Peninsula Asteroid

"Are you suggesting that EXO's comeback next year should not be in the format of the original and reprinted double albums used in the regular first album?"

While looking at the stack of printed planning plans that he just got in his hand, and looking up at Chi Jingyuan sitting opposite him from time to time, Li Xiuman raised his glasses frame and asked with interest.

After the winter single was settled, and after working overtime for several days and nights, Chi Jingyuan finally completed the task assigned to him by Li Xiuman. There are several aspects to the specific method of return and the choice of songs.

It's also thanks to him that he started preparations a few months ago, otherwise he would not have been able to complete it in such a short amount of time alone.

However, Chi Jingyuan didn't write much about many details, including publicity, concept, specific style and implementation, and some details. He actually didn't know much about it. He just expressed his general ideas.

But Li Xiuman's request is just these, and the company will not allow him to participate too much in those various processes and details.

"Yes."

Chi Jingyuan took two sips of hot coffee and felt his body warm up a lot. Li Xiuman is really good. He knows that he should drink hot drinks in such a cold winter. Of course, it may be because he is too old and his body can't bear it. If he wants to change to Kim Taeyeon or some other young people, he will probably serve two glasses of iced Americano directly.

I don't know how she can drink it.

He noticed Li Xiuman's eyes looking at the materials, nodded and began to explain seriously: "The return of the original and re-release albums will look good in terms of performance because the two versions will increase the overall sales, and it will also increase the return. Frequency and exposure, to a certain extent, can be regarded as two regressions, but the cost has been reduced a lot, and it is one of the regression methods often adopted by the company's portfolio."

"However, because the re-release album basically only changed the title song and one or two included songs, it is not much different from the original album on the whole, which will also cause the sales of the re-release album to drop significantly compared to the original album. , unless the title song of the re-release is an instant hit, this trend will be difficult to change."

To be honest, in Chi Jingyuan's opinion, the so-called 'Repackage version', that is, the 'reissue album' is purely for cutting fans' leeks. Compared with the original version, the cover is changed, the title song and individual songs are included, and then Just take it out and continue to sell it, the price is still the regular professional price, this kind of deceitful behavior, except for the fans who really support and like it, who would pay this wrong money?

Therefore, the sales volume of reprints will generally be much less than that of the original editions.

The reason why the reissue of EXO's official first album last year sold more than the original is because the title song "Roar" exploded in popularity and became popular all over the peninsula. Otherwise, it would definitely follow this rule.

But it's not so easy for a big hit like "Roar".

Moreover, when the SM group returned to this model, the score algorithm was also very tricky. They calculated the sales score by adding the two versions of the album together. In fact, the sales of the two albums beat the sales of others.

Including last year's XO, which broke through the million sales ceiling, it was actually a reprint of the original version, and the combined results of several Chinese and Korean versions. In terms of singles, no matter which version is actually far from one million.

There are so many entertainment companies, large and small, in the entire peninsula, that is, SM company likes to do this to harvest fans' wallets, but many combinations are still happy.

But most passers-by don’t like the idea of ​​a “reissue album”, unless the title song of this version is really good and popular.

"Usual use of this method doesn't matter and it doesn't have much impact, but this year the group and the company have had a lot of troubles, and next year's comeback will be particularly important."

Chi Jingyuan didn't bother to point out SM's intentions, I believe both Li Xiuman and the company knew it well.

Who made SM famous and its group is popular? Try another group, will you be scolded for doing this, and can the album sell so much?

That is to say, SM and the others have the confidence to play the reprint of the original version every day.

"XO needs to restore the decline after the members left the group and even go further, and the company also needs to strongly stimulate the stock price, so I think this way of diving with a high probability of the second album is a bit inappropriate, at least because of the impact on the stock price It will be weakened to a considerable extent.”

Seeing Li Xiuman, who was looking at the project in his hand, nodded slightly, Chi Jingyuan continued: "I see that the information you gave me, Mr. Li Xiuman, shows that the planning department has previously proposed a 'reprint of the original version, each with two main titles. Returning to the mode', a total of four title songs were released within three months to bombard the music industry, but the company did not adopt this proposal."

"I think this idea is very good, but my suggestion is to split all the four title songs in the original plan, and this time I will not adopt the 'original re-release' model, but use these four title songs as the core Produce four single albums, each of which contains one or two non-title songs in addition to the title song, and release it in four months, and release a single album every month."

"For example, in March, April, May, June or April, May, June, and July next year, choose a fixed date each month, the first day of the first month, the 15th day of the middle month or the end of the month to release the single album At the same time, we will carry out song promotion activities, and the title song MV released every month will be interspersed with previews and hints of the next song."

