NBA: Start reward full level ability

For the protection of the player’s ankle.

Almost all sports brands, when launching basketball shoes, the first thing to consider is to raise the upper of the sneakers to enhance the protection of the players’ ankles.

Even the main generation with a pioneering spirit has always maintained a high-level attitude.

In the series, Nike has tried the innovation of color matching, tried the innovation of technology, and the only thing that does not dare to change is the upper height of the sneakers.

But now, on a new generation, Nike boldly lowered the height of the upper.

This is definitely an unprecedented innovation in the history of basketball shoes.

Almost everyone ignores the configuration of the special-shaped carbon plate that Nike gave the front and back palms of these sneakers.

People are discussing whether a low-top basketball shoe can adapt to high-intensity actual combat!

A shoe upper lowered the heat of discussion, actually finished Nike’s luxury configuration?

After getting this fan test report in hand.

Phil Knight was dumbfounded.

He didn’t expect that Wang Yan’s simple sentence: making low-top basketball shoes can actually cause such a warm response!

Fans who have always favored the configuration, this time only. of fans, care about the luxurious configuration, praise Nike’s conscience.

All the remaining fans voted unanimously to say: they are more looking forward to the performance of the low gang in real combat!

The reduction of the upper has made this pair of generations, which instantly surpassed the popularity and become the most anticipated new sneakers of the season.

Taking advantage of the concept art of the generation to detonate the fan circle, Nike then released the first color of the generation.

Not traditional black, or white.

The first color scheme of the generation is bright red!

The sneakers themselves burn like flames, and the body of the shoe still has the lines of flames.

The flame logo on the tongue of the shoe is exactly the individual who Nike gave the series, or specifically designed for Wang Yan.

The first color of the generation, and the exclusive name given by Nike: Yandi!

The bold lowered upper makes people’s eyes shine with flame red, which instantly makes the first color scheme of the first year of this generation explode in the fan circle.

Nike, which is very innovative, has put all its bold innovation on this pair of Wang Yan’s independent brand sneakers!

Of course, Nike’s boldness also allowed the executives to find Nike’s representatives and held a meeting with Nike.

First of all, the official is very uneasy about the low-top design of Nike’s two generations.

It’s good that Nike dares to be bold and innovative.

However, the protection of low-top sneakers for players still needs to be tested.

Without the protection of the ankle by the high-top, what happens if the player makes a change of direction and sprains the ankle?

You know, in the next period of time, you will wear sneakers, but in the next five years, or even ten years, the bearer Wang Yan!

If Wang Yan causes his competitive condition to decline because of this pair of low-top sneakers.

Can Nike afford this responsibility?

To this question, Nike’s answer is also very simple.

“The low-top design inspiration was proposed by Wang himself, and he was willing to take all risks.”

The Nike staff continued: “Secondly, we will enhance the torsion resistance of the sneakers, and will let Wang Yan wear ankle pads to protect his ankles. ”

“Although this is the king’s own request, and you will take protective measures, we still have one point that cannot be passed.”

Nike came prepared, and the official threw them more than one: “The league has a strict dress code, especially the color scheme of sneakers.” ”

‘The Celtics’ home shirt colour is white, the away shirt colour is green, and their main colour has nothing to do with red at all.”

In the explicit regulations, the color of the sneakers worn by players, including the color of accessories such as ankle pads, must be consistent with the main color of the team’s jersey.

When Michael Jordan endorsed Nike, a pair of sneakers with a color that did not meet the standards was fined at that time.

Now, Nike has directly designed a pair of flaming red color sneakers for the white-and-green Celtic players, which is clearly making trouble!

“I know that Nike will pay the full fine for Wang Yan wearing these sneakers.”

Nike’s side has obviously thought of this for a long time: “As a representative of the alliance, you just need to tell me the specific amount of the fine.” ”

Joke!

Nike is afraid that you will not officially come to a ban on wearing!

I think that at the beginning, Jordan was banned from wearing sneakers by the league, and Nike paid the fine in full on the backhand, and then used the ban as a gimmick to launch a banned color match.

Then, it is forbidden to wear it in the sneaker circle, which is not hot!

The ban on wearing is the most awesome advertising campaign for a pair of sneakers!

In this era of trend-seeking, who wouldn’t want to put on a pair of sneakers that are strictly banned by the authorities?

On the one hand, the “Yan Emperor” symbolizes Wang Yan’s fiery offensive, on the other hand, it is to completely explode the world with the help of the prohibition order!

And got the answer of the Nike staff, the high-level representatives here were stunned.

What does this mean?

Deliberately design the flame red color scheme to send money?

Nike brain watts?

There is even such an operation?!

In case of fraud, the representatives on this side temporarily stopped the negotiations and contacted David Stern instead.

Mr. President listened to the description, and his face was also confused.

Really come to the door to deliver money?

However, since the other party is willing to send money, how can this duck in the mouth be let go?

One is willing to send, the other is willing to receive, and this negotiation ended with Nike paying the fine in full.

Not long after the negotiations between the two sides ended.

Nike “accidentally” leaked the news that it was forbidden to wear the color matching of the Yan Emperor.

Through the rapid spread of TV news channels, most fans in the United States learned about this forbidden news.

The color matching of the Dai Yan Emperor has not yet appeared, so he has been brought one after another:

The first low-top basketball shoe in history The second banned basketball shoe in history, two gimmicks!

One gimmick is enough to support sales.

What’s more, this is still two gimmicks in one?

Also, don’t forget that the brand spokesperson of the upcoming two generations is called Wang Yan!

(The fifth more sent, today’s six more, there is another chapter delivered before 0 o’clock, please readers greatly reward flower tickets, automatic subscription support, thank you very much!) ）_

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