NBA: Start with 2 billion, buy the Knicks

Chapter 205: Business war begins, fight against Nike and Adidas!

1st generation shooting guard.

An example of market failure.

Because the shape used is the kt4 high top of later generations.

Clumsy and high-definition, there is no way he can be compared to the shooting guard that everyone is familiar with.

Kt4 without the blessing of stars really has no appeal under the cool styling of the super generation, Curry generation, and Harden generation next to the display cabinet.

Popular basketball shoes are still not selling well. In this era, unless the design language is particularly awesome, basketball shoes still need to be endorsed by stars.

When Ding Shizhong asked about the solution, Jiang Chao's answer was very simple. The factory would suspend the production of this shoe, and later change the shape and provide signature sneakers for players who perform well in the future.

For example, if you can get rookie pickled peppers this offseason, you can do it.

It is too difficult for other people to find treasures in this era, such as Hayward, who has been contacted by Peak with a large sum of money... Super Sports has not had time to contact him, and there is always a shortage of manpower.

“Conventional shoe advertising and marketing can’t keep up.”

Next is the valuable experience Ding Shizhong gave Jiang Chao as the king of shoes. That is, Jiang Chao produces too many shoes at once. It is a good thing to fill up the shoe cabinet, but in fact, when everyone comes to Chaoshen Sports, the essence is that the current marketing is the best.

Three types of shoes.

At this stage, it is actually suitable to use multiple color combinations to focus on these three signature boots. Curry, Harden and Vulcan... These are also the three pairs of shoes with the strongest advertising efforts of Super God Sports.

In addition, Ding Shizhong also knows that there are many good shoes developed by Jiang Chao, such as Super Generation, Anta C37, Aj32 King of Actual Combat, Coconut...

Except for the unexpected popularity of the Super God Arc series, the others are somewhat unable to keep up with marketing. There are too many good shoes coming out at the same time. Even if they are advertising, they have to come one by one.

"It's okay, all the shoes are distributed together. Don't let everyone think that we have a few pairs of shoes everywhere."

"Haha, that's right. You provided most of the research and development expenses for these pairs of shoes for free."

"Take your time. I will not develop more shoes in 2010. I will market these slowly."

Jiang Chao’s feedback to Ding Shizhong was that in 2010, he would produce the second generation of Curry and the second generation of Harden at most. This made Ding Shizhong relieved. He gave an example. A sports brand advertisement of Yangma was hung up for at least a month before it was replaced. Super

Shen Sports only has so many pairs of shoes waiting for bidding and promotion. You can’t expect Yangma to continuously push four or five pairs of super Shen Sports shoes in five sets, right?

Although money can make all the difference, these central-level companies are not completely dependent on money. They are also afraid of being disgusted by the audience, so they will try to release a super sports product every month.

And even if you really spend money, you can't compete with those overseas established brands, so I didn't expect that the difficulty Chaoshen Sports is facing now is actually marketing.

"We still have to take our time to see the market feedback."

Jiang Chao's past life is also different from the current era. The past life was an era of entertainment to death. If marketing is not good, just spend money on self-media marketing. Recruit more people and write more posts. As long as the product is good, you can really see it, like

He is an up owner like Brother Z. His sneakers have never been on TV or online TV commercials, but relying on the fan effect generated by making videos, it has caused Z1 to sell out.

So now we can only increase mass production based on which ones sell well, and reduce the frequency of low-selling products appearing on display cabinets. This is the law of marketing.

If consumers don’t buy into a product that you think is great, you have to endure the pain and give it up.

"But these are small things. The big thing is that everyone is staring at you."

Jiang Chao's face changed slightly, what was supposed to come had come.

After New Year's Day.

Reebok, Nike, Adidas, and Converse Vance are all eyeing Super Sports.

This means that Chaoshen Sports has moved their base.

Some giants have begun to think about acquiring Anta and Chaoshen Sports together, or the idea of ​​​​subsidiaries and then subsidiaries... Anyway, they just want a piece of the pie.

If you can't beat it, buy it. Anta's strategy was used by the stronger "Gothic Civilization".

What is this concept?

A company that has only been operating for a few months has been spotted by an industry leader?

This is what Jiang Chao is most worried about, and it is also what the Three-body civilization in "Three-Body" is most worried about. Once an opponent notices you in the dark forest, you are no longer in the dark. You have to really fight these giants.

There is a business war.

You can poach people, and your opponents can poach people too, right?

If you are really targeted by a giant, it may only take a moment for them to destroy you.

