Perfect Life

Summer vacation is a very special time period.

According to the latest census results, by the end of 1993, the total population of the country was over 1.1 billion, with 17.2% aged 0-14 and 8.3% aged 15-22, adding up to 25.5%, or 280,000 Over five million people!

In other words, from five or six year old kindergarten children, to students in their early twenties who have not yet graduated from college, so many people have been in a state of great freedom in terms of time for up to two months.

They have nothing to do!

They need to travel, they need to play games, they need to read, they need to watch TV series, they need to watch movies, they need to listen to music, they need to date, they need to vent their excess energy in their young bodies...

For major TV stations, this is the only time in the whole year when programs after ten o'clock in the evening have the opportunity to challenge the prime audience rating of eight o'clock. Even in the past two months, even the morning program, There will be a huge increase in the audience ratings in the afternoon, so in the morning and afternoon, TV dramas will be broadcast, and various variety shows in the evening will be staged one after another! What follows is a substantial increase in advertising costs!

For major film companies, from mid to late June to the end of August, the national box office in these ten to eleven weeks will account for more than 50% of the total domestic box office for the year! Therefore, all kinds of blockbusters, famous directors, stars, and big productions are scrambling to be released one after another, hoping to cut off the biggest piece of fat from this grand gluttonous feast!

For the record industry, summer vacation is also an absolute decisive battle time!

Even, due to the long-term and continuous nature of record sales, the battle started as early as the beginning of May. Almost every week, there are new songs hitting the charts, and almost every week, new albums are on sale. And various concerts began to be held one after another.

By June, the fighting intensified.

And July and August, the two months of summer vacation, are the real decisive moments!

Almost all singers who are considering releasing an album this year will first consider releasing it within these two months. For a time, big-name singers in the music circle will get together to release their new albums.

Let's not mention the male singers, just the female singers. On July 23, the sixth studio album "Fantastic Stars" by the Queen of Sweet Songs, He Runqing, was released and made a strong debut!

In just three days, "Fan Xing" has reached the fourth place on the album sales chart of Dongguan Bookstore that week! At the same time, she also became the only one of all female singers' albums to enter the top ten! The No. 1 weekly sales of the female singer's album of course!

At the same time, the title song of this album "The Star in Your Eyes" also jumped onto the Chinese Music Gold Songs Chart, ranking seventh!

Of course, it is also the only song by a female singer.

There is no doubt that this is a blockbuster for the record market!

Perhaps for several male singers in the circle, this result can only be regarded as a normal performance, but for female singers, except for Zhen Zhen, who has not released a new album for more than two years, all of them are hard to match.

Even for Zhou Ai back then, her first week results were only the sixth on the album sales chart!

However, this is the dominance of sweet songs!

According to the plan of the publicity and distribution department of Changsheng Records, starting from July 30, Liao Liao took Huang Wenjuan to run back and forth between the major radio studios and TV studios in Beijing, working hard with the first title song "" That Summer" is the first to promote his new album, which will not come to an end until August 8th.

And starting from August 12th, she will start a national run again. Several relatively large provinces and some relatively large markets will have to go to shows and promote new songs and new albums.

Of course, recording a show is a trivial matter, and it’s okay to run around. The most uncomfortable thing is that there are many, many big-name singers releasing new albums recently, so everyone is doing publicity. word, wait!

Everything has to wait!

Don't say "first come, first served. In the entertainment industry, there is never a first come first served." You are a newcomer, a young singer, of course you have to queue up honestly, queue up for performances and schedules, and wait patiently for other people in the studio or studio to finish recording after confirming the schedule... And as long as a big name comes, OK, it's right in front of you!

The big singers are usually not invited, but they finally released a new album and offered to appear on the show. Who would be willing to refuse? You're impatient... OK, sorry, we did breach the contract, so let's go, if you don't want to record, let's go!

That's it!

So, in these days of publicity, Liao Liao did the most every day: wait, wash his face, touch up makeup, and then continue to wait...

When she came home every night, she would just lie down!

This errand is much more tiring than writing songs and recording!

Finally, in the seemingly endless torment, on August 6th, "Liao Liao" was released!

……

At twelve o'clock in the evening, in the living room of Li's house.

