Peninsula Asteroid

"We have already done most of the planning for EXO's comeback this time, and have communicated with several departments. The detailed text has also been read by Director Lee Soo Man, President Kim Young Min, and Director Nam. Now I give Please introduce and explain this project, as well as a summary of EXO's debut album."

The speaker was the person in charge of the record planning department. He saluted the senior executives sitting above him, then nodded with the colleagues around him, and began to read with a stack of thick materials.

"...According to last week's data, EXO's debut mini-album "MAMA" has sold a total of 236,680 copies, including 182,385 copies of the EXO-K version and 54,295 copies of the EXO-M version..."

"...sales exceeded expectations, but other data did not meet our requirements. We asked a cooperative statistics company to count the public's evaluation of the album "MAMA" and analyze it..."

"...This time the planning has absorbed the problems encountered in the debut album and improved it, and at the same time greatly changed the original style, in order to be closer to the aesthetics of the fan group..."

"………… EXO will release a regular album this time. The tentative album name is "XOXO". The company hired European and American composers to tailor songs for EXO."

"Currently the production preparations for all the songs of the original album have been prepared."

"...Three months after the release of the original album, it is expected to release the repackage version of the regular album in August, that is, the repackage album "GROWL". Two tracks will be added to the original version, and the title song will be replaced with "growl/roaring" ", created by EXO member Yuan."

"Director Li Xiuman and the record planning department both gave this song a very high evaluation, thinking that it is more popular than the original title song "Wolf" in terms of popularity."

"All the original and reprinted albums will be recorded in two versions, divided into Korean version kiss ver and Xiawen version Hug ver according to language."

"The album producer for EXO's comeback this time is personally in charge of Director Lee Soo Man."

"However, the production plan for the title song "Roar" of the re-release album has not yet been completed, including choreography, MV shooting, overall image and other aspects are still under discussion."

"..."

It's about EXO's future, all the members are listening to it, Chi Jingyuan is sitting on the side listening, thinking about this comeback from his perspective.

The direct launch of the official album, or two versions of the project, really shows the company's importance, expectations and confidence in EXO.

The albums released by artists from the peninsula music industry will be divided into different types of albums according to the number of songs included.

A single album contains about one to three songs, while a mini album contains about four to seven songs, and the first song of a regular album is generally about ten songs.

Mini albums are generally the most, because the cost is relatively low, and if the year-end awards ceremony wants to win album-related awards, it requires at least six songs in an album.

Generally speaking, most of the peninsula groups will choose mini albums for their comeback, which can take into account awards and the cost will not be too high.

According to the number of songs included, the cost will naturally be different. Generally speaking, the more songs included, the higher the cost of the album.

At the same time, the configuration of the album, including selfie cards, stickers, postcards and the like will also be better.

Then the price will naturally be higher.

A regular album is very important for a group. For a group, releasing a regular album proves that the company recognizes that you have market value, and it will release it for you if it thinks that you can get benefits, because of its cost and selling price. It is indeed quite high.

As for the repackage version, that is, the reprinted album, it is to repackage the previously released album with one or two songs, change the name and cover, and then sell it.

The follow-up reissue album has a higher degree of overlap with the previous original album, but the price will not be much cheaper. Generally speaking, the sales volume will be worse than the original album.

Selling reprints is actually a marketing method of the company. To put it bluntly, it is a kind of money-making behavior of cutting leeks. There are not many companies in the peninsula that do this, and SM is the company that likes to do reprints the most.

"Yesterday, I had people make the plan for "Roar" overnight. I think it is very good, and it has been discussed with the planning department, and the decision is to implement it according to this plan."

As Li Xiuman said, he picked up a document and handed it to the secretary next to him, and then the secretary walked a few steps and handed the document to the person in charge who explained it just now.

"...The MV of "Roar" was filmed in one shot to the end, without post-editing, creating the feeling that the members personally operated the camera..."

"...The style design reflects the young male charm and handsomeness of the members in the simplest way. The theme clothing is mainly suits, school uniforms and baseball uniforms."

"The design of the playing uniform will imitate the pattern of the player's jersey, with each member's name written on the back, and each member has his own iconic back number..."

"..."

The person in charge picked up the material and scanned it, his eyes lit up, and he read it aloud at the same time.

"Many of the opinions on the production planning of "Roar" were put forward by Jingyuan, and I have marked them. They are all very excellent opinions."

"The members themselves compose the songs, design the style, and shoot the MV. This is something our company has never tried before, and it is also a very good promotional material."

"During the album release and pre-heating, the publicity department should use this point as an entry point for promotion. The role of Jingyuan must be revealed. At the same time, people will be sent to follow the entire production process of the song and make highlights for the reprint. Sold together with the album.”

Li Xiuman began to explain the task in a deep voice.

"Inside."

The publicist who was named immediately stood up and answered.

"As for the choreography, Jingyuan, it will be completed by you and several standard choreographers in the company. The style you described to me before is very good. It must be done in the fastest time and not affect the production of the album."

"Gui, I will try my best."

Chi Jingyuan stood up, saluted and answered.

As expected, Lee Soo Man didn't dazzle him. Basically, he adopted all the important points mentioned in the opinion report he submitted two days ago, and also asked him to participate in production and choreography.

"Wolf" is not yet known, but for the song "Roar", it was made clear through this meeting that the main supporter is Chi Jingyuan.

Although it is foreseeable that this song will feature a lot of Chi Jingyuan’s parts, this time it is not about praising people from parts or C-position shots, but it has risen to a higher level, directly lifting Chi Jingyuan to almost the level of producer. s position.

If "Roar" becomes a hit, it is foreseeable that Chi Jingyuan will receive the most dividends among all members.

The editor informed me that it should be on the shelves next month, so I will save the manuscript in the next few days.

Thank you all for your rewards, monthly votes, recommendation votes and encouragement. Thank you very much.