Pioneer of the Rebirth Era

At the beginning of March, the late spring cold ended, and the weather finally began to steadily heat up. Everyone who was exposed to the sun looked lazy.

The negotiations between Xuri Technology and BMW Motor Company have basically been completed, and they just need to hold a signing ceremony. However, Yang Dongxu didn't want to attract too many people's attention, so he didn't do much publicity.

Just prepare the contract and let Chen Xin from Magic City sign it on his behalf. There is no need for him to make a trip to Magic City. So before he leaves for the UK, his busy focus is still on YY.

However, because there are too many cards to play, YY Yang Dongxu is not worried. Now his main work focus is on music platforms and video websites.

At present, the preliminary registration of the company has basically been completed, and YY Music and YY Video have entered the trial operation stage. As a supplementary part of the YY aircraft carrier.

Although the launch of these two software has no intention to target them, there is only a restriction that only YY accounts can log in.

Let these two companies start to curse each other. There is no way that the three parties are fighting in the chat software market. As a result, YY unruly called two more helpers. Isn't this obvious bullying?

Yang Dongxu doesn't know whether to bully others or not. Anyway, he attaches no less importance to these two platforms than the game department, the company's core industry.

"Production is done online but not offline?" Qiu Bosong looked at Yang Dongxu with some confusion.

Let’s not talk about the video website. They only include some old movies and TV series that have obtained the copyright. Although the click-through rate is constantly rising, the specific profit cannot be seen yet.

But because the music website has the experience of foreign Yiting Technology, not to mention the music list, its role in promoting new songs is definitely an existence that makes all record companies jealous.

Especially now that YY users have exceeded the astonishing 10 million mark, and some music websites have a conversion rate of more than half. With such a large user base, a small fee for promoting new songs is a huge expense.

Even if Xuri Technology found a few good songs, it could easily promote several good online singers, and then start harvesting and making money. So Yang Dongxu refused to do anything offline, which made Qiu Bosong very puzzled.

", and 361 Guards, the game department under them is developing rapidly. We can't spare the manpower now and recruit another entertainment company to bring in Xuri Technology.

In other words, there is no need to do this at all. Now that the YY platform has been launched, we can cooperate with other companies. If they want to use this platform to promote their newcomers, then they should give advertising fees a fair deal." Yang Dongxu said.

Setting up a separate entertainment department to get involved in the entertainment industry, let alone whether it will cause an overlap and waste of resources with Haina Entertainment. The entertainment industry alone is not something you can enter if you want to.

Although people in the entertainment industry seem to be very kind to Haina, and even smile most of the time. But when facing a newcomer, the company will teach you how to behave in minutes.

But if you want Haina to come out on the platform, you might as well cooperate with Haina directly and leave the offline work to Haina. After all, they are professionals, why do you have to set up an entertainment department in Xuri Technology?

"What you mean is that we only build this platform well. As for who pays to promote on our platform, it depends on how much money he gives to get on stage, whether it is Haina or other companies?" Qiu Bosong figured out something.

.

Compared with setting up an entertainment department to work alone, this platform seems to have a better future. After all, as long as the platform is large enough, there is no need to worry about not having collaborators, and there is no need to worry about not being able to sell at a high price. If this platform can be operated into an entertainment company with solid platform flow,

That is also an extremely awesome existence.

"Including Haina, but now the music copyright basically belongs to Haina. So if you go too far and brother Li Zongsheng comes to trouble you, I will not help you." Yang Dongxu said with a smile.

"How could that be possible?" Qiu Bosong's face suddenly became embarrassed, and then he realized that Haina had made great efforts to establish the music platform today. In addition to the song copyright, even the predecessor of the website was packaged and taken from Haina.

"My company must take care of it, but while taking care of Haina, as long as other companies pay, we will help promote it without signing an exclusive agreement.

But not everyone pays for publicity, the quality here is also critical. The platform is big enough to create singers, and the singers are good enough to bring glory to the platform.

As long as there is a little bit of profit on the music website, Parkson and Feixun will definitely keep up. Don't let the songs on their websites get better than the last, and our website is full of stinky shit. That will be fun.

." Yang Dongxu reminded.

Yang Dongxu has no objection to charging advertising fees, but there must be a certain degree of control here. If you want to bid and rank like Baidu, whoever has more money will be the father, and it doesn’t matter whether the things they promote are true or false, your reputation will soon be ruined.

It's also a matter of time.

"I understand this." Qiu Bosong nodded, "But can I cooperate with the offline people from other companies?"

"This is a good idea." Yang Dongxu pondered for a moment and said: "This way, when collecting advertising fees, we can sign an offline cooperation contract.

For example, the platform charges less for the promotion of new songs by some online singers, but when they become popular and participate in offline commercial performances and concerts, our platform needs to take part of the share."

If you only charge advertising fees, online singers are a relatively new thing. No one knows exactly how much profit they will make, but Yang Dongxu does, so he wants the platform to raise advertising fees.

But other record companies have no idea and are definitely not willing to pay so much money. It is a very good cooperation model to tentatively extend online promotion to offline cooperation and distribute benefits. This dispels the concerns of record companies and can also

Increase revenue for music platforms.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! One piece of news that he remembers very clearly is the song "Mouse Loves Rice". It is said that the song's peripherals and other related items have earned 100 million. But

The portion of the 100 million singer will definitely be very small, most of it is the money earned by the operating company. This shows how terrifying online singers can be if they manage their ability to attract money offline.

