NBA: Start with 2 billion, buy the Knicks

Chapter 138: The future is promising! Sign Su Shen, Shu Hao, Guo Dingzhou, Fan Zhendong, Mbappe, Neymar, Sun Xingmin...

In fact, Jiang Chao looked at it from the perspective of someone who had experienced it.

Nowadays, everyone has ignored the ability of athletes to attract money and bring in merchandise, except for commercial leagues...

The commercial value of sports stars will gradually reach its peak in the future.

A high jumper like Zhang Guowei with no special achievements can take off, which shows the importance of commercial endorsements and operations in the future.

Although the Imperial City Olympics last year maximized the commercial value of Chinese athletes, it was only limited to those two weeks, and the monetization ability was weak. Many athletes won gold medals but did not have any endorsements. The endorsements were only third- and fourth-tier products.

The past is gone like water.

But with the gradual development of self-media, in more than ten years, sports stars will become more and more active and down-to-earth. Especially if gold medal athletes interact with fans cordially, they will become more and more popular among fans.

welcome.

You must know that before time travel, the topic of sports in the office was very popular for a long time.

Not only were there the neighboring Tokyo Olympics, but also the National Games that followed, and not long after, the Imperial Capital Winter Olympics came again.

These widely watched large-scale sports events not only allow the audience to feel the passion of sports competitions, but also promote sports stars, allowing many brand merchants to see the commercial value of sports stars.

Take Su Shen, the number one sprinter in Asia, as an example.

Su Bingtian rewrote history at the Tokyo Olympics. His time of 9.83 seconds made the media focus on him. Su Bingtian's traffic and commercial value also increased.

Just in August during the Olympic Games, Su Shen won endorsements from Xiaomi, Septwolves, Combit, and Kangaroo Mom.

Jiang Chao used his little finger to think about it and knew how much it would cost to invite him to be an endorsement at that time!

But now, Su Shen is just a brash young man who has just joined the national team from the Guangdong Provincial Team and is not well-known in Asia. If Jiang Chao signs Su Shen now and signs an endorsement for the 20s, wouldn't it be great than Buster Ban!

Now the biggest money-maker in China's track and field competition is Liu Xiang. There is no way for domestic sports brands to get involved, and he has been signed by Nike long ago.

Therefore, Jiang Chao has just been emphasizing to Lai Shixian that he will not sign a famous player who is now famous. This kind of price-performance ratio is not high, and he must sign something cost-effective.

Some sports stars with good deals will suffer more the later they sign.

In smaller categories such as the Winter Olympics in later generations, the Frog Princess lets everyone know how good her character is through her appearance and activeness on social media.

Even before winning the gold medal, he had signed contracts with more than ten famous domestic and foreign brands, including By-Health, Anta, Mengniu, Yuanqi Forest, Estee Lauder, Cadillac, IWC, and Tiffany.

So Jiang Chao's role can be reflected at this time. How long will it take Brother Tianyan not to exert his strength at this time? He has no system and no superpowers and can only turn his head crazily.

After answering Ding Shizhong's call, Jiang Chao said briefly that it was not just about industry integration, but also about spreading endorsements across all sports categories.

Full brand personal celebrity sports empire plan!

"You mean, stand alone?"

"Yes, Li Ning and others can grab the endorsements of the national team. We do personal endorsements, that is, they don't play in national competitions and wear our sports brands all the time in private."

What Ding Shizhong is actually referring to is that people like Yi Jianlian have to wear Li-Ning-endorsed jerseys as required when playing national team games, but they don’t need to wear them in private. Training photos and airport photos are all from Nike.

That way, you can only advertise for a few games, but in fact, the Chinese men's basketball team only has a few players who are the most popular. Dayao's domineering and Arab Lian's restrained handsomeness attract the most fans. Fans who care about them will never buy anything from Li Ning...

…

Li Ning sponsors the CBA with 12 million yuan a year but loses money every year. This is the reason. When people take off their jerseys, they are the clothes of their own brand. You are a lonely person.

