Perfect Life
Chapter 49: break out
The time is August 17th, Tuesday morning.
The location is the streets of Beijing.
The beginning of autumn has passed, but the autumn tiger should not be underestimated, especially in a big city like Beijing, where the sun is scorching hot, the asphalt roads are scorching hot, and the air conditioners on both sides of the road are constantly spitting out heat waves. There is a heat wave mixed with the smell of lead oil... Even at eight or nine in the morning, standing on the street for three minutes is still hot and sweaty.
Liu Xiangdong was standing outside a video store wearing a T-shirt and shorts, holding a stack of printed A4 paper.
As a professional investigator, his task today is to complete the 100 questionnaires in his hand. Of course, considering various unexpected factors such as invalidation and damage, in order to ensure that more than 80 valid questionnaires can be recovered, he The actual number of questionnaires received was 120.
This is a survey on the sales of the first album of the same name "Liao Liao" released by a singer named Liao Liao. The company has organized a total of 12 people to participate in this survey, of which 8 are from other cities Yes, in charge of this part of the capital, there are four people including him.
The scope of investigation assigned to him is in the eastern area of the city, the specific place is optional, any video store, bookstore, convenience store... In short, as long as you can find someone who is buying or planning to buy the album called "Liao Liao", Just have them fill out the questionnaire.
This is not an easy survey, because the sales model of records, books, etc. is quite scattered. If it is a big-name singer or a big-name author who has just released a new work, it would be better. The most troublesome are some small singers. , The sales survey of small authors, because you are likely to be in front of a video store for an hour, and not a single person will come to buy their works. In contrast, these investigators prefer to take the list of movie review surveys, because only one person needs to guard a movie theater, and it takes three to five hours to take back 100 qualified questionnaires. .
And this Liao Liao, and her album, obviously belong to the troublesome ranks.
Because Liu Xiangdong himself also likes listening to music, and because of the particularity of his profession, when everyone enters the cinema to watch a movie, the investigators need to wait outside for everyone to watch the movie and come out, and this wait is at least an hour and a half. , or even two hours. After such a long wait, it is obviously the best choice to pass the time with music. When they were in bookstores and audio-visual stores, they didn't even need to bring their Walkman, because the music in the store would never stop.
So, those songs and singers that are popular on the market, who have done questionnaires about related characters or albums, needless to say, even those who have not taken the relevant lists are quite familiar with them.
To put it directly, in fact, their job is basically the periphery of the literary and art circle. Naturally, they have a certain degree of familiarity and understanding of this circle.
But the name Liao Liao...he had never heard of it.
So he knew that this job would probably be about the same as before, and it would take two full days.
This time, he chose a private bookstore that he had visited many times. It was quite famous in the east of the city, called "Zizhao Bookstore". It has four openings. The downstairs sells books, audio-visual products, etc., and the upper floor is a teahouse. Even if you don’t buy books, you only need to order a pot of tea, and you can pick up a few books in the bookstore and take them upstairs. Watch while drinking tea.
The scale of the bookstore is not large, but there are two universities just outside this street. There is also a supermarket and a movie theater on this street where consumers can gather together for consumption. There are also three large-scale communities within a two-kilometer radius. Therefore, the source of tourists Absolutely no worries. Every time he came here to do research, he could always finish his work faster.
When Liu Xiangdong came here, the time had just arrived at 8:30, and the bookstore had just opened. He waited patiently outside the door. The boss inspected the store, and when he saw him standing outside the door, he invited him in. wait.
In the past two years, he has come to this store to do research. He has come to this store thirty or fifty times, and he has known each other for a long time. In addition, it is too hot outside, so Liu Xiangdong is not polite. .
The crowd soon increased, and he quickly got his first survey subject.
It was a boy who looked to be in his twenties. He should be a student from a nearby university. As soon as he entered the door, he directly asked if there was a tape of the album "Liao Liao". The clerk brought him the goods. The other party paid the money and was about to leave happily. Liu Xiangdong hurried over, explained his work, and invited him to fill out a questionnaire. The other party readily agreed. So, a few minutes later, Liu Xiangdong received his first qualified survey.
Then, Liu Xiangdong was surprised to find that after about an hour, more than 20 questionnaires had been sent out in his hand, and all of them were returned and qualified.
He recalled with a little surprise that about one out of every seven or eight people who came to this store came straight to the album "Liao Liao" - this surprised him, because in his In my impression, the name Liao Liao is really unfamiliar, and she is definitely not a big-name singer, but judging from the sales in the past hour, her album is definitely a market performance that only top singers can have.
