NBA: Starting CBA system

In addition, it is an unexpected high-top anti-sprain shoe, which is in line with everyone's love for large shoes now and in the next few years.

The large black carbon plate in the midsole is cool!

Moreover, the logo no longer has the Anta element. After re-creating a cool Chinese-style logo, I have to say that it looks much more pleasing to the eye.

Although Anta is on the rise, the trademarks of brands such as Anta and Li Ning are like copying and pasting, which indeed makes foreign fans think they are pirated.

There were also many foreign friends at the scene to watch the launch conference. After seeing the new logo, they all exclaimed: cool!

It’s really cool, it feels like BYD in later generations looking up at that logo!

Mainly because Jiang Hao plays in the NBA, it is normal for his signature sneakers to be sold internationally. Apart from the domestic market, Anta definitely has great potential in the international sneaker market.

If Anta's own logo is used again, foreign fans will be stunned, and it will not be very personal.

And now Ziya's logo is printed on the heel of the shoe, which is so label-like and personal!

The gilt "ginger" character in oracle bone inscriptions!

How cool!

In addition to the brand logo, Jiang Hao’s exclusive signature trademark is a Tai Chi fish-like word written in ink. This goal is also for the Tai Chi series of running shoes to be released later.

This year Ziya brand will launch two types of shoes, Jiang Hao generation basketball shoes and Taiji running shoes.

So this signature logo fits the concept very well.

The most shocking thing for shoe fans is the release of a lot of color combinations. This is a big surprise! !

The main colors are spur silver (silver black, homophonic to spur man), ink, yin-yang fish, air force white, black bat (the name pays tribute to Manu)

Brother Z, a shoe fan, asked: "Brother, are you planning to go all the way to black and white? He is handsome, but not bold enough."

Ding Shizhong smiled mysteriously, and then his entourage took out three more shoe boxes from behind:

The ones produced in small quantities to test the market are bold pink colors, Hermès orange, and dark blue colors from the Sujiang team period.

Brother Z said in his pure imperial accent: "Awesome!"

Designer Lai Shixian, who is also the boss of the technology research and development department, used a ppt to introduce the most important thing this time, which is sole technology:

"We conduct independent research and development from shoe body to sole. Let me focus on our cutting-edge technology "Nitrogen Technology". Starting from today, this technology will be gradually applied to all ANTA footwear products!"

ANTA Nitrogen Technology (NITROEDGE) is a new generation of midsole technology launched by Anta this year. It maximizes the empowerment of basketball shoes and running shoes in the three aspects of "rebound, lightweight and durable".

Don't think it's called nitrogen now.

Jiang Hao knows that there is hydrogen technology behind, and the most awesome wormhole technology. This is what Jiang Hao has experienced in later generations. C37 running shoes have excellent cushioning and rebound effects. They are called soft and just right. shoes.

There is even an upgraded rocket shoe technology later, so Jiang Hao is not worried at all about Anta's scientific research technology. It can compete with Adidas' boost and kill Nike's air cushion in an instant.

After this introduction, fans are worried about the price.

As a result, both Anta and Jiang Hao did not disappoint shoe fans.

The main color of the Spurs championship silver is the first year of the championship. It is currently priced at 299 and will be discontinued until next year's NBA Finals.

Other colors are priced at 399.

A basketball shoe of such high quality for 399? ?

Even the main color is 100 less? ? ?

The place is buzzing with excitement! ! !

Mainly without using any hunger marketing or first-order discounts, no matter whether you are at the press conference or not or if you order later, the price is the same and everything is in stock. You can order directly from the official website and through all major channels, and the price is the same. !

Stop all scalpers!

Although the sacrifice may be the collection value of this shoe, after all, some sneaker collectors only collect limited editions.

Once the bulk items are released, there will be no need to collect them.

But as Jiang Hao said when introducing:

"Sneakers are for wearing and for actual combat. This is the philosophy I have always believed in. I hope everyone can wear these shoes and compete on the court."

He didn't say the next sentence. After all, he also hoped to sell more shoes, because it would not be good to offend a bunch of shoe fans by saying "shoes are not sealed in glass cabinets."

After all, if he gets royalties now, he is also a capitalist, so he can't say anything that harms his interests.

"Officially on sale!"

With Weibo also opening online pre-sale channels, Taobao and Amazon.

Ziya brand is working hard across the board!

The booking amounted to 10 million RMB that day, and the sewing machines in Anta's own factory were almost smoking.

Ding Shizhong could have expected it to be popular, but he didn't expect it to be so popular. Moreover, every color scheme is deeply loved by fans, and some even say that there are not enough color schemes. This is very rare.

In the United States, due to the need for logistics production lines and the like, the arrival of goods was relatively slow. Every Anta store was sold out, and they were even hyped to 1,000 yuan a pair knowing that they would be released in large quantities and not engaging in hunger marketing.