Ding Shizhong was thoughtful:

"Yes, but it is thankless. Most of these direct endorsement events will lose popularity after the end of the event. Signing individual endorsement contracts with celebrities can allow us to develop steadily."

Lai Shixian also said beside him:

"For this reason, as a sports brand, we cannot only invest in the basketball market. This is not benign."

Excellent investors will never sit back and grind, but will keep pace with the rain and dew.

Jiang Chao also gave the example of the industry leader Nike. Although its football shoes are not very good, if you go to a Nike store and want to buy football shoes, they definitely have them, and they may be endorsed by a certain star. Just in case it happens.

If it’s your favorite team or player, then the possibility of buying it is too high.

And at this time, the percentage of performance considerations will decrease, and you will be done with being loyal to your idol.

Mr. Ding is also a smart man. Knowing that Jiang Chao is preparing to take action again after recovering a wave of cash flow, he can't help but gear up:

"Don't worry, Anta and I will definitely keep up with whatever you super gods want to do. But, the biggest question now is, how do you choose those potential athletes?"

"I will list a few necessary factors."

Jiang Chao didn't just say a few names stupidly. He was afraid that he would be reported to the National Science Center for doing unscientific human research in a few years...

What he did was to first let Anta and Lai Shixian look for themselves. They would look for athletes they thought were good. The cost of trial and error was not high anyway, and the ones he listed were mixed in. Even if Ding Shizhong saw them more than ten years later,

In return, we will also forget that these are all the people chosen by Jiang Chao, because there may be many people in this project at that time, and these talents will be screened out to really come forward.

It means that the choices of the three people are all intersectional.

And the next knowledge points are all the knowledge that two top Anta bosses gathered together to take the test.

It is the result of Jiang Chao's own research combined with the necessary factors for high-quality idols in future generations.

First, superior athletic performance now and in the future is required.

Looking at all the sports stars who receive advertisements and receive soft treatment, Olympic medals or major event champions are basically standard.

If not, it must have created history and miracles.

For example, although Su Bingtian did not win an Olympic medal, he was the first yellow man in the history of world track and field to run 100 meters under 10 seconds, the first Asian athlete to advance to the 100-meter finals of the World Series, and the first Chinese to reach the Olympic men's 100-meter finals.

According to Jiang Chao's strategy, he goes to major youth training camps or provincial teams to find people with potential.

Second, personal image is very important. A negative example is Woods' recent scandal, which directly broke Woods' previous perfect image. At that time, major brands chose to terminate their contracts.

Su Bingtian not only has excellent sports performance, he is also an associate professor at the university and has published many academic papers. He also has a harmonious marriage and family. Such an absolutely positive image makes the audience's favor towards him only increase.

It's like Lin Dan now. The Dan God's personal image has been built to be close to invincible... Of course, this kind of perfection will be destroyed very quickly. A paparazzi picture can destroy his family and money...

So on the contrary, many players with average images in the United States are still popular for their endorsements. One is that they have great skills, and the other is that they are real. Fans think that they have the same emotions and desires as us. Wearing his shoes can also pick up girls...

Another key to personal image is personal beauty and personality. Needless to say, if Wang Zhizhi had the appearance of UAE Lian, his fans would at least be five times more. If Zhang Guowei had the personality of UAE Lian, he probably wouldn’t have the same personality.

What a contrast, so cute.

The third is sports events. The popularity and visibility of the event, whether it highlights the team color or the individual color, etc. will also have an impact.

Here Ding Shizhong reminds:

"The diving team tries not to touch it. They don't let athletes accept endorsements privately."

"Yeah, ok."

Recently, it’s Jiang Chao’s own request:

"Try to choose those born in the 1990s, and choose those with certain performance guarantees."

For sports marketing, tapping young athletes with greater potential will be more conducive to seizing market opportunities.

"Boss Jiang Chao, do you think they can really break out of the sports circle?"

"As long as I can achieve results, I can definitely do it."

Jiang Chao did not say much, but the cultural environment of the fandom has taken shape in later generations. Chinese sports athletes have not only successfully gained fans through their performance in sports arenas, but also gained attention in other fields such as entertainment, and their influence has directly transcended the single sports circle.