At least in their territory, there are a thousand ways to mess with you. Jiang Chao knows this very well. Business wars are dangerous, and there are all kinds of smear tactics in the future. How can there be any real reports from users? 99% of reports are from peers doing trouble.

It is impossible to sell. How could the first company that I worked so hard to build be easily bought by my opponent with money?

Ding Shizhong is more determined than Jiang Chao on this point. This is a family business he has inherited. The whole family is doing it, and he will not give up.

The main thing is whether the elite talents underneath will be poached.

Fortunately, their backbone is basically Chinese, and they are basically supporters of domestic brands. Moreover, Jiang Chao has recruited Mr. Zhang to sit in and watch, and Jiang Chao feels a little relieved!

Next, it’s time to fight for money. Top designers like Ma Xun must pay more, or give too much. Jiang Chao doesn’t want to see this kind of thing. Some people can be let go, and some are absolutely

He can't leave. The six gentlemen of domestic sneakers he recruited before are the absolute core.

Ding Shizhong gave Jiang Chao a thumbs up:

"If you don't sell it, I'll be relieved."

You must know that Nike offered 500 million U.S. dollars for the full share purchase of Chaoshen Sports, and also promised to let Jiang Chao manage the team with peace of mind. With this kind of money, you can run the team for several more years.

Why are you pretending to have this arrogant attitude? Do you really think Jiang Chao developed his side business just for fun?

In their view, this was a price Jiang Chao could not refuse.

It has only been developed for a few months and is already worth so much, far exceeding the market valuation.

Adidas’ asking price is 550 million, while Converse’s price is 380 million. This is a curse.

Converse really wants to scold people, because Coconut’s marketing language seems to be scolding them from a distance:

“Commuting shoes should also be comfortable and soft enough~”

Converse's reviews on forums are all really tough, and it's just right to be criticized for being tough... This super sports guy doesn't mean to mock Converse Vance.

Vance's tactics are very sinister. They want to force Anta to withdraw its shares and factories, but they obviously ignore the Chinese people's unanimous feelings towards the outside world!

The most arrogant one is Reebok. Feeling that Dayao is here, their headquarters also held a week-long meeting and decided to acquire Anta and the independent company Chaoshen Sports for 1 billion, but they meant to retain the equity for Chaoshen Sports because Dayao said Jiang Chao

The management and design are the best.

He is the super god.

A super god without him is a super ghost!

So Reebok also hopes to take a fancy to his genius marketing ability, maybe it can make Reebok soar to the sky and rival Nike and Adidas?

In this era, there is a huge gap between the size of Super Sports and Nike and Adidas. That is to say, the sales of Curry and Harden exceeded the sales of Nike and Adidas in the week when Curry and Harden were released, and they have been crushed ever since.

But Reebok Anta can do it!

And everyone has felt the influence of "Kuroko's Basketball". Now the animation production level of Neon is too high. Kuroko's Basketball animation allows the audience to regain the feeling of excitement.

There is a sense of déjà vu as the "Slam Dunk" in the new century, which makes many middle-aged men find themselves running under the sunset.

Because they can't play football now and just fish in the office to make money, but this love will never change.

Just like the label given by Jiang Chao to the super god generation:

"Slowly we will all grow old. Wristbands will turn into watches, finger guards will turn into wedding rings, jerseys will turn into suits, sneakers will turn into leather shoes, and basketballs will turn into briefcases. Can we still find one?

This thing is something I have loved for many years, and my blood boils when I mention it.

One day, we will be too old to play basketball anymore, but we will still be persistent and our faith will never fade."

This kind of publicity concept coupled with the Vulcan red color scheme and the appearance design of James 10th generation...

When Vulcan appeared on the stage wearing the super-genius Shobei red, sales in Asia increased 10 times that day.

This is the power of faith!

It has a cool appearance that looks like a hardcore piece of fighting ethnic art.

Xiangbei red, China red, Vulcan red... red color combinations are really timeless.

So Reebok really likes Jiang Chao's marketing ability.

"Yes, the US$1 billion has come...you can buy half of my team."

"Now your Knicks are worth more than 2 billion."

"Ha ha."

The two of them praised each other. Now their business is almost completely profitable. If you really want to be a hands-off shopkeeper, you will have to pay back the money by selling it now. In less than half a year, Jiang Chao has created a business worth 5

Billion dollar side business!!!!

In addition, the Knicks, with a market value of more than 3 billion, Chaoshen Games, with a market value of tens of millions, Chaoshen Forum, International Pioneer Newspaper, which has a market value of several million, and Chaoshen Entertainment, which has not yet exerted its power, are all fixed assets.

