NBA: Start with 2 billion, buy the Knicks

Chapter 128: Preparing for the 2009-2010 season, it’s here!

at the same time.

The Knicks official website cooperated with Chaoshen Forum, and tens of thousands of new users flocked to Chaoshen Forum to check the contract details.

The public also knows that Chaoshen Sports has given two rookies Harden and Curry a large-scale sneaker endorsement contract of 50 million yuan over five years!

Then the introduction of the Curry Generation and Harden Generation boots was also published in a newspaper owned by Jiang Chao.

It has the potential to fire thousands of arrows at once.

Super God Forum ushered in the traffic peak tonight.

The sales of the two newspapers also reached a new high, because some non-fans bought and read them due to some headline-grabbing headlines.

"Shocked, the Knicks owner actually did this?"

"Shocking!!! Is the Knicks owner's side job so crazy?"

News fans all over the world are one family, and they are too fed up with this.

After all, this young boss in New York is quite amazing. Other young bosses basically start their businesses with investment and financing. Jiang Chao goes directly to industry. Only the Chinese are supporting him. Industrial development should never be forgotten.

Moreover, these two newspapers also exclusively reported that not only these two players, Beverley and undrafted Matthews,

As well as Thunder rookie Gibson, the rookie Ibaka acquired from the Thunder trade also received an endorsement contract from Chaoshen Sports.

Ibaka originally wanted to make center shoes and wear them again, but after wearing the Harden generation several times in training games, he signed it! Signed it immediately!

His personality is to support Jiang Chao, and the shoes he wears are really comfortable, and because he is a power forward, Lai Shixian changed the shoelaces to Velcro for him to prevent him from bending down to tie them many times.

Shoelaces happen.

As a result, Arab League sneaked in several times in training matches, but his 4-year contract with Nike has not ended yet. If he is photographed, he will be fined, so he can only envy him. If Jiang Chao was born three years ago, he would be

Okay, now the UAE feels like the first two years of his rookie season were wasted.

Except for the fact that they don't have signature sneaker contracts, their treatment and requirements are the same. The annual salary is 500,000, and Matthews is a little lower, 250,000. This is what he himself requested.

He felt that he was a "waste" that other teams didn't want. His mother, who was far away in the Holy City, said that Jiang Chao saved Matthews and that a man should repay his kindness.

But that's the case.

If all were added together, Jiang Chao would also be bleeding heavily.

Curry Harden has become the target of criticism among this year's rookies.

Why?

Why can they get a signed contract? Jennings, Evans, and Harden's junior DeRozan all have red eyes.

The envious chicken turned purple!

Reporters and some veterans are extremely upset. These two lottery players are Jiang Chao's biological sons. It took enough effort to get them. The New York boss will also give them 10 million a year, and the treatment is better.

Full??

Even Griffin didn't get such a good contract, and something like this happened.

It was okay to know the news a few days ago.

But today, all the Chaoshen Sports in major cities have opened, and they look very lively. It’s hard not to be jealous.

Everyone knows that this kind of signature endorsement contract can earn royalties. Harden and Curry have directly become the two most profitable rookies at Samsonite this year.

Super sports!

Super god generation series of boots...

More and more people are paying attention to this sporting goods company and their new boots today.

"It will definitely be popular on the first day, but it won't be able to make back the money. If you throw 20 million a year to two rookies, how many pairs of shoes will you have to sell to make back the money?"

"Yeah, it's fake and prosperous, just put 4 pairs of shoes, it's ridiculous."

"Legendary, legendary, legendary, okay."

"What's your background? My legal representative is the brother-in-law of the president of Anta Sports?"

"The chairman is Jiang Chao. This is an independent brand jointly owned by Anta. Come on, let's go to the store and see what the products are like. I was criticized by Nike a while ago."

“Legendary, it’s amazing, it’s easy to remember, and the logo is nice.”

"Yes, I love this sign."

“Chinese elements!”

