Perfect Superstar

On March 13, Chenfei Media completed its registration in Beijing, and the two studios were formally merged into a new company.

The registered capital of Jingcheng Chenfei Media Co., Ltd. is 10 million. The legal representative is Lu Chen, Chen Feier is the chairman, and Lu Xi is the general manager. The three hold 45%, 45% and 10% of the shares respectively. In Building C17, Beijing New Times Art Center.

At the same time, the two studios canceled the official v of the Inspur blog, and the official v of Chenfei Media went online simultaneously, and the number of followers exceeded one million on the same day.

The establishment of Chenfei Media has aroused great repercussions in the industry, and even made many industry giants wary of it.

Chen Feier's studio was established very early, and Lu Chen's studio was relatively short. The two studios have a common characteristic, that is, they basically only serve themselves and never sign other artists.

The only exception is Gegentana, but Chen Feier signed this Mongolian girl for another reason, which is completely different from ordinary artists.

Now that Chenfei Media has been established, the two studios have been combined and upgraded to a real company, and the business scope covers pop music, TV dramas and movies, and the business strategy is bound to undergo tremendous changes.

Looking at Lu Chen's development trajectory in the past two years, one has to feel horrified.

Lu Chen first changed the pop music in China, stirred up the music world with his amazing talent and vigorous creativity, and made 2016 his pop year!

While sweeping the pop music world, Lu Chen also crossed into the film and television industry. A self-written and acted "Love in Blue" and a "Full House" all created miracles in ratings, and both won the top spot in South Korea. The ratings champion is as dazzling as the sun, and no one can ignore it.

However, after achieving great success in TV dramas, Lu Chen was still not satisfied. He went to Xiangjiang to set up a new studio and shot his first movie "A Chinese Ghost Story".

This movie based on "Strange Tales from a Liaozhai Studio" has an investment of only 30 million yuan, but it has defeated the same type of blockbuster "Painted Skin" with an investment of over 100 million yuan in the box office war. At present, the cumulative box office has exceeded 100 million yuan, and even its peripherals have sold tens of millions.

What makes people speechless is that Lu Chen single-handedly took care of the director, leading actor, screenwriter, and soundtrack of "A Chinese Ghost Story".

The film will be released domestically soon.

With all these things like this, he teamed up with Chen Fei'er again, how could he not make his colleagues in the industry feel like "the wolf is coming"?

certainly,

Many people want to cooperate with Chenfei Media, especially those who have tasted the sweetness of cooperating with the two studios before, and they sent congratulations and blessings on their blogs.

On March 15, the newly established Chenfei Media obtained a pass for the domestic release of "A Chinese Ghost Story" and passed the content review by the State Administration of Radio, Film and Television. Nine minutes of the 100-minute original sample were cut.

The domestic film censorship system is unique in the world, and the scale of control is also very large. Many domestic films are shot at the script review stage, even slightly sensitive content.

This is not the most deceitful thing, the script is killed for nothing more than re-editing, it will waste some printing fees and brain cells, and at most it will add some time. In the end, what I got was the three words "failed"!

"It's as if you're standing outside a thick door, you don't know anything, you don't know the rules, you don't know the timing, you don't know the fate of your film. You can only wait for a cold answer at the end, and Some vague comments. If you don’t know a few people in the door, you won’t even get real revisions…”

This is a desperate statement made by a certain filmmaker on his personal blog after his film was shot down.

What's more, after finally passing the review, a large part of the plot and scenes in the film were cut out. As a result, the audience was often confused when watching the film. They were obviously fighting in the room before, and suddenly they came out to take the car. In fact, those who don't know the truth often scold the director for nonsensical editing.

But the director was really wronged, because the bloody and violent scenes were cut, and not only domestic films, but even imported Hollywood blockbusters could not escape the "big scissors", so many audiences watched the film in theaters After that, I went home and searched for the original version on the Internet.

The water here is too deep, and if you really want to say it, there is no problem in writing a thick classic.

Later, the following opinions were too great, and even the Americans tried their best to exert pressure through various channels. Since 2010, the SARFT’s review mechanism for film and television dramas has been reformed. Generally speaking, the speed of review has been accelerated. strength is reduced.

Even so, "A Chinese Ghost Story" was still subtracted from two so-called erotic scenes.

In fact, this was already expected by Lu Chen. It would be strange if the inspectors of the State Administration of Radio, Film and Television did not cut it.

The deletion of the 9-minute content basically has little impact on the plot, and such a result can be regarded as very satisfactory. The large-scale publicity of "A Chinese Ghost Story" in China can finally be fully launched.

Lu Chen set a budget of up to 30 million for the domestic promotion of this movie!

Although Xiangjiang’s box office is over 100 million, it is brilliant, but a movie with a domestic box office of over 100 million is nothing at all, especially after 2010, the records of movie box office have been broken continuously, 300 million, 500 million, 1 billion to 1.5, 2 billion , Breaking the record is like cutting melons and vegetables.

Although many record-breaking films have box office flooding, and news of buying and stealing box office appears from time to time, there is no doubt that the domestic film market is booming, and the former box office champions are nothing today.

The market explosion brings amazing benefits, and the amazing benefits bring fierce competition!

At this time, the role of publicity and marketing is greatly highlighted, and it is indispensable.

If there is no publicity or hype for a new movie, there are examples of winning audiences by word of mouth alone, but they are definitely rare, and there is a lot of chance and luck involved.

For unknown movies, theaters don't give much screenings - precious resources cannot be wasted on unknown people, this is the reality, it is the rule of the circle!

Lu Chen's publicity budget for "A Chinese Ghost Story" is actually not high, because before "A Chinese Ghost Story", the domestic promotion of "Painted Skin" has been vigorously launched, and Arima Films is obviously not reconciled The failure of the company placed the bet on the domestic market.

And "A Chinese Ghost Story" faces more than just "Painted Skin"!

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