Old-time musicians

Chapter 128 Modern Management Model of Symphony Orchestra (4.8K 2-in-1)

"Will you visit some top music critics or musicians to create more noise in advance? Go to attend some high-society events to increase your personal appeal? Or discuss with the record company a future exclusive ticket discount policy?"

Joan speculated on several currently popular art management methods, as well as the methods Fan Ning used.

Judging from the response, she didn't seem to have guessed it right. She leaned back in her chair and said, "Well, Caroln, what I'm most interested in is actually the 'afternoon tea until you throw up' in your description."

"To be sure, we need to confirm this with Sir Viadrin." Fan Ning said, "Well, the initial direction for the opening season has been decided. Next, we will discuss the departmental structure design of the old symphony orchestra. "

He once again distributed a small piece of pre-printed printing paper to everyone.

"Six departments? Slightly more in number than the current symphony orchestra, and the names are different." Luo Yin read carefully and compared the management models of mainstream orchestras in his impression, "Art Committee? This is the first one I Have you never heard that the Arts Committee is the musician department responsible for the performance? "

"Music Department? Performance Department? Aren't they all responsible for internal affairs? What's the difference?" Kaplan looked back and was confused.

This world not only "emphasizes inspiration over theory" in art, but also lags behind in the field of arts management. Even among the top ten orchestras, management is still very extensive.

Their market performance and public response are entirely driven by their extremely high-quality musical performances.

Fan Ning also believes that content level is fundamental, but a scientific operation and management model can often leverage strengths and avoid weaknesses, making the bad less bad, making the good even better, and making the orchestra more capable of resisting risks.

Therefore, Fan Ning's structural model is completely based on the modern symphony orchestra management model of the previous life. Of course, he pays more attention to the "guiding ideology" behind it rather than the superficial "same form", so he made a lot of simplifications To adapt to the actual art industry here.

"You may think it is different from what you have known before, so I will explain it to you starting from the art committee." Fan Ning held up the document.

“The first management principle of the old symphony orchestra was ‘limited degree of autonomy’, and the implementation of this principle relied on the artistic committee.”

“This is the core department of the Old Symphony Orchestra, where all artistic-related professional decisions are discussed and made, including artistic assessment and training plans, including performance repertoire, record production and mid- and long-term rehearsal plans, as well as the staffing of each part. , departure or stay, chief appointment and guest conductor invitation, etc. ”

"It is led by a few core members. The members theoretically include all formal musicians, but in fact it is just a trend. After the orchestra is established, I will only temporarily include some musicians into the art committee, and then add a group regularly every year , every musician who enters has a vote to influence the decision-making.”

"Musicians are the core strength of a symphony orchestra. When I give them high salaries or economic status, I will also give them political status. This will give them a stronger sense of ownership and make them more active in making suggestions for the development of the orchestra. Making the team atmosphere more harmonious will also give them another direction of progress every year. After all, there are too few principal and deputy principal positions in an orchestra, and being included as members of the art committee also means that the orchestra recognizes that they have older qualifications. Better ideas and better technology.”

Speaking of this, Fan Ning explained with a smile: "But the so-called 'limited degree of autonomy' principle is also reflected in this: the list of new additions every year is decided by me, and their weight in decision-making voting is not equal to mine. As a commander, , I will still take the power of life and death in all matters of the orchestra into my own hands, and be responsible to my followers and appreciators with the most perfect artistic performance.”

This seems to be an unheard of and quite superior system. Luo Yin couldn't help but think about it.

Think about the chief conductors or music directors of other orchestras, who are either too loose or too arbitrary in style. Although Mr. Fanning still has full control of power, he has more troubles in avoiding personal limitations and the risk of being deceived. Be clear-headed and respect art and artists more.

“The second is the principle of ‘ticket integration’.”

Fan Ning continued: "To be specific, I will separate the 'ticket management' business that used to be attributed to finance and the 'customer service' business that was attributed to internal affairs, and integrate them into the publicity and marketing department, turning it into a 'comprehensive operations department'. Concert pricing strategies, ticket production and issuance management, contact with sales outlets, and high-quality music fan maintenance services are often in the same up-and-down chain as publicity and marketing. Such integration facilitates unified actions, formation of synergy, and elimination of internal friction within the department. "

"Whether everyone can make money in the future will all depend on the 'Integrated Operations Department'." He smiled when he said this, "So, in the early stages of the band's operation, I will pay more attention to this department and teach them step by step how to set sales targets. Decompose and implement plans, how to research art market preferences, how to analyze peer promotion strategies, how to serve music fans with different consumption levels, how to plan and organize art activities, and select appropriate media and GG agents, etc., what sales I have to learn funnels, cognitive communication strategies, and PDCA working methods. If the person in charge of this department does a good job, his salary will be higher than others in the future, and I have to carefully select the candidates. "

Everyone began to listen and became stunned.

