Number One Game Designer

There is a saying about the rich and the poor that goes like this:

Poor cars and rich watches, although the front of the car has a "poor" title, but to be honest, a car can easily cost hundreds of thousands, which is already a lot of money.

Two days after Hongyi's koi event was announced, Liu Hai knocked open Fang Xi's office door with a look of excitement.

"President Fang, big news!"

Looking at the excited Liu Hai, and then at his fragile office door, Fang Xi nodded:

"explain."

"Ferrari came to us to discuss cooperation!"

At this time, Fang Xi also heard the voice of discussion in the office area outside after Liu Hai knocked open the door:

"Is it really a Ferrari?"

"Everyone's comments have been posted..."

"Didn't Director Liu go to Mr. Fang? It's probably for this matter."

"We can just watch and see, but I really want to be appointed by this koi..."

Although Fang Xi probably guessed it from the discussion in his heart, he still nodded to tell Liu Hai to explain in detail.

Liu Hai stepped forward excitedly: "Mr. Fang, you can check on Weibo, hurry up!"

Fang Xi opened Weibo according to his words, and saw the koi lottery Weibo posted by Hongyi's official blog directly on the popular Weibo, and the popular comment below is now at the top of the list is an automobile manufacturer:

@苹拉利华夏: "Hello, Hongyi Koi, come to buy #超级达利#, we will give you a chance to buy a Ferrari sports car with a 20% discount, and give a free trial drive of a Ferrari sports car for one year. Ferrari and Hongyi game together We provide all the players with the joy of life, a challenge for one person, a legend for a group of people, sports cars are everything to us!"

And the reply below this Weibo is also full instantly, and a group of onlookers are eating melons:

"Ferrari also came to sponsor Hongyi? What a face!"

"But this prize is a bit stingy, isn't it, 20% off to buy a sports car? Are you sure you don't want to give one for free?"

"It's really like the wind blows the money... The cheapest Ferrari is almost three million."

"But it's easy to buy a Ferrari with 20% off. I really don't care about it."

"That's right, those who can afford a Ferrari don't care, and those who can't afford a Ferrari don't use it."

Fang Xi swiped casually to look at it twice, and felt that he couldn't comment on the sponsorship of Ferrari. It was indeed what the netizens said, those who can use it don't care, and those who can't use it don't. To be honest, a one-year test drive of a sports car is more reliable. Although it is not a new car, it is worthwhile to play a sports car for free for a year. I just don’t know if this sports car is stolen during a one-year test drive, do I need to pay for it?

Looking at the boss's wandering face, Liu Hai knew that the boss's thoughts had gone astray again, but Liu Hai didn't have any opinions. Who made the boss talented? This is probably a common problem of talented people, who tend to think outside the box.

A light cough interrupted the boss's wandering, and Liu Hai continued to talk about the sponsorship:

"This time, Ferrari contacted us and said that they wanted to discuss a cooperation with us. They said that the koi sponsorship can be used as a deposit for cooperation. If the cooperation cannot be reached, they will not withdraw it."

Sure enough, it is a luxury brand, full of grandeur. Fang Xi is very envious, but this kind of expression must not be shown in front of his subordinates:

"What are their needs?"

Speaking of this, Liu Hai's expression is a bit subtle, because in his opinion, Ferrari's request is probably full of food:

"They wanted us to make a racing game for them to spread the word about Ferrari."

"At the same time they wanted the game to be connected to esports."

"They also hope that in Hongyi's future games, the protagonist's car or major companies can be associated with Ferrari."

There is nothing surprising about Hongyi's request from Ferrari.

In the field of automobiles, Ferrari has always been far ahead of other companies. This is not only reflected in the fact that it is the world's number one luxury car brand, but also in various fields about cars. Ferrari has always been at the forefront of the world.

Take e-sports as an example. What many people don’t know is that in the field of F1 racing, there is an F1 online racing, which is similar to FIFA in football, but the gold content is much higher than that of Fifa. This F1 online racing is played every year. It has its own season, and there will be a World Series. In F1, Ferrari has always been the biggest sponsor.

In short, probably because it is a luxury car, F1 has always paid great attention to the development of the brand. This time the world probably saw the prelude to a new era of games that Hongyi can bring, so Ferrari simply started first. To be strong, I came to Hong Yi to make an appointment with the game works.

However, although it is a luxury brand, as far as Fang Xi knows, Ferrari is not very rich. For example, Ferrari's annual sales are close to 10,000 vehicles. They also need to sponsor F1 races and invest in the research and development of new cars, so the annual net profit is only about 1 billion euros, at least not comparable to the current size of Hongyi. Soso’s reason: Ferrari’s cars sold in China are classified as luxury goods, and there are huge import and export tariffs. If Ferrari really sponsors Hongyi’s sports car, it means that they have to pay tariffs for this car. Not to mention not making money, but also losing a lot of money, no matter how you calculate it, it is wrong.

"A racing game..."

Fang Xi tapped the table with his fingers, and found that there are indeed too many missing games in this world. For example, competitive games were basically a very common type in the last time and space. Most people in this time and space are not interested in it, but this is a new profit. point.

For example, in the last time and space, many racing games were authorized by Ferrari, Audi and other car companies, so many games in the racing field have always been in a tepid state, because racing not only requires a lot of time. And energy on the physical collision system, and at the same time invest a lot of money in the purchase of vehicle trademark authorization, if you have your own "big picture" in this game, prepare to enter many popular models in reality into the game , then the resulting authorization fee will definitely make the developer very painful.

Therefore, if a fictional car brand is used in the game, the player will feel that there is no sense of substitution. However, adding the trademark of a real vehicle to the game would be uneconomical for a large company, and small developers would not be able to afford it, and it would become an embarrassing type of game over time.

But now Fang Xi suddenly found that in front of him was a table of good food delivered to his door:

Car brands in this world only think that the game is a brand-new advertising platform, so even if they are as powerful as Ferrari, they are now paying out of their own pockets to hope that Hongyi can develop a game with Ferrari cars. Must be a lot.

There is no need to pay licensing fees, and they even have to pay Fang Xi for using their trademarks. This world...is really wonderful!

"Liu Hai, please reply to Ferrari now and tell them that we are planning to set up a racing game. We welcome all car brands to discuss cooperation with us."

"As for the name of this project...Temporary code name: Qiu Mingshan!"