Old-time musicians

"This is just a small income"

"No, I mean in terms of the huge expenses of a large comprehensive art hall"

"There are only two records on sale now. When the four records of ten concertos divided by solo instruments are released, the monthly income in this business area will be more stable and generous"

"Don't worry, 5% of your soloists will go into their personal pockets"

"But expenses will also increase day by day. The cost of providing courtesy to luxury brands is not as low as you think, so we still need box office performances and sponsorship from gold owners. The three parties are working hard now, but we are still not well-off. Our first lady of flute may not have a good tea break in the future unless we can save enough cash flow to cover several years of expenses"

"Really, this is not a home account. Such large numbers will be a daily situation in the future"

"Don't look at me like that"

No matter what Fanning said, he didn't get any response. When the first reaction to the two remittance slips ended and everyone began to savor the meaning.

In a span of two months, he earned two huge sums of 90,000 pounds and 70,000 pounds, which is enough to make a considerable number of wealthy people ashamed.

"Congreve, the tickets will be issued in a week. Tell us how to sell them and come up with some ideas."

This sentence finally took effect. Everyone began to think about their future livelihoods. The fat black gentleman opposite also put down the tea knife: "Mr. Fanning, to be honest, I have only run a restaurant."

"Then you talk about restaurants."

Congreve took off his monocle, pondered for a while and said:

"Generally speaking, when launching a new product with a higher price and high-end specifications, or a combination of dishes plus a distinguished service extended meal package, I will set the price a little higher, a little higher, and then make a gradient discount trend."

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"Give me some details." Fanning asked.

"For example, from the time of accepting reservations, the first day is 30% off, the second day is 20% off, and the third day is 10% off. There are also limits on time periods and sales quantities. Sometimes, I will deliberately imitate the content of new products or service packages, and not deliberately guarantee how high their quality is. When they are gradually announced and displayed, the price has returned to normal."

"Why?"

"Well, my personal understanding is that guests who make reservations in advance will gain a sense of confidant, "using trust in exchange for discounts." Guests who gradually increase their bids to full price after knowing the content later will feel a sense of missing out, "It's better to trust from the beginning to get discounts."

"'Early bird ticket' thinking." Fanning nodded and uttered a word combination that no one had heard of.

Hearing this term, Congreve himself was subconsciously stunned.

"Go on."

"Oh, okay. For example, when there are multiple new products with similar prices, belonging to the same category but with different subdivisions, customers often find it difficult to make a choice. At this time, I will encourage them to choose "all". Pick two new products and order them to enjoy a 10% discount, and pick three and order them to enjoy an 80% discount. If you are worried about limited appetite, it's okay. You can choose to cook another part next time you come."

"'Package' thinking." Fanning continued to nod, and at the same time added a simple and rough compliment in his heart.

You are really a talent.

Several major psychological marketing methods of modern art management in the previous life were understood by this senior tea artist in advance by crossing the border + learning without a teacher.

"Carlon, so Mr. Congreve's idea, do you plan to refer to the first or the second?" Sheeran asked.

"The first and the second, let's make a joint attack, Mr. Congreve, the follow-up will be handed over to you."

"Joint attack?" Sheeran looked a little confused.

"Afternoon tea is over today." Fanning threw half a strawberry into his mouth, "Let's get back to work."

On the first day of November, tickets for the opening season concert of Turner Hall \u0026 Old Symphony Orchestra were officially sold.

For this cultural event, even an intern reporter who has just been in the industry for one day will not worry about not having enough food to write a press release.

Because the highlights related to it are too dense and too much talked about by music fans.

It is too easy to throw out some topics that can trigger heated public opinion based on reporting facts.

-As a newly registered orchestra, the Old Symphony Orchestra was directly ranked first among the third-rate orchestras in the third quarter orchestra rankings announced by the central cultural department in early October. Does this mean that the Empire has too high expectations for its future progress?

-Its music director Carloen Fanning offered a salary standard of the top ten orchestras, which is 4 times the industry and 6 times the bottom line, for a third-tier orchestra. Is this respect for talent or blind self-confidence? Is the artistic management ability of this talented musician really on par with his artistic talent as rumored? How many months can the orchestra survive in the face of the reality of the market test?

——Mr. Fanning claimed that he would innovate the system of "Composition Studies". As of the end of October, he had completed the teaching of "Introduction to Harmony" and "Introduction to Counterpoint". Will he launch a complete book textbook after the introduction of the four major sub-courses he envisioned is completed? Will this really change the pattern of Theolian's art theory and music education?