No wonder some young people on Wall Street have recently started hanging posters of Jiang Chao on their bedside to worship him.

This is the arrival of the investment god!

Ordinary people don’t know that the original sketches of these products were designed by Jiang Chao. They only see that whether Jiang Chao is investing in products or companies, social elites never make mistakes when investing!

The secretary who looks like a vase gave Li Ning such a wonderful design language...

Lai Shixian, who looks thin and autistic, speaks like a superman...

Even Downey Jr., who was his predecessor, worked very prosperously in the Knicks personnel department and was a thief!

"Not for sale!"

Ding Shizhong made a phone call to test out his brother-in-law Lai Shixian.

After all, Lai Shixian has just graduated two years ago. For a young man like him, he has never seen so much money. If he sells it now, his small share can be directly converted into tens of millions of dollars.

Lai Shixian criticized his brother-in-law in turn!

Because the acquisition is likely to be ruined, the power will be 100% emptied, and then a new leader will be parachuted in, becoming an outsider to the brand he created.

"Haha, don't worry."

Jiang Chao's voice made Lai Shixian feel more at ease. Anta had suffered a lot in the past two years. He was afraid that Mr. Ding would rest. Jiang Chao knew that young people have a lot of time, and he has never failed.

Not even selling the company.

People who sell their property are often people who have tasted the taste of failure, and feel relieved after selling it.

Lai Shixian also explained the reason why he was targeted by industry giants because the financial statements and Forbes indices issued by the bank were reported by the Wall Street Journal.

It turned out that they had quietly surpassed Under Armor!

Under Armor was the superstar of the United States 10 years ago, and it was two local young Americans who graduated from universities who struck the sporting goods market like geniuses.

Genius versus genius, who would have thought that an American genius would be completely beaten in half a year?

Americans are just disgusting. They don’t like the good of Chinese companies, and they want companies from all over the world to attack Chinese industries.

The turnover of Chaoshen Sports has also been posted to major news websites. The turnover is rising every month, and the company pays more taxes every month.

"If you think about it on the bright side, you are indirectly advertising to us, aren't you?"

"Yes, I thought so too, so I didn't report it."

Ding Shizhong said "fuck" directly, thinking, what did I just say about this matter? Not as good as you, my brother-in-law???

Jiang Chao patted Mr. Ding on the shoulder comfortingly:

"Hahaha, you don't understand the world of young people, it's okay."

"I'm not old, right, Mr. Zhang."

Next to him, Zhang Xiaolong was trembling. Every voice here was a super idol he admired:

"That's right, Mr. Ding, please take good care of me in the future!"

Lai Shixian: "After Curry's decisive victory, we couldn't hold back our products, which directly ignited the market of Chaoshen Sports."

Jiang Chao looked at Ding Shizhong's calendar and said with a smile:

"The All-Stars are coming soon. Remember to design an All-Star color matching shoe for Harden. Curry will slow down and focus on Harden. When the time comes, Curry will also wear the Harden generation."

"Okay, no problem. Let's balance it out. It's true that the Harden generation's color scheme is a bit lacking."

Ding Shizhong finally ordered his brother-in-law:

"Send an email to all employees in the company. It is impossible for Anta and Chaoshen Sports to be acquired. We will become the number one in the industry!!!"

Jiang Chao smiled and said:

"Mr. Ding, you are out. Now we are chatting on Chao. Comrade Zhang Xiaolong, come on!"

"Okay!"

Seeing the business coming, Zhang Xiaolong quickly stepped forward to promote his latest idea of ​​Super God Network.

"Have you touched the cake of the Internet? That's awesome!"

While Ding Shizhong was looking at Zhang Xiaolong's concept with curiosity, Jiang Chao was already drawing a sketch of the WeChat opening screen of a person under the moon.

Never slack off!

When he rejects these giants, it means that the business war has begun. Then, Chaoshen Sports, which has no turning back, must go all the way to become Chaoshen!

Nike and Adidas, right? I will fight with you to the end!!!

This is Jiang Chao's mood after facing the cotton incident.

Anyone who has experienced this kind of cotton incident in the past life must kill these two families!

This is not pie-in-the-sky. This is different from Jiang Chao's goal of a championship when he took over the Knicks. That is bragging. After all, he can only recruit players. Whether he can win the championship depends on his chemical reaction and state.

But for sporting goods, he can draw his own pictures and come up with advertising words and concepts, so he has to be top-notch!

Of course, in the eyes of my subordinates, this is indeed a piece of cake, but it is a piece of cake that the thief wants to eat and knows that it will be delicious!