Number One Game Designer

When it comes to mobile games, if it is relatively early, the first impression should be so few.

Boutique games such as Monument Valley, Limbo, Room, or early popular games like Temple Run.

But in fact, the mobile game that has the last laugh is actually an extension of the krypton gold web game.

Games based on smartphones are inherently difficult to operate, because they are limited by the restrictions on the operation of the screen.

Therefore, the overlap between the users of the two is terribly high, the same fragmented time, the same on-hook operation, and the same, you can become stronger by charging money.

Fang Xi also stayed in a mobile game company in the last time and space. The income of mobile games is similar to the Matthew Effect in economics, which is the 28th rule: 80% of the game's players with low deposits contribute 20% of the revenue. Income, the remaining 20% ​​of krypton gold bigwigs contributed 80% of the game's revenue.

So mobile games are essentially a kind of light social software that uses non-krypton players as the game experience of krypton gold bosses. This is Fang Xi's little understanding of mobile games after working for a period of time in the last time and space.

As for Hongyi's small direction after the establishment of mobile games... For the time being, it is to turn several web games into mobile games, and then try to return the fragmented time of the mobile games, and try to cancel the task of that specific time. In fact, Fang Xi has always believed that this kind of fixed-point task is one of the cancers in the mobile game industry. starter

And the core of this is for the evil KPI. Of course, this kind of locked player online time is for active operation data, but after thinking about it, you will find that the condition of scheduled tasks and the fragmented time entertainment of mobile games are in conflict, so Fang Xi Hate or even hate this setting.

Let’s take a certain game in the previous time and space as an example. An event starts at 12 o’clock, and then another event at 5 o’clock in the evening. There are events at 7 o’clock, 7:30 o’clock, and 9 o’clock. , the consequence of this situation is that playing a mobile game is more tiring than going to work, and finally completely disgusted this mobile game. Of course, the planning of the domestic environment at that time did not care about this negative effect. After all, even if you quit the pit, your recharge It's already here, what's the point?

"Then what changes should we make to mobile games?"

After Wu Zihang came to Hongyi, he could only say that he stayed very comfortably, and quickly fell in love with this thing that respects ideas and creativity.

After completing the APP of the Honghu platform, Fang Xi helped him set up the mobile game department. Wu Zihang had no objection to this. After all, there are only so many things on the mobile terminal, and they are essentially independent.

Fang Xi, as the producer of these three web games, Wu Zihang must ask Fang Xi for his opinion. Although he may be better than Fang Xi technically, when it comes to creative ideas, Fang Xi has proved with his actions that he is the one in that world No.1 on the.

"Giving rewards to different levels, it's enough to give players a choice in the tasks." Fang Xi also had an idea about this.

"Tasks are in the form of points. Each completed task will be counted as points for the player. Daily rewards can be received when the points reach a certain number. This is the first step. For example, if you can get 20 points for completing all tasks, then you need to set You can get all the daily rewards for 10 points."

"Then the daily missions and monthly missions all adopt a points system. In short, it is to give players time to explore the content they are interested in at their own convenient time."

"Well, of course you can also join the endless challenge mode, players who like to place may be interested in this."

Wu Zihang wrote down what Fang Xi said one by one, and after confirming that it was correct, he raised his own doubts:

"Boss Fang,

Shouldn't we try to increase the daily activity of the players? "

"Mobile games are not end-to-end games. For players, the tool features of mobile phones are more important than computers. Shopping, socializing, and entertainment all rely on mobile phones. If you use high-intensity task mode, the data may look good in the short term, but later In order not to let the game affect their normal life, players will either be salted or quit the pit directly, and the data will fall off a cliff."

After finishing speaking, Fang Xi patted Wu Zihang on the shoulder: "Don't use the same set of operating ideas of terminal games to apply to mobile games, otherwise you won't know how to die when the time comes."

Hearing what Fang Xi said was so serious, Wu Zihang nodded in agreement.

After finishing the business, it's time to have a relaxing chat. Wu Zihang opened a bottle of Coke, which is also a must for a dead house in summer.

"Boss, the data of "Left 4 Dead" should be good yesterday."

Fang Xi also opened the bottle, recalling that the first benefit that Hongyi implemented seemed to be 10% off all snacks and drinks in the vending machines in the company. At that time, many married people bought a large car to take home with them Boy, Xiaolan even found herself for this, but the actual loss was only a small amount of money. With the improvement of the company's overall quality, no one did such a thing.

A little memory flashed through Fang Xi's mind, and then he took a sip of the carbonated drink, feeling the pleasure of bubbles colliding in his mouth, Fang Xi crossed his legs and said:

"I don't know yet, but it shouldn't be bad. There is still a guarantee. And every time the game personnel will send an email to notify the company of the highest sales, it should be coming soon."

"That's great." Wu Zihang looked envious: "I also wanted to be a game producer when I just graduated, but later my classmates persuaded me that 'making games is a dead end', and there was no good opportunity at that time, so I changed my career. Make software."

"The environment was not very good before, but now we are much better, and if you are interested, we also have internal training courses, you can go and listen."

"I will go." Wu Zihang looked fascinated.

At this time, the mobile phone in Wu Zihang's hand heard a "beep".

"Here's the mail, let me read it."

"On July 1, the new DLC of "Left 4 Dead" sold 27 million copies worldwide! It is basically the same as the sales volume of "Left 4 Dead" itself!"

Fang Xi looked relaxed: "It's not bad, it's lower than I expected, but there's still a long time to go, so you can take your time."

"However." Seeing Wu Zihang's strange face behind him: "The domestic sales of "Left 4 Dead" reached 20 million copies!"

Fang Xi almost spewed out a mouthful of fat house water. The marketing department's previous investigation of the domestic market found that the market limit was about 17 million. How could it be 20 million? Either his own marketing department is completely useless, or...

Wu Zihang's next words also confirmed Fang Xi's guess: "There are about 4 million sales, and the payment methods are all from overseas."

Sure enough, many of them were overseas players who used the trick of changing the location of the store, most likely because Huaxia was the first place to unlock it.

However, in this way, Hongyi has also created an alternative myth, that is, it has broken the "market limit" of the region and achieved a sales volume that is like a myth to other companies.

This kind of behavior is like a certain Kun in the previous life who bought 100 million popularity on Weibo. Other companies who read the data of Hongyi must suspect that the domestic data is flooded, but... Fang Xi doesn't care so much, anyway, what he earns is real. Money, as they say.

After Wu Zihang finished reading the email, Fang Xi immediately received a call from Xiaolan. The voice on the phone was full of excitement:

"Boss, look at the media website, our reputation has exploded!"

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