Later athletes participate in variety shows, sing, and even live broadcast to promote products, and get closer and closer to fans, so they can maintain a good popularity during non-event periods. This is another reason why they are invited to endorse. They usually do not

There is also something to do during training.

Moreover, Chaoshen and Anta are both investment conferences. With the integration of the whole industry, there is no need to worry about expanding their influence.

For example, later generations of women's volleyball team filmed "Win the Championship" and ice skating filmed "Sydney Stewed with Rock Sugar". Sports entertainment is a general trend, and sports stars also use this method to become popular and get out of the industry.

Break the circle through entertainment and convey sportsmanship and positive energy to a wider public.

Therefore, for sports marketing, opening up sports and entertainment resources, expanding the audience and market influence will be the market strategy that needs to be adhered to in brand sports marketing.

"Wow, Boss Jiang, do you want to rely on us to promote the marketization and entertainment of sports? This is something that even the United States has not done!"

Jiang Chao looked at Mr. Ding who was a little tongue-tied in the video and said:

"So? If they didn't do it, why can't we do it? We must have confidence."

"Just to say that more and more people now understand fitness, e-sports, and sports, the future sports market will not be bad under the digital trend."

"OKok, Boss Jiang, you are too forward-thinking. Stop talking. I don't need to spend too much money to hear what you mean. Just tell me the person you want to recruit most. Lai Shixian and I will help you find it in China, and then we can directly sign him to a long-term contract."

Endorsement contract! We believe in your vision!”

Lai Shixian also nodded in the office. Although this sounds very unreliable, this is Jiang Chao.

If he can go undrafted and find Matthews who can defeat Kuha in an internal one-on-one, what else is impossible?

Jiang Chao nodded and began his grand undertaking:

"Then I said it, please remember it."

"OK."

The two bosses, like students, really picked up their notebooks and memorized them carefully.

Jiang Chao said everything he could think of.

"Perhaps, Anta has a volleyball department?"

"Of course there is."

"Okay, let me talk about volleyball first." Jiang Chao didn't start with the ones with high commercial value, nor did he start with foreign countries. He just wanted to let Mr. Ding and others know the importance of women's volleyball.

This is the spiritual facade of national sports in the future, and the spirit of women's volleyball is synonymous with it!

"Zhu Ting, you should be in the Hen Province Youth Women's Volleyball Team now." Needless to say, Zhu Ting, who is only 16 years old now, will become the face of the future women's volleyball team, and even the number one player in the future!

"Zhang Changning, now in high school at Blue Whale Qixia Middle School..."

"Gong Xiangyu has just been selected into the Jiangsu Provincial Sports School..."

"Yuan Xinyue..."

Jiang Chao mentioned the four members of the future women's volleyball team. Obviously, Mr. Ding and the others had never heard of them. If they hadn't mentioned the names of the schools behind them, they would have even thought that Jiang Chao was teasing them. This was outrageous.

"Boss Jiang, when did you conduct the inspection?"

"The last time I came to China, before I met you."

"No wonder...I know it so clearly."

"Boss Jiang, you are talking about teenage girls. Can you speak for someone so immature?"

"Yes, now the price/performance ratio is the best."

"good!"

"Okay, let me continue."

The four people mentioned by Jiang Chao just now are either very good-looking or very powerful. They all meet the requirements for image spokespersons. Needless to say, what they have accomplished is the 15th Women’s Volleyball World Cup Champion and the 16th Rio Grande Champions League.

The Olympic champion and the 2019 Women's Volleyball World Cup champion are simply not too awesome.

And the ones mentioned next are all explosions, and they are all leaders in a sports event in the future.

Fan Zhendong, who is now only 12 years old, is still playing in the youth group of the Bayi team... he is completely unknown. Needless to say, his achievements later on, succeeding Malone as the world's number one, will become China's national football team in the future.

leader!

