One Guard

"Toby, a little further to the left!"

"Are you still going left!? Are you sure you saw it correctly?"

"I'm sure, Toby. Just fucking do it, if you still want to go home and sleep."

At four o'clock in the morning, at the entrance of the American Airlines Center Arena in Dallas, several workers were decorating the exterior walls of the arena with brand new posters. This kind of thing is usually done in the early morning when no one knows. When the fans come back the next day, the poster will have a brand new look.

"Today's technology is really advanced. In just a few hours, the poster has been produced." The worker named Toby chatted with his partner while moving the poster.

"Adidas worked overtime to make this, and there may be more sophisticated versions in the future. Hey, did you watch tonight's game?"

"Did I watch tonight's game? That's a stupid question, man. I was there! Mike Conley had no power to fight back under the pressure. I seemed to be watching an NBA star and an NCAA player. Students play basketball." Toby said while gesticulating. When it came to tonight's game, this guy who has been a Mavericks fan for 10 years became particularly excited.

"Okay, stop it Toby, I think you can talk like this all night. The poster is ready, come down and appreciate the fruits of your labor!"

Two workers turned on the night lights on the wall. On the largest billboard on the right side of the American Airlines Center Arena, a brand new poster produced by Adidas for Yiyang has been installed.

"This guy is really great, isn't he?" Toby put his hands on his hips and stared at Yiyang's poster in fascination.

"He's just getting started in his career, man."

On the poster, Yiyang yelled and pointed at the floor. At the bottom of the screen, a few simple words are written in white fonts.

"Thisismyhouse!"

※※※

Adidas' "This is my place" themed advertisement has become a popular advertising plan in the playoffs around the world. Even CCTV5 will broadcast the TV commercials edited by Adidas on a rolling basis throughout the period. On the Internet, countless people imitated Yiyang's celebration gesture of pointing his finger at the floor and yelling, which has undoubtedly become a popular element.

Yiyang's classic post-game celebration in the game against the Grizzlies was used by Adidas Unlimited packaging, which greatly stimulated the sales of its products. Although the "This is my place" celebration is not Yiyang's first. Before Yiyang, Tracy McGrady and Wade had celebrated game victories in a similar way, but with the promotion of Adidas, Yiyang has undoubtedly become this The "spokesperson" of the action.

Before the playoffs began, Adidas did not expect that its brand would benefit greatly. If Yiyang now has his own signature shoes, God knows how exaggerated the sales will be.

This year is the last year of the contract between Adidas and Yiyang. Although Adidas stipulates in the contract that Duffy is not allowed to have contact with other sports brands before the contract expires. But Adidas also knows very well that now the three brands of Nike, Anta and Jordan must have made good conditions and are ready to hit Yiyang's face. After all, this guy's commercial value has been fully proven.

Rather than sit back and wait, Adidas decided to take the initiative. So when Mark King, general manager of Adidas North America, pushed the contract he proposed to deputy general manager Ryan Armstrong, Armstrong's surprised expression was like Columbus discovering the New World.

"I have to remind you Mark, we signed Derrick Rose with a sky-high contract last year. If you want to use this price to acquire Yiye again, it may have an impact on our company's finances!" Armstrong is a conservative. A believer, he only likes to do things that are certain. But Armstrong is not sure about Yiyang's future.

"The financial impact? God, have you seen the revenue it has brought to the company in the past three years? Compared with endorsement fees, it has brought us greater returns.

Better too! If we don't take action now, Nike and Jordan will definitely snatch him away. I think you don't want us to fall into a passive situation again. Last year we finally won Derek. This year, we have to take advantage of the victory and get Yi also under our command. In this way, our endorsement lineup will be able to compete with Nike in the next ten years. "Mark Jin's expression was very excited. He seemed to have seen the bright future of Adidas and Yiyang.

Two general managers with completely different ideas have completely different attitudes towards renewing the contract with Yiyang, but there is one thing that Armstrong cannot deny. If Yiyang falls into the hands of a competitor, Adidas's earnings will definitely be affected, or even have a huge impact. Even if it is to prevent their opponents from having such a money-making machine as Yiyang, they must take it down.

"But this contract...isn't it too big?" Armstrong looked through the draft contract again. There were no problems with the terms and other aspects, but it was the contract amount that made Armstrong a little worried. Even Rose's contract is not worth mentioning compared to this amount!

