Peninsula Asteroid

Yesterday morning, in the conference room of the JYP building, Park Zhenying was listening to reports from his assistants, as well as the head of its publicity department and the head of the outreach department, on the preparations for the program "Sixteen".

It's just that the atmosphere in the meeting room is obviously a bit dull at this time, and the sound of heavy breathing can be clearly felt in the dead silence. It was extremely harsh to listen to.

After being quiet for a while, an assistant looked at Park Zhenying's face, and continued with the document;

"...The advertising price has not been fully negotiated. Although our JYP reputation and brand name allow some room for negotiation, some advertising brands are obviously not confident in the program "sixteen". The currently agreed price is not the same as ours. It fell far short of expectations.”

"At the same time, there are not many ideas and plans for the promotion of the program. In terms of warm-up before the broadcast and publicity after the broadcast, some publicity planning has fallen into a bottleneck due to resource issues."

Park Zhenying nodded after hearing that, the face that originally looked full of joy was majestic when it was serious, and it was full of momentum when it was black, which seemed to lower the air pressure around it a lot.

The past two years have really been a low period for JYP. The boy group GOT7, which was launched at the beginning of last year with all their efforts, can only be said to be tepid since their debut. After their consecutive comebacks, they will become a first-line boy group and start to bring revenue to the company. The situation of raising the stock price is far from good. It has been more than a year since his debut and he has not even won a song.

And in order to regain blood as soon as possible, not long after their debut, GOT7 was sent to Neon to debut and conduct a tour. Fortunately, the response was not bad.

In the past two years, JYP's revenue has been fully supported by 2PM's tour revenue, Bae Suzy's personal resources and advertising cases, as well as the revenue generated by his own singing.

Now JYP's stock price has fallen year after year and almost hit the bottom. Compared with 2013, it has dropped by nearly 23%, leaving less than 5,000 won. It costs about 7,000 won, so comparing the two, JYP was ridiculed by many people on the Internet as "it's not as good as a glass of Frappuccino" and "at least you can drink it".

Compared with SM and YG, the stock price of JYP is not to mention the taillights, and even the tire marks can't be seen. The so-called "three big entertainment companies" in the music industry are almost left with their names.

As the president and major shareholder, Park Zhenying is actually under a lot of pressure. Although the merger of the first and second headquarters successfully took back the control of the company last year, the company is getting worse and worse. Shareholders can't stand a lot of opinions.

So now JYP urgently needs to expand new income channels in other aspects, that is, as an entertainment economic company's job, to launch newcomers.

Some time ago, the focus of JYP's work was to launch the company's high expectations, and even opened a subsidiary company for him, known as "genius", "15-year trainee", "helped G.O.D. as a music director when he was a teenager", "studied in the United States for 9 years" ', 'A few years ago, it aroused heated discussion and widespread attention', the 'super rookie' G-Soul was widely promoted by the company before his debut, and the artists of the whole company posted articles in support of the 'super rookie' G-Soul.

All kinds of titles sound really bluffing, making people think that another rain or GD has appeared.

It's a pity that after G-Soul's official solo debut on January 19th, the response to the mini-album "Coming Home", which he wrote and composed alone, is a bit hard to describe...

After the failure to launch a solo artist, JYP's plans for this year only have the boy band Day6 to be launched in the second half of the year, and the new girl group selected by "sixteen".

Compared with the former, Park Jin Young, who has successfully launched wonder girls and MissA and has rich experience in girl group operations, pays more attention to the latter. He not only participated in all the preparations for "sixteen" from beginning to end, but also appeared on camera as the host and judge. Participated in all aspects of this project.

Moreover, "sixteen" also includes almost all the outstanding female trainees of the right age that JYP has retained over the years. Under the company's situation, it can be regarded as desperate.

In fact, the general construction of this new girl group, which members will debut and which will not, whether it is Park Zhenying himself or the company has already had a draft, the reason why a survival talent show is held in a grand way is quite a part of it. It is necessary to increase the popularity and popularity of the new girl group as much as possible to ensure the success of this new girl group project.

It's a pity that up to now, neither the advertising contact nor the publicity work has been smooth, and the market lacks confidence in JYP.

"Let's communicate again."

Park Zhenying also knew the current predicament, and did not blame the other party too much. She nodded to show that she knew it, and after a pause for a few seconds, she asked, "Any other good suggestions on publicity?"

It seems that there has been a draft for a long time, and a director in charge of publicity glanced at the document in his hand, gestured to the surroundings, and then said:

"The current program still lacks enough gimmicks and hot spots, and there is no specific market feedback since it is not officially broadcast. It is still necessary to find something from the program itself that can increase popularity and arouse discussions."

