Pioneer of the Rebirth Era
Chapter 1,214 Vanity and Inferiority
Hong Kong is a modern metropolis, so when you come to Hong Kong, you can go to Yau Ma Tei, Tsim Sha Tsui, or Causeway Bay, but going to these places is basically for shopping or tasting delicious food.
In fact, real tourism can only be seen by taking a boat out to sea to see the scenery. If you want to see cultural buildings, there are not many options, and many of the buildings are modern and not considered ancient.
And in Hong Kong, in addition to the sea, the places with the best natural landscapes on land all have a common feature, that is, the areas where the rich gather, represented by high housing prices. For example, the hilltop villas are still ordinary even though the real estate in Hong Kong is very sluggish now.
An existence that no one dares to hope for.
Hedong Garden is considered a tourist attraction, but unlike other tourist attractions, it is not open to tourists all day, nor is it open every day.
If the He family wants to hold a meeting here one day, or if someone plans to live here for a period of time, then this place will be closed to the outside world like other wealthy areas around it.
And even if it is a tourist visit, you can't see what you want here. Basically, the places open to the public are places with little privacy, some core areas such as the living room, bedrooms and the main room at the back. That is still the owner's home.
It is a private place and cannot be accessible to tourists.
Yang Dongxu put his son on his neck and asked him to hold his hair, shirt, shorts and sneakers. Next to him, Zhou Ya was wearing a floral petal dress and sandals, and was carrying a small bag.
There was some water and snacks in the small bag. The three of them were like ordinary tourists who climbed up the mountain in the morning and stopped to look at the scenery along the way.
"There are many more houses than before." After climbing for more than an hour, the three of them rested on a stone strip. Zhou Ya opened the water and handed it to Yang Dongxu and Erzi.
"Shrinking wealth does not mean bankruptcy for many wealthy people, and although Hong Kong's real estate has been sluggish in recent years, it does not mean that there is no real estate construction.
For example, several properties in Nangang Land that were previously acquired by Sharp Blade Security Company include several that were just built in the past few years.
In 1998, when the financial crisis was still going on, Li Chaoren directly spent 100 million to buy Haw Par Villa, plus the construction of Wharf.
Although Hong Kong's real estate market collapsed before because of the financial crisis, it seemed that the real estate market was bleak, but the collapse only shattered the bubble. Wherever the land was, the buildings did not go anywhere. Coupled with some infrastructure, in fact, the real estate market is not as miserable as it seems on the surface.
." Yang Dongxu said with a smile.
"The people are panicking. No matter how much the rich shout, the ordinary people keep their pockets tight and refuse to pay, and the rich just stare." Zhou Ya also said with a smile.
Yang Dongxu nodded and couldn't help but give a thumbs up to his wife. This undoubtedly pointed to the current sluggishness of Hong Kong's real estate.
No matter how the rich consume, that is their business. The market will never be active unless ordinary people let go of their pockets. It is just an example that luxury goods only make money from the rich. 90% of the same rich people’s sources of wealth are from ordinary people.
obtained from the people.
For example, those who open factories need the labor of workers to accumulate wealth for themselves, and those who build houses can maximize their profits by selling houses to tens of millions of families.
Don't look at the fact that the rich buy more than ten or twenty houses at every turn. But looking at the entire real estate market, the number of houses purchased by the rich is only a small part of the total real estate, and ordinary families still want to pay for most of the houses.
And the dozens of houses owned by the rich do not mean that they all bought them in full and lived in them all. They will also rent them out and get rent from tenants, and the tenants either work for themselves or open shops to earn money from other people.
Wealth, the money earned in the end returns to the hands of the rich through rent.
Therefore, the wealth of the rich is basically obtained from ordinary people, and even the poor. This is a universal truth, so no matter how active the rich are, the market will never be lively unless the general public pays for it.
The road for tourists to go up the mountain is not the same as some roads leading to the villas of wealthy people on the top of the mountain. The road for tourists to go up the mountain was built many years ago, and some dangerous places next to it are slightly blocked by concrete stone pillars and iron chains.
Many places are carved out in the shape of steps that require people to climb up step by step. However, the road leading to the villa on the top of the mountain can be driven directly up the mountain.
However, the two roads intersect in some places, and you can stand aside and watch the rich people's motorcades pass by one after another and disappear into the shade of lush trees.
"They are all foreign luxury cars." Yang Dongxu couldn't help curling his lips as he looked at the cars passing by one after another.
"People want to buy a domestically produced luxury car, so you also want one?" Zhou Ya looked at her husband with some humor. He was already thirty years old and sometimes he always had the inexplicable mood of an angry young man.
"There will be." Yang Dongxu snorted unconvinced.
But when it will happen, he actually has no idea.