"This is indeed not a small amount, man. But believe me, if you want something in return, you have to give something. What you should be thinking about now is how to deal with Bill Duffy's old gang. Maybe they are not satisfied yet. Such an offer." Mark Jin smiled at Armstrong. It seems that the general manager has made up his mind to renew the contract with Yiyang.

"When are you going to talk to Duffy about this? After the season is over?"

"Our contract with Yi will expire in June, and it will be too late by the end of the season. Therefore, I want to negotiate this contract with Duffy now and immediately, and must not leave anything close to Yi for our competitors. Chance."

"As you wish, Mark. I'll leave for Dallas now and get back to you as soon as possible." After Armstrong finished speaking, he picked up the contract draft and prepared to leave.

"Wait!" Mark King suddenly stopped his deputy general manager.

"What, you changed your mind? I just said the amount of this contract is a bit too big." Armstrong smiled proudly. Although Mark is passionate about his work, sometimes he is still too emotional.

"No, I haven't changed my mind, I just want to go there with you in person!" Mark King stood up, and then Armstrong discovered that Mark King had already changed into a precious Armani suit. This guy turned out to have a plan. Also, how could he, as the general manager of North America, be absent from this contract negotiation that is likely to change Adidas' market positioning?

※※※

On the huge indoor basketball court, only Yiyang was still shooting shots silently. Someone pushed the door open, and Nowitzki stuck his head out and waved to Yiyang.

"Go back and rest early. There is a game tomorrow night."

"Yes, I understand, Dirk." Yiyang nodded lightly, and then continued to devote himself to his additional training.

After Dirk closed the door, Yiyang was the only one left on the basketball court again. Yiyang took a deep breath. His training clothes were completely soaked, but this guy had no intention of stopping. After all, this guy's success was not achieved by luck.

After shooting a few more balls on the basketball court, Yiyang's cell phone suddenly rang. The Chinese defender didn't think much about it. Usually Vignali would call him at this time to say good night. Of course, it's still only afternoon in the United States.

But when he picked up the phone, the number on the caller ID surprised Yiyang. Bill Duffy, this manager who never bothers him easily, would definitely not come to him if it weren't for some special circumstances.

Yiyang answered the phone anxiously, thinking that no matter how exciting the business contracts were, he would reject them all. During the playoffs, I can't be distracted by other things.

"Where are you now, boy!" As soon as the call was connected, Bill Duffy's anxious voice came from the receiver.

"I'm at the training ground, what's wrong?" Yiyang looked confused. Could this guy have flown over again?

"I just landed at Dallas-Vaughns International Airport and will be at your door in forty minutes!"

"When will you notify me before coming?" Yiyang shook his head. Bill Duffy seemed to make a surprise attack every time.

"It's too late to inform you. Are you still practicing? Put down the basketball and go home quickly. Today, we have a very important contract to sign."

"Important contract?" Yiyang scratched his head. His contract with the Mavericks will not expire until next year. Even if he renews it in advance, he will have to wait until next season. That being the case, what other contract is important?

"God, don't you care what brand you're signed to?"

"I don't care, because you have arranged it for me." Yiyang's answer was very honest. As long as there were business activities on weekdays, Duffy would help Yiyang take care of everything smoothly.

"Okay... Mark King plans to visit your home in person today. We will most likely sign the next cooperation contract on your mahogany dining table worth 3,000 US dollars."

"Mark King?"

"Awesome, I should have expected it..." Duffy shook his head. Yiyang really didn't care about anything other than basketball. "Mark King, general manager of Adidas North America Division. Your contract with Adidas will expire in June, so they want to talk to you in person about renewing the contract in advance."

After Duffy explained it clearly, Yiyang suddenly realized. Time flies so fast, the three-year endorsement contract signed that year has expired in the blink of an eye. Yiyang looked at the basketball in his hand and smiled. It turned out that it had been so long since he entered the field of professional basketball.

"You can just talk to them about contract renewal."

"Are you kidding me, kid? Do you think this is still a trivial fight for three years and millions of dollars? I don't dare to make any decisions without you here."

"Is it possible that they can still offer me a price of hundreds of millions of dollars?" Yiyang and Duffy were joking, so he deliberately used an exaggerated number.

"You're right this time, kid. It's 250 million US dollars in ten years. It's up to you to decide whether you want to come or not."

Duffy's serious tone made the basketball in Yiyang's hand fall vertically to the floor.

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