"I think it can be considered from the aspect of inviting guests. There is an issue in the plan where the members of "sixteen" compete solo with each other, and we plan to invite guests to serve as judges to comment. We think we can invite some more popular and gimmick guests here. Come, increase the early exposure and popularity of the show."

Although the recording has just started, in fact, the processes and topics of the previous episodes are of course impossible to be thought of on the spot. In fact, the company has already made plans.

This PK session originally planned to invite two guests, a man and a woman, to serve as judges. The man was originally supposed to be the rapper San E who had signed with JYP and had a good relationship with the company, while the woman guest was to have worked with Park Zhenying. Sun Jiaren who has a good relationship.

They are all within the scope, and they are relatively popular and well-known artists and guests that can be contacted.

"Who is invited?" Park Zhenying asked directly.

"According to our comparison and selection, EXO's Yuan is very suitable. He is the most popular male idol nowadays. With the success of EXO's comeback this time, whether it is the stickiness of fans or the degree of topic he has aroused. Fortunately, among the male idols, he has a certain posture of riding the dust, and he does not often appear in similar programs. We think that if he acts as a guest on the program, he will bring quite a lot of attention to "sixteen". Pay attention and discuss." Without any hesitation, the head of the department directly stated the opinions of their department.

"Yuan? He is indeed very popular, but EXO has only debuted for 3 years, so he is still too young. He is only a year or two older than the trainees participating in the show. Isn't it a bit inappropriate?"

"He himself is an idol, both his vision and consideration have his limitations, and it feels a little inappropriate to be a judge." Hearing this name, some people couldn't help but raised objections immediately.

"Perhaps we can change our original thinking. Originally, we already had some members who were confirmed to debut. In fact, the opinions of the guest judges are not very important, or that issue alone is not important. After all, it is just a reference. What's missing most from "sixteen" right now is predictable attention."

"Can you still find an idol who is more popular than Ji Jingyuan? And he has long been not only an idol, but also a composer and an actor. At the same time, we all know that in this time EXO He also served as one of the producers for the comeback album, so there is absolutely no problem in terms of qualifications."

The head of the office was a little excited to refute the opinions of his colleagues, and he spoke in a clear and orderly manner, and finally added a special sentence: "Or simply cancel the original plan for the female guests, and let Suzy replace them directly. The "some" of the two last year was so popular. , being a guest together will definitely attract a lot of attention.”

Some rhetoric and analysis seemed to have moved Park Zhenying and other staff present, and the room became quiet for a while, as if they were all thinking about the feasibility of this suggestion.

"EXO is so popular now, it's not easy to invite him, will SM agree to him coming to our side..." After a while, someone asked a question in a low voice.

"I understand what Jing Yuan said. Although he may not have any opinions at ordinary times, he still has a say in his personal schedule..."

Speaking of this, Park Zhenying lightly knocked on the table and waved to indicate that the problem is not too big: "Since the establishment of Yuan\u0026amp;suzy's temporary group last year, we have cooperated with SM on many projects, as long as he himself agrees, This is actually a good thing to say.”

"..."

After saying something, he seemed a little hesitant, Park Zhenying thought for a few seconds and looked up at the directors of the company: "Think about it again, see if you have any other suggestions and ideas... I will call him if it is officially confirmed. , It’s better to get in touch through personal relationship, just a few days later, MissA’s showcase Suzy will also be there, if it’s confirmed, I’ll ask him to meet and talk that day..."

…………

"MissA's showcase... the 30th?"

"A talent show? Hmm...Okay, brother, I see. You have already called yourself. How could I say I'm not available?"

"Hehehe, no matter how busy EXO is, it's definitely not as busy as brother..."

"Okay, then let's talk when we meet."

Chi Jingyuan smiled and hung up the phone. After the smile gradually faded, he smacked his lips playfully.

Park Zhenying said on the phone that he was invited to watch a comeback showcase of MissA in a few days, and said that after the end, we would meet and chat about a talent show recently prepared by JYP.

Speaking of this talent show, Chi Jingyuan has heard it many times from Zhou Ziyu in the past two days, and it has been like a thunderbolt. He just talked about this topic in the car, but he didn't expect that he would actually get in touch with this thing now.

The peninsula entertainment circle is really small enough.

Chi Jingyuan glanced at the date, today is the 23rd and there is still a week left.

After thinking about it for a while, he put the phone back in his pocket and walked towards the practice room. The personal relationship itself is very good, and the president Park Zhenying took the initiative to call and invite him to show his face. Although EXO should be preparing for the comeback of "X" on the 30th, it will definitely be very busy, but a few hours can still be spared.

and……

To be honest, Chi Jingyuan himself is quite interested in Zhou Ziyu's show...

…………

"I feel that the refrigerator in the new dormitory is a bit smaller. The one with the single door can't hold anything at all. Brother, why don't you apply to the company for a bigger one?"