Then, before his surprise could ferment, an accident occurred. When another person bought a tape of "Liao Liao", the clerk suddenly reported to the boss that the tape of "Liao Liao" was out of stock.
This is a very rare thing!
You should know that before books, tapes, CDs, video tapes, etc. are generally put on the shelves, the production and distribution parties must have a rough estimate of the market performance after the listing, and arrange production according to this estimate. Under normal circumstances, these things will not be out of stock when they are just listed.
Since it is out of stock, there is only one explanation, and that is: the producers and distributors greatly underestimate the market performance of the goods, resulting in insufficient production, insufficient stocking, and insufficient distribution.
As far as the album "Liao Liao" is concerned, the publisher did not expect this album to sell so well!
Liu Xiangdong was very surprised and was about to ask how many items were in Zizhao Bookstore, but before he could speak, someone else came in to buy "Liao Liao". The other party heard that the tape was gone, so he changed his mind and asked for a CD. There are only two left, and the other party will directly wrap up!
Liu Xiangdong was even more surprised!
Up to now, he has sent out and received nearly 30 questionnaires, and it only took less than an hour and a half. Thinking back carefully, these 30 questionnaires should represent that Zanzhao Bookstore sold 40 questionnaires. A tape or CD of Liao Liao.
In the bookstore, the boss took his mobile phone and asked the dealer for goods, but the result became more and more hot. Looking at the posture, he almost got into a quarrel. Finally, he hung up the phone. The boss said to Liu Xiangdong, "Brother, watch you do this investigation all day long. The investigator should have acquaintances from the record company, right? Can you help me get some tapes and CDs of this "Liao Liao" from the inside?"
How could Liu Xiangdong have that ability? Hearing that, he quickly explained that he is really just a professional investigator and has nothing to do with the record industry. Then the boss complained, saying that he found out the day before yesterday that this "Liao Liao" started to sell very fast. Since then, he has been calling to ask for replenishment, but the dealer has said that it is out of stock. The result is In this way, there are still two vinyl vinyls that almost no one bought in the store, tapes and CDs are all sold out, and we can only watch the stores that still have stock continue to make a fortune!
After complaining to Liu Xiangdong, he asked the little girl at the cashier, "Why did you change this disc? Where's the "Liao Liao"? Put that one!"
Then, Liu Xiangdong heard the album "Liao Liao" for the first time.
When he first listened to it, he thought it was very ordinary, just the kind of urban love song that you can often hear on the street, but this singer's voice is very distinctive, and his singing has more flavor than other singers.
However, when he heard the fourth song, he was suddenly moved by the unrestrained rhythm and unique lyrics - this is actually a country-style song!
And then, the sixth song gave him a huge surprise!
After listening to this song, he couldn't wait to ask the shopkeeper what the song was called for the first time, and the shopkeeper said happily: "You also like this song? This song is called "Perseverance"! I like it very much too! There are two songs, similar in style to this "Perseverance", and they are both super nice! By the way, the folk song just now is not bad, right? It's called "The Hometown of My Passionate Love"! By the way... Look at your questionnaire , there should be a lot of people who came to that song!"
Liu Xiangdong picked up the questionnaires that had been collected and flipped through them. Sure enough, when answering "Which song in this album do you like the most", many people chose "My Hometown I'm Loving" and "Perseverance". ", in addition, there are two songs called "Cheers, Friends" and "Wild Flowers", which many like.
So, the next time was suddenly pleasant!
There is "Liao Liao" in the store, listening to the lazy and sometimes soft, but always very textured, extremely pleasant voice from the speakers, listening to the moving melody and charming rhythm, Liu Xiangdong's work is progressing rapidly!
Of course, there is no "Liao Liao" for sale in the store, but it does not mean that only those who have bought it can fill out the questionnaire. As long as you want to buy it, you are a suitable survey object. And maybe it was because the song from "Liao Liao" was playing on the speakers at the entrance of the store. In the next hour, the proportion of people who entered the store asking about "Liao Liao" was much higher than before.
After a busy period of time, Liu Xiangdong was surprised to find that he had already sent out and successfully returned 104 questionnaires just after twelve o'clock noon.
In other words, the investigation that he originally needed two days has been successfully completed!
This surprised him more than anything!
So, when he thanked the shopkeeper and wanted to leave, he thought about it, turned around and came back. After some bargaining, he finally used 20 yuan to get the actual price from the shopkeeper for only 8 yuan. , and I bought the last CD that had been unpacked and played many times.
