Perfect Superstar

Monday, April 25th, sunny.

At 7:45 in the morning, Meng Jiancheng stood in front of the subway platform, waiting to go to work with the surrounding office workers and start a busy new week.

The capital city is very large, but there are more people. During the morning and evening peak hours, there are a lot of people commuting by subway. The cars are often crowded like sardines. This is one of the characteristics of the capital city.

Meng Jiancheng has long been used to this kind of life. Seven years ago, he chose to stay in the capital after graduating from university. Fortunately, he found a job in a foreign company with good salary and benefits.

Three years ago, he took out the money he had saved through hard work, and with the support of his parents, he took out a loan to buy a two-bedroom apartment near the subway station near the Fifth Ring Road, finally taking root in the capital.

In his thirties, Meng Jiancheng, or more precisely, his parents' wish, is for him to marry a wife as soon as possible to start a family and start a business, and to have a child to continue his descendants.

Meng Jiancheng also thought about it, but unfortunately, most of the girls in the capital are very realistic. He only has a small house with a loan on his back, which is obviously not enough to find a partner who can satisfy him.

Regarding this, Meng Jiancheng is still very open-minded. He believes that as long as the fate comes, the ideal partner will naturally appear.

If fate is not enough, there will be no good results if you forcefully pursue it.

So during his normal breaks, Meng Jiancheng often invites three or five friends to ride a bike to the wild for an outing.

In fact, he has always had a dream, that is, to spend two years or even longer traveling through the mountains and rivers of the motherland, enjoying the magnificent scenery of the south and sea, and it is not in vain to travel in this world.

It's just that reality has suppressed dreams, and also suppressed Meng Jiancheng's heart of literary turmoil.

Standing in the crowded crowd, his eyes unexpectedly fell on the LCD screen hanging on the pillar next to him.

This kind of 19-inch multimedia LCD screen is very common in subway stations. Apart from common sense of subway safety and life knowledge, the content broadcast is basically advertisements, which is an important channel for subway companies to generate income.

There are still 2 minutes before the arrival of the next subway train, Meng Jiancheng is too lazy to take out his mobile phone, and is bored to look at the advertisement.

A shampoo commercial had just finished broadcasting on the multimedia screen, and Meng Jiancheng sneered at the blindingly long black hair of the model in the commercial—it was a fucking routine, and it seemed to be the same model after being photographed, just like those commercials Designers are all graduated from the same school, without the slightest creative sincerity.

Then the screen suddenly went black.

The sound from the speaker then stopped.

The next moment, a new picture quietly appeared, the blue sky, white clouds, the vast green prairie, and a long road leading to the sky changed from faint to clear, and the music accompaniment sounded, and it reached Meng Jiancheng's ears together with the voices of the surrounding people inside.

"Wandering, on the road, do you want to go viavia. Fragile, proud, that was me..."

Accompanied by the singing, a white station wagon appeared in the advertisement synchronously, and the camera in the air closely followed the vehicle, and the background switched from grassland to snow-capped mountains, Gobi, desert, coast...

"I have crossed mountains and seas, and I have also crossed mountains and seas of people. I used to have everything, but it was all gone in a blink of an eye. I was disappointed and lost all directions until I saw that ordinary is the only answer!"

There are lyrics at the bottom of the screen, Meng Jiancheng can be sure that this is the first time he has seen this obvious car advertisement, and it is also the first time he has heard this song.

In this bustling subway platform.

He suddenly felt that somewhere in his heart, some deep emotion was touched!

He stared blankly at the screen, his heart seemed to follow the station wagon to the ends of the earth, to the desert grassland, unrestrained pursuit of the wind, and the freedom of his dreams.

However, something broke out of the ground in my heart, sprouting and growing!

The advertisement is very long, the scenery of the aerial photography is extremely beautiful, the soundtrack, the song and the theme are perfectly integrated together. It is not the kind of rough and rude sales promotion, which attracts the attention with strong stimulation, but like spring wind and rain, affecting the audience silently. people's senses.

Meng Jiancheng stared at the screen in rapt attention. It wasn't the most creative ad he had ever seen, but it was definitely the most beautiful!

Meng Jiancheng was not the only one staring at the ad. Many people waiting for the subway to arrive were also watching, listening, and feeling the charm brought by the pictures and music.

In the end, the station wagon that traveled across thousands of mountains and rivers returned to the bustling city. The vehicle stopped and the door opened, and a young man got out and stood in front of the car.

He is tall and straight, and his smile is sunny and charming, which complements the brand new station wagon!

Lu Chen!

Meng Jiancheng recognized the characters in the advertisement at a glance.

He is also a lover of pop music. He knows that this music talent who has recently risen in the music scene has not only listened to Lu Chen's songs, but also bought Lu Chen's genuine CDs.