Of course, it is okay to sign with the Anshan Colts now, but it is not necessary. Now that Jiang Chao has come up with this strategy, he must make future Chinese sports masters wear Anta and Chaoshen products!

Nowadays, the competitiveness of signing sports stars is so low that it is not worth it when you can only rely on money.

Su Bingtian Su Shen:

Now 20 years old, Su Shen has begun to show his prowess. He just joined the national team this year, but only in China. In May this year, he won 5 gold medals in the men's 100m and 4×100m relay events at the Track and Field Grand Prix.

And he would truly dominate Asia in 2011, and the Asian sprint record that shocked Asia would not be set until more than ten years later. In addition, everyone's inherent impression of the 100-meter race (it has always been felt that the world is dominated by black people and yellow people).

destined to do nothing), so it should be quite easy to sign him now.

This is the 100-meter war god who really wants to fight a protracted battle in Jiang Chao's mind, waiting for a super moment when he wears super arc boots and surpasses himself and runs 9.83 seconds!!!!

Obviously, Ding Shizhong and the others have heard of Su Bingtian's words, but they have only heard that he is one of the fastest 100-meter people in China, but Bolt Guy's reputation is so loud that no one else can run within 10 seconds.

We can only stand aside. People are now inflated by Bolt and think that 10 seconds is the most basic world threshold of 100 meters...

Wu Dajing:

The appearance party is here. Now at the age of 16, he is still on the provincial short track speed skating team and will join the national team next year. And he is the most handsome boy after the Chinese Winter Olympics. Loyalty to appearance starts with character...

The 500-meter short track speed skating world champion and world record holder is the absolute traffic prince in ice and snow sports.

Lai Shixian heard that Wu Dajing was in a daze when he was in Jilin now. This really made Lai Shixian travel domestically to relax and travel all over the country.

Liu Xiang:

Here comes the 15-year-old beauty. She is still being inspected by the Guangdong swimming team, but later she became the world record holder in the women's 50-meter backstroke.

Why did Jiang Chao choose this girl when there were Ye Shiwen and others? Because Liu Xiang is tall, has a good face, delicate eyebrows, long hair, and always has a bright smile. Liu Xiang is so beautiful that people can never see it.

Forget. She also became the "goddess of the Chinese swimming team".

Since the swimming team was mentioned, there were naturally a lot of people. Jiang Chao mentioned the next few, Xu Jiayu, the energetic girl Fu Yuanhui...

This is what Jiang Chao thinks is more permanent. As for the more handsome Ning Zetao, it depends on whether Mr. Ding and Mr. Lai can discover it themselves.

And in fact, there is no need for Mr. Ding to worry just now. In fact, the swimming team and the diving team are very strict, and there are penalties for accepting endorsements privately or accepting conflicting endorsements.

But none of the people selected by Jiang Chao have entered the national team yet... Naturally, there is no such problem. If you get endorsements before entering the national team, it will be no problem. If after entering, there will be a conflict with the personal endorsement that the national team wants to receive.

Jiang Chao's liquidated damages won't be too much.

Anyway, he will have made money by then. When this kind of problem occurs, it is the time when the athlete's commercial value is the greatest.

Jiang Chao also mentioned this to Lao Lu when they were preparing the contract. Jiang Chao would not have a fight between Mengniu and Yili, causing a talented swimmer to be raped by his own people in his prime.

In that case, the two sponsors were not good people. One wanted to make money from the athletes, and the other wanted to suck the blood of the athletes in turn. The situation was too small and they did not want to withdraw. The only losses were the athletes themselves.

(Note: Ning has an endorsement partnership with Yili. After the new leadership came, he brought another milk brand Mengniu endorsement.

After Mengniu signed an endorsement contract with the swimming team, it also wanted to sign an endorsement deal with Ning. However, at that time, Ning was at the point of breaking the contract and demanding huge compensation, so he rejected the contract because he had not succeeded with this brand.

After signing the contract, Ning received very bad treatment.)

"Don't worry, there's still someone going abroad."

Jiang Chao laughed after seeing Lai Shixian's expression.

"What sport."