"After the release of all four single albums, we will integrate the four single albums into one and add one or two new songs to form our official second album, which will be released in the fifth month."

"I also have an idea for the album name. I named it after our XO fans. "EXO-L" is the last official second album, and the four letters are exactly four single albums. "E" and "X" "O" and "L", this can be regarded as a kind of thanks to the fans for supporting us, I believe many fans will be very happy after seeing it."

Seeing Li Xiuman's eyes flashing and jumping up to look at his eyes, Chi Jingyuan smiled at him: "This can increase the expectations of many fans and passers-by. The songs are still those songs, but the return time will be delayed." The exposure will also increase after a long period of time. Each of the four title songs has a one-month promotion and buffer period, which can largely avoid self-beating yourself in the double-main mode, and win with multiple returns and song quality. Cover the entire first half of 2015 with EXO's voice."

"If the response is good, the stimulus to the company's stock price can be imagined."

Li Xiuman couldn't help but nodded when he heard it, and his expression was a little approving. After listening to Chi Jingyuan's introduction, he lowered his head and couldn't help wanting to watch it again.

And Chi Jingyuan seemed to think of something after a few seconds of bluntness, and then said: "In addition, I read from the information you gave me before that one of the company's original publicity plans was to spread the word in ten places around the world. The teaser was filmed in cities where UFO rumors happened, and each member went to a city. In the end, the dots of all the cities were connected into a line on the world map, which happened to be the three letters of 'EXO'."

"This project is really great, and the handwriting is really big. I feel that the moment this trailer came out, it immediately separated us from ordinary boy groups."

Chi Jingyuan applauded lightly in admiration. He obviously praised the filming plan of this trailer and did not want to be abandoned by the company. Finally, he spread his hands and chuckled lightly:

"Of course, it may only take nine cities now."

"hehe……"

When Li Xiuman heard this, he smiled helplessly and shook his head. EXO still had 10 members when planning before, but who would have imagined that there would be 9 members in less than two days.

"This method really sounds good and very novel, but the four single albums released earlier will consume part of the fans' enthusiasm, and the four title songs have also been released before, and the sales volume after the official second album is officially released There will definitely be some impact."

He was quick to point out one of the glaring problems.

"So I suggest that the release price of the single album should be lowered a bit. It is best to add up to four and the price of a regular album. After all, the cost of a single album with only two songs is not high. In terms of price, it is not much different from the 'original re-release' model. If the publicity is in place and the quality of the songs is up to standard, the sales of the regular version 2 should not be affected too much."

"At the same time, the configuration of the regular 2 must be better this time. Whether it is postcards, member cards, lyrics books, etc., it is best to bring a little bit of all configurations, and at the same time, the gifts should be more delicate."

Chi Jingyuan took a sip of coffee and moistened his lips: "After all, the comeback of the regular season 2 is really important to both EXO and the company."

"You are right about the source of the attraction, the company will invest as much resources as possible in XO's comeback next year, whether it is the combination of Girls' Generation or other activities of the company, you are definitely superior in terms of resources. "Li Xiuman nodded and made a promise at the same time.

Needless to say, EXO's ability to attract money, and just less than three years after its debut is the best period, and all shareholders of the company including Lee Soo Man also regard them as the combination that has the greatest impact on SM's stock price, not one of them.

Luhan's departure from the group SM plummeted by 10% is a good proof.

"As for the songs..." He pondered for a moment, but soon smiled: "I've heard all the songs you put in the company's music library, and they're all good. The comeback mode you planned this time is very appropriate... Counting the few songs that the company originally prepared for XO, plus the few songs you put in, the quality of the four title songs is not a big problem."

In fact, planning is easy, but the hardest part is the song selection.

For any idol group, song resources are one of the most important resources. Even in the same company, song resources are what different groups compete for the most.

There are not too many examples of taking off in place, although there are various reasons for an idol group to become popular, including the level of appearance, figure, stage charm, and variety shows. Performance and so on, but in comparison, after all, a hit song with good quality is really the most critical.

Such as "GEE" that made Girls' Generation soar, "sorry, sorry" that made SJ get promoted, and "Roar" that made EXO explode in an instant last year are all like this.

For example, at the beginning of the year, girlsday became popular with "something". It is said that this song was originally intended for sistar. I don't know what happened in the middle of the unknown accident or the confrontation, and finally it was transferred to girlsday. The group is extremely popular this year.