According to those shoe fans and Jiang Hao fans:

"It's nothing, I just love it and can't wait to wear it out!"

Nike and Adidas were dumbfounded. Rich and Paul were unable to fight against them, because they also bought a pair overnight for 2,000 US dollars, and then directly asked the Nike factory to dissect them to find the black spots immediately. The workmanship was not good, the materials were insufficient, and so on.

It would be fine if I didn't dissect the result, but I felt inferior after dissecting it. The materials of this shoe with such a low price are better than those of the 10th generation of James?

And the alignment and the large carbon plate.

Nike designers were in tears after seeing it, and they wanted to change jobs right away. Are Chinese companies so willing to spend so much on materials?

You should have said it earlier!

If you had said it earlier, you wouldn't have been stingy with Nike. You should know that Nike designers not only have to design beautiful shoes, but also have to design beautiful shoes while controlling costs. Those who know the industry know how much profit Nike makes from making shoes.

If you want real good Nike shoes, you have to buy hundreds of dollars. The popular ones don't have solid materials.

This is also the reason why Kobe's series sold so poorly last year. There were too many cases of soles being worn flat in a week and ankles being twisted while playing. No matter how much personal sentiment is, it can't be eaten.

Who can bear to buy a pair of top basketball shoes for hundreds of dollars and then have them come apart after wearing them for a week? ? ?

Most people buy sneakers to use them, and Anta's Jiang Hao generation seems to be very practical!

Not only Nike, but also Adidas, Puma, Mizuno and other sports brands are trying to find faults with Anta and the flaws of Jiang Hao's generation.

The result is that no black spots can be found.

The few black spots are actually advantages in the eyes of shoe fans, add to cart and add to cart!!!

Now it is popular to collect 7 color schemes to summon the dragon!

Because I don't know which media spread the gossip news, it may also be that Jiang Hao's fans want everyone to buy more shoes and use the wrong marketing method.

Saying that if you buy all the color schemes, you can win the chance to win the Jiang Hao sneaker autograph meeting by lottery, and you can see Jiang Hao's autograph and take photos on the spot, etc., which is directly turned into a Korean fan circle.

Real fans are fake at first glance, but passers-by fans don't know, and they think it's real.

Then you have to go decisively!

Therefore, the sales volume on the second day of the release meeting was even more explosive. Even if there are 7 color schemes, how much is it?

It is rare to get the opportunity to meet Jiang Hao!

You should know how many fans bought tens of thousands of player version jerseys when Kobe and James traveled to China, and they could only wait on the road randomly for the players to come and sign for them.

As long as Jiang Hao buys shoes, he will have a chance to meet him in a lucky draw.

The most outrageous thing is that when a bunch of people asked Jiang Hao on Weibo, Yang Tiantian was ready to refute the rumor, but Jiang Hao saw that it was still the off-season and there was nothing to do, so he asked Yang Tiantian to go with the flow and say that it was true.

However, a fan meeting was held half a month later. Not only did they meet and take photos, but they also gave Anta basketballs and played basketball together.

There was no need to draw a lottery, let alone buy all 7 main colors.

In Jiang Hao's view, those who can buy all are rich people. He doesn't want his fans to spend money just to meet him, and he wants to meet some fans who love basketball purely.

So Jiang Hao said that Anta would have a purchase record, and he would randomly select 100 numbers from all the purchase numbers of Jiang Hao's first generation shoes. Fans with these 100 numbers will be notified by Anta to participate in the fan meeting.

It can be regarded as a benefit for fans and shoe fans.

Not only does he call on his fans to buy shoes, but also calls on shoe fans not to buy too much blindly.

The pattern is full!!!

Now no one is trying to buy them, because the data released by the research company SportsOneSource can be checked. So far, Jiang Hao has sold 1.67 million pairs of the first generation, which is still an estimate, so no matter how many pairs are bought, it depends on luck.

It depends on which number Jiang Hao likes.

"Forbes Sports":

"According to this trend, Jiang Hao's combat boots may beat Kobe and James!"

"If you want to beat James last year, it's impossible, but this year James' reputation has taken a sharp turn for the worse, so it's really possible!"

Nike shoe fans: "Let me list the data for you, I'm familiar with this."

[2011 sneaker sales: James first, Kobe second] According to data released by the research company SportsOneSource, in 2011, James' signature sneakers "LeBron 10th Generation" had sales of $300 million in the United States, ranking first among active NBA players.

In second place was Kobe, whose sneaker sales were $50 million.

According to Kurt Badenhausen of Forbes, LeBron James is not only the most dominant NBA player on the basketball court in the past five years, but also in terms of shoe sales.

So there is a reason why the league and Nike are pushing him like crazy.

It is six times the second place!!!