Now Ding Shizhong is already thinking about the sports that Jiang Chao will talk about next, as if guessing Easter eggs, to see if it will be the same as what he thinks.

Sure enough, it's different.

But it is something Anta has been selling recently, and that is tennis balls.

Last year, as Li Na became popular on the tennis court, Anta specially launched a sale of tennis rackets, tennis balls and other tennis equipment. However, the market was still small and many rackets were rotten in the stores.

At this time, Jiang Chao mentioned a beautiful tennis girl: Wang Qiang.

Wang Qiang followed the same path as Ding Junhui. At the age of 14, with the support of her father, she chose to drop out of school and pursue tennis.

And this year, the 15-year-old was sponsored by a football company and entered an international tennis school in China. However, the sponsorship was not an endorsement. This girl later became quite powerful. She became the 2-time women's singles tennis champion at the Asian Games and defeated Serbia at the Australian Open.

Raina Williams, tennis is a very good sport to attract money, mainly because the people who watch it are very rich.

Therefore, Wang Qiang alone is enough, and there is no need for more.

…

The most irritating thing is that I don’t know if it was out of selfishness, but Jiang Chao finally mentioned a niche gymnastics event to the surprised looks of the two: artistic gymnastics.

That is Shu Siyao, a 17-year-old girl who is now in the national rhythmic gymnastics team. Jiang Chao wanted to sign her because he wanted to have a taste of her unique skills. Ah, bah, because he wanted to truly create such a beautiful sports and entertainment star.

Because Shu Siyao's appearance is the best among those mentioned above. His career in 2017 was not matched by just one photo, and he quickly became a popular beauty with 1.7 meters tall and long legs.

In fact, Lai Shixian was shocked when he found her. This little girl looked like a star.

Jiang Chao knew her not because she was the three-goal and two-band champion of the Hungarian Rhythmic Gymnastics World Cup and the team all-around champion of the Asian Rhythmic Gymnastics Championships, but because her referee photos were so stunning. This was because she relied solely on the news to give her passive publicity.

She doesn't know how to market herself, so the popularity will fade away in a few days.

And if this kind of athlete becomes the spokesperson of a super god.

With super popularity, she can also have a group of die-hard fans with her looks and strength. After she retires, Jiang Chao will find her "Running Man", "Extreme Challenge" and even "Sister Lang" to maintain her popularity. She will definitely

It can be regarded as one of the cash cows of Chaoshen Group.

National team, champion, pure natural top-notch looks, no matter what route he takes in his later training.

"Boss, this category is too biased."

"Ahem, the popularity of our two major brands requires publicity from person to person, and all walks of life are involved. I'm just giving an example." In fact, Jiang Chao really shouldn't mention this absolutely minor item, because he just mentioned it.

A small category, if this counts, why is figure skating not mentioned?

But no matter how selfish he is, he is not allowed to have selfish motives.

Here Ding Shizhong finally asked a question:

"Boss Jiang, actually, you know so much about basketball, why don't domestic basketball players like the youth team?" Several people heard that Jiang Chao knew so much about rising stars in swimming, tennis, and so on. What about the future of the Chinese men's basketball team?

I must know a few of them.

"Yes, I'll give you some names."

Jiang Chao couldn't give much, so why didn't he say it at first? In fact, he didn't want to say it.

It's so uncomfortable. Compared to the previous ones who were full of honors, the Chinese men's basketball team was just angry and didn't want to expose their own scars. That game against Bolan and the several subsequent games against South Korea were really painful to watch.

But there is no other way. He only knows them and has to rely on them. He can only ask whether he can change their character in the future.

It’s nothing more than Guo Dingzhou.

Guo Ailun: China Westbrook, a 16-year-old guard currently in the Liaoning youth training camp. In the 2009 Asian Youth Basketball Championship, Guo Ailun averaged 19.3 points, 5.5 rebounds and 2.6 steals per game and led the Chinese team to win the championship.

Ding Yanyuhang: Member of the National Youth Team and Shandong Golden Youth Team, later known as the Chinese Thompson.