"I heard from my friends who are Chinese students studying abroad that this is the word 'super' in cursive script, which means super."

"Haha, the boss is so narcissistic."

"Has the Harden generation and the Curry generation come out so early? As a Curry fan, you must buy it."

Basketball club students from Harden and Curry universities rushed to the Anta flagship store, and college students lined up to try on super sneakers...

Coupled with the previous newspaper money and forum advertising share, Jiang Chao has actually started to make money.

But there are still a lot of calls that are either really concerned or secretly mocking Jiang Chao for spending money like this, don't get yourself killed or something like that.

Not every player can earn $100 million from AJ like Jordan, and AJ earns even more money.

But they may not have seen the popularity of some physical stores, especially Tianchao physical stores, after they opened.

There are very few Reebok stores in China, and Nike does not make signature sneakers for Yi Jianlian, so they can only support the Chinese boss if they can support the national players working hard abroad.

It is better to let him make money than to let foreigners make money, and it is a product from the Anta industry chain. Both old and new shoe fans have great appreciation for the design of these two pairs of shoes.

Jiang Chao's reply was to suggest that they go to the store and try it on. As for whether Curry Harden can play, it is not something they have to worry about.

Players of this level can become money printers as long as they have enough fans and the quality of their shoes is not too bad.

Not to mention that Jiang Chao has put a lot of thought into sneakers. Isn’t that a real perpetual motion machine for printing money?

But today is just the beginning.

Lai Shixian told everyone through major media that the Super Generation basketball shoe product is only the first step, and in order to promote and give back to fans, the Curry Generation and Harden Generation are both priced at US$80 a pair.

Tianchao sells for 623rmb a pair, and a youth version will be released later.

The Youth Edition concept proposed by Lai Shixian in the New York store made a bunch of middle school students burst with joy. They are not that heavy and do not need so many anti-torsion carbon plates. What they want is basketball shoes that are handsome but stable. If they are young,

Once the version is released, wouldn’t it be cheap and play well?

The most exciting thing is that the youth version will be launched at Anta headquarters first, which means that Chinese fans can enjoy it first and see you soon.

The youth version is priced at 288rmb a pair, which is almost half the price. The size can only be up to 42 sizes. You can pre-order now.

Curry:

"Our slogan is to let all basketball fans wear good basketball shoes!"

This youth version concept really made Nike panic, because they found that Jiang Chao was not completely targeting their high-end market. The low-end market was also using this high-end design of basketball shoes. Wouldn’t that be indiscriminate killing???

The reason why they don't lower the price of older shoes is because they are afraid of becoming cheap.

But no one expected that Chaoshen Sports would suddenly come out with a youth version, and tell everyone sincerely, oh, there is no need for some children and girls to wear the player version. With their figures, this material is enough to wear them, and their appearance can be anything.

Nothing has changed. For students, it has the same effect as the flagship version. They can indeed buy shoes based on their own financial strength.

At the scene, Lai Shixian also promised that commuting running shoes and concept T-shirts and shorts would also be on the market within three months, and they are all designs unique to Chaoshen Sports.

This made the crowd cheer.

This is Jiang Chao’s long-term plan. Although shoes like James 10 cannot be endorsed by forward players now, they can be produced as a super series of boots. Their Gibson and Ibaka can wear them, which belongs to the super series.

God’s own flagship model is no problem at all.

So Jiang Chao and Lai Shixian stayed at the scene for half an hour before handing it over to Curry and Harden. These two were more excited than anyone else, but Jiang Chao had no effect. As the boss, he couldn't just shout to buy shoes.

He won't do anything to lower himself.

What he did was much more meaningful than that.

After seeing the good feedback from various places, Jiang Chao quickly gave the next plan to nine executives including Lai Shixian and Ma Xun.

Now, the store only carries four pairs of super sports products, which is really a shame.

Next, in terms of shoes, we directly designed a lot of fierce designs, quickly seizing the market with Nike and Adidas.

