Number One Game Designer

For Afeng, the daily live broadcast is still an old problem.

How to be conscientious and open-minded to live broadcast and mix time.

So we have seen a lot of anchors who like to chat, like to fight the landlord, and even like to watch videos together during ward rounds. Isn’t it because this is an excellent way to spend time?

Afeng, who makes fish, has been doing live broadcasts for a long time and knows this well.

After the broadcast, it directly stated that we will not broadcast the game today, let's watch the news!

Sand sculpture netizens in the live broadcast room talked a lot about it:

"Ah Feng is preparing to receive re-education?"

ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм\u003cFirst release, domain name, please remember\u003e "It must be the hot dance news of Korean girls!"

"Surprised, Ah Feng actually opened the video website!"

"Mixed time booking!"

"150 hours of live streaming per month, 200 hours of water paddling live streaming!"

As a veteran paddling driver, is Afeng afraid of this? Obviously not afraid! Let's listen to the headset explanation:

"Brothers, be quiet, I have a message, please listen carefully."

"In the past, the European and American powers played well, and EA took care of the United States."

"Youbi lives on the coast of the Mediterranean Sea, and the goods are on behalf of the new year. There will only be endless bugs to poison the world."

"At this time of national calamity, the four quarters are turbulent, and the culture retreats, which makes the oriental culture melt, and the players suffer from swords and magic."

"Now there is Hongyi, attacking San Francisco in the west, and foreign friends are full of praise...I'm sorry, I can't make it up later."

There was a lot of discussion about this barrage again:

"What did the Sand Sculpture anchor say?"

"Here is a deranged anchor, we can approach it quietly from behind..."

"Let's go, the host doesn't have any protein."

"I guess the host is talking about the San Francisco Comic Con two days ago, Hongyi is on fire."

"Yes, I, who doesn't pay much attention to games, have heard a lot of people talking about it."

Ah Feng coughed twice to cover up the embarrassment of being uneducated just now:

"Ahem, that's right, today we're going to talk about Hongyi first, many of you should still remember the Killing Planet I played some time ago..."

So in this live broadcast room where games were supposed to be in full swing, Afeng used the Fat House Happy Water with one hand and the microphone with the other.

The speech is impassioned, or burst into anger, or slowly shed tears, it makes the hearer sad, and the seer can only sigh:

"Sand sculpture is enough, I am convinced."

"The anchor is like this, we have to call the police?"

"What's the use of calling the police, this should call the mental hospital."

"Psychiatric hospitals also charge for admitting patients. This money..."

"Crowdfunding, this is my dime, the anchor goes!"

After all, it was Afeng's explanation that made many friends realize that Hong Yi's boss is actually the producer of the killing planet that he played before, and even though there was a page that players didn't like games, but this San Francisco show also showcased highly anticipated stand-alone games!

"woc? Started a business like this in a year? Almost caught up with me."

"Let's save it upstairs, there is a company left by my father, let's carry it forward, how about you?"

"Fixed my old heart."

"But by the way, the promotional video of Hongyi is pretty good"

"Zombies, exciting, I like it."

"Hey, upstairs, I saw how the zombies have become so lost."

After watching the promotional video soon, Ah Feng also opened the Honghu game platform that he had downloaded before, and skillfully switched to the game store. There were already some game previews in the store, and the second version of Eternal and Left 4 Dead was updated. The trailer, the game Portal, has also appeared. In addition, there are three game trailers. There is a small tree bud mark in the lower right corner of the three games.

Afeng has also studied this, and he proudly pointed to the marks of the three games to show the audience:

"See, this logo, let me tell you, Hong Yi is no longer the company that makes web games to cheat money in your impression.

Among them, there is a support plan called the Youth Project, which is dedicated to almost free investment in game producers who have no money to make games, and the games they make can be sold on their platform. This is very important for the game industry. It’s really a good thing for me. In the future, there may be more and more fun small-produced games, and I, Afeng, will have more and more live broadcast options. "

"A good thing is a good thing, but how much is it to survive?"

"Here's the money, give me the game quickly! When will this game be available for purchase!"

For these barrages, Afeng shrugged:

"Don't talk about you guys, I really want to buy it too, but the news from Hongyi said that the pre-sale won't be until the launch time is confirmed, so I can only wait. It's better than those games that are pre-sold and then skip tickets All right."

"I'd rather he pre-sell the ticket first and then skip the ticket."

"I'd rather pre-sell the ticket first and then skip the ticket."

"11"

Afeng shrugged. In this regard, he and Shuiyou are the same. They both hope to open the pre-sale as soon as possible, but Hongyi doesn’t let go, saying that the pre-sale must be confirmed after the game is completed. Afeng It is also helpless, I have never encountered such a stubborn company.

Fang Xi and Lu Wanqi in Los Angeles spend a lot of time on the road every day, and the traffic problem in this city is also an old problem. Lu Wanqi, who was really bored stuck on the elevated highway, also asked Fang Xi why he didn't pre-order it first.

"The pre-sale link is both good and bad. For most game companies on the market, pre-sale is almost equivalent to borrowing chicken and laying eggs. That is to say, for example, the budget of a game is 45 million."

"4444...45 million?" Lu Wanqi stuttered a bit, does a game need so much investment?

"Is it a lot?" Fang Xi shrugged. It may be that there were too many masterpieces in the last time and space, and they were often worth hundreds of millions of dollars. The investment of 45 million did not surprise Fang Xi at all.

"Assuming 45 million, generally speaking, there will be no company that will directly allocate 45 million to your producer for you to make games. Basically, it will be divided into initial investment, mid-term addition, and final payment, which means a sum of money. A sum of money will be given to you, and the next payment will be given to you after you have spent all the money, and the pre-sale will be responsible for the final payment in this link, that is to say, use the pre-sale money to spend in the final stage of game production.”

"There are such benefits." Fang Xi stretched out his index finger: "The first point, of course, is to help the company avoid risks. The second point is to raise the expectations of players. After you spend a sum of money to buy it for a year and a half You can only play games, and your sense of anticipation will slowly rise to the peak within half a year, and then explode at the moment you play. But there is a problem with this, that is, you must not skip tickets."

"Suppose our game is launched on May 1st, and players now buy drinks and wait for the stars and the moon to wait for May 1st, but guess what if we announce in the middle, sorry we missed the ticket, and have to wait for June 1st to play, what will happen? Sample?"

Lu Wanqi understood a little: "The player's sense of expectation will be frustrated."

Fang Xi nodded: "And this kind of frustration is devastating. The first bounced ticket will be discounted in half, the second bounced ticket will be cleared directly, and the third time the players will lose trust in you."

A not-so-typical example of this in the last time and space is the well-known crowdfunding game Star Citizen. From 2012 to 2016, this game raised a starting fund of 140 million knives, and there were additional players in the next two years. The fundraising finally reached a scale of 200 million knives, and then this much-anticipated game experienced the resignation of the producer, the unclear use of funds, and the mistake of changing the engine midway, which a small studio would not make. Said that it completely destroyed the confidence of fans, and later some radical fans even took this game to court, intending to recover their funds, and this game is still today, judging from the released trial content, it is difficult to let People believe that this is a game with a huge investment of 200 million US dollars. Of course, the official claims that this game will continue to be developed for a long time. Whether this Star Citizen is a scam or not, we can only wait for the answer.

But in the process, Star Citizen undoubtedly told others very well: Don't draw cakes, something will happen.

For Fang Xi, Hongyi's capital chain is healthy now, as long as it is steady and steady, there is no need for such means of creating a sense of expectation.