Zhou Qi: Xinxiang Durant, the most talented player among the three, is also the youngest. He is only 13 years old now. He is a member of the third team of Liaoning. He is the kind of person who has not shown his talent until 2011 when he represented the national team in Turkey U16.

In the International Men's Basketball Invitational Tournament, it was only when the Chinese team won the championship that it really appeared in the eyes of all fans. In that competition, he defeated the strongest mvp center in future generations, Mr. Jokic.

"Okay, these people will give you super sports signatures."

Ding Shizhong gave up all his basketball talents to the independent brand Chaoshen, which means he believed very much in Chaoshen's basketball shoe market.

"Whatever, we are all part of the same family, and I won't ask for liquidated damages if they wear Anta shoes."

"Haha, that's right." Jiang Chao's magnanimity exceeded Ding Shizhong's imagination, and he was worthy of being a man who wanted to do great things.

Jiang Chao also mentioned Jeremy Lin, but Jeremy Lin was left to Downey Jr. to sign, and the timing will be after he loses the draft next year. He would still be arrogant and not in a hurry to sign now.

Because Jeremy Lin's Linsanity period was with the Knicks, but now the Knicks are in his hands, and his mentor, Mustache, who knows people well and uses them well, is also in his hands.

The trajectory of history is definitely different. Maybe there will be no Lin Crazy in this life, or maybe there will be with Jiang Chao's help. Anyway, it basically depends on whether Jiang Chao wants to do Lin Crazy again.

…

10 minutes later.

Lai Shixian called in the eloquent Peak Operations, who is also the current deputy general manager.

Domestically, Lai Shixian was in charge, and young people abroad who wanted to recruit endorsements lobbied for this former operating officer of Peak.

The first is Julian Edelman.

NFL football player, the 232nd pick in this year's 7th round, will be the main star wide receiver for the NFL Patriots to win many championships in the future. The NFL draft has a total of 7 rounds and 260 picks, which is basically equivalent to Thomas Jr.'s All-Star performance.

The second player is Neymar in football. He has just started playing in the professional league and has not yet entered the Brazilian national team. You can sign a wave of players in advance. His arrogant style of play has many fans.

Everyone's eyes lit up when they heard it was football. Finally, the most popular of the three major footballs came!

The third place is also Mbappe. Now only 11 years old, he has just joined the Clairefontaine youth training camp in France, where he will receive systematic football training. Who would have thought that he would lead France to win the World Cup in the future and win five French medals?

League One Championship.

So if this player is signed, it will sound awesome when talking about Anta Sports signing Mbappe for sneakers.

So does the fourth one.

He is the strongest football star in Asia in the future.

Son Heung-min.

The 17-year-old boy from Seoul FC Youth Training Camp just went to the German Football Association for training this year and joined the Hamburg Football Club Youth Training Camp. After that, he started his legendary career at Tottenham and became the most profitable athlete in South Korea and the most successful player in the history of Asian football.

A "phenomenal" player, surpassing big brother Park Ji-sung in all aspects.

"When you go to Germany to find him, remember to bring a few boxes of pickles with you. He will be happy."

Jiang Chao smiled and said to the deputy general manager, "I heard that Son Heung-min was very uncomfortable in a foreign country at first. He missed kimchi from his hometown and had to rely on home mail. So Jiang Chao doesn't mind being a good person. What's so great about kimchi?"

"Okay, no problem." The deputy general manager looked a little aggrieved, thinking, do you trust this young man from Kimchi Country so much that you are bullying our country's weak football team?

If you want to find an endorsement, you have to look for it from the national football youth training.

Seeing the changes in the faces of the three of them, Jiang Chao also walked out of YY. What he was actually thinking about was that in the future, the most praised athletes in South Korea would wear Chinese daddy's sports brands every day. What else can you say?

Snoring Mingguo is pretending to be crazy every day. Your strongest athlete was discovered by a Chinese boss and works for a Chinese company. When Sun Xingmin sees Jiang Chao in the future, he will have to bow and call him Chaoge. It feels much better to think about it.

