Number One Game Designer

In today's era, culture invasion has always been a hot topic.

This refers to the behavior of a nation or country to change the habits of other nations or countries through the use of cultural works.

This is a very controversial concept, but what Boss Fang is doing now is undoubtedly an act of cultural invasion.

China's Spring Festival is also the most suitable thing to use for publicity: this kind of festival can not only have a holiday, but also receive red envelopes, and eat delicious food openly, no one will not like it.

And putting it in the game is welfare, welfare, and endless welfare.

So this New Year, Huaxia players celebrate the Spring Festival in reality, and Hongyi game players celebrate the Spring Festival in the game.

Spring Festival boss, Spring Festival benefits, Spring Festival activities, game red envelopes, store discounts...

Hongyi's game ushered in a week of carnival, which made all foreign players intuitively feel the importance of the Spring Festival to China for the first time.

But for all Huaxia players, the most important thing before the year is of course Hongyi's koi lottery!

As of two days before the Chinese New Year, Hongyi's koi gift list has no longer increased. Someone with good intentions has calculated that, except for the one million prizes sponsored by Hongyi itself, all other corporate sponsorships add up to zero Sui Sui is also close to 800,000. If you include the ridiculous 20% discount coupon from Ferrari, then the gift sponsorship outside Hongyi has also reached 1 million. Such an amount is undoubtedly a super general. In the next twenty-four hours, who will win this general, and who can completely rewrite their life by winning a lottery, is worth looking forward to.

Although Hong Yi paid the money, for this lottery, Weibo is undoubtedly the most concerned.

In the whole matter, any logical person would understand that Hongyi only used Weibo as a tool for lottery draws. After all, there were no discounts on Weibo for this lottery draw, and there were so many platforms. Hongyi is just using the biggest platform.

So this lottery event is a real opportunity for Weibo, the kind that can't be met—not everyone can give away a million dollars domineeringly.

For many companies, KPIs are the core of their work. Even if you report an advertising budget of one million yuan, it will be seen that your advertising case did not invite stars or buy out prime-time advertising time. Millions of dollars are given away for nothing, so if your superior didn't get angry and fired you on the spot, that means he really has a good temper.

Therefore, this activity is difficult to imitate even if other companies’ operations look envious. Most companies are directly stuck in the process of applying for a budget. After all, isn't there a saying that goes like this:

The first person to praise women as beautiful as flowers is a genius.

The first person to praise a woman as beautiful as a flower is a mediocrity.

The first person to say that a woman is as beautiful as a flower is a fool.

It’s the same in advertising. In the final analysis, creativity is the most important thing. If you uniquely propose this plan and implement it, then you will be a big player in the advertising industry in the future, but if you see Hongyi’s success, you want to follow it. If you draw a scoop, others will only say that you are imitating Hong Yi, and the gain outweighs the loss.

In short, under the vigorous promotion of Weibo, Hongyi Koi, which many people are looking forward to, has officially entered the lottery process.

Fang Xi was first asked on Weibo at the beginning of the event, should the winner of this award be decided internally?

This is also the usual process of many lottery draws. The money is handed over from the left to the right, and the money is taken out for the audience to see, and finally returned to their own pockets, just to use some money as a gimmick to promote.

But Boss Fang definitely doesn't need it. Not only that, Boss Fang also instructed: The more open and transparent this lottery draw is, the better!

So for this lottery, Weibo even set up an organization certification number, and broadcasted it to the 5 million viewers of Weibo to go to the notary office for a period of time, detailed filing records, and the huge notary money that has been paid for this fairness.

In this regard, Weibo directly paid for it, so it should be regarded as the budget for activities sponsored by Weibo.

And after the notarization by Wangjing City, and the 24-hour countdown set by Weibo itself, the annual koi event led by Hongyi is finally coming to an announcement day. Weibo is asking netizens After receiving their opinions, they also cooperated with Douyu to set up a live broadcast room, and a millionaire was drawn out after the live broadcast.

And this live broadcast is of course inseparable from the departure of the prize sponsors, the oral broadcast of advertisements, the flattery of each other in the middle, etc., etc., etc., Hongyi only sent a personal opinion under Fang Xi's instructions, and now Fang Xi has it too An annoying feeling: the budget of 1 million is indeed an advertisement in essence, but Weibo is too much fun, right? Do you really think you are the protagonist?

But fortunately, Fang Xi looked at the background users of "Sweeping", there are already 12 million registered users, and the next stage of promotion will soon start, and then there is no need to bring Weibo to play, Get the most out of your publicity!

In short, after experiencing a series of moth activities, at ten o'clock in the morning of the New Year's Eve, Douyu opened the live broadcast room specially opened for Weibo again, and a fat-looking management team of Weibo came on stage to talk to the audience A hello is said, and the camera cuts to a screen in the center of the stage.

The lottery draw on Weibo itself relies on a script similar to the one-click lottery draw. This time, the retweet volume reached 5 million. In order to eliminate all accidents, Weibo used the most basic manual lottery lottery. Although Fang Xi was a little disdainful The blog's behavior of rubbing hot spots, but Weibo's busy work for this lottery is indeed real.

After a simple operation, the supervisor clicked the mouse and fed back the result to Hongyi official blog.

Afterwards, under the operation of the lottery script, Hongyi also announced the latest results:

“Congratulations to the user whose Weibo ID is @非常人的公共重量 for winning the title of Hongyi Koi of the Year and a prize worth 2.34 million yuan sponsored by Hongyi and a group of sponsors. The notarization of this lottery is valid ..."

It doesn't matter what Hongyi said later in the official blog. For many players, this is probably the sound of heartbreak, but after that, no one really cares.

Because this lottery is one in five million, the real majority of people are in the rhythm of the denominator, and this lottery does not require any complicated operations to be honest, just follow and forward it, and then bind the software that can scan the code for payment. . Not to mention, many people find it quite convenient after using it.

And Fang Xi, who was salting fish at home, received a call from Liu Hai:

"Boss, our Weibo fans have lost one million followers."

Paying attention during the lottery draw, and canceling the level after the draw, this is also my routine operation in the past, Fang Xi doesn't think there is any fuss.

"Don't worry, we can start promoting the next stage of our activities."

And at the airport in Haifang City, Yu Jiashu was waiting with his roommate for the plane to return to his hometown for the New Year.

During the winter vacation, the two young people found a winter job to hone themselves, so they didn't return to their hometown until this time.

The two people at the airport were bored and were watching the live broadcast of Hongyi's lottery draw.

"If you win this lottery, can you give me 100,000?"

Yu Jiashu looked at the results of the lottery and shook his head: "No."

"???" The roommate wondered, "Have we lost our false intentions?"

"Of course." Yu Jiashu nodded sincerely:

"But I really won the lottery!"