However, the song resources of each company are limited. You can tell that it is great as soon as you listen to it. There are only a few songs that have the prospect of a big hit. Even though some idols may not be able to hear them, most experienced economic companies are basically capable. Forecast one or two, there are very few cases of missing.

There are not many songs of this quality, and some of them are specially prepared by the company for a certain group, so choosing songs for each comeback is the most important issue for anyone.

And EXO's plan this time has a total of four title songs, and the requirements for each song must be above the level and even have the potential to become a big hit when you listen to it. This requirement is not low.

Fortunately, both SM and Chi Jingyuan can provide some help, so the most difficult problem of song selection is not very difficult for XO.

Glancing at the planning plan in his hand, Li Xiuman looked at Chi Jingyuan's smiling face and was very satisfied: "I think it's very good, and I will hand it over to the planning department for a meeting immediately, and I will also give priority to your suggestion... Jing Yuan, you may have to come to the company to work overtime these days."

Chi Jingyuan also narrowed his eyes and nodded: "

"I see, but Teacher Li Xiuman...does he get overtime pay?"

"Hahaha..." Li Xiuman pointed at him twice and couldn't help laughing out loud:

"Of course, you can drink the coffee in my office..."

………………

"Are you here to give a trophy, or something else?"

After entering the apartment, he immediately saw Pei Xiuzhi wearing red low-necked pajamas, which was exactly the same as the one in the photo sent to him yesterday. Chi Jingyuan glanced at her, and hung the bag on his back as if changing his shoes. At the same time, he smiled and asked casually.

It was past midnight now, Chi Jingyuan went back to the company to participate in the recording of "Let It Be Natural" after getting off work from the film crew, and came to the apartment after overtime work.

That's what I meant when I posted the photo before. Pei Xiuzhi called him when he returned to the peninsula from Neon, but Chi Jingyuan was very busy and a little tired in the past two days, so he didn't find time to rush over until now. .

For many artists, this time happens to be the most energetic time.

"What do you think?"

The heating in the room was fully turned on, and Pei Xiuzhi didn't feel cold, and she didn't turn off the TV she was watching just now. She stood up from the sofa wearing slippers, and walked over with two white long legs: "What do you want me to give you?" , what shall I give?"

It’s nonsense, the Grand Prize trophy belonging to Ji Jingyuan was handed over to SM by JYP on the day it was awarded by MMA, and both of them knew it very well.

It's just that Pei Xiuzhi used it as an excuse to give him a trophy when he called in the afternoon.

Turning around to catch Pei Xiuzhi who came over from Xiaotiao, the surrounding heating made him feel a little hot while still wearing a coat, this atmosphere and temperature didn't need Chi Jingyuan to say anything, he directly carried her into the bedroom... …

This burgundy nightdress is really alluring.

After taking a shower, Chi Jingyuan sat lazily on the sofa in the living room and watched TV. The late-night programs were quite interesting.

"Do you have to go to the set early tomorrow morning? Do you want to be so tired?" Pei Xiuzhi was wearing a pajamas that were not buttoned up, opened a bottle of red wine that had been left on the table before, poured a glass, and took a sip After tasting it, he sat down beside him, raised the cup, and brought it to his mouth.

"Did you like being late so much when you were filming before?" Without reaching out, Chi Jingyuan took a sip of the red wine.

"That's not true."

Seeing that Chi Jingyuan didn't like drinking very much, Pei Xiuzhi took a glance at him and took back the wine glass. She sat with her legs crossed and drank happily by herself, and the two chatted casually.

"Why did you leave another EXO? What's going on?"

"Working in the peninsula is tiring, and the company doesn't make a lot of money. After returning home, I feel relaxed and comfortable. Attending events, getting on and off the plane, and dozens of security guards make more than ten or even dozens of times more than here. It's you. Won't you go?"

Glancing at Pei Xiuzhi's calf stretched out to support him, his eyes stopped for a second on the toes painted with red nail polish, and he glanced at her and said angrily.

The nail polish is pretty, but to be honest, because I often wear high heels, the shape of my feet can only be said to be generally not very good-looking.

And the feet of most female idols are almost the same and will be deformed, especially those who are shorter and need to wear high heels frequently.

"Can it earn dozens of times, so much? But the Xia Guo members of our group haven't left yet?" She was a little puzzled when she heard it.

Turning his head to meet her, Chi Jingyuan turned his attention to the TV: "Because they are not EXO."

What he said in a flat and natural tone made him a little eye-catching, and Pei Xiuzhi couldn't help rubbing his foot on Chi Jingyuan's calf.

