you sign a contract with them, it will actually damage your business value.

But working together to create a new brand is different.

This brand that started from scratch will increase its brand value with its own performance.

It will help to better penetrate the rice market.

Seeing Ye Tian smile, Ding Shi Zhong let go of the heart that had been hanging.

Came up with a draft contract that had been prepared a long time ago.

And on the front page, it's a blue and white wave pattern!

In the middle of the pattern is the abbreviation of Ye Tian's name, YT.

The Chinese name of this brand will be translated as, Sky Times!

"OK, I see your sincerity."

Ye Tian briefly looked at the terms, which were similar to the introduction, and after stamping the contract, he said, "I still have one last request!"

"When will my first signature shoe be on my feet? "

"I hope to wear my signature shoes soon!"

After thinking about it, Ding Shizhong gave his own promise: "After the contract is signed, we will arrange the best designers to carry out the design and modeling work as soon as possible!"

"Our plan is to make your appearance in a brand new signature shoe at the Christmas Wars!"

The Christmas game has always been one of the most popular games in the NBA.

Every game is broadcast live across the United States.

Letting Ye Tian wear his signature shoes in this game will obviously be a pretty good start.

"OK, I can't refuse your terms. "

"It's time to arrange a signature. "

In the end, Ye Tian had no ink and directly agreed to this plan.

Officially joining ANTA, the two parties will jointly create a new brand!

The contract amount is $200 million + 10% of the new company shares for 8 years!

Hearing Ye Tian's words, Ding Shizhong showed a relieved smile.

The signing of Ye Tian is definitely the biggest signing in their company in recent years.

This signing will occupy the vast majority of Anta's high-end resources in the next few years.

But it's all worth it.

Because this is the best time for ANTA to enter the international market.

At the same time, it is also an opportunity for them to surpass Adi and finally compete with Nike!

After the two parties have agreed on the official signing time.

Ye Tian said: "It's time to announce this news to the world!"

Superstars of the Dragon Kingdom!

Sign the national brand of Dragon Country!

There is no doubt that this will be a hot news.

Especially when fans are speculating whether Ye Tian will join Adi or Nike.

This is definitely a great opportunity to advertise for a new brand.

Naturally, Anta will not miss this opportunity.

Immediately contacted familiar media and prepared to release the news.

"Ye Tian has reached an agreement with Anta to join the Anta family at a price of 200 million US dollars for 8 years!"

"The two parties will develop an independent brand: the YT series!"

As the reporter announced the news, the whole network was boiling!

When Adidas learned the news, the entire management wanted to cry without tears!

They never thought that they were racking their brains to deal with Nike, hoping to snatch Ye Tian from them.

As a result, Ye Tian was actually missed by Anta...... (If you read a violent novel, go to Feilu Novel Network!)

You must know that Anta's market value has been soaring in recent years, which vaguely threatens their Adi.

Now, Ye Tian's addition has made up for their shortcomings in basketball shoes.

After that, let alone surpassing Nike, it's hard to say whether he can keep his position as the second thousand-year-old.

"Why did Ye Tian choose this, didn't he consider the future development prospects?"

"What Anta can bring him, we can give Adi!"

"If you are not satisfied with the money, you can add more!" Adi's president was furious at the meeting.

The person in charge of North America said cautiously: "It seems that Ye Tian likes the brand of Dragon Country, and under the same conditions, he will give priority to them." "

Hearing this, Adi's president was speechless for a while.

Ye Tian's approach didn't seem to have too many problems.

can only sigh, why is he not from the United States......

............

On the other hand, Nike's top management is much calmer.

After all, as the world's No. 1 sports brand, they still have their own confidence.

James, Durant, a top star like him, will not be much worse than Ye Tian in terms of commercial value.

Before, he pursued Ye Tian with all his might, but he was still afraid that he would fall into the hands of competitors.

Although being signed by Anta is bad news.

But the good news is, at least not Adi!

If Ye Tian joins Adi, he may really threaten his position in the future.

But Anta?

Nike didn't take it seriously.

No matter how strong Ye Tian is and how popular he is, they don't believe that they can challenge themselves with the Anta brand.

It's a big deal to use media resources to suppress Ye Tian in public opinion!

Nike, which tasted the sweetness of suppressing Curry last year, plans to repeat its old tricks!

............

At the same time, fans around the world were thrilled with the news.