In the end, Liu Xiangdong, who spent a lot of money to buy a CD, walked away with a smile on his face, but the owner of the shop, who made several profits from a CD, was in pain.
And on this day, in Beijing, in Songjiang, in Guangzhou, in Chengdu, in Shenyang... All the investigators who were in charge of investigating the sales of the album "Liao Liao" almost all went well after only one morning. completed this investigation.
So, in the afternoon of the same day, all the results of the survey questionnaires were collected and fed back to the survey company. Two hours later, the questionnaire was counted, calculated and analyzed by professionals, and a systematic survey and analysis was released.
But what is impossible to write into the investigation analysis is that among the twelve professional or temporary investigators who participated in the investigation, nine people chose to buy a tape or CD of "Liao Liao" after the investigation was over. , seven of them even bought second-hand goods at high prices, just like Liu Xiangdong.
But unfortunately, none of them felt trapped at all.
On the contrary, the shopkeepers who sold the demo CDs in the shop were confused for a while. Afterwards, many people were very depressed. They had to make frequent calls to urge the goods, venting their depression on the dealers.
……
August 18, Wednesday, morning.
In the office of the general manager of Changsheng Records, Zheng Changsheng took the delivery notice from Dongguan Bookstore from Liu Zhongxin, the manager of the publicity and distribution department. His face was full of shock and astonishment.
A manager of the other party personally called to urge the goods and just hung up, and the official delivery notice here has arrived. It can be seen how anxious the other party is!
Zheng Changsheng swallowed, raised his hand and rubbed his brows. He shook the bill of lading in his hand. He couldn't tell whether it was surprise, puzzlement, surprise, or all kinds of emotions, "200,000 cassettes? The Guan Bookstore is going to carry twenty cassettes of tapes?...Are they crazy or am I crazy?"
Shaking his head, he snapped the delivery notice on the table, stared at Liu Zhongxin, and asked, "How much is the first batch of goods to Dongguan Bookstore?"
Liu Zhongxin immediately replied, "15,000 tapes, 1500 CDs, and 500 vinyls, a total of 17,000 sets."
Zheng Changsheng's hand unconsciously rubbed the delivery notice under his palm, then suddenly bent over, opened the drawer and flipped it twice, found a folder, and muttered to himself, "They reported last week. The sales volume was 4386! Last week... I looked at it, it was 1128. That's right, this is it! I'm not good at math, I'm afraid I'm wrong, Lao Liu, Xiao Wang, you all help me calculate, it's a total of two weeks How much did you sell together?"
Old Liu was stunned for a moment, but he didn't regain his senses for a while, but the secretary, Xiao Wang, was really used to listening to the boss's casual orders. It's 5513."
Zheng Changsheng pointed at her, "Yes! 5513! Then you can do the math for me? What is 17000 minus 5513?"
Old Liu was stunned again, but this time it was Xiao Wang who replied, "It's 11,487."
With a "slap", Zheng Changsheng slapped the table with a slap, "11,487! I'll take it! As of last weekend, their Dongguan Bookstore still had 10,000 left. More than 1,000 pieces, it only took two days, and now tell me that more than 11,000 pieces of other horses are sold out! You, you... who can tell me, this is true or false? Why do I think I can't turn a corner! Is this Liu Mingliang's album? Zhang Chang's? Or... Zhen Zhen is back? Or... Feixiang has jumped to our Longevity Records?"
Secretary Xiao Wang and Liu Zhongxin from the Publicity Department looked at each other and closed their mouths.
Of course, it's no wonder that Mr. Zheng was suddenly so excited and even irritable, because the situation came too quickly and was too incredible! It has even been fast and incredible to a strange level!
Even a few days ago, who would have thought that the first album released by a half-new female singer would be sold out in less than two weeks!
Moreover, there is nothing to be afraid of just selling out of stock. The main problem is that it is sold out too fast!
It's not scary to sell fast, what's scary is... The company has already evaluated the market prospects of this album beforehand. At that time, the company's internal executives listened to the album collectively, and they all believed that its sales must be based on conservative figures. to estimate!
That is to say, there is a consensus within the company that this record may not sell well!
As for now, well, of course, everyone is happy that the singers of my company and the records of my company are selling well, but what is depressing is that although the calls to urge the goods come in, the delivery notices are sent one by one. , but everyone is still confused, no one knows what happened to this record? I have absolutely no idea why it sells so well!