""Weisheng" has really become a big trend now. Speaking of which, you are really good at choosing scripts..." Seeing that Chi Jingyuan's eyes were on the TV and not at herself, she didn't care. She drank her lipstick and asked He said: "Your group is like this now, haven't you considered just becoming an actor?"

On November 14th and 15th, the ninth and tenth episodes of "Unborn" were played. The previous gratifying gains returned in these two episodes. After the broadcast, the ratings officially broke through the 6% mark. In the tenth episode It has even reached 6.5%.

What is more eye-catching than the ratings is the praise and discussion of "Misheng".

As a cable TV station, the ratings are naturally limited, but the heated discussion about this drama on the Internet is not what the ratings can show at all. You can see the plot appreciation and analysis of "Unborn" in any film and television forum And character evaluation, even in many completely unrelated places, you can see that many people casually mentioned "Misheng".

Especially among the white-collar workers, some of the classic lines in the play have become the mantra they often quote and become a part of life.

It can be said that this drama has officially become the trend of the recent film and television industry.

This also caused some of Chi Jingyuan's Du Wei to simply start making troubles on the Internet, calling for him to leave the group and become a solo actor.

Not only some fans think this way, from Pei Xiuzhi's point of view, they also think that being an actor has a lot more future than being an idol, not to mention that Chi Jingyuan has developed so well.

"Absolutely not."

Chi Jingyuan looked at the chattering MC with all kinds of funny bodies on the TV screen, laughed twice in admiration, and said without looking back: "Actually, I'm not very interested in acting. Acting is very important to me. It’s just an adjustment.”

"At that time, I chose to enter this industry as an idol because of my interest in singing and dancing. Now, I added my love for the stage, and my gratitude and gratitude to so many fans who unconditionally supported me, especially the last reason... This is the motivation for me to work so hard every day but still be busy and happy.”

"If these things disappear in the future, I may quit the entertainment circle at that time."

"What a fan favorite Oppa, do you think everyone is a rich man like you?" Although Chi Jingyuan told the truth and was sincere, Pei Xiuzhi curled her lips: "If I were you, I would definitely leave the group immediately Going to be an actor...even if I don't quit, I won't participate in any group activities anymore."

"You hate your group so much?"

"It's not really annoying...but I've seen too many since we debuted for so long, the idol group itself is not long-lasting, even the big fire group that reached the top only has a lifespan of seven or eight years, let alone our Missa is so half-dead now , the entertainment industry must be more realistic, right?"

"And I'm not the only one like this, the others are also looking for a way out."

Without feeling any guilt at all, Pei Xiuzhi tilted her head naturally while holding the goblet, looked at the swaying red wine in the glass and smiled disdainfully: "The company already has a new plan for our combination, and we will meet in the first half of next year. Come back again, if the results are good, let’s talk about it... If the results are average, the members of the group probably won’t renew their contracts.”

Hearing the words 'will not renew the contract', Chi Jingyuan couldn't help turning his head and glanced at Pei Xiuzhi, but he thought of a relative of his own age, Cui Xueli.

When the members left the team a few days ago, Chi Jingyuan had only had two phone calls with the other party. Cui Xueli cared about him and then talked about her own situation in the chat.

After FX ended playing songs early, they disbanded at the same place. The captain returned to Xiaguo activities, Zheng Xiujing joined the group to film, Amber traveled to the United States, Luna picked her feet in the dormitory, and Cui Xueli also had her own things to do. In the past two months, she has released two movies in a row. Movies are not so quiet.

Filmed in the second half of last year, the box office of "Pirate" released in August this year was very good. As of November, it had a box office of more than 8 million people. For Cui Xueli, who is new to the big screen, it started off very smoothly, but this movie she It's not a starring role, it's just a role that has been played five times and six times, and the benefits of really falling on the head are not much.

On the 6th of this month, she will release another "Fashion King", which is also Cui Xueli's first big-screen movie starring in it.

It's a pity that this drama collided with the popular Hollywood sci-fi film "Interstellar", and became one of the cannon fodder for "Interstellar" to rule the schedule.

Two weeks after its release, the box office just reached 500,000 as of yesterday, which is barely considered good among the many cannon fodder in the same period, but there is still no profit or loss point.

However, starring in movies continuously also gave her a lot of encouragement and confidence. When talking on the phone before, Cui Xueli complained to Chi Jingyuan, and also said that she 'won't renew her contract'.

Coincidentally, now Pei Xiuzhi also said similar things.

Thinking of some pictures of myself and Cui Xueli getting along, and thinking of the other party's special character, Chi Jingyuan also felt a little emotional in his heart:

'Won't renew' is 'won't renew', it's not a problem to leave the group when the contract expires.

It's good to get together and get together.