NBA: The opening game knocked Jordan

Chapter 92: A Huge Contract for 5 Years and One Dollar, Billionaire !!! (Ask for an automatic subscription!) ）

It’s time.

Li Luyao looked at the AJ1 Year Red on the soles of his feet, and recently the good shoes in the arena have been tired of wearing, that’s the time.

The reason he signed it was firstly because he didn’t sign a sneaker contract, and secondly, he wanted to wear all brands of good shoes.

Just like Kobe, before continuing Nike, AJ Adi’s shoes were worn fiercely, and those shoes are now out-of-print, priceless.

It’s just that Li Luyao himself didn’t expect such a wait, waiting for 54, waiting for the largest contract in history.

The two first met at the door of Yang Leng’s apartment, and then Yang Leng made an appointment with the EO or managers of the brands to meet in a hotel conference room.

It seems that after this game, everyone rushed directly to Sacramento to invite face-to-face.

After arriving, Yang Leng shouted down one by one to chat, because in the end it was Li Luyao who made the decision, and it cannot be said that Adi signed Adi at most, mainly depending on Li Luyao’s own ideas.

Li Ning: 30 million gold in 3 years.

ANTA: 22 million gold for 2 years.

At the beginning, several domestic brands of the Celestial Empire wanted to sign Li Luyao, and the offer price was the kind that gambled all the property of the entire company, but this time they took the initiative to withdraw after finally knowing Adi’s bid.

Just kidding, the only advantage that domestic brands can have over international sports big names is money.

In addition to money, there is no need for Li Luyao to say anything, directly sprayed to death by the domestic people, Li Ning’an step you don’t sign Li Luyao, then it will be bad if you have a foot or an Achilles tendon injured Krypton.

Because the domestic sports brands in this period basically belong to the stage of copying and imitating, the technology is eliminated by other sneaker manufacturers bought, and then whether it is the appearance or even the brand 1OGO, it is all kinds of porcelain. ，

Li Luyao wants to bring a band of domestic brands, after all, the 690 that came to him are actually a batch of sincerity, but it is a pity that in 20,02 years they did not have anything to take in the basketball shoe market.

Therefore, the managers of these two companies are equivalent to chasing stars, and they are ready to leave after taking a photo, and they can also be said to be sports brands that have attracted Li Luyao’s attention in the future.

But what he didn’t expect was that Li Luyao ordered them, and he asked them to tell Li Ning and Ding Shizhong that now don’t keep following people, and spend half of the money on scientific and technological research and development every year.

Player shoes may not need soft sole super elastic materials, but the general basketball enthusiast needs ah, carefully study the sole cushioning material is the first, and then the design concept is the second place, these two points to do, enough to seize a part of the share.

These two managers burst into tears and said that they would work hard!

“Work hard, make it in the future, I will definitely sign the domestic brand and lead the national tide.” Li Luyao also said the concept of national tide, but now that it is obvious that everyone does not understand much, Yang Leng understood a little, but he was also confused.

Li Luyao didn’t say much, at this time, all domestic products are not taking the route of boutique, sneaker brands are just a microcosm, pirated clothing, copycat mobile phones, the cheapest PHS, are all in the volume rather than quality, let alone the design level, this point can not be changed by him alone, take your time.

The last to come in are Nike, Adi, Reebok, AJ, the four companies, the global basketball shoe market is basically divided by these four.

Nike Reebok AJ came to the general manager of the western region, and Adi came to the president Bruce, and the four of them saw this kind of scene, pulling people, it is a battlefield without gunsmoke.

The NBA is currently the world’s most skilled basketball league, and the top basketball players from various countries are playing on this stage, and their sponsors are naturally world famous brands, and several major sports giants are also fighting secretly here.

Nike’s market share is more than several others combined, which is also his biggest advantage, really selling, royalties can be soft.

Adi president Bruce personally came to Sacramento, in fact, there is no need for him to say more, Li Luyao also knows that now Adidas is actually very fierce, at this stage, Adi is suppressing Nike in the NBA.

Because now the Adi concept they launched is too strong.

Great General Arenas, TMAC, Duncan Stone, KG plus mrbigshot Billups! ，·

All five signed with Adi.

The concept poster of the Five Tigers, all with five fingers outstretched, was famous at the scene.

Duncan Garnett was a Western Conference All-Star starter, and Maddie was now recognized as a first-day talent, with white horse spears and sneakers selling hotly.

Arenas was an All-Star in the second round, and his personality and style of play were loved by fans.

Billups is actually the most accomplished besides Duncan, after Payton and Malone joined the Lakers next year, they beat the Lakers F4 in the Finals and won the Pistons!

On the other hand, Nike, this node in 02 is a bit embarrassing.

Because Li Luyao knows.

Before the 03 platinum generation came, Kobe Bryant was supporting alone, Kobe series sneakers are the biggest selling point, the others are the 03 platinum generation that has not yet landed in the league, James, Bosh and others have been signed in advance.

