The first time was a big loss, and the game was over.

Chapter 168 Breaking records, sneakers on sale

March 18.

Knicks vs. Houston Rockets.

Yao Min missed the game due to ankle pain, which became the fuse for the Rockets’ complete destruction.

The Rockets lost the game with 84 points, including 29 rebounds, 25 of which were defensive rebounds.

As for the Knicks, they scored an absolute high score of 101 points in the absence of both backcourt guns. They defeated the Rockets not by offensive firepower, but by absolute dominance under the basket.

Wang Song, who had just scored 40 points in the last game, broke the rebounding record in this game, grabbing 21 rebounds.

First, he broke the Knicks’ rookie scoring record, and then added his name to the rookie rebounding record.

Falk knew very well that this newly signed Asian kid was much better than the poor kid from Brooklyn who was signed at the beginning. He never gave Wang Song any tasks on the court, but Wang Song always completed them in advance or even ahead of schedule.

For example, these two games are a full manifestation of this.

With the release of his sneakers imminent, this Chinese kid broke records on the court and continued to make a name for himself, making the headlines that originally belonged to him even more unable to accommodate the names of other players.

Even to a certain extent, Wang Song gave Falk the feeling that as long as this guy wanted, he could get a new record in every game.

The reason why he didn’t get all the records at once was because he didn’t want to, not because he couldn’t like other players.

On the 21st.

Against the Pelicans, the fifth in the Eastern Conference.

With the extraordinary performance of Byron Davis and PJ Brown, the second-round pick, the Knicks’ winning streak was ended.

Although the record is only a symbol of creating a historical record for the current Knicks.

But the Pelicans’ victory is not only a boost to the Pelicans’ confidence, but also a shot of adrenaline for the entire Eastern Conference.

The Eastern Conference has suffered from the New York Knicks for a long time!

Since the start of the season, the Pelicans became the first Eastern team to defeat the Knicks at the end of the season.

This victory is a milestone for the entire Eastern Conference.

Even though the Asian boy got 10 blocks in this game and directly dominated the entire Pelicans penalty area, they still won the victory in the end.

However, this is only a spiritual victory for the major Eastern teams. For the media, the Pelicans’ victory is just a small gimmick in this game. The real focus of the news is still on Wang Song.

In three consecutive games, the three major data of points, rebounds and blocks were broken one after another, which made the outside world curious. What is this big man from the East going to do at the end of the season?

The answer to this question was soon revealed.

After consulting with Wang Song’s team, Anta’s PR team seized the opportunity and launched a direct campaign to promote the shoes through all major channels.

“Heavyweight release, the world’s first NBA super rookie Wang Song’s combat boots!” – The Washington Post

“The world’s first, best rookie super combat boots are on the market – good news for centers!” – The New York Times

“Synchronized with Huaxia, the hottest center shoes in the North American market!” – The Miami Herald

···

Madison Garden Training Hall!

“···Wear it, you will dominate the penalty area!”

No one was training, sitting aside and looking at Nash’s new mobile phone and the promotional video on ESPN.

As the last sentence in the picture ended, a red-yellow lightning jumped up from the free throw line. In front of him stood a row of 7-foot-tall people. The yellow lightning leaped over everyone and smashed the ball into the basket.

“Wowww Wang, is this your move for next year’s dunk contest?”

“Bro, this is a great film. When you have time, introduce your filming team to me. I will find them for the next new shoe promotion.”

“O’Neal, Mourning, Mutombo, Juwan Howard… Bro, are you kidding me? Didn’t you break up with Shaq?”

“Friendly reminder, I saw the promotion of Overlord (Wang Song’s sneaker brand) in the Washington Post this morning.”

Faced with a group of teammates with wide eyes, Wang Song scratched his head embarrassedly:

“Uh, guys, don’t get excited. The dunk was a borrowed position. O’Neal is a business cooperation. The team is for the brand. I am just a tool.”

Tool?

What kind of tool can have such a pomp? Excessive modesty is just pretending!

At this moment, the entire Knicks team deeply understood the meaning of this sentence.

“I couldn’t buy it at the mall yesterday. Is this a pre-promotion? I still want to support you!”

Looking at Prince’s innocent eyes, Kurt Thomas on the side suddenly said faintly: “Tayshaun, it’s sold out!”

“That morning I remembered that I wanted to go to the store to have a look, and the line stretched from Queens to Brooklyn.”

“What????”

Prince’s pupils were wide open, and he couldn’t believe it, thinking that Kurt was telling a joke, until the other party took out the picture he took.

Even if Prince dreamed, it would be difficult to buy a pair of the same shoes as his teammates one day.

You know, even if it’s a new AJ model, as long as you increase the price, scalpers can get it for you. For these players, that little money is not a problem at all.

But the current situation is that this new brand is consignment, not direct sales, and the quantity is limited. The secondary market is purely priced but not sold.

“Sorry guys, I guess the brand didn’t expect this… After all, it’s a center shoe, you know.”

“How about this, when the new sample shoes arrive, I’ll arrange two pairs for each of you to wear~”

Everyone smiled happily when they heard Wang Song’s promise.

Even Wang Song himself hasn’t fully reacted to the release of the new shoes. In the past two days, there have been three or four calls from Falk to him, not to mention the calls to Falk’s office.

The first to recover was Zhao An, the head of Anta’s overseas business. He reported to the top management immediately, and Anta gave him a budget without saying a word and delegated power directly.

The current plan is to set up direct stores and increase domestic production.

The only thing Anta is thankful for now is that it was the first to go public in the United States and test the market in advance so that they can prepare in advance in China.

Even if they had Yao Ming as a precedent for reference, they didn’t expect such a scene, where the first day of the release was bought out directly and all suppliers were frantically asking for goods.

This once made Zhao An and other Anta executives have a crazy idea, that is, whether the price is too low.

79 US dollars!

This price can be said to be both cheap and expensive for a star signature shoe in 2004.

Cheap compared to the newly released Nike Air Zoom Generation (James combat boots), which was priced at 175 US dollars, and expensive compared to the sneaker brand created by Marbury two years later, which was sold in the United States for only 14.9 US dollars.

Objectively speaking, for an emerging brand, the launch price of the Overlord series is quite standard and even expensive, which is a relatively conservative price.

However, the support and consumption capacity of American fans for Wang Song far exceeded Anta’s imagination.

(End of this chapter)


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