Number One Game Designer

After chatting with Lu Wanqi, Fang Xi returned to the company.

Lu Wanqi is still going to study the plan written by Fang Xi, and is going to make a basic data model to test the effect. After chatting with Fang Xi, although she still has doubts about being the boss that Fang Xi said, at least she started I have some energy.

Fang Xi is going to prepare for the meeting in the afternoon. The production of the game itself is confirmed in the morning, and the afternoon is the highlight of the game, the preparation for the early announcement.

After returning to the sixth floor, Fang Xi went directly to his office to prepare, and then asked Xiaolan to find the person in charge of the operation department.

After a while, a gentle young man knocked on Fang Xi's door:

"Director Fang, are you looking for me?"

Fang Xi stood up and motioned for the other party to sit down, and then sat down himself. It was also at this time that Fang Xi realized that this was the first time he had dealt with people from the operation department. Remembering the information he had asked Xiao Lan before, Fang Xi said:

"We may not have dealt with each other before, but the success of the company's next game has a lot to do with your operation department. I heard my father praise you a lot before. He thinks the success of the company's previous games It has a lot to do with the operation department, so let's get to know each other first, I'm Fang Xi, the person in charge and chief planner of the company's next project."

The young man sitting opposite Fang Xi also said, "Liu Hai, you're not really that good. The previous promotion of the company's products just coincided with his meeting."

Fang Xi nodded, neither arrogant nor impetuous. No wonder his father praised him so much. Compared with him, his second uncle who had a job in logistics was nothing.

"I emailed you a summary of the features of our next game before. Do you have any ideas?" Fang Xifa asked.

Liu Hai, on the other hand, seemed calm and unhurried, as if he had already prepared a draft in his heart, and talked with great eloquence:

"I read the electronic version of the plan that Director Fang sent me in detail. Director Fang made a very clear summary of the game. Free, easy to use, and almost no configuration are the biggest advantages of this game. As for the gameplay, I personally I don’t know, and publicity is rarely used in this aspect, so let’s not talk about it for now, but after understanding the characteristics of the game, the next step is to do market research to understand the specific target group of your game, and then according to the target group Just formulate a specific marketing strategy.”

Fang Xi nodded. Although the strategy seemed nothing out of the ordinary, he didn't give many related things, which just showed that Liu Hai was indeed a very stable person. Fang Xi opened his mouth while thinking:

"Director Liu, I don't know if you've heard of nuclear bomb marketing?"

"Nuclear explosion?" Liu Hai seemed a little confused at this moment.

"Nuclear explosion." Fang Xi nodded, "Blooming at a single point, it radiates quickly, spreads widely, and has a strong ability to spread. It doesn't rely on word-of-mouth accumulated over time, but only seeks speed, so that the spread of the topic is like a nuclear explosion passing through the border."

After listening to Fang Xi's detailed explanation, Liu Hai also quickly got into the mood: "It sounds like a good publicity strategy, to quickly seize the popularity, that is, whether it is a good name or a bad name, as long as others know it, then the topic will spread. , there will always be someone to test the water. But in this case, the advertising fee will be very high, and the company is now..." Liu Hai hesitated to speak, and he didn't know what to say next Mowgli still does not expose the scars.

But Fang Xi seemed indifferent, nodded and said:

"Your concerns are also justified. Our company's current budget is not enough. If the online advertisements and physical advertisements are spread all over the sky as you imagined, our budget is certainly not enough to play, but this time we will do online advertisements. Actually , Nuke marketing has another name, do you know?"

Fang Xi didn't intend to ask Liu Hai to answer at all, and said to himself:

"Viral marketing is to make the marketing process like a virus,

One infects two, and two infects four. In this way, everyone who sees the advertisement will become our advertisement. They may not be interested in this game themselves, but as long as the advertisement is clever enough, they will spontaneously Take this ad to the next person, so that it will reach the vast majority of people in no time. "

"And how to let users spread the advertisement willingly? The first point is to be close to the user, that is, to promote it on various social media. Amazed, or designed to make users feel disgusted, and then go to their friends to criticize, it doesn’t matter, as long as this ad makes them go to their friends to talk about it. Do you understand?”

Fang Xi turned his head to look at Liu Hai, Liu Hai was still in a dazed state, and then quickly returned to God:

"Director Fang, what you said is very clear. I will go back and discuss it with our department, and give Director Fang a draft as soon as possible."

Fang Xi nodded: "The demo version of the game is expected to be released within a month, and the same is true for your side. The plan must be finalized in the first month, and then we need to contact various media and resources. Our time is very tight. go."

Liu Hai nodded, and then hurried out. What Fang Xi said just now touched him a lot. Although what Fang Xi said was not very professional, it was very clear to him who is an advertising professional. A new way of marketing!

Although the process may not be liked by users, for the current Hongyi, as long as it is useful, it will do!

Watching Liu Hai go out, Fang Xi slammed his mouth regretfully, although he had a rough plan in his mind, Fang Xi almost said: Go back and wait, I will come up with a plan for you!

But at the last moment, Fang Xi managed to stop the car. What he wanted to do was not just the success of a game. Fang Xi's ambition was to become the godfather of games in this era. If he wanted to build a game empire, he couldn't do everything You have to do it yourself. If you plan, produce, and promote a game yourself, let alone whether it can be successful, you will exhaust yourself sooner or later. This method is not advisable.

At this moment, just as Liu Hai stepped out, Lu Wanqi appeared in front of the door with his back foot. Fang Xi couldn't help saying curiously:

"Wanqi, didn't you say you want to make a data model? What's the matter?"

Lu Wanqi didn't say a word, and gave Fang Xi a razor-like look. Fang Xi immediately understood:

"I'll take you to your work station."

After all, he led the way ahead, went straight and turned left, very close to his office. Fang Xi walked in front and opened the door. It was a big office, but there was no one there, and the items on the table were a little messy. Xi helped tidy up and said:

"The company originally had four or five plans, but last time something happened and they ran away collectively, so the company is currently planning only you and me. I have an independent office, so this office is now your exclusive. At present In terms of the planning of "First Battle", the two of us are enough, even if there is a new recruiting plan, it will have to wait until the end of the new year."

Looking at Lu Wanqi standing at the door with her arms folded and lazily watching him tidy up, Fang Xi was furious:

"What are you looking at, come in and clean up!"