With him here, Son Heung-min's future values ​​will definitely not speak to the joke of Kimchi Sports.

Ding Shizhong suggested:

"Wu Lei can't do it?"

"Okay, I was just about to say, he can sign it."

In 2006, at the age of 14 years and 10 months, Wu Lei made his debut in the Chinese League Two and became the youngest player in the history of Chinese professional football. He also scored 4 goals in this year's National Games and won the Men's Football League Championship for the Magic City team.

The future supernova of men's football.

Later, the fans were eagerly waiting for him to score one goal and be crowned the martial arts champion for a year. No matter what, his commercial value is very high in the world.

There is no way, the Chinese men's football team has such a genius.

"Okay, I'll go with Wu Lei."

Obviously Lai Shixian and the others are all old football fans, and Jiang Chao used to be too, but now he really can't be interested and just nodded.

If the basketball endorsement rights are given to Chao Shen, Jiang Chao, the big market in football, will be completely given to Anta. You must know that he will not get Anta's commission. Ding Shizhong will burst into tears with gratitude, okay?

In fact, Jiang Chao just lost his heart, and also said that Chaoshen Sports will not produce and design football shoes for the time being, which made Lai Shixian stupid. He didn't want such a big cake, so what did he say that so many people were doing...

Jiang Chao's later explanation was also very simple, let Anta make a profit and give him a favor.

"Okay, okay, let's sign these people as spokespersons first."

"Boss, you are so good at crossing industries!" The former manager from Peak was dumbfounded. Jiang Chao knew everything.

Lai Shixian smiled like he was used to it: "If you think about it carefully, it's all in the sports industry, there's no cross-border industry, okay?"

After saying this, Jiang Chao came up with his last request. For everyone he mentioned, the endorsement contract started at 10 years, especially for football. Mr. Ding would just hit it hard and it would be over. Although they may all be brats, they would be five years old.

Ten thousand dollars a year can last for 20 years.

The Golden Throat’s endorsement has made people happy for decades! Jiang Chao’s strategy is much more advanced than the Golden Throat’s, and compared to the Golden Throat’s endorsement effect, there will be no negative comments at all.

In the end, they will definitely succeed each other.

"Okay, leave it to us!" Mr. Ding and Lai Shixian agreed.

In fact, this is just like relaxing for them. They are all teenage boys and girls, and they are invited to endorse China's top sports brands Anta and Chaoshen. Why don't they agree?

With the hard expectation of a world-famous brand that can be worn with sneakers??

People pay attention to immediate interests, okay?

The deputy general manager here looked at the people on Lai Shixian's notebook and was stunned.

"Boss, I would like to ask, do these people sign long-term endorsement contracts?"

He had the same idea as Lai Shixian and Lai Shixian at the beginning. Where did the boss know these people? If he didn't know, he thought he was abusing his private power. It's not like Chaoshen Sports doesn't have a market research department...

Even if I call the market research director, I have never heard the names of these athletes.

"Well, I just want people you don't know so that we can get them at a low price. Signing these people now is cheaper, cheaper, still... cheaper!"

Ding Shizhong:

"I think they would agree if I offered endorsement fees in 2000, which would be 20,000 yuan in 10 years. For many families, it is great for their children to make such money."

Lai Shixian also feels that this task is very easy, because the other party is so unknown. Even those in the industry don't know about it. Now signing is a piece of cake:

"Yes, the main thing is that you can wear our two brands of sporting goods for free within 10 years. This is the biggest benefit."

If you look at the age, you will know that many of them are just kids and cannot see their potential at all. Now I am offering a big contract with the second largest sports brand in China. They are basically signed directly and they will use sports products for free for 10 years.

.

"Don't think too much about it. I did this simply because I didn't have money. If I have money, why should I waste my words? Can't I just sign the popular spicy chicken?"

"Haha, boss, I like what you said, to be honest!"

Jiang Chao's next words stayed in his heart:

"But I can guarantee that these are all stocks with absolute potential. As long as they are signed, each one of them will be the top face of the two sporting goods companies in the future!"

future.

Can be expected!!!