Because it is enough for signature sneakers to have Curry Harden. As long as customers come to the store, they will definitely take a look at other shoes. At this time, non-signature sneakers from Chaoshen Sports can also be put on sale.

Nike never expected that Jiang Chao would work so intensively to seize the market.

Basketball shoes: Super Generation series boots, directly based on the design of James 10. In addition, there are also aj32 and kt4 high tops that Jiang Chao knows.

Commuting running shoes: This Jiang Chao chose the most beautiful Li Ning arc series that will be produced in China in 2011, as well as Anta’s later c37 and, if possible, the Peak status shoes with the highest technological content! Status shoes

It is difficult to bring up technology. Jiang Chao can only leave it to the technical department to study. He only knows the appearance and does not understand the principle. As for the extreme performance, it is not so important. Once boost is developed, the extreme performance does not matter.

Later, Anta's own midsole technology, the c37 sole, was also very good.

Fashionable casual shoes: Coconut series.

You don’t need too many fashionable shoes, and generally you don’t choose sports brands for fashionable outfits. It’s good to make them from coconut.

Then Jiang Chao’s requirement is that each pair of shoes be matched with a national trend element, like the Tiger Talisman of the Harden generation. The national trend must be deeply rooted in the hearts of the people, and it doesn’t matter if you start with them. This head, I am a sports expert!

Ma Xun was shocked when he saw Jiang Chao's design drafts one after another.

Is this Jiang Chao’s moment of counterattack? It’s a bunker!!

"Boss, Anta's sewing machine is going to explode under your force!"

"Now we can no longer sell large quantities, and all the trial models we have are sold out." News came from the marketing department that almost all the items in the store were gone.

But Jiang Chao doesn't do hungry marketing. Anyone else who wants to buy has to pay a deposit and doesn't give scalpers a chance. The regular season hasn't started yet, and there aren't many people who have made reservations. He will also give enough time to the Anta factory.

He also apologized to everyone and said that he opened the business so early just to make everyone feel bad, but even so.

It’s not all out!!!

During this meeting, he was undoubtedly planning to act even more powerful.

Since these ordinary shoes do not require the approval of the stars themselves like signature sneakers, nor do they need to sign high-priced stars or discuss designs with stars, these shoes will enter the production line very quickly.

Moreover, this kind of shoes can be available in more colors, because there is no need for too many colors in the design language, mass production is over, and the market will screen out a batch of colors that are not suitable for the market.

Counting 5 colors for one product, at least 40 pairs of different shoes can be placed on the shoe rack!!!

Now that the advertisement has been released and the market response has been good, the lack of products in the store will also bring the discussion to a climax.

Whether it's scolding or licking.

He is now just letting everyone know about the quality of Chaoshen Sports and its attitude towards the market.

I want to sign players and I want to make shoes!

Then.

After the start of the regular season.

All regular shoes are released.

Precisely attack all the areas that Nike and Adidas are good at.

Of course... except football. Jiang Chao is not good at football at all and has never bought a pair of spikes. He will not touch this field and let other brands make money. Even if he does it, he won't make much. After all,

China, the country with the largest market, is at the bottom of the world in football.

One thing the media said is indeed correct. Even if Jiang Chao is a Chinese boss, Nike shoes are already deeply rooted in China. It is not a noun but a general term for sports shoes.

To quickly capture the market share, basketball shoes are definitely not enough. The elderly sports shoes and children's sports shoes in the sinking market must not be pulled down. Only in this way can we quickly capture a part of the market share, and at least let everyone know that Chaoshen Sports Store sells everything.

Just fine.

When these two pairs of shoes were released today, they were a little shocked at most by their design language, but they would not do it at all with any commercial interference, because they were too weak!

We have a lot of stars, you only have two models, you can sell them as much as you want? Do you have the strength?

This is the main purpose of Jiang Chao's rush to open the business this time.

