Perfect Life

The cover of the single "Half Pot of Yarn" clearly says a few words Test Single.

Obviously, although this is Li Qian's work, although He Runqing also likes this work, and even she should have a lot of confidence in her own singing skills and Li Qian's song, but she has a lot of confidence in this song. The market prospect, she still lacks confidence.

So, I don't know if it was her own decision or the producer's opinion, but in the end, they chose to make this song a single for release.

Perhaps, their purpose is the same as Li Qian, trying to use this song to test the current domestic music market's acceptance of this new Chinese style?

Li Qian is unknown.

He just knew that in terms of He Runqing's identity and status, this is definitely a very cautious distribution strategy, from which it can even be seen that He Runqing is not very confident now, so she is careful every step of the way.

In fact, if you think about it, you know that an album of ten songs is generally priced at ten or twelve yuan, and the price for fans to buy it is about eight or nine yuan, so a song is actually worth less than one yuan. , but a box of single tapes will cost at least three yuan, and a single d will even be priced at four yuan. Fans buy them, and they are all between two and three yuan... Such a simple account, Naturally, anyone can count it, and of course everyone understands that buying a single is really not worth it.

Therefore, in the record market, it is generally the newcomers who are about to debut, and when the record company is hesitant, they release a single to prove their strength and test the market demand, so as to provide the market for future albums. Prepare for positioning and publicity. For example, Liao Liao before the release of the album "Liao Liao" was like this. And those famous singers...if they are not really willful, they will rarely choose to release singles.

Because of this, in fact, the market for singles has always been very small, even like Dongguan Bookstore. There is no single sales chart at all, but a method of directly including the sales of the singles in the albums.

Since the opening of the music market in China in the mid-1970s, and nearly 20 years ago, there have naturally been many singles in this market, but the overall sales volume can exceed 500,000. There are already very few, and there are more than 1 million copies. In 20 years, there are only five or six copies in the sky.

Like Liao Liao, her first single only sold 300,000 copies, but she has given Changsheng Records a lot of confidence. As a result, Zheng Changsheng proudly took out a huge amount of production fee to make an album for her.

Therefore, I have to say that when I received the single from He Runqing through Cao Zhan, and learned that they decided to let this song go to market in the form of a single, Li Qian was actually somewhat disappointed.

The fact that it was launched as a single has largely determined that "Half Pot Yarn" is difficult to really catch fire.

Although in fact, Li Qian was hesitant in anticipation of the market prospect of this song, and he did not expect this song to have a big start. But at least, he felt that He Runqing should not be so careful.

Although so far, Li Qian still can't find any strong evidence to prove it in the current domestic record market. However, in view of the development process of the music world in that time and space, Li Qian still has a certain confidence in "Half Pot Yarn", which should be regarded as a completely novel Chinese-style song at least for now.

Because the Chinese style, especially the moderately innovative Chinese style, should definitely have a market in China.

And the fact seems to be verifying his speculation little by little.

November 30. On Tuesday, "Half Pot Yarn" went on sale.

the first week. It was ranked seventh on the Dongguan Bookstore sales list, with 4,733 copies sold in a single week!

To know. It's just a single!

This result undoubtedly surprised everyone, and it was also blindingly bright!

Later, the national sales data was counted, and the national weekly sales of this single in this week were as high as 104,211! It became the third single in the history of the domestic music scene to sell more than 100,000 copies in a single week!

In the second week, after a certain amount of market brewing, word-of-mouth brewing, and a certain amount of publicity, this single directly entered the top five of the Dongguan Bookstore sales chart, ranking fifth, with a single-week sales of 5,946 copies!

And later national sales statistics showed that its sales again exceeded the 100,000 mark this week, reaching 109,871! This time, it has sold more than 100,000 copies nationwide for two consecutive weeks, and it has become the only single in the history of single sales!

There is no doubt that the song "Half Pot Yarn" has become one of the most popular songs this winter, although it is not yet popular all over the country!

That is, in this week, it boarded the Voice of China Golden Songs on-demand list in one fell swoop, ranking eighth!

In the third week, its sales fell slightly, but it was in the normal range of decline. It still ranked eighth in the Dongguan Bookstore sales list with 4,618 copies, and the national sales data remained at 88,559 copies!

In three weeks and 20 days, Dongguan Bookstore sold 15,297 copies and 302,641 copies nationwide!

You know, this is a single!

It's just a single, an obviously expensive and tentative single, but it has achieved such outstanding results. There is no doubt that the music critics, the media circle, and the inside of the music circle are amazed.

Although after three weeks of hot sales, the sales of this single soon began to cool down, which made people wonder whether it was because of He Runqing's word-of-mouth effect that drove the sales of this single, but anyone with a discerning eye can see it. It must be understood that there is no problem with its sales exceeding 800,000 copies in the future, and it is only a matter of time before it exceeds 1 million copies! This is not just a name that He Runqing can pick up.

