Perfect Superstar

Before A Chinese Ghost Story, peripheral products basically belonged to the minefield of domestic films, including Hong Kong and Taiwan films.

Movie peripherals are almost the exclusive benefits of Hollywood movies in the United States. The sales of movies adapted from novels, comics, and games can even exceed the box office. The huge profits are really enviable.

It’s not that domestic filmmakers and film investors haven’t tried it before, and they also want to eat some cakes in it, but they are often beaten badly, and they are all discouraged in the end.

The reasons for this are quite complicated. The maturity of the market, the acceptance of the audience, and even the peripheral products themselves are all related. The popular IPs of domestic films also lack the creativity and willingness to make peripheral products, and often rely on things like posters. make up the number.

In the past, the best-selling domestic film peripherals claimed to have sold tens of millions, but the data is doubtful and very watery.

A Chinese Ghost Story broke out with 25.98 million peripheral sales on the first day. Although there is a fan bonus effect of two stars, Lu Chen and Chen Feier, in the eyes of industry insiders, it is still incredible.

Dubious, the circle lost its voice.

But the reaction of Lu Chen's fans was completely different. When the official blog of A Chinese Ghost Story revealed its box office and peripheral sales results on the first day, countless fans went to Wang Xiaoxu's blog to ridicule.

Didn't you say that the box office of A Chinese Ghost Story is not good? It was nearly 40 million on the first day

Didn't you say that A Chinese Ghost Story is fake? The first day was 25 million

Wang Xiaoxu, who has always been unwilling to admit defeat in a debate, chose to remain silent for a rare time, without a tit-for-tat counterattack.

Because he is still not sure whether his previous judgments and predictions are accurate. The box office results of A Chinese Ghost Story on the first day are actually not a final word. Popularity effect, high box office is a matter of course.

Some films had a high box office on the first day, but after a few days, their true colors were revealed. As the number of viewers increased, word-of-mouth declined rapidly, and the result ended dismal.

Will A Chinese Ghost Story be one of them? Wang Xiaoxu is not completely sure, although his previous forecast is based on his understanding of the market, but the sales of A Chinese Ghost Story are too dazzling.

really incredible

As a well-known film critic in the industry, Wang Xiaoxu has his own news channels and sources, so he knows more or less the inside story.

A Chinese Ghost Story's first-day box office and merchandise sales are likely to be completely real

This made Wang Xiaoxu feel that his common sense had been overturned. He spent a whole day behind closed doors at home, stationed in front of the computer, browsing the web and smoking two packs of cigarettes.

In the end, Wang Xiaoxu decided to go to the cinema to watch A Chinese Ghost Story and learn about the situation on the ground.

If there is no investigation, there is no right to speak. He is going to seriously write a movie review of A Chinese Ghost Story

The movie tickets that Wang Xiaoxu ordered online were on the night of April 4th.

He was also free the night before, but probably because it was too late, the nearby theaters he frequented didn't have tickets booked, and the tickets for the night shows were all sold out

At 8 pm on April 4th, Wang Xiaoxu finished watching the film that he had questioned in Hall 3 of Dadi Cinema near the third ring road in Beijing.

After watching it, it was exactly 9:30, and Wang Xiaoxu was crowded in the crowd, looking a little ugly.

Then he came to the movie merch and memorabilia shop on the right side of the hall.

In theaters where every inch of land is expensive, the area of ​​the surrounding stores is of course not large. The big space is reserved for the ticket office and the sales of drinks, food and popcorn can account for 2030 of a theater’s revenue.

When Wang Xiaoxu came, there were already a dozen or twenty customers in the store, all of whom were young people, and most of the couples were lovers.

Large movie posters are hung here, and various movie peripheral products are placed on several display counters, such as dolls, decorations, props, costumes, daily necessities, etc., under the illumination of spotlights.

Wang Xiaoxu noticed that the goods on the display cabinets of this peripheral store in Dadi Cinema are almost divided into two parts, half of which are peripherals for the battle of Vulcan.

Such as spaceship models, q-version male and female protagonists, alien monsters, etc., are full of technology, and the prices are quite expensive.

It is said that most of the peripheral products of Hollywood movies are processed and manufactured in the United States, so these things are basically imported, and it is normal for them to be expensive.

But the other half is all about A Chinese Ghost Story. There are different versions of movie characters, movie posters and soundtracks, and commemorative suits including accessories. Wang Xiaoxu even saw a gleaming sword, Yan Chixia's magic sword. Model.

This sword hanging on the wall is a real thing made of metal. Although it is not sharpened, it is very well-made, and the details are completely gentle with the movie.

Wang Xiaoxu is very familiar with the memory of these eight characters. Yan Chixia in the movie is also crazy and insane, and reciting the formula when casting a spell makes people feel excited.

In Wang Xiaoxu's opinion, Yan Chixia is the most distinctive and dazzling character in this movie, and it has been a long time since such an impressive character appeared in a domestic film.

He casually picked up a Yan Chixia puppet placed on a glass cabinet. It was only the size of a palm, but it was made lifelike, with perfect shape, spirit, and meaning. More than that.

Wang Xiaoxu is very clear that this kind of thing cannot be produced in a day or two. It takes time to design, mold, and produce. The film crew undoubtedly started planning very early.

And its price is only half of the competition

so bold

Wang Xiaoxu sighed secretly. He put the Yan Chixia doll back, but after hesitating, he picked it up again and walked towards the cashier.

58 yuan is really not expensive, and he really likes it.

There were already two couples queuing up in front of the cash register, and they bought a lot more than Wang Xiaoxu.

Wang Xiaoxu waited patiently, and did not stop after paying the money.

Back home, he put the doll he just bought on the desk and smoked three cigarettes.

Wang Xiaoxu's addiction to cigarettes is actually not that great, but he smoked a lot from yesterday to today.

After smoking, the smoke was still lingering in the study, Wang Xiaoxu seemed to have made an important decision in his heart, he straightened up suddenly, and began to type the keyboard quickly with both hands.

On the computer screen, a line of black title text is being rapidly generated: Solemnly apologize to A Chinese Ghost Story...

The second one is delivered. To be continued.