NBA: Start with 2 billion, buy the Knicks

Chapter 162: Monthly sales explode!

The two of them chatted about the recent situation while eating breakfast.

Scarlett missed Jiang Chao very much in Los Angeles. She sent a bunch of messages to Jiang Chao when the Knicks made their debut. She hoped that Jiang Chao would come to Los Angeles to visit her when he was free.

"Haha, visiting class, I will."

Jiang Chao didn't say much, but Scarlett was also thirsty. He was actually looking forward to the feeling of Scarlett and Daddario with different styles together.

After last night, he found that he had not exercised much strength in his recent leg training and had quite a lot of energy left.

Then Jiang Chao finally talked about the theme of last night, which was to ask Daddario to follow him to the company. From now on, the entertainment department would be under the control of Daddario.

Don't underestimate this little girl. After she became the police chief, she was very rigorous in her work. She also graduated from a prestigious school. In addition, she was an entertainment company. Her appearance meant that she was from an entertainment film and television company. So it was not Daddario.

No one else.

All right.

In fact, Jiang Chao thinks that she is relatively free, and she can be regarded as a semi-rich second generation. Her salary is definitely not enough to support herself. If she is very short of money, of course she will go to Hollywood to look for opportunities, but obviously her family is still very rich.

If she was rich, she would be fine even if she chased the Knicks every day and stayed at home every day.

"Let me find you something to do." Jiang Chao's eyes were meowing, and he found that this thing was still the best when it was looming, and it really hurt his face when it came out.

"Why should I go to Chaoshen Sports...I don't understand the sneaker industry."

"Ha ha ha ha."

Jiang Chao explained with a little embarrassment, because so far Chaoshen Group only has two departments: sports and media, so even if Daddario is to be in charge of Chaoshen Entertainment, an office will be opened on that site.

"I'll talk to you about business later."

Daddario's weak beautiful eyes flashed like stars, and he asked a little shyly: "Is it okay to go there? Didn't I just finish it?"

Jiang Chao chuckled: "It's really business, let's go."

Daddario's sweet face is full of anticipation, is it finally coming?

This is the task given to her by Sister Scarlett. She must build Super God Entertainment well, and she will also join in the future.

Because Scarlett is also a tomboy, and even though she could choose a brokerage company, she just found a personal broker, which cut off the company’s share.

But now that Jiang Chao wants to open an entertainment company, she must support it. Who knows that she is already Jiang Chao's person.

Moreover, Jiang Chao succeeded in giving her random film and television opportunities, and she will remember this kindness in her heart.

The heroine of Luc Besson's commercial film is something that no agency can buy with money.

"This will be a turning point in our acting careers."

I don't know why, Daddario believed Jiang Chao blindly.

Although Jiang Chao has no experience at all in the film and television industry...

He has never even had the experience of holding a camera or writing a script.

…

Ishida Moemi had already driven the car downstairs, and when she saw two people coming out, she decisively chose to follow them behind.

When they arrived at the downstairs of Chaoshen Sports' office building, they quickly followed him to protect Jiang Chao.

At this time, Jiang Chao dropped his cell phone on the ground when he opened the door, but Ishida Moeme, who was right next to him, did not quickly step forward to help him pick it up.

Instead, Jiang Chao picked it up himself.

She still stayed where she was, checking the situation around her.

This was naturally questioned by the Chaoshen Sports employees who came to work: "Hey, hey, hey, you are a bodyguard, why don't you help me pick up my phone if it falls?"

At this time, Lin Ziyu, who knew in advance that Jiang Chao had finished inspecting the venue, rushed over to try to distract the employee, and then attracted the reporters who had been guarding the door to gather together.

Jiang Chao and Moe Ishida looked at each other. Moe Ishida has been criticized a lot recently because her eyes are too fierce but she is so good-looking, so there are many rumors in the media.

"Who the hell are you! Your boss dropped your phone and you didn't even pick it up?"

"Yes, you are here for a meal, right?"

"You are not the kind of girl who pursues your boss like this. Why don't you smile? Come on, smile!"

So after Lin Ziyu protected Jiang Chao and Daddario upstairs, Neon, the bodyguard girl, captured the two photographers one by one with one hand, and said:

"What's more important to me is to protect the safety of my boss and avoid unknown risks. A security guard is a noble profession, not a nanny. I have to stay alert at all times, rather than providing nanny-style all-round care. This is not my responsibility.

"

This sentence has also spread in the bodyguard world. It must be said that it is rare to have such a "normal heart" around Jiang Chao. Only true love for the profession can give such "unabashed" respect.

Daddario was very surprised in the elevator. She had learned about the bodyguard profession, and it was indeed like this. The boss could not interfere with anything, but the boss would appear immediately when he was in danger:

"Wow, is she really that great? She is so professional."

"Absolutely. They respect this profession very much, so I respect them too." Jiang Chao glanced at Lin Ziyu behind him. Lin Ziyu had been looking at the elevator door that might stop at any time.

