Number One Game Designer

Flipping through the mailbox, Chen Yu brought up a new matter: the Hundred Flowers Award sent an invitation to Fang Xi.

This Fang Xi is no stranger. A cultural and entertainment award led by the state covers a very wide range. Basically, anyone who has anything to do with culture may be drawn out for recognition. The only time before this time and space should be the former Donghuang. One year Donghuang's game script is very good. He was nominated once and was praised by them for a long time. This is also the only achievement in the game industry. There is no way, although this is a very literary award, if you play games, everything will be useless if the market is not good.

Fang Xi remembered that the disgusting Huang Duanan said that he wished him success in the Hundred Flowers Award at the Golden Dragon Award before, but he did not expect to be invited by the Hundred Flowers Award. It's a pity, that Huang Duan'an was definitely not invited, otherwise, wouldn't it be a great joy in life to slap his face on the spot, what a pity~

"I remember that the Hundred Flowers Award won't start until November, but the nominations have come out now?" Fang Xi was a little curious.

"There are no nominations yet." Chen Yu turned on the computer and scanned the official website of the Hundred Flowers Awards. There are still only some official drafts on it.

"Should we take the initiative to break the news?"

Fang Xi rejected the proposal:

"Forget it for now, give this authority to Liu Hai, and tell him not to make hype. Just say that it was all empty talk before winning the award, and it won't be too late to hype after winning the award."

"Let's go out today to celebrate the establishment of our ghost car studio."

...

The official establishment of Ghost Car Studio did not cause much waves in the world. For many people, Hongyi's headquarters in China is more topical. Added the name of Ghost Car Studio.

But you can't find specific news about Ghost Car Studio anywhere, and there is nothing to report.

In fact, although Fang Xi and the three Aoge brothers have reached an agreement, they still have to go through a series of issues such as negotiations with Brown, subsequent capital injection, studio relocation, etc. They all forgot that they still have an official website, and when they thought about it, the official name change was already in December.

So the media simply mentioned it, and the players naturally didn't care.

At the end of October, when summer is about to end, there are two melons that Huaxia players can eat:

First of all, Donghuang Games won the invitation letter of the Hundred Flowers Award again after seven years, which greatly boosted the momentum of the Chinese traditional game circle, which is still only five major companies in name but actually only three:

This is an invitation for the Hundred Flowers Award! The highest standard award in China! For a while, all the media were clamoring for publicity, the purpose of which was self-evident, it was for Hongyi to see.

Hey, our established company even remembers us with old domestic awards. What's the use of making more money? Are you angry that the Hundred Flowers Award cannot see you? Are you angry? And our Donghuang might still win the prize, are you angry?

This is probably the mentality mentioned above, Fang Xi haha, if he didn't feel that the news is now out, and he didn't win the prize in the end, it would be even more embarrassing, he would have pulled these B's into A's long ago.

Fang Xi didn't bother to care, let's dance, let's dance, just don't think it hurts when the time comes.

Another big thing is that after a month of publicity, Hongyi announced that it has reached a cooperation with Nintendo.

Hongyi’s spokesperson said that this time Hongyi and Nintendo have reached cooperation on Portal, Left 4 Dead and the upcoming Origin of Everything. At present, the porting and optimization of the three games has entered a specific schedule, and Hongyi will cooperate with them. Nintendo has worked together to make these games the best they can be on consoles.

This is quite surprising to domestic players. As everyone knows, in the history of the game era in China, the era of consoles is relatively short. Between red and white machines and computers, consoles were only at the top of the country at that time. The city has been thriving for a few years and then completely withered. Compared with a pure game console that costs hundreds of dollars, parents are of course more interested in one that is said to be in line with international standards.

A computer that can study and work.

This signal from Nintendo was also interpreted by the media as that Nintendo still couldn't let go of the Chinese market after all, and planned to try to make a comeback after all?

But what players are more interested in is that Hongyi once again made a history:

Only consoles have ever been ported to PCs. This is the first time in this world that a game has been ported from PCs to consoles.

Fang Xi didn't care about these things, he just looked at Nintendo's console empire a little bit, and saw a huge game market unfolding in front of him, but this market completely belonged to others, so he was very upset.

After returning to China, Fang Xi immediately organized a manual survey of the mainframe market and issued a report.

The report shows that the current annual revenue of the global console market is US$28 billion, which is less than half of the console market in the previous time and space, but it is also very powerful. Under such circumstances, Hongyi’s revenue this year has reached US$7 billion, which may be It is also a reason to attract Nintendo.

Nintendo also wants to use Hongyi as a "sardine" to revitalize the equally embarrassing console market, and use Hongyi as a springboard to enter the Chinese market, killing two birds with one stone, so overall it is a win-win situation.

As for Fang Xi's proposal to develop a console from scratch, the market research team, after thorough investigation... gave an answer of no suggestion.

One is to consider what Fang Xi can think of, the long time cost and the knowledge cost of the mainframe from zero architecture, the time consumption is unknown, and the cost of money may be billions of dollars to start, even if it is developed and can occupy the market It can be seen that the current market value of the mainframe market is not too high, but the three companies of Ren Suoruan basically wiped out this market, and there is no room for Hongyi to step in.

The second is that the mainframe needs to be involved in all aspects of physical distribution, recording of CDs, opening up global distribution channels, etc. After such a busy set, Hongyi is basically starting a new company from scratch, and it is not yet possible To determine whether the company can make money, in general, the risk is too great.

The survey team’s suggestion is that Hongyi should stick to and expand its share in the PC market. It also lists the growth rate of the PC market since Hongyi’s efforts to prove its point of view. It believes that in the future, the PC will definitely surpass the console market, and Hongyi only needs to wait for work. , will surely replace the influence of consoles in game companies.

What you said seems to make a little sense, but how long will it take? The report didn't say anything, Fang Xi left it aside.

For him, waiting for work has never been his style. Since the console market cannot enter, then if he opens up a brand new game market dominated by himself, will he be able to lead the future game revolution?

Do as soon as you think of it, Fang Xi waved his hand: "Let Director You report to me the progress of the establishment of the VR department."