Peninsula Asteroid

"This is the GUCCI House. It records the inspiration and historical development of the entire brand on the fashion road for nearly a hundred years since GUCCI was born in Florence in 1921. If there are important guests and partners coming, we will take them here. Take a tour.”

A group of people walked into Setimani Palace. Chi Jingyuan was admiring the walls decorated with sculptures and Windsor gold leaves and the gorgeous hall, while listening to the introduction of GUCCI CEO Pizzari in his unique and strange accent. The hall in front of you.

Pisa is dressed in a meticulous white suit. He looks very strong and should exercise regularly. His clean shaven chin and shiny forehead complement each other well. He has a deep bird's nest and speaks very quickly with a unique accent and rhythm. He is a very attractive person. An opinionated middle-aged Italian man.

After yesterday's meeting, Chi Jingyuan and the current head of the GUCCI brand have gotten to know each other, and have already sketched out each other's image in their minds.

Feeling the eyes in front of him, Chi Jingyuan smiled and nodded, showing an expectant expression.

On the second day after arriving in Florence, after visiting the brand headquarters and meeting and talking with a series of high-level executives such as the CEO and artistic director, the official spokesperson contract was officially signed. It can be said that he has in fact become a luxury brand of GUCCI. The brand's full product spokesperson in the Asia-Pacific region.

It lasts for a total of two years. During this period, the brand will use its own resources to spread Chi Jingyuan's wide range of publicity and promotion in the Asia-Pacific region, provide him with customized products and opportunities to participate in brand activities, and have priority. The right to renew or even expand the contract.

Chi Jingyuan also needs to cooperate with the brand's various promotions as much as possible, including the clothing he usually wears for public outings, and the frequency of posting product photos on INS.

A very complex contract.

Compared with being an ambassador and close friend, as a full-line spokesperson for a large region, Chi Jingyuan also has a gratifying endorsement fee.

Although compared to the endorsement of fast-moving consumer goods brands, the luxury goods industry generally has lower endorsement fees due to lower overall turnover. For celebrities and artists, luxury endorsement fees are not critical. What is more important is to borrow the brand. Raise the profile and promote the profile, but compared to Peninsula’s endorsements in the local market, this endorsement fee is already very considerable, higher than the combined endorsements of more than a dozen brands on Peninsula.

After the contract was signed, the entire SM team, including Park Jae-hyun, breathed a sigh of relief. After officially becoming the spokesperson, Ji Kyung-won did not start shooting commercials non-stop. The brand was very considerate and arranged a series of tours for him. journey.

It includes a visit to the headquarters of GUCCI and Kering, a visit to the GUCCI Garden, Digital Service Center, Art Laboratory, GUCCI house and other brands with great historical value and iconic buildings, and is accompanied by senior executives throughout the process.

At the same time, after landing in Italy, whether it was hotel arrangements or various itineraries, GUCCI had already arranged it for him. Only later did Chi Jingyuan find out that the treatment of directly signing a contract with the headquarters and even visiting various places was not something that everyone could get. It can be said that this is the first time for a Peninsula artist or even an Asian artist to have a spokesperson. Jun Ji-hyun, who previously endorsed the GUCCI watch product line in Peninsula, did not receive this treatment.

The treatment very straightforwardly shows the brand's attitude and importance to the partners.

Although during the contact, the brand staff still showed the arrogance of a top luxury blue-blood brand in many details, but in terms of treatment and attitude, it can be said that all aspects have been done well...see They really value this new Asia-Pacific spokesperson and their strong ambitions for the Asia-Pacific market after changing the art director and main design style.

Because Chi Jingyuan is likely to make them a lot of money...

At this time, Chi Jingyuan, led by the CEO himself, visited the GUCCI house located in Setimani Palace.

"Anihasay, welcome to GUCCI house..."

Looking at the group of people walking in, the manager who was responsible for showing them around and explaining them immediately greeted them enthusiastically. After saying hello to Pizzari, he looked at Chi Jingyuan with a smile and said hello in blunt Korean.

Although the tone was strange, the attitude was really good and even made Chi Jingyuan feel flattered.

"Ciao. (Hello)" He immediately shook hands with the other person and responded in Italian that he had just learned for two days.

After a brief exchange of greetings, the manager walked in front and took the initiative to lead them in: "We are now in an ancient Renaissance-style building in Florence, let's start today's journey..."

Following Pizzari and the manager, Chi Jingyuan looked curiously at the ubiquitous luxury bags placed around him, listened to his introduction, and began his tour.

“…The first thing we entered was the archives where the brand’s collection of travel luggage is stored. What you see is GUCCI’s unique logo double G, which is a tribute to the brand’s founder, Mr. Guccio Gucci…

"Double G, a pattern totem inspired by Renaissance aesthetics."

"Here, welcome here...the brand's classic and timeless collection of handbags are stored here. We need to wear gloves..."

"This is a bamboo handbag, also the iconic symbol of GUCCI...The bamboo is bent into a unique arc after being burned, showing our unique exquisite craftsmanship..."

It can only be said that GUCCI is worthy of being a top luxury brand. Various places in this kind of exhibition place can't help but be dyed with a layer of rich wealth. The whole room is like an Italian palace, with vaulted ceilings hanging from There are gorgeous crystal chandeliers, densely packed ancient luxury goods on the oversized exhibition windows, and wool carpets on the floor, exuding a strong sense of history and nobility.

Really rich enough...

Chi Jingyuan seemed to be listening to the person in charge's introduction attentively, but he couldn't help but sigh in his heart.

However, many details are also filled with the ubiquitous sense of superiority of blue-blood brands. When the person in charge introduced it, his tone was obviously proud and prideful, as if GUCCI was founded by him and Mr. Guccio Gucci.

Especially when Chi Jingyuan came in a few minutes ago, he had already seen a lot of signs and nameplates related to '1921' in many places, such as 'Return to 1921', 'Journey to 1921' and so on. It seemed that he wanted to start from Every angle demonstrates the antiquity and longevity of this brand, showing visitors their own high-end and nobility.

It's just a little bit deliberate...

In fact, Chi Jingyuan is not very interested in this sense of superiority. The so-called historical accumulation and inspiration marks around him are also some luxury bags from the past. After seeing too many expensive luxury handbags, they are just like that. It takes about ten minutes. After that, he couldn't help but feel that this place was actually quite boring... Maybe it would be Pei Xiuzhi, or a girl who liked this, who would be very excited to come.

But Chi Jingyuan still smiled during the whole visit, and followed the other person's story with a serious and admiring look. From time to time, he also took the initiative to ask some questions, satisfying the other person's desire to show off, and making himself look sincere.

After all, people paid for it, this is work.

The exhibition hall is not very big, and I walked around it in about an hour.

Bisari and Chi Jingyuan had their own arrangements later. Before leaving, he smiled and extended an invitation to Chi Jingyuan:

"Tonight's dinner has been arranged. I hope you can enjoy it."

"thanks, I will."

…………