Never relax your vigilance for a moment until it is safe.

"It's indeed much better than my dad's group of retired police officers!"

"Shh, don't say this in front of your dad."

…

Super God Sports New York Branch.

Daddario was taken on a tour by Jiang Jiang who looked surprised. The main surprise was that his clothes showed off his size, which was a fatal blow to girls. She was too big! And her face was too small.

Daddario was also surprised at how big Jiang Chao's sneaker company was. This whole floor was rented out by Jiang Chao. It was so impressive that he immediately visited it as a guest.

Jiang Chao went directly to Lai Shixian first.

At this time, everyone was extremely busy.

Only after the regular season officially started did they know what a real hit was like.

The three stores in New York alone sold 50,000 pairs and pre-ordered 100,000 pairs.

There are a total of 28 stores in the United States, with a total of 114,000 pairs sold in stock and 300,000 pairs pre-ordered.

And the most sold ones are actually Jiang Chao’s youth version concept shoes.

The above includes all the shoes of Chaoshen Sports. Clothes and pants are not included for the time being. Now it is in the stage of earning reputation by making small profits but quick turnover, and the profits are very small.

Sure enough, there are not so many rich people in the United States. The mini version is still very popular. Everyone actually knows that shoes that are too small and thin do not need to use so much material, so Nike uses "cut corners" to discredit them.

No one cares about the nouns.

Why are you stealing? We are not fools. After reviewing it, we thought it was ok and bought it. Price is everything.

There is now a quatrain in the shoe fandom:

“The awesome youth version has more materials than Nike shoes.”

Calculating based on the average price of a pair of shoes of US$100, Jiang Chao has earned almost US$50 million in turnover since the start of the regular season.

This month’s sales directly exceeded the combined sales of major sports brands such as Nike, Adidas and Under Armor!!

Peak shed tears of envy. It is the same strategy of signing star players. Why is Super God so successful? And they recently had an incident where players used black tape to cover the hook logo, and they were rated as a domestic shameful brand...Peak's shoes

, even if it is endorsed by a star, he won’t even wear it.

After Jiang Chao saw the news, he thought to himself, isn't this the same as the Wiggins incident with the Warriors in the 2022 Finals? Sure enough, you can't just sign a star just because he's famous, you still have to be convinced by others.

Just like Ah Lian, Jiang Chao did not force moral kidnapping to terminate his contract and sign a super brand, because Ah Lian is also a thorn in the CBA shoe circle. He was the first representative to resist Li Ning's monopoly, and he was the only one in CBA.

Privilege to wear Nike…

So regarding this matter, Jiang Chao felt that after the UAE sneaker contract expired, he would sign whichever pair he felt comfortable wearing, without any force.

Let’s look at now, Super God’s sales this month exceed those of Nike and Adidas!

However, this has the bonus of the new opening and also the contribution of Anta.

From Jiang Chao's point of view, this cannot be considered too happy. After all, this month has only started a few days ago, and online shopping has not yet become a regular shopping method for everyone. Buying shoes is basically done in physical stores, so it is not too exaggerated, because big brands

It will be much more stable. Even if it is a big name, he can sell like crazy in the off-season. Now he is still the one who can crush Super Sports.

It would be really awesome to say that the total online shopping sales in the world will exceed that of Nike and Adidas in more than ten years.

It's not just Nike sneaker designers who are upset.

The boss of Adidas headquarters was also furious.

Because Chaoshen Sports has launched a coconut series of commuter running shoes that are almost exactly the same as the running shoes they are about to design. I was instantly stunned when I saw it.

It was impossible for them to leak the sketches, and they were just one step away from entering the factory production process. They were almost at the production line and found that Anta's sewing machines had already stepped on these shoes. Thinking of Jiang Chao's previous poaching of Chinese brand owners, I couldn't help but

We also did some internal cleaning.

As for the people who were cleaning up internally, all of them were recruited by Chaoshen Sports. There was already a shortage of people. In addition, middle-level employees like Adidas knew that these shoes were basically designed by Jiang Chao and they immediately exploded.

, I just like the chairman who knows about shoes!

The backbone of Chaoshen Sports has suddenly grown a lot.

The CEO of Adidas hates Jiang Chao to death. They have been designing this shoe for more than a year, but they can't sue, which directly costs hundreds of millions of dollars.

Therefore, the Super God Stadium has successfully changed history. I don’t know if the 10th generation of James is brilliant. The fashionable casual shoes that Adidas originally launched in 2010 were delayed for more than half a year before a transitional product that was much worse than Coconut was released. It was expected

Fans of 2 years scolded me to death.

When the person in charge of Converse saw the sales of Chaoshen Sports this month, he said, "Don't show me fairy tales. How did they manage to make the production line so fast?" It stands to reason that the design step would take half a year, right?

And with the soft-elastic sole technology, he couldn't help but ask himself why Converse was still stuck on rubber soles after so many years.