Especially in the Dragon Kingdom on the other side of the ocean, it is like the New Year!

Ye Tian did not join Anta with 200 million yuan in 8 years

On the hot search on Weibo, he instantly landed first.

"Oh my God, I'm so excited, Ye Tian's signature shoes are finally coming out!"

"YT series, eternal god, the step is about to rise!"

"$200 million, the largest rookie endorsement contract in history is out!"

"Nima's $200 million, I can't spend it in my life!"

"It's still a domestic brand, I will definitely support it when the time comes, buy 10 pairs first!"

"Don't pretend to be a shoe seller, who doesn't know that the YT series must be earned when you buy it, and the best financial product of the next year will be booked!"

For fans, Ye Tian's endorsement of domestic brands is definitely a thing that makes them extremely happy.

There is no doubt that as soon as the TT series comes out, it will be bought out immediately!

However, for some experts in the United States, they feel that Ye Tian's decision is a waste of his commercial value.

After all, there is only one Michael Jordan.

Not everyone can do what AJ has taken the world by storm.

............

At the same time, the NBA's Player of the Week and MVP rankings for the third week were announced.

Ye Tian led the Clippers to a 4-0 loss with this week's explosive performance.

Continued to win the Western Conference Weekly Best honor.

At the same time, it is also the first place on the MVP list for three consecutive weeks.

As for Rookie of the Week, there is no need to mention it, there is no rookie who can come close to him.

In this way, Ye Tian also successfully became the first player in NBA history to win the Weekly Championship as a rookie for three consecutive weeks!

O'Neal, the former big shark, also won the best of the week in the first week of his career.

However, Ye Tian has done this for three weeks in a row!

Even if you compare all the rookies in NBA history together, Ye Tian is also the strongest one!

The strongest rookie in history, well deserved.

In the new week, the Clippers ushered in a relatively easy game of 253.

Host the visiting Brooklyn Nets!

The Nets are now led by Jeremy Lin.

Although he used to be crazy as Lin, he played a performance that shocked the world.

But in terms of strength, Jeremy Lin is naturally incomparable with Ye Tian.

In the end, Ye Tian easily scored 42 points, 9 rebounds and 5 assists, and clocked out in the third quarter.

Although Jeremy Lin performed well, he had 18 points and 8 assists, and he was powerless.

117:101

The 16-point difference doesn't look big, but it's basically pressed and beaten throughout the game.

After the game, Jeremy Lin greeted him in broken Chinese.

The two exchanged friendly hugs.

As a rare yellow-skinned face in the NBA league.

The appearance of Ye Tian also gave the yellow race more say in this alliance of black people.

This gave Jeremy Lin a natural affinity for him.

The two exchanged contact information and said that they would communicate more.

In the next game, the Clippers traveled to Orlando to play against the Magic.

As a well-known bad team in the league, the Magic are not afraid of losing at all.

This game directly used the shameless full-court two-man trap tactic.

wanted to stop Ye Tian from cutting high scores.

But it's a pity that the bag clip doesn't have much effect at all for a star of Ye Tian's level.

Maintaining a hot hand, he directly relied on a three-point shot to break the Magic team's defense.

In the whole game, Ye Tian made 9 of 15 three-point shots, and scored 50 points, 7 rebounds, 4 steals and 4 assists.

made the Magic team's bag a joke.

The game was also a wake-up call for the rest of the league.

If you don't have a great perimeter defender, it's no good to just do it without a brain.

After winning two games with little pressure.

The Clippers are on a 12-game winning streak!

Continue to soar on the throne of the first place in the league.

And the opponent of the next game, aroused the interest of all the fans.

That's when the Clippers are heading to Chicago to play the Bulls!

Before the game, Michael Jordan tweeted: "Next game, I'm going to the United Center arena!"

"In addition to supporting the Bulls to win the game, I want to see with my own eyes whether Ye Tian is as strong as the data!"

The story of Jordan and the Bulls is the most legendary story in NBA history.

6 championships, 2 triple crowns, numerous historical records.

He left his best career here.

And tomorrow, he will be back in the arena again.

In order to watch Ye Tian's game!

As soon as this news came out, it instantly detonated the entire basketball world.

You know, since becoming a boss.

Jordan has rarely returned to the United Center arena in a public capacity.

This time it's so high-profile.

I also hope that my presence can inspire the boys of the Bulls.

Stop the Clippers' winning streak and win the game.

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