Li's father and Li's mother hadn't slept yet. After taking a shower, they sat in the living room and chatted without a word. Finally, looking forward to half past eleven, they quickly turned up the volume of the radio that had been on all the time. They squinted, and despite the bloodshot inside, both of them desperately widened their eyes and raised their ears.

A few days ago, when Li Qian came to eat at noon, he mentioned that Liao Liao's new album will be released, probably on August 6th. Dad Li learned that Liao Liao will be on a show recently to promote the new album, so he specially Bought a small tape recorder back.

A rookie singer like Liao Liao, the company worked **** public relations, so they took advantage of two TV shows. One was one of the guests and didn't have the opportunity to sing, and the other had the opportunity to sing for a minute, but she had just After the recording, a big coffee came to the back, and the TV station called the next day, and the broadcast time of the program would be postponed for a week.

Therefore, Dad Li and the others have to pay attention to Liao Liao's programs, and can only listen to the radio.

And it's all late night broadcasts.

"Hello Liao Liao! Welcome to the second session of our Midnight Rookie Show!"

"Hello, Sister Lei, everyone in the audience, I'm Liao Liao!"

"Liao Liao released her first single last year, called "Quiet You". I believe that many listeners and friends like me very much like that song and Liao Liao's unique and lyrical voice, then , Liao Liao, came to our Midnight Rookie Show again after more than a year, did you bring any new works to the audience and friends?"

"Uh, yes, in the past year, I have been working hard to make my first album, so now my album of the same name, "Liao Liao", has been officially released today. Here comes the first title song of this album, called "That Summer"."

"That summer...it was a ballad, right?"

"Yes. This song was written by Mr. Zeng Zimo and composed by Ms. Guan Fei. It has eleven very good ballad songs! Of course, I don't think it's good, but the listeners and friends think it's good too!"

"Ha, Liao Liao is still so humble, okay, listeners, then let me listen to it first for the first time! I hope you will like the song "That Summer"! After the song, I will talk to you with me Liao Liao has an in-depth understanding of this song and the story behind this album, OK, "That Summer"!"

"The summer in my wardrobe is your white shirt, and the summer in my photo has your smiling faces..."

Li's father and Li's mother listened and felt that something was not quite right. The two of them turned their heads and looked at each other in unison, "Why is this song again? The show last night seemed to be this song? She is...why After so many radio stations to play this song over and over again? This is not what we Xiaoqian wrote for her..."

For the songs that Li Qian sold to Liao Liao, Dad Li specially asked Li Qian to write down his name. He was going to wait for Liao Liao's album to buy it and listen to it one by one. When he heard that Liao Liao was going to be on the show to promote the new album, The two of them were so excited that they held the radio every day, lest they miss the premiere of their son's work. As a result, it was the third night for the two of them to stay up. After listening to three programs, all they heard was "That Summer". ".

Don't watch and don't listen to any radio shows, but this kind of show where singers push new albums on the show, the content is roughly the same. After listening to the two shows, Li's father and Li's mother can even guess what they are going to talk about next. .

What does this mean?

So immediately lost interest.

Dad Li rubbed his eyes and said, "Forget it, go to sleep. I'm not going to work anyway. I'll walk around on the street tomorrow to see if the video store has any stock."

Ma Li yawned, "Okay, go to sleep!"

While talking and reciting, the two of them didn't move.

Dad Li lit a cigarette, frowned like a terraced field, glanced at the radio, and said, "You say, don't those songs written by Xiaoqian get less attention? Otherwise, even if they are rotated. Come on, there are five of his twelve songs, these three programs are on and off, should it be one of them?"

Li Ma said, "Didn't Xiao Qian say that the first wave of publicity is just to promote the first title song? What is his song called... I'm afraid, it's called "My Hometown I Love", isn't it the second title song!"

Dad Li nodded and started smoking.

"This song... not very good!" he muttered.

……

August 6th is Friday.

Of course, during the summer vacation, the concept of the days of the week only works for those who need to go to work. But it is undeniable that although the office workers are swept away, the students who are on vacation are already a huge market, but when the office workers start shopping on Saturdays and weekends, this consumer market will jump up again immediately. More than one level!

On August 6th, the dealers in Jinan Prefecture had already arrived. On August 7th, the album "Liao Liao" was already on the shelves of several large audio-visual chain stores. At least 30% to 40% of the audio-visual stores in the entire Jinan prefecture have already put this album on the shelves.