James even directly got a signed sneaker contract, and before he went to the NBA, Nike gave James a 91 million, $7-year contract, which is something that Di will not do.

The two work styles are opposite, one is a college player who likes to sign the NCA, looking for potential players to sign, and letting them connect closely with Nike from the beginning.

Adi belongs to waiting for people to fight out and then punch hard, after all, it is a company of D country, hardcore, do quality first, and then it is over with Nike when the star bids.

Some of the later high picks, what Durant, Irving, George, thick eyebrows, those are Nike people.

Nike’s offer to Li Luyao is not a bit of a bully like Dayao at the beginning of the season, and Dayao just entered the NBA this year.

At the beginning, he cooperated with NIKE, but the contract was very short and only one year, and there was still James 03 pre-selected to sign, so Nike gave James a $91 million contract, and Kobe got 5 years and $45 million.

But only opened a four-year $1.6 million contract for Yao Ming for him to consider, so Yao Ming is also a champion, which is too unoptimistic about Yao Ming.

Of course, Nike has spent too much money this year, but everyone is a champion, who are you looking down on???

Later, Dayao’s data was good, Zhang Mingji wanted a signed sneaker contract of 1 million a year, Nike felt that he was joking, and the negotiation broke down.

Nike has never liked the center very much, but on Li Luyao, they opened a 2-year 45 million high-priced signature ball and shoe contract!

Li Luyao smiled and said to Nike: “Don’t you think this plan is inappropriate??” Dayao is my big brother. ”

Yes, if Nike is signed at such a high price, what does Dayao think???

Nike hesitated here, wanting to apply for the headquarters to see if it could also give Dayao a suitable price, which must be for Li Luyao’s face.

Li Luyao signaled them not to apply, Dayao would choose Reebok.

Reebok later saw an opportunity, and they were sincere enough to offer a seven-year, $50 million contract. ，

Nike then added a 7-year, 120 million contract, but it was too late, and Yao Ming was no longer considering Nike’s contract. It was the largest contract at the time, with James’ contract plus two-thirds of Kobe.

However, now, Li Luyao has a maximum basketball shoe contract in front of him.

Adidas, 5 years 100 million US dollars, direct multi-year contract long-term cooperation, than a single year is not comparable to Nike, but five years of sincerity represents everything, every year out of a signed sneaker, 5% royalty share.

Reebok represents an advantage, and Iverson also wears their sneakers! They offered 50 million a year, but Yang Leng could feel it, and felt that Li Luyao was obviously not interested in Reebok, and he had never played through Reebok in the past month’s game.

No way, their operational marketing is too bad, so bad that it is on each side.

Iverson’s kind of IP is not cherished, and later he did not make good use of Dayao’s IP… Therefore, the marketing is rotten and you can’t choose, and the royalty share is also a big head.

Of course, AJ’s people also came to recruit Li Luyao, the contract given by AJ has a disadvantage, will not give you signed sneakers, 3, 90 million a year to buy out the sneaker contract, no royalties, just give you money, and then wear what design what company arrangement is over.

Because they always think that AJ’s signature sneakers are enough, and it is enough for the players to make AJ’s signature models.

They can earn a lifetime on Jordan’s authentic sneakers, and they can just come out with a new AJ1 limited edition color scheme when they run out of money.

The sincerity is still very sufficient, they feel that Li Luyao has a deep relationship with Jordan, and can make him a descendant of God.

“I am who I am, not nobody’s descendant.” This concept makes Li Luyao insensitive, so he will never surpass Jordan.

AJ is now no special sign star, after all, technology is attached to Nike, can sign Nike without signing AJ, and later J signed Paul and Tony, Griffin, Leonard and other talents developed.

Don’t look at these 90 million bluffs, it is the highest price given in a single year of all contracts, but the invisible property is not a lump sum, the royalty money goes to Jordan’s pocket, the star only takes the company’s money, and the fans buy more and buy less It doesn’t matter to him.

This is definitely not profitable for Li Luyao, who is backed by a population of 1 billion, and later Leonard signed New Balance also had this factor, willing to be alone in a family, and did not want to be Jordan’s vassal, all took FMVP, so he made an AJ1 exclusive signature for him…

In fact, Butler is really suitable, cut into a bald head, he is Jordan!

Li Luyao chatted with them for more than an hour, and felt that it was actually obvious.

In the current view, Adi is very strong in terms of paper strength and sincerity, workmanship, and future potential, the most important thing is to give more money! ! !

“I’m sorry everyone, I choose Adidas, I can’t stop the charm of boost.” Li Luyao knows that Adi Xian is beginning to study the boost technology that changes the entire sneaker market, and as long as the sole is worn, it will definitely fall in love with this feeling of stepping on.

Bruce didn’t have any distressed feelings, got up and shook hands with Li Luyao:

“Congratulations, LI, you’ve become a billionaire.” _

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