Number One Game Designer

As Han Junren felt, the "Extraordinary Racing" comics released by Hongyi are of surprisingly high quality.

The national comics in this time and space are not as weak as in the previous time and space. National comics and Japanese comics have played back and forth, each has its own unique style, and no one has completely crushed the opponent, so the size of this market Not small.

But the difference from traditional comics is probably that traditional comics are still commodities, so all comics need to consider sales, but the comic "First Speed" does not.

This comic, which was born out of the game "Extraordinary Racing", is essentially a promotion of the game, so in this respect, the comic does not need to consider the point of making money. For Hong Yi, spreading fame is the Earned, as for the loss of money for comics, it can only be said that it is a normal publicity fee.

In the common saying, this kind of behavior is a standard way of losing money and making money, but fortunately, this yelling is indeed earned:

In the manga market survey in the second half of August, the index of "First Speed" on the user side is basically the best. The market survey of manga will generate a comprehensive index, which will consider the market share of a manga. Rate, user follow-up rate, evaluation and word-of-mouth, etc., an index is made according to different weights, and on this data, the full index is 100, and Hongyi's "First Speed" is the best with an index of 92 points. The second-ranked "Wild World" is an old-fashioned manga with an index of 73. Compared with the two, it looks more powerful than Hongyi's manga.

But at this time, some other voices began to appear on Weibo.

First of all, the index score of this comic is produced by one of the largest comic journals in China. After they released this index, the official blog of "Extraordinary Racing" directly reposted the Weibo published by this company and expressed gratitude and appreciation for the comic. celebrate.

But what made this Weibo operator confused was that the Weibo, which usually only had more than 10,000 replies within 24 hours, entered a runaway mode after he retweeted it. In just one hour, the comments on this Weibo had already It has reached 15,000, and the number of messages is still growing.

After clicking on it, it is basically a short comment:

"Just kidding?"

"Could you please concentrate on playing your mentally handicapped games?"

"Chafan score? Really shameless?"

"What is there really to be proud of? Can your comics make money?"

...

There are still many such microblogs, and those who specialize in microblog operations are of course not rookies. They randomly browsed through the profiles of two users, and when they clicked on them, they were filled with lucky draws or star microblogs, although we cannot say arbitrarily This kind of account is a navy, but relatively speaking, the probability is quite high.

In terms of promotion and public opinion, it is common to encounter trolls, but it is a red flag when you encounter organized trolls, which means that you have been attacked and you need to come up with a solution.

Naturally, public opinion and public relations do not need a small operation to worry about. He quickly reported the situation, and then opened the official blog of "Extraordinary Racing" to the turtle shell mode, temporarily restricting the comment rights of some passers-by, and slightly suppressing the ever-increasing comments. I gave it a little control, and finally selected some relatively healthy and uplifting ones from the comments. This is the limit that an operation can do when facing the attack of the water army. If there are more, it will not belong to me.

The report of public opinion belongs to the first-level report, and the situation was quickly handed over to Liu Hai. Liu Hai briefly checked the situation, then explained the situation and made a backup copy for Fang Xi on OA. The report will be in Xiaolan's hands first, and then Xiaolan will make a simple rating of the information according to the situation and then submit it to Fang Xi, otherwise Boss Fang will have too much news to read in a day. Although I know that this hierarchical filtering may sometimes overlook some important situations, relatively speaking, this is the best that Boss Fang can do.

After the situation is submitted, it is natural to deal with it.

In a way, the battle of public opinion and trolls in Weibo in modern society is a bit like the hacker wars in the early days.

There is one of the simplest and most useful tricks in hacking methods: dos bot attack. Attackers will use some simple viruses to infect dozens, hundreds, or even thousands of computers, and then manipulate these computers to attack their own targets in a unified manner, using the powerful computing power of multiple computers to directly break through the opponent's firewall.

The same is true for public opinion on Weibo. The bots used by hackers are like water armies in public opinion attacks. The IP of the other party, follow the clues to find a real person to meet solo and so on.

Hongyi is not short of people or money. They chose to contact the Weibo official on the one hand, and on the other hand entrust a technical team to locate the identity of the attacker.

The reason for the attack on the surface is actually quite simple. Liu Hai can understand what happened after a quick search. The reason should be this score. It was a fan of "Wild World" who complained about this comic at the beginning. The fans of the old fans posted a "fan letter" on Weibo, portraying the comic author of "Wild World" as a dreamer who is dedicated to the dream of comics, and then said that such a dream chaser worked so hard The work was actually trampled and humiliated by a newly debuted manga work in the ratings. This fan clamored that "First Speed", a brainless face-slapping work full of copper smell, could get a high score of 90, either Shady, or this player is not good.

After reading it, Liu Hai just wanted to clap his hands and say it was wonderful. This article basically covered all the elements of the current public opinion attack, pointing at others, cursing at others, swearing at others, playing one another, selling feelings, etc. If two comics Didn't even read it. If you just read this article, Hong Yi is a typical example of doing all kinds of evil. In this article, Fang Xi became a nouveau riche who humiliated dream chasers with two bad money, which is annoying.

Of course Liu Hai knew that this was not true, among other things, he thought no one was more suitable than Fang Xi for the word dreamer. But he was worried that if he was really a fan of "Wild World", he would easily lose his mind after reading this article, which he didn't want to see.

And there is another problem that this rhythmic man is probably not a fan of "Wild World". This second manga and the manga group are just a weapon he uses to attack Hong Yi.

After sorting out what to do now, Liu Hai also sorted it out.

First of all, contact the author of "Wild World" to make a joint statement.

Secondly, track down the person with rhythm, and start from all aspects at the same time.