Nba: Kobe Bryant Full Talent At The Start
058, The Spokesperson Of The Originator Of Aj Brand, Jiang Han〈5〉
"God! This dunk is definitely the best I have ever seen in NBA history!"
Heywood, another person in charge of Benjamin, even thought that Jiang Han's shot would become a classic! !
As strong as Michael Jordan, he has never leaped over an opponent and completed a dunk.
"This child carries too much commercial value."
Haywood said, "His commercial value, in my opinion, has even surpassed Michael Jordan!"
"You're right. Michael is over 30 years old, and he only signed a one-year contract with the Bulls. No one knows when he will go to play baseball again..."
Benjamin stared brightly, and said: "But Jiang Han is very young. He has a lot of future and greater business potential. I think we should consider offering Jiang Han a sneaker endorsement contract."
In 1996, an era when inflation was not yet inflated, sneaker endorsements had not yet exploded.
But even so, the endorsement of sports brands and signature sneakers have already shown their feet in this era.
Many potential rookies ushered in sky-high endorsement contracts when they first entered the league.
"Without further ado, contact Jiang Han's agent, Bill Duffy, and tell him that we are willing to offer Jiang Han a high-priced endorsement contract, and we are willing to design signature sneakers for Jiang Han!"
"etc!"
Benjamin stopped Heywood suddenly.
Heywood looked puzzled.
"I think we can try to make a big ticket."
Benjamin seemed to have thought of something just now, and said with fiery eyes:
"While contacting Bill Duffy, tell him that we are willing to buy the portrait rights and trademark rights of Jiang Han Death Button!!"
"WHAT?!"
Heywood was taken aback, "Are you... are you going to start the superstar STAR project?!"
"Yes!!"
Benjamin said with a firm gaze, "I think Jiang Han is a more suitable player for this plan than Michael!!"
Heywood also hesitated for a moment, wanting to say something, but finally he was determined.
"Okay! Then we will start the ultimate AJ series plan and officially invite Jiang Han to be the spokesperson!!"
That's right! !
The superstar STAR project mentioned by Benjamin and Heywood refers to the famous AIR-JORDON series of later generations! !
Nike has already launched a series of sneakers that can be popular all over the world in an attempt to lead the basketball and fashion circles.
Even in the future, open the international market!
And the employer they first thought of was Michael Jordan, after all, Jordan is the greatest living star in the world!
The AIR-JORDON series sneaker production plan will officially complete the cooperation with Jordan in 1999 and successfully start.
As for the later effect and influence of this plan, naturally needless to say! !
Not long after the AJ sneakers were released, they quickly became popular across the United States.
A few years later, AJ sneakers were regarded as beliefs by countless fans. Countless fans in the world were crazy about AJ sneakers, and there appeared a group of fans who regarded shoes as life!
Of course, it's different now!
With the arrival of Jiang Han, the wheel of fate has turned!
AJ's endorsement employer will change from Michael Jordan to Jiang Han from China! !
"Jiang Han himself is not from the United States. He has a huge Chinese market behind him, which can help us open up the international market faster!!"
Benjamin nodded, "What's interesting is that Jiang Han's initials are also 'J'. Our superstar STAR project can still be called AJ!"
"It's just that he changed from AIR-JORDON to..."
"AIR—JIANGHAN!!"
What I have to say is that the Nike team is really bold, they are willing to gamble the Superstar STAR plan on a rookie player, and give up the basketball god Michael Jordan!
With such a huge business plan, the endorsement fee that the Nike team gave Jiang Han will naturally not be less!
Soon they completed the communication with Bill Duffy, and the endorsement fee offered to Jiang Han was 80 million US dollars for 7 years!
Bill Duffy almost fell off the sofa at home when he heard the number.
80 million in 7 years, an average of more than 10 million US dollars a year, and there are many detailed honor awards! !
This offer, looking at the entire NBA, is absolutely unique!
And...Nike even said that it would make an independent brand of sneakers for Jiang Han!
After notifying Jiang Han of this matter, Jiang Han was also slightly surprised.
He never thought that he would become the spokesperson of AJ's originator! !
After a few years, when every fan is eager to buy a pair of AJ sneakers, the player they think of is themselves, not Jordan!
Destiny, unexpectedly can be so wonderful.
Without any hesitation, Jiang Han agreed to complete the signing with the Nike team!
The next day, Benjamin and Heywood from Nike came to Jiang Han's home.
Benjamin was full of expectations after displaying the details of the contract, as well as many profit distributions, honor awards, etc. on the table.
"Jiang, let's do something big!"
PS, the fifth update is here, and the AJ brand spokesperson is also here! I ask for all your support, flowers, evaluation tickets, and monthly tickets! !
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