And most importantly, "Unfinished Love" is no longer an isolated case!

Even for Li Qian, when he only saw that the song entered the top ten of Dongguan Bookstore's sales chart for two consecutive weeks, and he didn't even get its national sales data, he had completely affirmed his judgment. Chinese style, will fire!

As for the decline in performance after it, no one can know better than Li Qian. First of all, it is an expensive single, which will definitely limit its sales, and secondly, it has nothing to do with the quality of the song.

"Half Pot Yarn" is a good song, no doubt about it. Even if it is placed in another time and space when the Chinese style has been flooded, it is still enough to be called a qualified or even excellent Chinese style work.

But that's about it.

First of all, its tune is too flat. Although this highlights the "Zen" pursued by the whole song to a greater extent, it still lacks some market acceptance for ordinary listeners and fans.

Second. Although its lyrics are full of ancient rhyme, but to be honest, they are not completely beautiful and connotative, at least compared with those famous lyric works by Fang Dajia, they are more than one level worse.

So in the time and space that Li Qian experienced. Although it has some reputation in the small circle of the industry, it is not compared with the Zhou style Chinese style that is popular all over the country, even if it is compared with those Chinese style that are also only spread within a certain range. Compared, its results are a bit depressing, and its popularity in the pop music world can only be regarded as better than nothing.

It can be said that it can achieve such dazzling achievements in the hands of He Runqing. To a large extent, it is because there are no mature Chinese-style works in the domestic music scene, so it is so novel and unique, which makes people shine.

but. This is also enough.

For He Runqing, the dazzling sales performance of this single is enough for her to regain her confidence in the market, and it is enough for her to realize that the fans do not dislike her voice. The album was unbearable, and sales declined rapidly. Just because everyone lost the freshness to those sweet songs that she had always used in the past.

And what she needs to do next is to maintain her advantage at the same time. Accelerate moderate transformation.

For Li Qian, it is also based on the sales performance of this single. He has been able to confirm and even affirm his understanding and judgment of the domestic market again, and he has a clearer understanding of the road he is going to take next.

And for the songwriters and singers in the domestic music scene... Many people finally realized that the Chinese style can really play like this! It turns out that the fans really like this way!

Therefore, within a few months after many people began to focus on the study of light rock, many people quickly pulled away and began to study this novel Chinese style.

Of course, as of now, there are only two works that they can dismantle, analyze, and even imitate.

Li Qian's "Unfinished Love" and Li Qian's "Half Pot Yarn".

What they don't know is that for Li Qian, these two songs can only be regarded as an introduction to Chinese style.

And for the major record companies in the country...

Oh, it turns out to be red, it's that simple! You see, He Runqing has already begun to show signs of decline, but he has fought a beautiful turnaround in an instant!

It's just a single, and it's also a single that made He Runqing, who was already feeling a little frightened, carefully put on the brand of "Experimental Single", can it sell over one million?

Find the reason, and that's it!

Let's go to Jinan Prefecture to brush Li Qian!

...

After putting aside the concern about the sales of "Half Pot Yarn", Li Qian's life is actually as peaceful as ever.

He goes to class, after class, recites, does questions every day, goes to bed early and wakes up early, exercises more, and smokes less. Every week, he goes to Wang Huaiyu to learn suona, and every other day, he goes to the restaurant managed by Chu Bingbing to perform performances. I have a phone call with Wang Jinglu every three or two days. You talk for a few minutes each time, and then I talk for a few minutes. Even the two of them rarely say anything like "I miss you." They are just plain chatting. Just talk about interesting things in my life and study. Then, when I occasionally meet someone who goes upstairs and downstairs, Li Qian will say hello to his new neighbor, Teacher Qi, and everyone just jokes a few times and then passes by again. , each is busy.

Overall, a bland mess.

At the end of December, the lunar calendar is already mid-to-late November. Whether in the countryside or in the city, more and more people are marrying wives. The people in the city pay attention to Western style and high-end. In recent years, Western-style wedding ceremonies have been quite popular, but some things like suona are not very popular. People who want to invite also invite Western orchestras, such as tuba, trumpet, and snare drums. Rich people will also Invite someone to play a romantic violin. It doesn't matter whether you understand it or not, what people want is this foreign spirit, but the suona is still very popular in the countryside.

So, even though I have only learned it for a month or so, I am only just familiar with the most basic songs. Li Qian was dragged into battle by Wang Huaiyu and started his career as a wedding musician.

In Wang Huaiyu's words, this is the most typical application of what you have learned!

In the big winter, there are six people in a team, two suonas, two shengs, a pair of cymbals, and a bangzi. Everyone got up at four o'clock, all wearing thick down jackets, and then they went to the countryside in Wang Huaiyu's broken van. They arrived before five thirty. , although there will be a rest in the middle. But the time must be one breath to two or three o'clock in the afternoon when the host family toasts the third wedding wine to the guests, and then they end their work.