Early in the morning on August 7th, Dad Li went to the largest video store in Jinan Prefecture and contributed five copies of the album.

……

Early in the morning of August 9th, Zheng Changsheng obtained the album sales chart of the previous week in Dongguan Bookstore through his relationship.

Unlike Dongguan Weekly, which only lists rankings without specific data, this ranking is provided for internal purposes, and the data on it is specific to single digits, which is extremely accurate.

From August 6th to August 8th, in three days, the sales of the album "Liao Liao" in Dongguan Bookstore were: 1128 copies!

Its ranking on the album sales chart is: No. 19!

Therefore, in the "Dongguan Weekly", which only lists the top ten rankings, you cannot see its name.

Dongguan Bookstore is currently one of the largest chain bookstores in China. Its data has always been regarded as a great reference by the publishing industry and the record industry. According to the statistical method unanimously recognized by major companies, the sales volume of Dongguan Bookstore is multiplied by 20 times. Basically it is the sum of its sales in major video stores, bookstores and supermarkets across the country.

Therefore, in the first three days of the first week of "Liao Liao", the sales volume was about 20,000 to 22,000 copies.

Although the sales of albums are not like the box office of movies, the sales in the first week of listing may not be a big explosion, especially for a singer like Liao Liao who has only released one single, after a week or two of brewing and fermentation, the sales will explode again. , is also completely normal... However, the sales of 20,000 copies in the first week is equivalent to directly declaring that the platinum album is hopeless!

Even in the past two weeks, its sales can explode, and if it sells a golden album within a year, it is already close to its limit!

Zheng Changsheng rubbed his brows and comforted himself: "Wait, wait, at least the sales of the first three weeks can be counted." But as he spoke, he couldn't help sighing.

A headache!

I won't say anything about it later, the production cost alone is 800,000!

Oh, no, Liao Liao is still very determined. She gave her 800,000 yuan, but she didn't spend all of it. Anyway, she still gave the remaining 30,000 yuan... But that's a piece of shit!

Liao Liao is a newcomer, and the result of the company's discussion is to take the path of low price and high volume. Don't look at her 12 songs in an album, 11 of which are new songs, but the price of this album is only ten yuan.

At this price, the audio and video store sells it to consumers for 20% off, the dealer to the audio-video store for 40% off, and the record company to the dealer for 50% off!

50% off, five dollars a piece!

500,000 copies were sold, and the total revenue was only 2.5 million!

After removing the production cost, removing the production cost, removing the publicity cost, and removing the 7% sales share to be given to Liao Liao, and then holding a celebration feast for his horse, this album will earn 50,000 to 600,000 yuan!

Only fifty or sixty thousand! There are so many people in the company eating and drinking, water and electricity bills, telephone bills, wages, bonuses, benefits, insurance... This is equivalent to not earning a penny!

Zheng Changsheng sighed again, and subconsciously moved his gaze to the top ten in the ranking. UU reading www. uukanshu.com

In the third week of listing, He Runqing's "Fantastic Stars" still maintained a strong market power, and won 7,433 sales in one week! 5th place!

If this data is extended to the whole country, her sales last week should be around 150,000 copies!

Considering that she had 160,000 copies last week, and 130,000 copies last week... After three weeks and seventeen days on the market, she probably has sold about 440,000 copies!

Don't even think about it, it will definitely exceed 500,000 next week! It is absolutely not a problem to break one million within two or three months!

Even within a year, it's not a big problem for her to get double platinum for "Fantastic Stars"!

This Nima is like a money printing machine!

The higher the sales volume, the thinner the cost will be spread out. Everyone understands this truth. Therefore, once you get a platinum record, it immediately becomes a cash cow!

What are you shooting for MVs, what are you doing in the best collections, what are you selling commemorative editions... That's pure money grabbing!

Even if it is less said, He Runqing's "Fantastic Stars" can make millions of profits for Sony Records!

That's millions!

Considering the various commercial performances and acupoints in the later period, and considering what concerts and the like... A He Runqing can bring at least eight-digit pure profits to Sony Records a year!

This is equivalent to all the profits of the entire longevity record for one year!

Zheng Changsheng rubbed his brows and thought to himself, "I don't know when I will have a He Runqing on my Changsheng record!"