NBA: This Center Is So Stable
Chapter 63
The old man was born in a big city, but he was still very young.
Chapter 63 Anta’s sincerity
Anta?
Hearing this familiar name, Wang Song perked up.
Isn’t this the future of domestic products!
However, at this time, Anta should only have a small improvement in the domestic market.
“Have you started overseas layout so early…”
Wang Song thought.
If Anta really started overseas layout as early as he imagined, Li Ning would not have taken the lead in the future.
It seems that his time travel still has a relatively large impact on the original timeline.
“Falk, what price does this Chinese manufacturer offer?”
Seeing that Wang Song suddenly became interested.
Falk, who had put his hand into the trash can, suddenly stopped and said suspiciously: “Wang, you will not consider this small factory in your hometown after rejecting Nike and Reebok, right?”
Falk’s face was full of worry.
He thought Wang Song was crazy!
Falk actually knew a little about Anta’s business card.
Putting aside the patriotism, Anta is just an unqualified sporting goods store, and it has not even won half of the sports market in China.
Not to mention that their overseas layout can get a share in the United States.
It is even more incomparable with international brands such as Reebok and Nike.
“This is a commercial contract, not a national team contract to serve the motherland. Wang Song, you have to put your own interests first.”
Wang Song smiled lightly.
“Don’t be nervous, Mr. David. I just want to know their offer and sincerity. More choices mean more paths, right?”
If Wang Song hadn’t known about the future domestic sneaker landscape, with his current knowledge, he would have rejected this small factory in Jiangjin like Falk.
However, he still knew about Anta’s vision and foresight, but he said that the basketball shoe industry was a little late.
The overall industrial layout is still okay!
In addition, if he can make a name for himself in the NBA, Anta will take advantage of this opportunity to catch up with the forefront of the market, and it is not empty talk to become a pig on the vent.
Seeing Wang Song’s serious look, Falk also straightened his face.
“Wang, I remind you for the last time that the sneaker contract is likely to be the largest commercial contract you can receive in your career. This contract will directly affect the commercial heights you can reach in your next 20 years of NBA career! Remember, you must consider it carefully!”
“Yes!”
After getting Wang Song’s consent, Falk took out the notebook.
He turned to the page about the Anta brand.
Seeing this scene, Wang Song secretly praised this reliable agent.
As expected of Jordan’s agent, he said that Huaxia was a small factory, but in fact he had already done the brand background check and recorded the chips offered by the other party.
“To be honest, the conditions offered by your Huaxia sneaker manufacturer are quite tempting!”
Falk put the list of contracts in front of Wang Song.
“It can be said that it is comparable to Jordan, and even exceeds Nike’s promise to Jordan to build AJ! But… whether they have the strength to fulfill it is another story.”
Falk’s only concern is this.
Anta’s qualifications and size are too small compared to international giants such as Nike and Reebok, and it is easy to capsize in the gutter.
In the past, his players also had this idea of greed for small factory money and insisted on signing.
The final results were all terrible!
Falk didn’t want to see Wang Song repeat the same mistake.
This will be his last business in the NBA. After all, the ambitions disclosed by this Asian boy so far have the corresponding strength to fulfill.
Falk still has high expectations for him.
Maybe he can’t be on par with Jordan, but it is entirely possible to plan to become an overseas center at the historical level of the NBA.
Wang Song took the list handed over by the agent and roughly scanned the projects and promises listed on it.
8 million US dollars in 5 years!
A little more than Nike, almost half of Reebok’s offer.
Anta’s advantage cannot be seen from the cash offer alone.
But the other terms in the list are the real killer that impressed Wang Song.
Projects such as creating a personal brand and participating in the lifelong dividends of a personal brand made Wang Song’s eyes light up.
Anta can establish a personal sneaker brand for him for free, which can be said to be very sincere.
So far!
This kind of brand-building business model of sneaker manufacturers has only been successful on Jordan, truly shaping AJ into a new brand and exerting influence.
As for most
Other superstars can only get a signature pair of sneakers at best.
It can be seen that although Anta is just a small factory, its sincerity is visible to the naked eye.
However, there are hidden clauses behind such generous conditions.
As the first domestic brand to enter the market, Anta has maintained its cautious investment vision.
Like the AJ contract, Anta also added some requirements to the commercial contract terms.
The first clause is that Wang Song must win at least one of the best rookie or All-Star awards in the first three seasons, otherwise Anta will be eligible to terminate the contract unconditionally after three years.
The second clause is that in the first three seasons, Wang Song must average 20 points and 10 rebounds per game in at least one season, otherwise the contract will be terminated in advance.
The third clause is that if Wang Song fails to complete the first two clauses, he must bring at least 1 million sneaker sales to Anta in three years, otherwise the contract will lose its guarantee clause.
It can be said to be a very demanding requirement!
So when Falk saw Anta’s intention, he subconsciously passed on this Chinese manufacturer.
In addition to a bunch of promises, there are so many rules and regulations that those who don’t know would think it is a big international brand.
Seeing Wang Song frown, Falk quickly said:
“Wang, I said you wouldn’t be interested. This small brand’s 8 million in 5 years is like 80 million in 5 years…”
While speaking, Falk was about to take away the list in front of Wang Song.
“Wait, David!”
Wang Song’s setback gave Falk a bad feeling.
“Talk to Anta and ask them how to arrange the specific proportion of the dividend.”
The firm eyes of the Asian boy in front of him made Falk lose the idea of continuing to persuade.
Knowing that there is a tiger in the mountain, he still goes to the tiger mountain!
Since this stubborn Asian boy has made up his mind, he can only go all out to make it whole.
···
A four-star hotel in New York.
Ding Zhong and An Zhao, the head of Anta’s overseas business, had just finished their meal at the hotel and were waiting anxiously for the phone to ring.
But when he thought of Falk’s perfunctory attitude when they were leaving, Ding Zhong had no hope.
“Brother Zhao, do you think Wang Song will choose us?”
Zhao An smiled but did not express his opinion.
Before expressing their sincerity to Wang Song’s team, they also went to understand the market situation and had a general survey of the shoe quotes Wang Song had received.
The Anta prince was also distressed that he had to spend $ to sign Chinese players with soft RMB earned in China.
They are also planning to sponsor CBA to enter the domestic basketball market next year, and now the budget for expanding their business is very tight.
The amount of 8 million US dollars for 5 years was approved by the prince despite the scolding of the old man.
There is no advantage in competing with other international brands.
The only advantage may be the dividend terms in the list, but the old man at home has to add a bunch of cumbersome conditions.
Just when Ding Zhong was worried about being rejected, a phone call came in.
(End of this chapter)
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