Another wave of old mille-feuille.

While others may think that he has tried his best, in fact this is just the beginning of confusing his opponents.

The purpose is to allow other shoe styles to have a breathing space, and the sales revenue of these two shoes can also feed back a wave of scientific research. Otherwise, the cash flow of so many shoes produced at the same time would be completely unbearable for Jiang Chao and Ding Shizhong.

Fortunately, the fans responded well after this small trial.

"We have money."

"Well, it's not about making money, it's about having money, keep working hard!" Lai Shixian added to Jiang Chao's statement, so that everyone should not be too complacent.

You have to pay back the 20 million signing fee before you make money, otherwise you will be working for Curry Harden...

…

After settling the follow-up issues, Jiang Chao drove home in Apollo at full speed. Liu Yan and Jiang Shuying were actually in the apartment, and even cooked dinner for Jiang Chao together, saying they were rewarding their boss for a hard day's work.

"Wow, did I allow Jiang Jiang to come to my house?" Jiang Chao said deliberately and seriously.

Jiang Shuying was so frightened that she quickly said: "Boss, I didn't mean it. Liu Yan asked me to cook dinner with her. How did I know this was your home..."

Liu Yan snorted: "What? You're not welcome! You must be very happy!"

"Of course you're welcome...I'll take her back after eating."

"Thank you, boss. This is my post today. We are cooking pork rib soup. Boss, please take a look first." Jiang Shuying felt a little disappointed for some reason. A woman's innate sixth sense made her feel that the relationship between the boss and Liu Mi was definitely not good.

Normally, it would be normal for Jiang Chao to be anxious to send her back, but why is he feeling a little uncomfortable...

She... isn't bad either!

Ahem, don’t think too much, just report the results quickly.

Although her mind was fascinated by the calm look of Jiang Chao sitting in the store today and watching the wind and clouds fall, she still focused on work and handed over the laptop.

"Let me see."

Jiang Chao opened the Super God Forum and found a post posted by Jiang Shuying, which also indirectly showed the results of today's opening.

"Chaoshen Sports Flagship Store Opens, Check Out the Pictures in the Store!"

Many netizens came to the store to view the shoes in the cloud. The high-definition pictures of these two shoes, as well as the pictures of beautiful and handsome guys on the feet taken by Jiang Shuying from all angles, have been posted on the Super God Forum. LSPs clicked in to view the shoes in the cloud one after another. The effect was on the opening night

It showed up.

Jiang Chao read the comments.

Sure enough, appearance is justice.

The same goes for shoes.

No one can resist a pair of good-looking shoes paired with a good-looking pair of legs and a good-looking face.

"Are Chaoshen Sports and Chaoshen Forum owned by the same company? Look at the pictures, these shoes look great. This girl must be the beauty of our school. She's so pretty."

"I saw that our chief's son looked very handsome in it. It looks good."

"This layman boss has something special. Isn't this a tiger symbol? The heel is still in the shape of a horseshoe. This design language comes from Jiang Chao??"

"Jiang is awesome!"

"Yes, this investment is okay, but it must be related to the team. I like Curry's shoes. They are so cool. There is also a three-point mark. I also like to shoot three-pointers. I don't know how the performance is.

Already."

"Both pairs are my favorite. I want to buy all 4 colors. The key depends on performance. I will try them on tomorrow when there are less people. If they fit well, I will place an order."

"There's no limit, it's okay."

"That Mr. Lai personally told me that the goods will be 100% delivered within 3 months of placing the order, so we don't have to buy them from scalpers at a high price."

"Yeah, the regular season hasn't started yet. Although some people have sold it for 1,000 US dollars, I don't like them. Rich second generations, go buy it and I'll wait for the shipment."

"Yes, I must give Chaoshen Sports a thumbs up for this!"

While Jiang Chao was still reading the comments.

Designer Ma Xun also dropped a bomb on the forum.

“Tell me a little bit about Chaoshen Sports’ commuting running shoes.”