"I also feel that it is full every time I open it, which is really inconvenient."

"Hasn't the last quarter of last year been settled? Can't we buy it ourselves?"

"This kind of thing must be paid by the company..."

On the morning of the 24th, in a studio in Mapo District, the nine members of EXO, who had finished styling and changed their clothes, were sitting on the sofa next to them, looking at the staff who were building the background and placing the reflectors, and gathered together. Chatting together in a low voice.

The topic focused on some electrical appliances in the new dormitory. Although the area of ​​the dormitory is half larger than before and the decoration is much better, with the improvement of members' income and taste, the requirements for electrical hardware have also increased a lot.

They are going to shoot the spring advertisement for IVY school uniforms later. In order not to delay the recording of the evening song show "show chapion", they woke up early again today, but compared to yesterday, they were so tired that they didn't even sleep much to catch up on the camera. , Anyway, I had a good rest today, and I was quite energetic.

Hearing the discussion of the members next to him, Chi Jingyuan suddenly thought of something, glanced at the nine members of EXO sitting together, counted from one to nine, sighed, and suddenly said with some emotion: "I Discovering this school uniform ad... We lose one person every time we shoot."

"..."

His words immediately attracted the attention of the surrounding members. They blinked and looked around, and after realizing it, they burst out laughing, "Hahaha, it's true."

"Why does it sound like I want to laugh so much when I say something so sad?"

Chi Jingyuan shook his head, thinking of his experience in the past year, he couldn't help laughing.

Since EXO’s debut, he has endorsed IVY’s school uniforms. Every year, he shoots spring and autumn commercials. Last year, Luhan left shortly after the spring commercial was filmed, and Tao also left after the autumn commercial.

It is really that every time you shoot, there is one less person.

"Then who do you think will leave after this shoot?"

Wu Shixun nodded in agreement, tried his best to hold back his laughter, and asked in a low voice.

With a smile in his eyes, Chi Jingyuan's expression was serious, and he lowered his voice solemnly and analyzed to him: "I should choose Baekhyun or Chanyeol, these two have been arguing every day because of games recently, and it probably won't take a few days. I have to turn my face and leave one by one.”

"Then we won't be eight immediately?"

"It should be seven, because there's another one this fall."

"Hahaha..." The well-founded analysis made those nearby couldn't help laughing out loud, and Baekhyun and the others who were sitting far away glanced strangely at this side.

IVY's advertising EXO has been endorsed for three years since its debut. As XO's popularity and popularity are getting higher and higher, this school uniform brand has also gained a lot of market share.

It’s just that the endorsement of school uniforms is usually a case that only rookie groups receive. Although the cooperation is actually very pleasant, EXO, who debuted for three years, is not suitable to continue to endorse school uniforms. If there is no accident, the two parties may cooperate after this year The contract will not be renewed.

Speaking of which, in the past few years, the female artists who have collaborated with EXO to shoot this school uniform advertisement are different every year, from Kim Yoo Jung at the beginning, to Xu Ruizhi who made a short guest appearance, and then to Pei Zhuxuan who has continued since last fall.

Pei Zhuxuan, who had just finished styling and changed her clothes, came out of the small changing room next to them and stood near them. She changed her previous style of dressing, and her energetic double ponytails were gently swaying in front of her shoulders. Qi Liu Haier made her age at least five years younger, and with the white shirt school uniform, dark blue sailor skirt and student makeup on her face, Pei Zhuxuan, who was obviously three years older than Chi Jingyuan, looked Just like a junior high school student.

It's just that after looking at it from the corner of the eye, Chi Jingyuan felt a little slander in his heart.

Why does it look a bit like when Taeyeon just debuted.

Although the face does not look like it.

Because it's Pei Zhuxuan's solo trip, red velvet only came to her alone, and her manager and assistant also followed. Although they are juniors from the same company, it's not very good at the moment. They get too close to each other and chat. After saying hello, sit in their respective seats.

And Park Chanyeol, who knew that he and Pei Zhuxuan were close, cast their booing eyes and glances at him. Chi Jingyuan pretended not to see it, and after meeting her, he didn't say anything, and sat there chatting in a low voice.

Soon everything was ready to start shooting.

First there was the EXO session, with a big group of nine members, then five members, four members up to a single person and other different numbers of members to shoot together, and then there was Pei Zhuxuan’s solo shoot.

It is said that spring school uniforms are actually no different from summer clothes. Most of them are short-sleeved shirts and shorts. At the same time, they also use a lot of seaside and summer styles such as plastic anchors, surfboards, rudders, and swimming rings. props to assist.