This is not the end, the wedding car of the middle bride has arrived. According to the custom in the villages of Jinan Prefecture, the musicians they invited must "block the sedan chair". After blocking the bride's sedan chair, the long bench is placed sideways on the road, and Wang Huaiyu will open his voice and come to a few old students of Shandong Bangzi. In the play, it is best to have such a high tune in the middle. You have to sing all the people who are watching the fun on the three floors and the three floors around, so that the wedding man and the woman are busy giving red envelopes to "please the way". That's called sedation!

According to the rules of Wang Huaiyu's band, the man and the woman must each give three red envelopes. Only then can you not lose your share and give way! Over the years, he has traveled all over Jinan with this folk band. The reason why he is so famous is that everyone considers it a good thing to invite them at weddings, funerals, and marriages. It is not just musical instruments. Well, the key is that you still have to sing well!

It's just such a busy day, pouring a belly of water, and a belly of wind, eating two meals, and giving each person a small happy bag before leaving, which contains a packet of happy cigarettes and a dozen pieces of wedding candy... Their total cash income is Eight hundred dollars!

It is said that this is already the highest price in Jinan Prefecture!

Of course, Wang Huaiyu never tires of it, and Li Qian also thinks that he is really practicing his skills, so as long as Wang Huaiyu calls, he will never refuse. Even as an intern, he earns fifty dollars a day.

Later, with the sudden popularity of "Half Pot Yarn", people gradually came to Jinan to find people.

In fact, everyone is in the same circle, and it is difficult to say that there is any real secret. As early as when Li Jinlong brought Wuxing Wusu back to Shuntianfu, Li Qian had already made an album for the small group of Huage Records. The news has gradually spread, and everyone understands that Li Qian's works are not just for Liao Liao, he is very willing to cooperate with other people and other companies. However, everyone habitually waited until "Half Pot Yarn" became popular, and then they hurriedly formed groups to go south.

Of course, everyone is very disciplined. Everyone knows that Li Qian is a high school student and has to attend classes, so no one is stupid enough to try to contact him from Monday to Friday, and even on Saturday and Sunday, everyone It is according to the practice in the circle, first visit Cao Zhan in the bookstore and ask him to help introduce or invite the song Li Qian and Cao Zhan are good friends, including the fact that He Runqing got the song through Cao Zhan's relationship , it is also no secret in this circle.

So, whenever someone from the record company came to visit, Cao Zhan called Li Qian on the spot.

Sometimes the phone will be connected directly, sometimes no one will answer, but after a few minutes, Li Qian will always call him back.

Cao Zhan said that the manager of a certain company or a producer of a certain company came to me, and they wanted to meet you and ask you to write a song for their company.

Then Li Qian will say, push it for me, and say that I am not going to take any more work before the college entrance examination. I am going to run a few more games with Mr. Wang recently. I am really busy. What else can I apologize for? If there is a chance to cooperate in the future, etc.

The wedding scene is often very lively. When Li Qian speaks, his voice is often like a quarrel, and he has to shout loudly, but Cao Zhan is very quiet, so what he says can often be heard clearly by the other party, and even save it. Cao Zhan's paraphrase.

As a result, many people had no choice but to retreat.

But there are also a small number of people who are familiar with Cao Zhan, and some are even sent to Jinan to play the vanguard just because they have a good relationship with Cao Zhan or have cooperated a few times, so they can't help but ask a few more questions, saying that Li What is Qian busy with?

Cao Zhan said very calmly: He learned to play suona from others. Recently, at the end of the year, many people got married in the countryside. On Saturdays and Sundays, they were busy going to the countryside to play suona for others to marry their wives.

Then, the other party is often a little confused.

So, when more than one person came, the news gradually spread back to the music circle of Shuntian Prefecture.

After Liao Liao became popular, not only did this circle know that there was a person like Li Qian, but most people already knew that he was only a seventeen-year-old high school student.

After the single "Half Pot Yarn" became popular, everyone knew that the success of this high school student was not accidental! His works are not just for Liao Liao!

And after many companies sent people to visit Li Qian, this winter, the musicians in Shuntianfu, the center of the entire Chinese pop music scene, learned the latest one: Li Qian, this young man, has a weird temper! Compared to writing songs, making money, and becoming famous, he seems to prefer to play something very personal and very personal.

Then everyone frowned

I'm not afraid that you like to make money, and I'm not afraid that you like to be famous, but I'm afraid that you are too individual!

People who are too individual, especially a young talent, are often difficult to control!

However, watching "Liao Liao" continue to sell well and continue to occupy various charts, and watching He Runqing's high-spirited and confident after a sudden turn of a single, everyone couldn't help itching: Wait until you graduate from high school, but There's still half a year left!

At this time, the end of the year and the New Year's Day approaching, the second studio album "Sister and Sister Stand Up" by the Five Elements and Wusu Group was quietly released. (To be continued)

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