Meng Jiancheng likes Lu Chen's folk songs very much. He has listened to the album "You at the Same Table" many times. No wonder the commercial song feels familiar to him just now.

The screen turned black again, and four large cursive characters of "Ordinary Road" appeared on it, followed by the logo of Zhonghua Motors, the model logo of "R100", and the words "Grand launch on April 23".

This ad is really good!

Meng Jiancheng's career intersects with the advertising industry, so his appreciation of advertising works is still better than ordinary people. In his opinion, this advertisement is first-rate in terms of creative conception, shooting pictures and soundtrack songs.

A good advertisement does not need to yell at the audience. The kind of advertisement that wants to tear other people's heads off and instill the intention of the advertisement into their brains will only make people disgusted.

A good advertisement should moisten things silently.

Meng Jiancheng couldn't help but took out his phone.

However, when he wanted to check the Zhonghua Automobile R100 on the Internet through his mobile phone, he was surprised to find that there were many fewer people around him—it turned out that he had missed the subway train he had just arrived.

Meng Jiancheng laughed dumbfounded, but he didn't pay much attention, because the next subway will arrive in 10 minutes.

He was still in time for work.

Enter a keyword, and the browser's link advertisement pops up immediately.

Vision R100 is just a new model station wagon launched by Zhonghua Motors. It is currently sold in all 4S stores of Zhonghua Motors. What makes Meng Jiancheng excited is that this new car is very good in terms of appearance and configuration. The price is only 120,000.

His annual salary is also more than that, and R100 is paid in installments with very low interest!

In fact, Meng Jiancheng has always had the idea of ​​buying a car. On the one hand, he needs to commute to work. On the other hand, he likes to travel far, so having a car is very convenient.

In the future, it will be more convenient to have a girlfriend to take with you to play, and you can also drive it back home during the Chinese New Year. The compartment of the station wagon is large enough, and it is no problem to put a bicycle in the back row...

Meng Jiancheng actually didn't want to admit it, but he was deeply moved by this advertisement and stirred up a commotion in his heart!

He opened a new link page, filled in his personal information and mobile phone number to make an appointment for a test drive.

At the same time, Zhonghua Automobile Envision R100's advertisement "Ordinary Road" also appeared in the media in major cities across the country, including high-speed rail stations, subway stations, bus stations, TV screens, and print newspapers and magazines.

The idea of ​​this commercial was provided by Lu Chen, and the theme song of the commercial was also composed by him. It was signed in February and it has not been broadcast until now because the shooting process took more than a month.

Zhonghua Motors has invested heavily in this advertisement. Many filming teams went to various parts of the country to shoot live scenes. Most of the shots were shot by high-end drones, and the shooting time of various materials was as long as hundreds of hours.

The final commercial was edited into versions with different times. The 2:30-second version was played on the multimedia screen of the subway bus station, and the TV version was only 30 seconds and 15 seconds.

Zhonghua Motors intends to use this advertisement to open up the market for urban middle-class people, targeting young people who pursue sentimental style.

The same advertisement also appeared on major portal websites, and its theme song "Ordinary Road" quickly spread among Lu Chen's fans.

Many fans don't have any idea of ​​buying a car, but they all like this commercial and this song.

Due to focusing most of his energy on filming TV dramas, Lu Chen hasn't released a new song for a while, and recently he only helped Chen Fei'er produce a new album, and he didn't produce any works himself.

"Ordinary Road" is undoubtedly a surprise given by Lu Chen to fans. Although it is a commercial song, but the strong folk style, slow lyrical rhythm and Lu Chen's excellent performance make this song have a unique charm. A different kind of charm is undoubtedly a work of true sincerity.

On the same day, Lu Chen released the lossless audio version of "The Ordinary Road" on his blog, and provided it to fans for free download and trial listening. The number of downloads exceeded 100,000 within 2 hours!

At the same time, Chen Feier's new album "Women's Flower" continued to make great strides on Feixun Music and crowdfunding websites. The total sales volume of the album successfully exceeded 1 million, creating the fastest sales of domestic pop music albums to exceed one million in the past ten years. record!

And Chen Fei'er was obviously not satisfied with this, she didn't rush to hold a celebration party, but continued to tour and promote in major cities across the country, trying to push the sales of the album to a level that people looked up to.

In fact, her current achievements are enough to make people look up to, even those who are prejudiced, have to admit that with this "Women's Flower" album, Chen Fei'er's transformation has been very successful.

From now on, her name of "Queen of Sweet Songs" can be completely changed to "Queen of Love Songs"!

As the most important contributor to the success of Chen Fei'er's new album, Lu Chen's name already has a deeper and wider influence in the pop music world.

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