The appearance design of coconut, the technological sense of c37 and Li Ning Arc, these pictures he finished made Jiang Chao want to wear them. He has Adidas shoes in his home. When his own products are designed, these Adidas shoes will be

Give it to the homeless man.

"What kind of technology is this midsole? It's actually curved?"

"What is this?? Coconut color, like a crystal base but different. It feels so handsome!"

"The running shoes with this arc are really handsome, and there is still an empty space in the middle???" (Note: This refers to the Li Ning arc. The design language is that the chassis and the shoe body are connected by arced holes.

"If you want to advance, restrain yourself first. What level is Boss Jiang's team like? Isn't it too impressive???"

"Look at the logo below. It seems to be an ordinary shoe. Jiang Chao and his team designed it themselves!"

“Holy shit!!!”

"Don't worry about the goods. I'm in Guangdong and I just got off the plane. Anta is the Chinese sports brand with the largest number of OEMs in China. With him as its backer, Chaoshen Sports can really represent China and go to the world!!!"

"They are all design languages ​​I have never seen before. I love them."

"When will these models come out @马兴designer."

Ma Xun replied: "After the regular season."

This went a long way, causing many people to wait for Ma Xun's latest reply on the Super God Forum every day. Didn't the daily traffic of this forum increase?

"Mysterious Eastern culture, I love it!"

"The backbone of the force are all Chinese, this is China!"

"On the occasion of the 60th anniversary, the lion rises!"

"I can't wait. I'll meet the Curry generation first, and the Harden generation will wait until I save enough money to buy the youth version."

"Me too, I'm a student. I can only buy the youth model. The youth model will probably be released together with commuting running shoes."

"I'm going to wait and see how Harden and Curry are wearing them in the preseason. Don't just wear them and sprain your feet."

"The psychology upstairs is a bit dark."

"Shut the crow's mouth upstairs! Thank you!"

Seeing that everything was prosperous, Jiang Chao also became interested. The three of them drank some Lafite that was collected in the apartment for dinner. In the end, naturally, they couldn't give it away. Liu Yan and Jiang Shuying slept peacefully in the second bedroom.

Jiang Chao fell asleep on the bed in the master bedroom with sweet dreams in mind.

In his dream, he dreamed that the lion was roaring, the wolves were retreating, and there seemed to be a little fox looking up behind him...

…

3 days later.

The Chaoshen Sports marketing plan was a great success. The income in the past few days at least ensured that the rent and salary of major flagship stores in the United States would be covered, and it was considered a solid footing!

It is not as fleeting as the outside world said.

Not to mention China, in the past few days, more basketball shoes have been booked through Chaoshen Sports than Anta, Li Ning, Peak, and Xtep combined* (basketball shoes only).

This is the appeal of the NBA market, it is really invincible.

This popularity made 80% of basketball fans basically aware of the brand Chaoshen. Jiang Chao's free advertising plan was also successful, and Nike made great contributions.

So now Nike doesn’t dare to post, for fear of being super popular, because they have already dissected these pairs of shoes and found nothing wrong with them, and they use more materials than their own $1,000 shoes...

Just turn a blind eye and wait for him to go bankrupt. Can the factory be busy with this kind of reservation system?

This is the matter between Mr. Ding and Mr. Lai. Mr. Ding is very busy in China and has expanded several factories. Nike’s market research on the mainland is completely insufficient. He underestimates Anta’s size and productivity.

You know, you know, 80% of the fans are waiting to criticize Chaoshen Sports. Even with your eyes closed, you can tell that the content of the criticism is nothing more than a sour dog and waiting for Jiang Chao's financial chain to be broken and make him embarrassed.

…

However, after Jiang Chao received the design draft of coconut and other commuter shoes, his attention was no longer on Chaoshen Sports.

because.

The 2009-2010 season is here.

(ps: The ten thousand rewards of Buduyin Lone Star will be added~~)