Non-famous Actor

night of March 18

When Liu Yifei and Hu Ge met to discuss the filming of "Legend of Sword and Fairy III", the film "Lust, Caution", which was finally lifted from the ban, held a grand world premiere in Beijing. The mainland media and movie fans who came to watch the film They all gave full affirmation to this movie, and the Douban score directly hit 7.4 points.

Of course, if a movie wants to sell well, it is impossible to rely on word of mouth alone, and it must spend money on publicity. And movie promotion is inseparable from financial support, if you want to get a good publicity effect without spending money...well, unless you are Sun Hao.

Can do things, can do things, and can make a movie get the attention of a large number of fans without spending a penny.

Chen Kaige is naturally not Sun Hao.

For this reason, he has prepared 120 million RMB in promotional expenses for "Lust, Caution", of which, the promotional budget in the North American film market alone has reached 82 million RMB.

With good publicity, a fascinating plot, and Cannes best actor Leung Chiu-wai's live performance, it is believed that countless North American movie fans will flock to the cinema to watch this film.

You know, the version released in North America is the same as the version released in Hong Kong, Taiwan, Japan and South Korea, and they are all unabridged versions.

I don’t know if it’s because of a feud with Sun Hao, but Sony Pictures, the distributor of “Lust, Caution” in North America, has put in all the effort this time, directly mobilizing powerful resources, so that this movie can be opened in 3643 theaters at the same time …

However, as the ancients said well, the greater the hope, the greater the disappointment.

On March 19, the first day of "Lust, Caution" was released, the global movie tickets were 5.7152 million US dollars.

On March 20, the second day that "Lust, Caution" was released, the global movie tickets were 4.9647 million US dollars.

On March 21, the third day of the release of "Lust, Caution", the global movie tickets were 5.4024 million US dollars.

Of course, if you have no idea about the data of these three days, then for comparison, the box office of "The Dark Knight of Batman", which was released globally on February 9, 2005, was 8.9 million US dollars and 8.4 million US dollars respectively. and $9.01 million.

You know, this movie has been released for more than a month. At present, the global movie box office has also exceeded 1.4 billion US dollars.

Of course, if you don’t have a clear idea yet, let’s make another comparison. The movie "Joker", which was released on January 1, 2005, has been in theaters for two and a half months. The movie box office was 1.04 million US dollars, 970,000 US dollars and 1.16 million US dollars respectively.

Ever since, Chen Kaige fell silent.

The publicity is in place, the storyline is in place, and the movie-watching gimmicks are in place, but the movie still fails at the box office...

What does this mean?

Could it be that I really have a problem?

………………

Stanley prison entrance

Tong Yao, with sunglasses on the bridge of his nose and long hair draped over his shoulders, was leaning against a red Mercedes with a drink in his hand, drinking one after another.

At this time, the prison door suddenly opened.

A taller woman in a black leather jacket came out of the prison, holding a leather bag in her right hand, and scratching her hair upwards with her left hand, showing an unruly personality.

However, when she saw Tong Yao, she walked over with ease.

"You know me?" Tong Yao was puzzled.

"How can I know you? I know my car." Cui Zhiyou smiled, threw the bag in his hand into the back seat, and then opened the passenger's door.

...

"OK, it's over, the next set of shots!"

Sun Hao, who stood up from behind the director's monitor, had just issued an order through the walkie-talkie, and the reasoning team headed by Feng Qixiao and the stunt team headed by Ke Shouliang moved quickly and drove the red Mercedes directly onto the cart.

Then, the photography team, lighting team, and radio team began to arrange lighting equipment and camera positions on the cart.

The reason why Sun Hao did this is because safety is the first priority. Not long after Tongyao got her driver's license, she crashed into two pickup trucks on the set. If she crashes into a Mercedes again now, it is estimated that this scene will not be able to be filmed today.

While the staff was busy, Qin Chuan quickly ran over.

"Director, both matters need you to deal with immediately?"

"explain…"

"One, I don't know if it's because of the poor performance of "Lust, Caution" in the global film market. At this moment, Chen Kaige and his wife came to Hong Kong Island. They asked me to ask when you are free and would you like to talk to them Sit down and talk?"

Looking in the direction of Qin Chuan's finger, Sun Hao immediately saw Chen Hong, the beautiful producer whom he hadn't seen for a long time, standing outside the cordon and waving at him.

And Chen Kaige next to her was still the same old, standing in the crowd, dragging and tugging.

"Hmm..." Sun Hao thought for a while, "Go and tell them, at night, besides thinking about the movie script, I should have some time to sit with them at night."

"OK!"

Qin Chuan agreed, and then asked the next question.

"Second, a friend surnamed Zhang came from outside the crew. His name is Zhang Meng. He is currently working in Liao Province TV Station and has written scripts for the Spring Festival Gala for Zhao Laolan.

He said that you are in the same class, except that you are from the acting department and he is from the stage design department, but you often played basketball together in school. "

Back then, the people who played basketball together in the Chinese opera...

Hearing this key information, Sun Hao scratched his head a little, probably a friend of the former owner of this body came to the door.

However, Sun Hao is quite calm about this. How many years have passed, even if someone doubts, are you still the Sun Hao I knew back then? That can't say anything, after all, time has passed.

"Then..., Zhang Meng's purpose for coming to me?" Following Qin Chuan's finger in the other direction, Sun Hao immediately saw a well-mannered guy smiling embarrassedly at him.

The guy who looks shy should be a fool!

"Oh, the director, this Zhang Meng said that he now has two movie scripts in his hand, both of which are very good, one is called "The Piano of Steel" and the other is called "Victory".

He hopes to invite you to be the leading man in these two films. "

"Hmm..." Sun Hao thought for a while.

"Go and tell Zhang Meng that I'm filming and I can't spare time to chat with him. If he wants to, he might as well come to the set to see it now."

"good!"

Qin Chuan nodded, then turned around and walked outside the cordon.

And Leslie Cheung, who was in charge of playing the board for the crew, has already started working.

"Action!"

While Tong Yao was driving the red Mercedes, she didn't forget to turn her head and chat with Cui Zhiyou who was sitting in the co-pilot seat.

"Why did you give yourself the nickname [Pepsi]?"

"I think Pepsi is hotter than Coca-Cola." Cui Zhiyou took out the earrings from his bag, then lifted the vanity mirror on the passenger seat, and began to dress up for the first time after he was released from prison.

"Then, are you rich now?" Tong Yao, who was driving the car, seemed to be looking for something to say at this moment.

"Not much.

Although a lot of things have been stolen over the years, the channels for selling the stolen goods are not good. It is clearly worth 10,000 yuan, but the other party only gave me 700 yuan. "

...

"No no, Hong, you see that young man has already gone to the filming scene, but we are still standing here.

I think it's Sun Hao, who is secretly watching my joke..."

But before Chen Kaige finished speaking, he immediately saw Chen Hong shooting him a cold look.

"What were we talking about when we came here?

Zhang Yimou and Sun Hao have a good relationship, and they have gained both fame and fortune recently; Sun Hao’s pants are very comfortable to lick, and he has made a lot of money recently, such as the inexplicable comedy movie "Lucky Key" directed by him, which also has box offices at home and abroad Great success on the Internet; let alone Jiang Wen, right? "

"Needless to say!"

As soon as Chen Hong finished speaking, Chen Kaige restrained his arrogance a little.