Of course, Zheng Changsheng is Zheng Changsheng after all. He was alone in the industry back then, as an outsider, and he had no musical skills. However, he was stunned to develop Changsheng Records to the current scale in more than ten years. Naturally, he is not a simple person. .
Moreover, the stocking notices from all over the country that he has received since yesterday have given him a bit of buffer time in advance, so that he will not be too shocked.
So, although the fact that the Dongguan Bookstore sold out 17,000 albums completely made him lose his temper for a moment, but after sitting down and smoking half a cigarette, his mind became alive again.
Liao Liao is an artist in his company, and the record is released by his Longevity record. Every time it sells an extra one, he can earn an extra one... I don't care why you suddenly sell so well! Is it worth it to have money to make?
Thinking of this, his thoughts suddenly became clear.
Then, the surprise that had been kept in the bottom of my heart just because it was too shocking suddenly came up!
Depend on! Even with tapes and CDs, that's 220,000 copies, and they sold out in less than two weeks!
Liao Liao, this is going to fire!
And it's still on fire!
Last week, he sighed while looking at the sales rankings of Dongguan Bookstore, wondering when he would be able to release a He Runqing in his company.
He Runqing is so popular, doesn't she sell about 150,000 copies a week?
Liao Liao's album is no worse than hers!
Thinking of this, his face suddenly became excited and excited.
At this moment, someone knocked on the door, he called out "come in", and when he looked up, he realized that it was Zhao Meifeng and Yang Fan, the deputy manager of the publicity department, who came in together.
"Is something wrong?" he asked.
Yang Fan opened the folder and handed it over, saying, "I just received the investigation results from the investigation company."
"So fast?" Zheng Changsheng took the folder in surprise and looked seriously.
1. Where did you hear about the album "Liao Liao"?
A. Through TV and radio programs; (37.2%)
B. Friends told me; (47.7%)
C. I have heard Liao Liao's songs before; (5.2%)
D. Other ways. (9.9%)
……
4. In the album "Liao Liao", which is your favorite song? (multiple choices possible)
A. "That Summer" (14.3%);
…
D. "The Hometown of My Passionate Love" (59.4%);
…
F. Perseverance (89.2%);
G. "Wild Flowers" (81.5%);
H. "Cheers, Friends" (82.2%);
…
J. "Unfinished Love" (51.4%);
……
Seeing this, Zheng Changsheng was completely stunned.
In the company, "That Summer", which is generally more optimistic about this album, actually only got 14.3% of the favorite. On the contrary, the other songs made everyone very worried for a time, and made him, the general manager, almost angry. The several songs that terminated the production of this record actually became popular! Especially the song "Perseverance" actually won 89.2% of the favorite!
This means that out of every ten people who have listened to this album, nine people like this song!
This word of mouth is so overwhelming that it's just... terrifying!
At this time, Zheng Changsheng raised his head and hurriedly glanced at the faces of the four people in front of him. When his eyes passed Zhao Meifeng, the other party seemed to hesitate, but at this time, Zheng Changsheng had no time to ask her what was wrong. .
He glanced down again. The survey data from UU Reading www.uukanshu.com showed that the other party distributed a total of 1,109 questionnaires to fans who had bought and wanted to buy this album but had not yet bought the album, and the returned qualified questionnaires were It is a total of 1084 pieces - as a small-scale market research, this data sampling range is already representative to a certain extent. After all, so far, only 220,000 records have been distributed to the entire market.
As soon as he turned his hands, he handed the folder to Liu Zhongxin and motioned him to take a look.
At this time, Yang Fan hurriedly said: "When the survey company sent the results, they told me that although it was not included in the survey, they thought it was necessary to remind them that this album has an exceptionally good reputation. , Judging from the survey results, the popularity is also very high, and fans have a strong desire to buy. Therefore, they think that once this album starts to be available on the market, the sales are likely to explode!"
Zheng Changsheng nodded slowly when he heard the words, and then, before he could say anything, the knock on the door rang again.
"Come in!" Zheng Changsheng shouted, and then said, "Open the door, don't close it!"
For the first time since the company opened, his general manager's office has become a lively vegetable market. But at this moment, Zheng Changsheng's heart no longer has the slightest annoyance, and some are only full of pride!
People often say that horses are not without grass and grass is not fat, and people are not rich without windfalls, but now, he knows that his own windfalls—
coming!
***
6,000-word chapter for a recommendation ticket!
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