In addition, many online singers are actually short-lived, and they are rare and rare in the music industry. So on the surface, it seems that the platform promotes popular artists to other record companies.

In fact, as long as online singers harvest the profits from one or two popular songs, YY can make a lot of money. After all, not everyone is as productive as Zheng Yuan and Dao Lang. Most online singers basically have one or two masterpieces.

Jiang Lang's talents are slowly fading away.

"Okay, I'll contact Heiner's side first to come up with something. At the same time, I'll also talk to Heiner's side and ask them to cause some trouble for Parkson and Feixun over the song copyright, so that they won't be so picky. Music websites don't have it.

How do they play music?" Qiu Bosong snorted, obviously still disgusted by the other party's imitation of the space show.

"Let's forget about the copyright issue of Hainaka's music. There are too many loopholes in our domestic copyright environment. Nowadays, the awareness of copyright on the Internet is even more vague. If you really care about it, it may not necessarily have a good result in the end.

So I have already said hello to Haina, and will test the pressure of the two companies first. Then whether the other party is a video website that wants film and television copyrights, or a music website that wants song copyrights, we will sell it to them in a package. Of course, the price will definitely be higher than that of Xuri Technology.

high."

"What you're doing..." Qiu Bosong frowned. He always felt that his boss's decision was a bit like turning his elbows outward.

In other words, they are patronizing the interests of Haina Company and treating Xuri Technology as their little son.

"You still haven't seen the essence of the matter clearly." Yang Dongxu looked at Qiu Bosong and said: "Whether it is a music website, a video website or a background show. The key to victory or defeat here is not at all whether Haina gives the copyright to whom.

The real core is the user base, so don’t miss the center just because music websites seem to be able to make a lot of money immediately. YY is still the core of the final competition.

As long as we have enough YY users, we can even snatch away all the users of Parkson and Feixun. At that time, we have a huge user base and we are the most powerful existence. No matter how many film and television copyrights and song copyrights they hold, it will be a dead end.

One thing. Without users, what are record companies still promoting on their platforms? Are you going to go up and enjoy the cool breeze?"

Qiu Bosong, who was frowning at first, looked suddenly enlightened. During this period, YY's performance was very good. In addition, the music website was suddenly able to reap huge profits, and he was indeed a little dizzy. He almost lost the watermelon and picked up the sesame seeds.

But my boss is a bit bad. Don’t worry, whether it is Parkson or Feixun that wants film, television and song copyrights, the contract period for the copyrights is only three years, or even five years.

But YY doesn’t need to say five years to kill these two companies, or even three years, or it can kill each other in one year by playing all the cards in its hand.

So Yang Dongxu asked Haina to sell the copyright to Parkson and Feixun. It was obvious that he was taking advantage of these two companies to cut a piece of meat with a knife when they seemed to be still very rich.

I wonder if the leaders of these two companies will be furious if they know that Yang Dongxu took advantage of them in advance when they are defeated.

"What's that look in your eyes?" Yang Dongxu glared at Qiu Bosong.

"No, no. I just feel that the big boss's foresight is really admirable. I almost lost my money before." Qiu Bosong laughed.

"It's weird to believe you." Yang Dongxu rolled his eyes. He had experienced the baptism of the Internet in later generations. How could he not see that the way Qiu Bosong looked at him just now was like looking at an old yinbi.

Of course, Yang Dongxu would obviously not recognize this title. Using various methods to weaken opponents is normal business competition. How can you call it an old silver coin?

"Okay, I won't talk to you anymore. The video website has almost recorded it. Let's take advantage of the cooperation between the music platform and other record companies. Let's see if we can get some of the latest film and television works on the website.

.

Let’s start with movies. After those movies are taken off the shelves in theaters, they are useless to film and television companies. They can still make a little profit by selling the copyright to us.

But don’t be stupid and buy it out at a fixed price. As time goes by, the number of views of the movie will become lower and lower. In the last month, no one may watch it.

After all, there are too few classics that people keep revisiting, so when signing the copyright, we will see if we can come up with a cooperation model that is beneficial to us based on the number of views."

"Then I will have a meeting with the people below to discuss it later. It is really not cost-effective for us to buy out directly. Even if some film and television companies have a record department. If we cooperate with the record department and use the off-the-shelf movies as supplements, I think they will

Yes." Domestic film and television copyright protection is indeed not as complete as abroad.

After the movie is removed from the shelves, you can still sell video tapes and other peripherals to make a second wave of profits. Sometimes the second wave of profits is even higher than the box office. But for domestic movies, if you don’t make a big profit in theaters, then basically

Going up to it is equivalent to throwing away the market, and you won't be able to develop much value in the future.

"It's up to you. If there's anything you can't decide, tell Sun Yang and let him communicate with me. I'll stay in China for another week at most, and I'm going to the UK. The time I can stay there is uncertain for the time being, and the company will

I leave it to you." Yang Dongxu said.

"I understand." Qiu Bosong nodded.

He didn't feel anything wrong with Yang Dongxu using this method to improve Sun Yang's status and influence in the company.

After all, the assistant to the chairman is the big boss’s eyes in the company. What do you want to do if you show your dissatisfaction with the eyes of the chairman?