Compared with EXO's many combinations and various prop backgrounds, Pei Zhuxuan's personal shots seem to be less. After all, the main star of this new school uniform endorsement is still XO. The reason why she was able to receive this case last year was mainly due to SM push.

It’s no different from EXO being pushed and receiving this advertisement when they debuted.

"cut..."

When it came to the joint shooting session, the four members of EXO entered the country together with Pei Zhuxuan. The PD filmed and suddenly called to stop the shooting. He frowned and looked at the people who had posed, and pointed his finger: "Yuan xi, you Bend your legs a little, don't stand so straight."

"Nai, I see."

Chi Jingyuan, who was in the C position, responded immediately, and looked at Pei Zhuxuan who was standing very close to him with a secret smile in his heart. The corner of his mouth twitched slightly after hearing the PD's words, and gently moved his legs according to the PD's order. It bent a little, and it seemed that it was not as tall as before.

The meaning of PD is already obvious. The height contrast between Pei Zhuxuan and Chi Jingyuan wearing flat shoes standing together is a bit eye-catching, which makes the overall picture a little uncoordinated.

"Card……"

After taking a few pictures and changing the pose, the PD called a pause again, frowned again, and stretched out his finger here as if to say the same request as before, but he hesitated to speak, and hesitated for two seconds Then he smacked his lips, waved his hand and said directly, "Forget it, I wish you could sit down and move a box for him..."

"Ha ha ha ha……"

As soon as these words came out, the EXO members beside them, whether they were filming or watching the excitement, couldn't hold back and burst out laughing instantly. Park Chanyeol, who knew the inside story, covered their stomachs and laughed together. Their eyes were full of weirdness. I feel that the scene of Chi Jingyuan and Pei Zhuxuan in front of me is very comical.

Chi Jingyuan wanted to laugh but couldn't. He nodded helplessly, then shook his head lightly. Out of the corner of his eye, he caught sight of Pei Zhuxuan whose smile became slightly stiff. He didn't know what to say in his heart. That's good.

The PD and the surrounding staff looked at the EXO members who were smiling exaggeratedly and were a little puzzled, but they didn't mean to delve into it. The director of the scene hurriedly moved a box over, and then continued to shoot.

Chi Jingyuan felt that Pei Zhuxuan seemed a little dissatisfied because of the embarrassing scene just now, or maybe she was really a little angry. When saying goodbye to each other after the filming, she didn't look at each other tacitly like before, and smiled. After bowing and saluting, he turned around and left with his manager without even looking at him.

Although he thought it was a little funny, in fact, it was more helpless:

Blame the damn flats!

…………

"The final score is...

"EXO VS red velvet 8854 vs 6803."

"Congratulations to EXO, who won the honor of today's "M!countdown"!"

As the ribbons fluttered, EXO defeated its fellow apprentice, Laid Beibei, and once again won the March 26 "M! C" a trophy.

Entering the second half of March, red velvet, who returned last week, also officially began to compete for the No. 1, trying to win the first No. 1 song since their debut.

By this week, the myth of competing with XO for the first place had gradually withdrawn from the track, and the new alternate and competitor had become red velvet.

This time, red velvet, who returned with the mini-album "ice cream cake", can indeed be said to have turned around. When he debuted last year, the difficult situation of the whole Internet hacker has been greatly improved. In addition, the highest score was sixth in the daily list, and the physical album has sold nearly 40,000 copies. It can be said that it has its own place in the girl group.

Although it is not a big hit, it has reversed the previous situation and at the same time attracted a large number of fans and showed signs of getting out of the circle. It can be said to be a successful comeback.

For red velvet, maybe now there is only one first place to prove himself.

It's a pity that even though their comeback results are good this time, and even though EXO's popularity has obviously declined in the fourth week, it's a pity that the two are still not rivals in the same magnitude, and there is almost no suspense in the final score.

When seeing the final result, EXO felt normal and even had no disturbances in his heart, but because he was in front of the camera, he quickly showed an excited expression.

Although the members of red velvet had expected it in their hearts, they found out that the gap was still so large. In fact, although several people congratulated on the surface, they were still more or less disappointed and frustrated in their hearts.

Fortunately, this is already the last week of EXO's "call me baby", and in fact, last week, EXO has already won three consecutive championships on the three major TV stations and "show champion".

And because of the return to "M! Countdown" was taken away by VIXX, so it was a week late, but after the end of this issue, "M! Countdown" they have also graduated three consecutive championships.

It is good news for red velvet, because after EXO finishes playing songs, there will be no strong competitors in this period of time, and the possibility of them getting their first place will increase a lot.

But the bad news is that tomorrow's "Music Bank" and the day after tomorrow's "Music Center" don't have a graduation mechanism, even if EXO doesn't go to the scene to play songs, they probably won't be able to grab it.

The worse news is that next week it will be April and XO will be back...