Perfect Superstar

Wang Xiaoling returned to the company before get off work.

Seeing Lu Chen, she was naturally very pleasantly surprised, and complained that Lu Chen didn't bring his girlfriend along.

She is a fan of Chen Fei'er.

Gao He asked about the cooperation with the 7795 platform, and Wang Xiaoling said that the contract has been signed, and when Kaixin.com is officially launched tomorrow, they can place promotional advertisements on the 7795 website.

7795 claims to have 50 million daily IP visits exceeding 10 million. Although the data must contain water, the effect of publicizing it on its platform is quite good.

Of course, advertising costs are not cheap.

"This time I came here, and I brought money..."

In the evening, Gao He and his wife invited Lu Chen to have dinner together. After drinking a few cups in the private room, Lu Chen said, "You should be able to get the money tomorrow. Don't just think about saving money. You have to spend what you should spend. The people you should invite just please"

Gao He and Wang Xiaoling looked at each other, Gao He scratched his head, and said embarrassingly: "Third brother, you have already made an additional investment, and this time..."

Wang Xiaoling quickly added: "Now our company has enough money."

It has been seven or eight months since Happy Interactive Entertainment was established. The monthly office rent, salary and other expenses are at least 600,000 to 700,000. In addition to the investment in various equipment, the original joint investment of 5 million has already been burned. It was all gone, and it was only because of Lu Chen's additional sum that the situation was maintained.

Both Gao He and Wang Xiaoling are college students who have just graduated and have no experience in running a company. They have paid a lot of "tuition fees" all the way up to now, and they have been burning money like this without any income. Naturally, they will not be at peace .

And when Lu Chen made additional investment, he didn't dilute the shares of the two of them at all, and kept it at 10. Now he wants to inject money again, which will bring great pressure to the two of them.

Lu Chen shook his head with a smile and said, "It's impossible to be enough."

After a pause, he continued: "For the game Happy Farm, we need to invest at least 10 million in promotional expenses, and we will continue to add more in the future, and then we will develop new projects."

10 million publicity expenses

Both Gao He and Wang Xiaoling were dumbfounded, because it was just a small game, which belonged to the casual virtual business category in online games, and the production cost was very low. If they did not develop it themselves but entrusted a mature and experienced company to produce it, the cost would probably be reduced by half .

Lu Chen actually wanted to spend tens of millions of publicity fees on the Internet, which was beyond the imagination of the two of them. They couldn't help but ask, "Can you make back the cost with such a high investment?"

The two of them knew that Lu Chen was rich, and he was very rich. A song could sell for millions, but this way of burning money made them feel heartbroken.

Wang Xiaoling's original advertising budget was no more than one million at most.

Lu Chen patiently explained: "I have confidence in Happy Farm and believe it can bring us ten times or even dozens of times in return, but we can't be satisfied with one or two small games, we should have bigger goals."

The memories from the dream world gave Lu Chen a steady stream of inspiration and creativity. After that, Happy Interactive Entertainment can continue to make mobile games such as , , , etc. that have achieved great success in the dream world.

But the development of these casual mobile games is just laying the foundation for happy mutual entertainment, and Lu Chen's goal is even more ambitious.

"Do you know The Swordsman?"

Gao He nodded without hesitation, and said: "I know, I also bought a hardcover version to keep at home. It's a wonderful martial arts novel. It's really well written."

Swordsman is currently a best-selling book in the domestic book market, and it has also set off a wave of new martial arts. It has received rave reviews from readers and has a large number of fans.

Lu Chen said: "I have bought all the copyrights of Swordsman, and I expect to start filming the movie trilogy of Swordsman in the second half of the year."

"Really"

Gao He suddenly opened his eyes wide, showing a look of surprise: "That's great, you must play Linghu Chong."

Lu Chen smiled and said, "We'll talk about that later,

I'm not going to hide it from you, the investment in these three Swordsman films has reached at least 200 million, and they will be the most important projects I will operate this year. "

Gao He said sincerely: "It will definitely succeed."

But Wang Xiaoling, who was sitting next to him, asked thoughtfully, "Lu Chen, are you also planning to adapt Swordsman into a mobile game?"

Compared with Gao He who prefers to study technology, Wang Xiaoling's mind is much more flexible, and after more than half a year of honing, she has shown a certain talent in business, so she is keenly aware of Lu Chen's intentions.

"Yes"

Lu Chen clapped his hands and said, "Not only mobile games, but also real online games."

If it is said that when Happy Interactive Entertainment was established, Lu Chen mainly wanted to help the couple in front of him, but now his development ideas for Happy Interactive Entertainment have been broadened too much.

Happy Interactive Entertainment can be fully integrated into his big IP plan, sharing the two major parts of IP-adapted games and animation, especially games are a very important part of the plan.

A movie earns one billion at the box office in China, and it is divided into three or four billion. After deducting costs and taxes, it is only about one or two million. Song, as long as you don't mess around, you are just a hen that lays golden eggs.

Of course, this industry is also extremely competitive. Lu Chen's plan is to start with such a small game, let Kaixinhuyu continue to grow and grow, and move towards the highest goal.

"Happy Entertainment's current site is too small, and we will definitely move to a new place in the future. We need to recruit more and more professional talents, such as animation design, game planning, development engineers, programmers, art designers..."

Lu Chen talked eloquently: "That's why I said that the money in the company's account is not enough at all, and it takes a process from going online to realizing profitability, and we can't waste time here."

Gao He and Wang Xiaoling had nothing to say. According to Lu Chen's goal, spending tens of millions would not be too much.

It is completely different from online games like Swordsman, including mobile games. The latter requires too much manpower and material resources.

Thinking that the two of them will still have 10 shares in Happy Interactive Entertainment in the future, it feels like a dream.

Lu Chen raised his glass and said with a smile: "Don't think too much now, come on, let's toast to success"

Tomorrow is the official launch day.

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