Number One Game Designer

Don't think about things that you don't understand for the time being. No matter what Sorrento thinks, Huaxia is Fang Xi's stronghold. Can he still make himself a success across the Pacific Ocean? Don't worry at all.

On January 4th, Fang Xi got the final version of the dubbing of Left 4 Dead. This is also the last cooperation between Fang Xi and an outsourced music company. As a mature company, all departments mentioned Hope Hong Fang Xi had already had the idea of ​​Yi's own wish to form a dubbing studio, so he agreed directly.

Another New Year's Day has passed, and this time also reminds Fang Xi that he is one step closer to the return of the right to operate the killing planet. For Fang Xi, he didn't think so much when he first handed over the game to Yinling's agent Fortunately, Lu Tao was reliable enough during that time, but later, with Lu Tao's resignation and joining Hongyi, the honeymoon period between Fang Xi and Yin Ling came to an abrupt end, but this abrupt end was because of Lu Tao's It was because Yinling recalled the cooperators ahead of time that he took the initiative to change jobs. No one can tell. The only thing that is clear is that the bond between Hongyi and Yinling is gone.

Especially when Lu Tao asked before that Ren Xiang might be copying the killing planet, Fang Xi was even more speechless. To be honest, the essence of the game of killing the planet is the essence of the recursive algorithm. I think Ren Xiang will devote himself to research, but in terms of gameplay... Let’s put it this way, gameplay is essentially like drinking milk tea. The fun that games can provide players is like milk tea in a bottle. Only by changing the bottle regularly, that is, updating the gameplay, can players be retained. This is the reason why Planet Slaughter still has players, and it is also the reason why Fang Xi loves Yinling so much.

Yinling is not updating the national server now, and the lost players will belong to Fang Xi in the future. It is strange that Fang Xi is not distressed, but there is no other way. As a last resort, Fang Xi can only ask Lu Tao to see if there is any way Withdrawing the right to operate in advance, there seems to be only one other way for the time being.

ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм\u003cFirst release, domain name, please remember\u003e This method depends on the next operation of Suluo, Fang Xi is also in a hurry these days Not coming.

On the afternoon of the 4th, Hongyi also directly announced the opening of pre-orders for Left 4 Dead. If there is a portal in the player's account, the pre-order for Left 4 Dead can be discounted by 5%. Fang Xi has two versions of Left 4 Dead, one Ordinary pre-orders, the game is priced at 148 yuan, and after 50% off, you only need 141 yuan to get this game, and the other is the "architect version". In this gift package, Fang Xi made the map editor of Left 4 Dead, and it is presented with the gift package. The price of the gift package is 248 yuan, and the separate price is 128 yuan. For this reason, the production team also put the map editor on the separate purchase page. Demo video.

For most players, although the map editor looks novel, it doesn't have much effect, but for some game bloggers and even anchors, this is almost a must-buy option. The idea of ​​​​comes from the free setting of gameplay and maps, which is already very interesting.

But this time Fang Xi is still the same old way, cooperating with live broadcast platforms such as Douyu to promote. Xiaolan also said that Douyu hopes to have in-depth cooperation with Hongyi. Fang Xi directly refused to be able to embed the live broadcast of Douyu on his own game platform. His family knows his own affairs. How to play, besides, even if you want to do a live broadcast, why can't Hongyi do its own live broadcast, why does it have to give this piece of cake to the fish?

There is nothing special about the rejection of cooperation. After all, business cooperation is like this. If you can agree, you will cooperate, and if you cannot agree, you will give up. It's gone,

Neither side cares about that.

Although the cooperation was reached, it was not so fast. Unlike the pre-sale and unlock date of the portal, there was only three days between the pre-sale and unlock dates. February 22nd after the Spring Festival.

Players can afford to wait for this time, Fang Xi and the others will use this month and a half to conduct a complete ground-cleaning publicity.

On January 7, the Hongyi official website officially released the news, and released the specific content of the two pre-ordered versions.

On January 8, the pre-order officially opened.

In Liu Hai's plan, in the next one and a half months, there will be three brand new promotional videos of Left 4 Survival and interview videos of two R\u0026D teams. The live broadcast of the trial game the day before pushed up the popularity, and the Weibo platform simultaneously promoted the single-player plot about the road to survival, and purchased popular searches and popular entries. These are also regular business of Weibo.

As for the forum, not to mention, first buy a wave of trolls who brag about yourself, and then buy a wave of trolls who hate you. When the two trolls fight, they will naturally be able to involve the audience watching the show. Everyone should know the saying: "Regardless of good or bad reputation, there is popularity." The same goes for game promotion. Only when the topic becomes more topical and players start to fight, will someone delve into the game, and passers-by players will become curious.

On the day when the pre-sale of Left 4 Dead was opened, it was about the same as Fang Xi predicted, and the sales of the portal ushered in another increase, which was almost expected by Fang Xi. It's like a promotion in a shopping mall: buy a spoon, and you can buy a teacup at a discounted price. Many people will think that it is better to buy a spoon first, because a single spoon is also useful, and secondly, they can also wait and see whether the teacup purchased at a discount is as good as the merchant advertises, so these players are unknowingly I bought spoons that I probably didn't need.

I admire Fang Xi's skill Liu Hai. I just mentioned a few words casually when I decided on a strategy, but it turned out that this strategy was very successful. I don't know about Fang Xi's game production level. Liu Hai's marketing ideas can only be said to be full of admiration.

"How's the sales volume today?" Looking at Liu Hai who was looking for him with an excited face, Fang Xi asked the data calmly.

"The sales of the portal are rising again, and now it is approaching three million sales."

"There are also 800,000 pre-orders for Left 4 Dead, and the department predicts that it should break through the one million figure tonight."

Fang Xi nodded lightly: "Do the final publicity work well, after the game is unlocked, bonuses and holidays are indispensable.\

,""Yes!" Liu Hai agreed, and then said with a relaxed smile: "The group of boys are already voting for the team building after the New Year, where are they going to play?"

Fang Xi laughed: "Tell them, if the cumulative sales volume of the unlocking day of Left 4 Dead exceeds 2.4 million, the destination of the team building will be voted according to them!"