“The third is the principle of ‘separation of music performance’.”

"This is what Kaplun had been wondering about before. Why is there a 'Music Department' and a 'Performance Department'? It's very simple. Music and performance are separated. The internal affairs directly related to music belong to the former, and those indirectly related to music belong to the latter."

"For example, the collection, organization and printing of music scores, the distribution and collection of scores of each voice during rehearsal, the registration and organization of musical instruments, the distribution of orchestra consumables such as strings, rosin, and trumpet oil, the notification of rehearsal plans, the tuning of pianos, harps, and timpani, the attendance and assessment of musicians, the statistics of travel subsidies for performances, and the reception of external artists, music critics, collectors, and media personnel belong to the Music Department."

"And those responsible for lighting, Costumes, props, firefighting, security checks, ticket cutting, maintaining order in the concert hall, contacting external theaters, setting up and unloading the stage, audio-visual equipment and daily material collection, transportation, and actor accommodation are all under the Performance Department. "

Fanning smiled softly: "Believe me, this will make everyone's work experience more comfortable and efficient than ever before, and make the relationship between musicians and housekeeping staff extremely harmonious. At the same time, it will greatly improve human resource efficiency. "

If other symphony orchestras can learn this idea, their housekeeping level may change qualitatively, and there will be no more oolong incidents outside of music. Kaplun, an enthusiast who has listened to too many live performances and visited too many theaters and concert halls, was dazed at this time.

"The rest is relatively simple. The administrative department is responsible for personnel finance, government relations and external personnel management. There is also an 'art management department'. I temporarily adopted the structure of the previous Turner Museum, with two managers in charge of exhibitions and auctions and 20 staff. There is one more manager here, and the Art Committee does not have a manager, so we still recruit 6 managers."

Three major principles: "limited degree of autonomy", "ticketing integration", and "separation of music and performance". Six major departments: "Art Committee", "Administrative Department", "Comprehensive Operation Department", "Music Department", "Performance Department", and "Art Management Department".

After Fanning explained this set of modern symphony orchestra structure borrowed from the previous life, he began to explain the details to everyone one by one.

Originally, Fanning was talking about discussion, but now everyone nodded like crazy, and Kapron and Olga were taking notes seriously throughout the whole process.

Luo Yin sat upright, holding a pen and supporting his chin, watching Fanning's explanation intently, with light flowing in his blue eyes.

Speaking of which, I did have a vague feeling before that Mr. Fanning not only has superb musical talent, but also seems to have some brains in art management.

But from this point of view,

Damn it, it’s still unclear whether his artistic achievements or his business status will reach the “master” level first!

The exchange at Professor Anton’s villa started after dinner and lasted until nearly 10 o’clock in the evening, when everyone stretched and stood up.

“Mr. Fanning, you live far away alone, do you want me to take you back to the East Mecklen District?” Luo Yin asked.

“No, you go first.” Fanning tilted up the easy chair, resting his arms on the back of his head, with no intention of going back.

“Oh.” She nodded thoughtfully.

“Kapulen, why are you in a hurry to change your shoes?” Fanning asked.

“Ah?” Kapulen stood up in confusion.

“You don’t want to learn conducting? I’ll take the first class today while I’m here.”

“Oh, okay, okay.” Kapulen made a look of understanding and sat back on the sofa.

"Come on, Mr. Kaplun." Luo Yin raised his fist towards him.

After those people left the house one after another and waved goodbye to each other, Kaplun stood up again, said good night to Fanning and Hiran, and walked to the door, bent down to change his shoes.

"What are you doing? Are you okay?" Fanning called him again.

"Ah?" Kaplun stood up again, "Professor Fanning, is it really a class?"

"What else?"

"Okay, okay"

It's not unexpected to call for a class, this is the same as the preparation for the interview.

Two minutes later, Olga and her daughter sat back on the sofa and waited, and Hiran was watching with interest.

Kaplun drew out his baton and stood in front of the seven-foot piano "Ktisibio" as if facing a great enemy.

"Why are you so nervous?" Fanning almost felt that he was going to fight with the members of the evil god organization.

He smiled and shook his head, sat down in front of the piano and opened the piano cover: "Meyer's opera "Rinuccini" Overture, I play, you swing."

"Good."

After Kaplun trembled and gave the hint of the preparatory beat, Fanning played a powerful octave with both hands, and the brilliant theme entered directly from the 6\\/8 strong beat.

Kaplun's movements were very consistent with the standard positioning of the academic school. He used his waist as the base, his head as the top, and his left and right shoulders as the width. His left and right hands moved within their respective ranges, and the center line met his head without crossing.

After the presentation of the overture, Fanning raised his hands and commented: "The six basic skills you demonstrated last time are indeed very solid in practice. The hitting line, reflection line and beat point are clear and stable, the point swing is sharp, and the line swing is smooth and relaxed."