Here Jiang Chao and Ding Shizhong had a phone call again. After the last two regular seasons of the Chinese headquarters, Chaoshen Sports sold 894,000 pairs at its direct-operated store in Imperial Capital, making it the leader among all domestic brands.

1.34 million pairs were sold in 32 stores in first-tier cities across the country, and they were basically sold out.

This is related to the time period. In China, after the NBA game is over, it is lunch break. It is normal for everyone to go to the nearby shopping mall to look at shoes and go shopping during lunch break. Buying a pair of star boots after seeing a win is also a star-chasing choice for many fans!

Of course.

There are still some fans who have the same mentality as when it first opened. Don’t ask, just ask to support domestic production and support Boss Jiang!

There is the "selective" blessing of the Chinese media (anyone knows, the media only reports news that is unfavorable to Jiang Chao, and is good at exaggerating emotions).

Chinese fans all thought that Jiang Chao was bullied abroad, and they felt that they had to give Jiang Chao a strong backing and just buy it.

In addition, the price in China is cheaper, so North American wool is being harvested.

The youth version costs more than 200 RMB a pair, and the arc series only costs 99 RMB for a pair of running shoes. Doesn’t this support a wave??

Judging from the purchasing power in 2009, although 99rmb for a pair of running shoes is not something you can buy with just a nod, Chaoshen Sports is also a brand, and it can be considered a brand with sneakers that are about the same price as Nike basketball shoes. You need to know what Anta and Li-Ning are at this time.

No one dares to bid more than 500, so he can only win at a low price.

But Chaoshen is all about high-end, mid-range and low-end. The affordable luxury brand has such a handsome "super" Tai Chi fish logo. It's still good to buy a pair for 99 yuan for your children to show off in school.

Those who are above the well-off level in China absolutely recognize Jiang Chao’s products.

Even for Terry in The King of Fighters, they can buy Converse canvas shoes with a mediocre feel, costing more than 300 yuan, let alone such high-tech sports shoes.

They are handsome and meaningful, and the Chinese-style design is deeply loved. Parents of these middle-class Chinese families buy Adidas shoes with lights on the back for their children, which cost 300 yuan, let alone buy aj1 or aj13 for their children.

These are hot shoes, and children’s shoes are sold for more than 1,000 yuan, just for the aj1 logo.

Jiang Chao's youth version of children's shoes is only 199 yuan, and they are Harden's boots...

So people who can afford aj1 buy a pair of SuperSports boots and wear them for a while. If you wear them for a while, it’s ok. It’s okay. If you repurchase, you’ll continue to support a wave of domestic trendy shoes. Nowadays, the shoe cabinets of SuperSports are full of them.

There are new products, which is why they are so popular this month.

Ding Shizhong finally sighed:

"I thought I paid enough attention to the consumption power of the Chinese people, but now it seems I haven't paid enough attention to it. It's too explosive."

Jiang Chao smiled and said:

"China never lacks rich people. What it lacks is the ability to make rich people like you."

In fact, what he was thinking was that domestic brands at this period were still in a stage of "inferiority". He always felt that he was not good enough and needed to be led by stars, bought other brands to drive, and tried to be cheap and cost-effective first, but he always lost money.

But Jiang Chao just dares to take action. While the Curry generation and the Harden generation are the main products, the super generation also comes out. Casual shoes, commuting and running shoes are sold together. What is sold is cultural confidence!

Lai Shixian said after Ding Shizhong hung up the phone:

"If we can sell like this every day, we can pay back the capital in a month..."

His eyes were bloodshot, obviously he had stayed up late these past few days.

However, he himself also knows that it is impossible to be as popular as the good start that day. The opening game plus the marketing meeting that Jiang Chao led celebrities to do in person in the past few days has had an explosive effect, just like a newly opened milk tea shop, those who like milk tea

Everyone will try it first.

That means half of the people who wanted to buy it have already done so in the past few days.

"Well, let's move forward steadily. There is no problem. Let the factory continue to process at full capacity. When the "Kuroko's Basketball" comic is updated every weekend, there will be an explosion. Be prepared." Jiang Chao saw Ma Xun in the office next door.

I laughed while reading comics and modifying the style of shoes.

The data Lai Shixian gave was within his expectations. The quality of the sneakers is here. Even Kuroko's basketball writer Fujita praised Jiang Chao's shoes for being fashionable and popular. The lightness of Curry's generation has made the market of those heavy basketball shoes disappear.

extrusion.

In addition, the emergence of kt4 and James 10 low-tops have made Chaoshen Sports' basketball shoes have a reforming effect on the market.

It perfectly solves the shortcoming that domestic basketball shoes cannot be popularized.

AJ is not the only one making lightweight basketball shoes!

Lai Shixian naturally knows something about "Kurizi's Basketball":

"Boss, it seems that due to your investment, the animated version will be released earlier than expected. Will this have any impact?"

Jiang Chao was quite surprised:

"It's okay, let him come out with animation as soon as possible, the sooner the better!"