Number One Game Designer

E3 started earlier than Fang Xi imagined.

Many people know that the events of the E3 exhibition last for seven months. In the first few days, each major manufacturer has its own exhibition time, and the next few days belong to the kind of "free activities" in physical education class in school.

But after actually arriving, Fang Xi found that before the start of this E3 week, players had already gathered here, looking for game producers, anchors, producers, etc., who were interested in them, and tried every means to approach them just to ask about the games they were interested in. When will it be available for sale? Or production progress?

Therefore, qualified game producers, or veterans who come to participate in E3, will use as little content as possible to arouse the curiosity of players, just like fishermen and fish, hunters and prey. This is still a matter of operation. Excellent game producers are not only talented in games, but also unique in this kind of operation and marketing.

It's also like playing cards. All the new information about all your games is the cards in your hand. How to play these cards at E3 is a test of skill, and the news that Fang Xi just said is almost empty. The field dropped a pair.

As a rookie at this year's E3, many manufacturers are paying attention to Hongyi's actions.

The size of the Huaxia market makes all manufacturers envious. The huge population can bring huge sales, but they just can't enter this market, and they are very angry.

Chinese people are naturally very keen on martial arts and xianxia elements, and foreign companies have tried to make games with this element, but they always lack that charm. As a result, it is ugly to die in the Chinese market, and the sales are low. Said, but also ridiculed by the player's face:

"Is this also called Xia? Is this also called Xian?"

The foreign producers are also very wronged. Your Chinese immortals look like oriental magicians. What is the difference? This is basically going to turn into a battle of cultural heritage. Fang Xi understands this a little bit. Most of the people who make this kind of game want to come to China's huge market to get a ticket. Then you told him that you made Chinese games. First learn Chinese characters to understand the beauty of Chinese characters, and then read the four major classics and read martial arts novels. After spending two or three years in this way, you can basically understand a little bit of Chinese chivalrous spirit, and then start to formulate game scripts and so on. It is estimated that the foreign producers made a fuss on the spot.

From this point of view, domestic producers still have a bit of an advantage. Western game culture basically comes from their previous masterpieces. There are actually so many things, Greek culture, Nordic culture, Roman culture, Renaissance, Victorian era. Wait, divide it into different categories, just like a book, whichever you want to do, you can just pick and read it, but not in China, because Chinese culture is related to five thousand years of history condensed into a book, full-bodied , but heavy.

ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм

And Hongyi not only taught a lesson to domestic friends, but also to foreign game producers. A typical example is Fang Xi’s two PC games, Portal and Left 4 Survival. Looking at the future world, there are not many cultural barriers in it. Family, salvation, morality, etc. are all common elements, but they can succeed, and they have already sold tens of millions of copies in the Huaxia District alone. The market is already trembling. For them, the road to survival is like a scourge. Once the gate is opened, the game market in their area will no longer be their own private land, and they will inevitably face more intense competition in the future.

So half an hour later, the entire E3 exhibitors knew about Fang Xi's accidental disclosure on Pym's live broadcast. Most people were confused about Fang Xi's own terminology:

"Super large DLC?"

"Then why not make a new game,

You can also start a new IP. "

All in all, Hongyi's first card has been thrown out, and it has achieved good results. It will depend on the reactions of other manufacturers.

At this time, Pim was apologizing to Fang Xi repeatedly. He felt that Fang Xi's new DLC about Left 4 Survival should be announced at the exhibition, but he accidentally revealed it because he didn't remind him that the live broadcast was on. guilt.

Fang Xi patted Pim on the shoulder and got up to answer the phone. Although it was a bit of an accident, it didn't matter to Fang Xi that the announcement was early or late. It doesn't matter anymore.

The phone was connected, and looking at the name of Shuiran on the screen, Fang Xi admired this woman's professionalism. It took only half an hour for his news to be revealed, and the domestic Shuiran call came. Staring at the section about E3 in Los Angeles, and the fourteen-hour time difference between the two sides of the Pacific Ocean, Fang Xi could only admire it.

"Are you Hongyi going to announce any important news in the next two days?"

As soon as the call was connected, Sui Ran threw a word over her head and face.

Fang Xi held his mobile phone and thought for a while. Apart from the Wang Zha he brought this time, there was not much other news.

"no, what happened?"

Shuiran was visibly relieved.

"It's fine if you don't have one. We won't be able to get to Los Angeles until the day after tomorrow. Remember, if there is any news, I must start."

Fang Xi has no opinion on this. Although entertainment knows no borders, if there are media he is familiar with, he must take care of his acquaintances first. "Agreement", although it is now equivalent to a piece of waste paper, but the friendship is still there.

"OK, no problem." After thinking about it, Fang Xi explained casually: "Today was an accident. I didn't know he had a live broadcast at the time."

The watery voice on the other end of the phone revealed a sense of exhaustion:

"I know, if it is a professional, I will definitely guide you to talk about the difference between this large DLC and ordinary DLC, the main selling points, new technologies, new plots and other selling points. But you are the only one who has no head on the news The unfinished sentence and many reporters' own speculations, I knew that most of them were accidental disclosures."

"Okay, the editor-in-chief of Shui University is indeed a professional. It should be late at night in China, so you should sleep."

Shuiran snorted: "If it wasn't for your accident, I wouldn't get up in the middle of the night to call you."

Is the current news competition so fierce? Fang Xi muttered, and directly asked his doubts: "Is the influence so great?"

Shuiran on the other end may have a bit of a temper because he didn't sleep well:

"Are you really the boss? Don't you read your news?"

"Since you opened the Xuanniao studio this year, Killing Planet in North America has sold 13 million copies. This is the first oriental game to win in the US market. Your Hongyi trip to E3 this year, news Many people in the world regard it as the most powerful collision between the East and West game worlds, and currently, there are as many people who want to see your jokes as your fans."

"So you'd better have something to show for this year, not just us, game journalists in Tokyo have already asked me for your contact information, Korean and Singapore page games, you are now half a representative of the Eastern game world, Be a little self-conscious."

After Shuiran finished speaking, he hung up the phone. Fang Xi looked at the dark phone screen, and a young face was reflected on it.

"Hey, it should be like this."

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