Number One Game Designer

After embarking on the road of making games, Fang Xi's thoughts about the New Year have faded a lot.

The production length of most games is measured in years. For example, this year Hongyi completed a carnival, and then opened many game projects. As a result, none of the big projects can be completed in a short period of time, so Fang Xi Standing on a high platform and pretending to be aggressive, on the one hand, I really want to pretend, on the other hand, I have no intention of celebrating.

The annual meeting ended smoothly, and the atmosphere of the whole annual meeting ended in a happy atmosphere for both guests and hosts when everyone was able to receive money.

Unsurprisingly, the headlines of game news on the second day were Hongyi’s annual meeting. Among them, the golden platform made of real gold attracted enough attention. The other finale news was Hongyi’s company. On the way, they made a high-profile announcement that they were going to do charity.

The East and the West have their own difficulties when it comes to philanthropy. The West is well-known and well-known. Many rich people are only frightened by the high inheritance tax and blood-spitting gift mechanism in the lighthouse country, so they use charities to avoid tax reasonably and Can play a trick of taking money out of the left pocket and putting it in the right pocket.

For example, the tax bureaus in the West are the most ruthless, but if you have a certain amount of charitable money each year, you can be exempted from a lot of taxes, so basically every rich man has his own charitable fund , Most of them will announce that all their assets will be donated to (own) charitable organizations after their death. The question is, who is in charge of this charitable organization? Of course it's my son! This is the classic left-handed and right-handed, not a penny is missing, but it can still be called a philanthropist for nothing.

So the first reaction of European and American players seeing this news is:

"Did Fang have an illegitimate child? Or is he trying to avoid taxes?"

There is no corresponding system in the East, so the charity here can only be done from the heart, and the players can only praise Hongyi's announcement of charity:

"Boss Fang is doing well."

Charity rules are complex. In the first part, Fang Xi first adopted the method of Ant Forest on the payment software. Every purchase can accumulate a point, and finally the points can be exchanged for saplings to be planted.

This part is relatively complicated, and most of the players directly skip to the second part to view Fang Xi's original settings in this time and space, which are also closely related to the players.

"All players can use their own game's platinum badge (full collection badge) to exchange for points. The number of points worth the platinum badge is dynamic, and it will fluctuate accordingly according to the price of the game, the number of players, and the difficulty of collecting the game. "

"For example, "Ice and Snow Night Sky", which is currently the most played survival game,

Its customs clearance process only takes seven hours, and it only takes about 21 hours to complete the full collection. The game is priced at 62 yuan, and its platinum badge can be exchanged for almost 15 camphor trees. "

"At present, Hongyi's main game "Assassin" costs 274 yuan, and it takes about 65 hours to collect it all. Its platinum badge can currently be exchanged for a sapling of the most expensive Populus euphratica tree."

Platinum badges can be used for charity!

Players spread the news all over the place, and within a short period of time, the players quickly exploded with huge power. Countless players forgot to eat and sleep in the community to study which games would be more cost-effective to buy if they wanted to plant more trees.

There are also big guys who have released some tutorials for the fastest Platinum badge in the game. In the short period of half a month from the middle of the New Year's Day to the Spring Festival, the user activity index of the Honghu platform has risen by 50, and the trend is good...

At this time, many companies also began to come back to it: they said it was charity, but Fang Xi’s charity of exchanging platinum badges for saplings was clearly another game, in the name of charity, to drive the kindness in the hearts of players to get platinum badges together, The means are not unwise.

But what if you understand it? The heart of many companies is only despair, because the operation of this "game" is based on Hongyi's huge user base and strong financial strength around the world. What do they have? They are just a one-shot sale of a game, and they are still in the stage of making products, instead of switching to user experience like Hongyi.

As for the operation of this project, Liu Hai quickly came to Fang Xi with the first question:

"Boss, for our charitable greening project, all the saplings redeemed by users are planted in the northwest region for the time being, but now 23 of the players on our Honghu platform are players from foreign servers, all over the world, and the saplings they exchanged for platinum badges are also planted. Is it in the Northwest?"

Fang Xi raised his eyes: "Otherwise?"

"Is this... the public opinion is not very good?"

"Of course it's not good... so we have to take the initiative!" Of course, there is no need for our own people to hide it: "It would be great to let foreign players plant trees for us. You must first understand that charity and environmental protection have no borders. It's for the protection of the earth!"

Liu Hai is not stunned, he tasted Fang Xi's words and read the meaning:

"Boss, charity and afforestation do not have national boundaries, but the benefits derived from charity and afforestation do have national boundaries... I will formulate relevant publicity methods now!" Liu Hai fled quickly.

Fang Xi looked at himself, the director of the operation cluster, a little worried: Didn't you say that Liu Hai has a high degree of education? How stupid is this brain.

The Beacon Country subsidizes the United States every year with financial means through the US dollar, so he doesn't feel any embarrassment in using games like this to let players from all over the world contribute to China's environmental protection. Everyone is the wool of the world, and they also occupy an environmental protection cause, who is afraid of whom.

The fact is as Fang Xi thought, North American players are quite critical of spending time and liver badges to plant trees in China, but the United States is also used to being the world policeman, and they still have a consistent arrogance towards China. This arrogance makes them Too lazy to fight for such petty profits... So Hongyi's tree planting business developed rapidly.

What probably surprised all the clusters inside Hongyi was that they thought they were a game development company, but the most eye-catching thing this year was the VR and AR technology of the high-tech development cluster, which was established less than half a month before the end of the year The philanthropic and environmental protection cluster of the company made another sprint at the end of the year. As a result, a game company had no results in games this year.

"We should have two important games on the market next year, so don't worry about it for now."

Regarding Xiaolan's internal call for the establishment of a group in Hongyi, Fang Xi, the voice of stripping the game, was noncommittal.

"Besides, our most important pillars now are "Eternal" and the Honghu platform. Without these two, our "Hongyi Group" is just a castle in the sky, and it will disappear when the wind blows."

"So not only can they not listen to them, but we will increase investment in game research and development next year."