Other events need to "dig out" highlights, but here we need to struggle with what is the brightest and how to give up other highlights and highlight them. After all, news reporting is not writing a paper.

Under the bombardment of these highly controversial and gimmicky trends, news such as "The second album has been transformed into a piano solo, and the first order is close to 8,115 copies, far exceeding the conventional standard of 5,000, and directly won a four-star flower rating" is only worthy of being at the bottom of the news pyramid structure, with "In addition, it is understood that..." to introduce a short paragraph.

Various reports flowed out from various media, like snowflakes and paper flakes.

But a few experienced mainstream media and people in the industry with a keen sense of smell finally found a highlight with the biggest gimmick and the strongest public opinion, and began to add fuel to the fire and report it in an eye-catching way.

——This series of concerts actually has no performers and repertoire!

Yes, you heard it right, the tickets have started to be sold, the money has started to be collected, and they don’t even know which artists are on the stage and what songs they will play!

This is more than just a big gimmick, there is no practitioner who can understand what is going on!

Many people thought they were playing a game of hide-and-seek.

Didn't this conductor Fanning record a radio "trailer" last time? This genius idea is really clever, and now there are a lot of imitators.

So many people have been paying attention to the radio programs of major channels recently, but they can't hear anything when they prick up their ears.

It's not hide-and-seek, but I really don't know what they are going to perform.

From the official promotional leaflet of Turner Hall, it only sells tickets but doesn't say anything: this bimonthly opening season will run from Friday, November 28 to Wednesday, December 17, with performances every other day, a total of ten shows, and there are two types of ticket prices, 30\\/20\\/15\\/10\\/5 pounds, and 36\\/24\\/18\\/12\\/6 pounds. The repertoire is still undergoing final optimization and adjustment, which will be announced soon, so stay tuned.

It directly broke through the standard of the top ten symphony orchestras. I'm afraid that there are only a few shows in the world that are so expensive in a year.

This price is obviously a bit too much.

But then, everyone noticed two tips on the leaflet:

The reason for the difference in the two ticket prices is that the great, brilliant, internationally renowned legendary pianist "Lee", who has made countless music fans crazy, will return to the stage after a long absence after nearly 14 years, and meet the audience at the 1st\\/5\\/10th concert respectively.

The tickets purchased one week before the ticket opening are called "early bird recommended tickets", and they are 40% off for days 1-3 and 20% off for days 4-7.

Not only surprised, but suddenly it seems more acceptable?

As a concert that invites the legendary pianist "Lee" to make a comeback, I increase the price by 20%, which is reasonable, right?

Fanning and "Lee" cooperate, and you can listen to it for just over 20 pounds after the discount for the 36-pound guest ticket?

Even if the other seven concerts without "Lee" are 40% off for the 30-pound guest ticket, isn't this the price of Fanning's summer festival concert? You have to know that at that time, Fanning's reputation as a conductor was not as great as it is now. The group he led was still a student group, and the level of the soloist Miss Sheeran was not known before.

Music fans began to move.

But not many.

The conductor's accumulated fame, the huge discount of 40% off, and the appeal of the legendary pianist "Li", at the end of the third day, 30% of the tickets for the three concerts were sold, and 15% of the tickets for the other seven concerts were sold.

Fanning did not think that this would create a miracle of selling out on the day of ticket opening like the summer art festival. It was definitely impossible.

Because this is not a single concert, the number of seats has increased, and it cannot be demanded that it takes the same time to sell 1,000 items as it does to sell 100 items. The listening needs between different concerts will also replace each other to a certain extent-as long as it is a series of music season performances, there is this tendency, and it was the same before.

And more importantly, many fans who are waiting and watching really have no idea in their hearts. They don't even know what will be performed?

Even those fans who have already bought it feel a little dazed after spending their money.

I seem to have never experienced such an unknown consumption, which makes people feel that what they bought is not a concert ticket, but a lottery ticket.

Especially looking at the words "Kent Night·Old Symphony Orchestra Opening Season Concert·No. x" on the ticket.

Music fans said that I don't understand myself.

Things changed on the fourth day of ticket sales.

In addition to the previous promotional leaflets, Turner Hall officially launched a poster material to various media channels, which has more information.

In each of the ten concerts, there will be a premiere of a large orchestral work conducted by Fanning, such as the pianist "Lee" will perform a piano concerto to show his brilliant skills and profound understanding of music after 14 years of accumulation!

This time, things are a bit explosive!