He was referring to the point swing and line swing of 2\\/4, 3\\/4, and 4\\/4 beats that Kaplun played on the train that day.

Kaplun smiled embarrassedly.

"So let's set the bar high. Do you know what the problem with this song is?" Fanning then asked.

"I'm a bit restrained and stereotyped, and I'm not good at controlling complex systems." Kaplan answered immediately, and it was obvious that he had been thinking about it all the time. "For example, the brilliant forte at the beginning, I couldn't express with precise gestures. The maximum intensity of my emotions is expressed, and the same is true later. Once I fully release my reasons for loving a certain section, my swing will be out of control, or once I reach a section where certain parts of the voice enter one after another, I can't help but enter. Trying to maintain the state of mechanical counting..."

"Have you ever wondered why?"

"The professor who taught me said that it is because the basic skills are not yet proficient enough. Once they become physical instincts, they will naturally be able to allocate energy to solve the problem of emotional inadequacies."

"Then what's the solution they gave?"

"They told me to practice more basic skills, and then they kept demonstrating those passionate and accurate swings to me, and even broke down the movements so that I could find inspiration."

...It can be seen that they know how to do it themselves, and they really want you to learn it, after all, you spent so much money. Fan Ning shook his head and smiled.

"Capron, your problem has nothing to do with 'finding feelings', nor has anything to do with 'not being emotionally in place'."

"Ah?" Not only Kaplan was stunned, but Xilan who was watching was also confused.

"Let me ask you first, what do you think is the core characteristic of a good conductor?"

"The movements are chic, elegant and passionate, fully mobilizing the emotions of the musicians and the audience?" Kaplan replied tentatively.

"Wrong." Fan Ning shook his head.

"The first core of command is 'accuracy', or the accuracy of swinging the racket."

"Some people will say, doesn't this mean that the conductor is just keeping time? If the music only keeps pace with the time, without any ups and downs, can this be called a good conductor?"

"Of course it's not, it's not 'precision', it's called 'mechanical'."

"The so-called 'accurate' means: your entry and closing timing of more than twenty parts is accurate, your grasp of the elastic speed of music is accurate, and your instructions for the intensity changes of each segment are accurate. , your layered control of timbre and color is precise, and your interpretation of the emotions conveyed by expression terms is precise..."

"Conducting is indeed a time-tapping job, but these all belong to the category of time-tapping. You use the baton and body or facial expression cues. If you keep the time well, your performance will naturally be high-quality."

"There are exceptions. For example, in works from the early or medieval period of Authenticism, the composer provided relatively few hints beyond the notes. This requires the conductor to use his musical literacy to dig more into the 'hidden rules' of the period and style."

"Another example is my teacher, Professor Anton. His works also have too few hints and require extremely talented conductors and orchestras to complete the true intention in his mind. This objectively led to the failure of his debut and his current cold reception. ”

"But in fact, for most orchestral works, as long as you lead the orchestra to make all the 'explicit rules' marked by the composer, and then grasp the 'unspoken rules' corresponding to the period and style, you will have completed a 'young artist's performance" ' level interpretation, on this basis, if you can properly integrate your personal style, it will be a 'famous artist' or 'great artist' level."

"And I also learned from Teacher Anton's lessons and marked extremely detailed instructions in my works. If you 'beat' the time, you can accurately compose the previous "First Symphony" or the future "Second Symphony" "Everything on it, your interpretation will be as authoritative as mine."

"Then how can I swing the racket accurately?" Kaplan couldn't help but ask after hearing this, "So it's still a question of basic skills. I'm not familiar with the six swing modes, right?"

"No." Fan Ning shook his head, "You practiced correctly and solidly, which made you a qualified conductor assistant. To be honest, I don't even know how many times you repeated the decomposition movements and how many scores you studied. , you have formed a muscle memory of the trajectory and landing point of each swing..."

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"Then I..." Kaplan's eyes widened.

"The biggest problem that hinders your advancement is that you don't know why you need to do those actions."

"In other words, you don't know where the so-called dotted swings and linear swings come from, why the movements need to be broken down in such a way, and why changing the rebound line of a certain bat line can change the speed and intensity of the band. …”

"Okay, 15 minutes will let you know the core issues of command, and then the formal teaching will begin. You first forget about emotions and feelings, and temporarily put aside the basic movements you learned before, and wait for you to Once you have mastered the precise swing, you will naturally embark on the path of pursuing your personal style based on your own artistic understanding.”

Fan Ning smiled indifferently when he said this, and raised a slightly longer pencil to serve as a baton.

"Now let me start from the beginning and tell you the movement principles behind the 'physical process' of 'swing'. They are the origin of various command techniques and command movements. I will restore the process to you step by step and demonstrate the so-called 'swing'. How was the shooting method designed?"

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