In fact, both Mercedes-Benz and BMW are just luxury cars in the eyes of ordinary people. Real luxury cars are all imported. This is not only the case for other domestic car companies, but also for China BMW.
Although Zhou Ya's words made him very depressed, they were true. Rich people also want to be patriotic and buy domestically produced luxury cars, so they must be able to produce domestically produced luxury cars, right?
This production is not just about the technology to produce luxury cars, it also needs to have brand value that matches the technology. After all, it is a status that rich people drive luxury cars.
As for the engine, comfort, bulletproof and so on, they are just the added value of the brand. A luxury sports car can easily cost tens of millions, but it is probably not as durable as a Wuling Hongguang.
But no matter how hard Wuling improves its car production and catches up with international car giants in technology, due to brand building reasons, it can only capture the mid- to low-end market and cannot enter the high-end market.
BMW China has been positioning itself in the mid-to-high-end market from the very beginning. In recent years, whether it is several Audi models or the Daiben that has been favored by the rich.
This chapter is not over yet, please click on the next page to continue reading! BMW China has always done well in the mid-range market, but it can reach millions, especially when it comes to cars starting at three million.
That is to say, the company executives under Yang Dongxu are equipped with such cars. Although other wealthy people who sell millions of cars will also choose China BMW. But they will basically set a prerequisite - import.
Even though the models are the same, the car logo is the Maserati crown, and even the engines and many important parts inside are exactly the same.
But if they want to import it, they have to ship it back from abroad. If they have a foreign car inspection certificate, except for a foreign stamp, the content of the introduction about the car parts and performance on the certificate is 90% the same, but they think it is the same.
What can you do to import?
Are imported cars really better than domestic cars?
In fact, not necessarily. With the development of the domestic automobile industry, many foreign companies use domestically produced cars. And the technology of joint venture cars is actually in line with international standards. The high-end market may still have technological blockades, but the mid- to low-end markets are sold domestically.
It's not much different from what's sold in the US.
But the good-natured Chinese people like the word "imported". It raises the value of the same car again. It feels like a face, and they are willing to spend money to buy this face.
So Yang Dongxu, as the boss of BMW China, can’t just take off the vanity from customers’ faces without hesitation, right? If he wants BMW China to survive better, he doesn’t want to build production lines abroad and let BMW China become famous in foreign countries.
Then sell imported cars?
This is the general perception of the domestic automobile market. He cannot change it alone, not even if he is a reborn person. Therefore, for the words "self-reliance and self-reliance" that Chinese people often talk about, there is actually still a long way to go.
Walk.
Not to mention anything else, many Chinese people cannot be self-reliant and self-reliant just because of the good reputation of imported cars. They always feel inferior and feel happy when they see foreigners praising China, but in fact they may just be casual.
I am just joking.
There is no such admiration for China in news reports that can carve dragons and phoenixes on the legs of mosquitoes. Internationally, Europeans and Americans are still the subject of politics and economics on this planet. Asians are discriminated against, and even black people are also discriminated against.
Bullying you is a common phenomenon. Therefore, the road to national rejuvenation still has a long way to go.
After two breaks, Yang Yao, who always thought he had good physical strength, felt his legs were sore. Finally, he arrived at today's destination, Hedong Garden.
In fact, Hedong Garden sounds weird, but in fact when you see it, it is quite different from what you imagined. To put it bluntly, it is just a building from the Republic of China that covers a relatively large area.
The layout may not be as comfortable as some of the new villas now, and the facilities inside are not as luxurious as modern villas. In addition to the historical atmosphere, seeing Hedong Garden with your own eyes is far from as shocking as the written description.
After all, the area of 124,000 square feet sounds impressive at first glance, but when you stand in front of Hedong Garden, you can only listen to someone talking about going to the ravine in the east and to the top of the mountain in the west. You can only see a radius of 100 meters in front of you.
If you look at the scenery, you will never realize how impressive 124,000 square feet is.
"It's a little too quiet." Zhou Ya said after walking around the houses that can be visited in Hedong Garden.
He didn't have the courage to walk down the mountain, so Wu Sheng was contacting the car parked at the foot of the mountain to go up the mountain. Yang Dongxu hugged Xiao Wenchen and looked back. Because it had not been repaired, the appearance did not look like the villa that once had the splendor of the He family.
nod.
In fact, ancient buildings are not suitable for living. It does not mean that the design of ancient buildings is not good. It is that most of the things that conform to ancient design concepts can be used now, but some parts need to be changed.
Let alone windows, those wooden carved window grilles are indeed art, but in terms of lighting effects alone, glass floor-to-ceiling windows are undoubtedly better and more comfortable to live in.
But ancient buildings can only be repaired, and you can't tear down the windows and make floor-to-ceiling windows. So holding banquets or even weddings here to improve your quality is definitely the first choice. If you live for a long time, you might as well live in
Find vacant land next to it and build a new one.
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