Premieres are not common, and large-scale works are even less common. I originally thought that it was just a heavy arrangement of new works at the beginning and end, but I didn't expect ten shows? All large-scale works?

Who doesn't know how good the concertos written by this conductor Fanning are? Ten shows at a time, that is at least ten? Including the piano concerto presented in cooperation with "Lee"?

Even if you go to find out with the mentality of "I want to see if you are really good or just write ten shows to make up the number", then this show is worth watching!

And those who think more deeply realize that the quality of the steel association that can make "Li" agree to cooperate cannot be bad?

At the end of the seventh day of ticket sales, 75% of the tickets for those three shows were sold, and 60% of the other seven shows were sold.

The fans who bought during this period are more or less regretful.

They all bought "early bird recommended tickets"

Is there something wrong with my brain? Why buy 20% off when you can't buy it at 60% off?

Damn, I missed out on the VIP tickets, record discounts and autograph sessions at the last summer music festival. I vowed that I would never get one again. How come I got lost in his hands again! ? ! ?

More of these people said, I don’t understand myself.

And the fans who bought earlier suddenly realized something.

This “early bird recommendation ticket”

“Early bird” not only implies the meaning of the proverb of the Hoffman people, but the word “recommendation” also makes me feel the faint trust between me and the old symphony orchestra. Although I didn’t know what the orchestra would perform in the first few days, I firmly believed that it must be good, so I made a reservation in advance with the attitude of “recommending to everyone”, and the orchestra also returned my trust with a very high discount.

This naming method of conductor Fanning is wonderful.

Suddenly I felt that there was an invisible spiritual communication between us.

On the eighth day of ticket sales, under Fanning’s high-cost investment and deliberate rhythm control, all the media in the empire, big and small, suddenly came out in droves and began to broadcast the latest official trends of Turner Hall on various channels.

The repertoire is finally revealed!

And it comes with a series of too many elements, punching the flesh!

Ten concertos will be premiered, covering four types of solos: piano, violin, flute, and cello, and live records will be recorded by instrument classification;

In addition to the legendary pianist "Lee", Miss Sheeran will continue to perform, and the first flute and cello who participated in the premiere of the "First Symphony": the same two talented girls will also appear in front of the audience;

The former Turner Art Museum will reopen, and the bimonthly art exhibition held simultaneously with the opening season concert will be open to the public with 40 representative paintings of Vincent and another 200 excellent works of his followers;

Fanning The conductor announced that a new art school "Impressionism" has been born. In the second half of the three concerts of pianist "Li", he will invite the famous composer Mr. Virgil and the talented young composer Miss Lausanne to bring their latest works to everyone. They will be linked with the art exhibition, and let music fans appreciate the charm of light and shadow in a way called "combination of sound and picture";

Conductor Fanning will also present a unique large-scale orchestral work at the final closing performance to convey to the art world his attention and appreciation for the emerging art trend of "Impressionism".

This series of blockbuster bombs made music fans who bought the "early bird recommendation ticket" in the first seven days call it a good guy.

Look, look at the sincere explanation attached:

"As you can see, this season has many performances, many new works, many soloists, many composers, and also involves new art trends, involving coordination with the art world, so there were some unexpected delays in the finalization of the plan. Thank you again for your understanding and support."

I bought it right before, but it is still wrong to hesitate during the process!

In the future, for concerts of old symphony orchestras, just go for it as soon as the tickets are available!

And others

It hurts, it hurts too much.

The ticket price has returned to the original price.

Some people are ready to pay the full price, but more people are starting to hesitate, should they wait until next time? Next time, they will definitely buy it right away.

Just as these people were holding the latest promotional materials and flipping through them with trembling hands, they found

It seems that there is a chance to save it by "correcting the mistakes"?

Although the "early bird recommended tickets" have been discontinued, Turner Hall has launched a "package ticket" mechanism!

- Only in the first two price ranges, you can choose any combination of ten concerts. Buy three tickets, 10% off; buy five tickets, 20% off like 4-7 days; buy ten tickets, 40% off like the beginning!

What a fucking surprise!

There is no such thing as a third time, and you are really a fool if you hesitate!

On November 8, 20 days before the first performance, at 11:30 a.m., all ten concerts of the Old Times Symphony Orchestra's opening season were sold out.

Some people immediately put their tickets in their pockets, while others went through a complicated mental journey, the degree of which was similar to that of some media that initially mocked and then changed their tune at the speed of light.

Everyone still didn't understand what they shouldn't understand.

But they were shocked.