Number One Game Designer
Chapter 401 Playing games like walking on eggshells
The more he worked on games, the more Fang Xi felt that the one-shot sale of previous games was really not a way out for game producers.
Because in fact, as long as there are no unfamiliar people who do business with this model, this is basically the truest portrayal of small businesses in ancient times:
Begging grandpa to tell grandma to invest a sum of money into the game:
After working hard on research and development, there is no money for publicity and development, so it goes to the street.
Xuanfa has worked hard on research and development and has no money, so he rushes to the street.
Both publicity and development are reliable, and it sells well, and then use the money earned to prepare for the sequel.
It sounds like you have invested tens of millions of dollars in each game, but in fact, as long as one game crashes, no matter how well you did it before, it will be of no use.
Don't you see, EA's Biosoft studio produced the "Mass Effect" series that has been a masterpiece of word-of-mouth in the European and American markets all the year round. As a result, when Andromeda pulled his crotch, verbal criticism flooded in, and then he wanted to rely on the game "Anthem" to save the game , As a result, after the game was released, it was the last nail on the coffin of Shengruan.
Although the reputation of each major manufacturer among players is directly full these days, for game company investors, it is not too much to tread on eggshells. Who knows what will happen to your next game? Even the people and the company are gone?
In this way, it is no wonder that big companies often skip tickets. For them, skipping tickets before release is nothing more than being scolded by players without pain or itching. Like "Anthem", it directly brought the company into the abyss of eternal doom.
As far as Fang Xi is concerned, the reason why he makes more money than other companies is because the game is doing well on the one hand, and the deeper reason is that he follows the sustainable development strategy-don't laugh, what Fang Xi said is serious.
Hongyi won in the change of game sales model, and Fang Xi also worked hard to blur online games and stand-alone games. Online games that must be played online and stand-alone games that do not need to be played online.
Now everyone has a computer, and the Internet is not an expensive service, so most of them understand that the current games are not divided in this way, but for Fang Xi, all games need online content, and traditional ones can Multiplayer online to compete together or do tasks together to make friends. Even small-made games can have points competition, online assistance, etc. There are also creative workshops, friends watching games, etc. Generally speaking, as long as you Think, always can find online content.
With online content, there will be interaction between players, and with interactive content, you can turn to the community, and to the player community... Well, can players leave? For some players, the player community of the Honghu platform is also a game in a sense, and it is also a very sticky game.
Honghu Platform Fang Xi’s writing was simple at the time, but how could this thing that has absorbed 20 years of game experience in the previous world be really that simple? It has formed a close-knit relationship with the games on its own platform, using the content to lock players firmly in it. As long as Hongyi doesn't die suddenly, it is impossible for these players to leave this platform for a while. , and as long as there are players, how can it be impossible to make money.
But in general, these strategic things are still a bit far away. What Fang Xi has to do is to cooperate with Lu Wanqi to finish this carnival smoothly and beautifully. The best rewards for players!
Shangxi of Hongyi Carnival threw out the blockbuster VR game. Everyone in the carnival can queue up to experience VRF1 and experience the feeling as if they are in a virtual world. But for the outside world, this is no less than an earthquake. Hongyi invented New technology, and now it seems that this technology is applied in a very wide range of fields, and all game media are also proud of it. This feeling is like everyone is a sports student, but Hong Yi, who is usually good in physical fitness, suddenly turns around. I went to get a top score in science.
Not relying on sports expertise to go to Yenching University, this simply makes other companies that also make games feel ashamed: Everyone makes games, why did you suddenly become a research institution?
There must be some dissatisfaction, but no matter what, Hongyi's carnival is being held now, and it has attracted the attention of many other industries to come here, and many small companies are also counting on some uncertain games in their company to be here. Carnival got an investment to share the risk, so this matter will definitely make Hongyi shine, but no company came out to sing the opposite, so Hongyi's reputation became stronger and stronger.
"FANG: Hongyi invented the technology to enter the virtual world"
"Hongyi may launch e-sports in the virtual world"
"Hongyi announced that the future of human beings may become information creatures"
The news is destined to spread more and more outrageous. Fang Xi didn't say anything about it, because all exaggerated claims about VR may be realized in the future, provided that the time that may be spent in the middle is ignored.
Compared with Fang Xi's calmness, Lu Wanqi was a little restless. The two returned to the small command room after the fan meeting ended. At this time, Hongyi's carnival was coming to an end, and the day's finishing work officially began. There are only two people in the command room now.
"Isn't it good for us to let those media report randomly like this?" Lu Wanqi is relatively a real person, and there's nothing she can do about it. After all, when she graduated, she always worked in an office when she was planning, and Hongyi later came to do the same. Numerical planning and dealing with numbers, for her, 1 is 1, simple and clear, and now many media have been promoting VR as a good thing, but gradually they start to say something, which makes Lu Wanqi flustered.
"Let them talk if they like to talk." Fang Xi smiled lightly and didn't care about this at all:
"The mouth is always on someone's body, and the pen is also in their hands, so we can't control what they say, and at the same time, what they say is actually none of our business."
Fang Xi patiently enlightened her step by step. Lu Wanqi's thinking is very important in technical aspects, but if you want to look at it for the future, you should change this thinking as soon as possible.
"And the criticism and praise we receive are essentially the same, but generally speaking, just don't pay attention to them, because these things, if laymen believe their reports, it means that these laymen are really insignificant, and of course those who really want to cooperate will only If you look at our official news, then don’t worry about it.”
"And the most important thing is," said Fang Xi with a long sigh: "VR technology is still in its infancy. For us, it is time to get twice the result with half the effort. This kind of reputation can gain a little bit."
Lu Wanqi frowned: "I remember I took a look at the plan you gave Xiaolan, isn't it a VR game that you are going to develop?"
Fang Xi shook his head: "It's still an old problem. Now the cost of single-person VR equipment can't be reduced at all, so we can only sell it to rich people. On the one hand, we can get back a little money, and on the other hand, many of these are expired experiments. Models, like the first generation of prototypes, we do some technical sealing and directly process 1.4 million for a set, and 1.6 million for the second-generation prototypes, which are prices that ordinary people can’t afford now.”
Lu Wanqi was dumbfounded. It’s not that she has never seen the prototype. She also visited the VR research room. The first generation of prototypes is like a medieval plate armor. Not to mention the feedback from the game, the equipment alone can’t be worn without a good physique. .
Seeing Lu Wanqi's expression, Fang Xi smiled: "There are more people in this world who are taken advantage of than you can imagine."
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